789: Email Writing, Copywriting, and Marketing with Charlene Burke
Charlene Burke is a seasoned copywriter and content creator who has found success in writing email sequences for a variety of clients. After experimenting with different business ventures, Charlene discovered her passion for copywriting, particularly in the realm of email marketing. Today, Charlene shares her insights on the importance of understanding your audience, conducting thorough market research, and leveraging the creative freedom of email copywriting to differentiate yourself in a crowded market.
In this episode of Marketer of the Day, Charlene shares how she now focuses primarily on writing email copy and producing content for her PLR platform, Grow PLR. She explains her process of combining data-driven insights with human empathy to write emails that engage audiences and drive results. Key takeaways include treating life and business as experiments, breaking down challenges into manageable steps, and using support networks to gain perspective and guidance. Charlene also stresses the importance of strategic decision-making, filtering opportunities through long-term goals, and maintaining flexibility while protecting her time and energy. Her services and content can be explored at searchbyburke.com and growplr.com.
Quotes
“Life is an experiment. You just don’t know until you do it.”
“You can get through it, over it, under it, or around it—but you have to address the obstacle in front of you.”
“Don’t let the need for a detour throw you off track; every challenge is a stepping stone toward your ultimate goal.”
“Put opportunities through the filter of your long-term goals—if it doesn’t move you closer, it’s okay to say no.”
Resources
Podcast: Play in new window | Download (Duration: 48:56 — 45.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Filed in: Archive 4: 2020-2023 • Interview • Podcast
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
