209: The New Brand You: Work with Your Ideal Clients and Discover What You Were Made to Do with Julie Broad

Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?"

Julie Broad is a Canadian entrepreneur, real estate investor, and author. She holds an MBA and has been recognized with the Top 20 Under 40 award for Vancouver Island. Julie started her career in sales and developed a "Freedom 35" plan to create financial independence through real estate investments. She successfully built a real estate training and investment business, and later transitioned into helping entrepreneurs build their personal brands. Julie is the author of two books: "More Than Cashflow" and "The New Brand You," both of which became Amazon bestsellers. Her work focuses on helping introverts and new entrepreneurs learn effective selling and branding strategies.

She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in real estate, book publishing, online training, and more.

Quotes:                                                                                                                                   

“When I shifted my focus to how I could help this person instead of how I could secure the deal or win the client, everything changed for me.” – Julie Broad

“Ultimately, I think it all comes back to taking action, because I wouldn’t have figured out any of these things if I hadn’t taken action.” – Julie Broad

“It's hard to play both roles. If you're constantly thinking that this person might not do the work or invest in you, then you won’t be able to fully commit and genuinely coach them.” – Julie Broad

Takeaways:

02:34 Create content that reveals real, unfiltered stories to stand out in your industry.

08:36 Use partnerships and existing platforms to jumpstart your business growth.

14:04 Take consistent action and be willing to pivot when your current strategy isn't working.

23:49 Build a brand that attracts clients instead of chasing them through traditional sales methods.

28:49 Focus on serving others rather than selling, which makes communication easier for introverts.

Resources

• Have More Influence (Blog)
• The New Brand You (Book)

Podcast: Play in new window | Download (Duration: 35:01 — 32.1MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast