209: The New Brand You: Work with Your Ideal Clients and Discover What You Were Made to Do with Julie Broad

Robert Plank 0:01 Robert plank Show episode 209 The New Brand You work with your ideal clients and discover what you were made to do with Julie Broad. Hey, everyone, and welcome back to the Robert plank show we talk about building an online business. Our guest today is Julie Braun from have more influence calm and Julie is an MBA and an Amazon number one best selling author and an International Book Award winner. She's a recipient of the top 20 under 40 award for Vancouver Island. She's a successful entrepreneur, a recognized real estate investor and a popular speaker and web workshop trainer. And Julie is known for helping real estate investors and new entrepreneurs who aren't naturally born to sell to build a brand to get results to make an impact and ultimately make more money. So Julie, how are things today?

Unknown Speaker 0:53 Fantastic. Thanks for having me.

Robert Plank 0:55 I'm glad that you're on. And so um, so So yeah, so can you tell us about yourself? And what makes you sort of stand out from everyone else? Who does similar things, as you

Unknown Speaker 1:06 know, pressure? What's your unique selling position right off the bat?

Robert Plank 1:10 hitting the ground running? Right?

Speaker 2 1:11 Yeah, exactly. Well, first of all, I'm from Canada. So for those of you who hear weird accents in my voice, that's what it is. And I mean, really, my background started in sales, not because I'm born to sell, but because that was the best paying job out of university. And it also came with a company car. So my criteria was simple at the time. So yeah, I kind of started off in sales. And then after working for a little bit, I can't I realized, you know, it's gonna be a long life of working for somebody else. So I started to look around, and I created what I called my freedom 35 plan, and at the time, and I started to buy some real estate rental property. So I kept working, but I was my thought wasn't that I would stop working at 35 My, my thought was that at 35, I wanted to have options so that I didn't have to work for somebody else if I didn't want to. And and by 31 I quit my job and was full time real estate and full time entrepreneur running training and education company. So and from there, I've I've written a couple of books and coached a lot of different people on a lot of different things to help them kind of create their own life that they want to live.

Robert Plank 2:22 Awesome. And so just to sort of just so I'm understanding this, see you you made this freedom 35 plan so that you knew that like okay, here's one would be by the time of age 35 And you quit your job when you were 31. And how old were you when you came up with that plan? 23 Okay, cool. So so it took you took eight years to go from from like the the comfortable job that sort of was good. But like you said, it didn't really it was good for me your criteria then right, but it didn't sort of challenge you and grow with you. And so, I mean, what was that transition? Like from from age 23 to 31? Was it like a slow transition? Or did you suddenly one day, like quit the job? But what was that? What were those years like for you?

Speaker 2 3:07 I went back to school to do my MBA, because I it when I looked around, it was the fastest path to get six figures at for a salary. And that was again, my criteria was simple. When I was young, it was all about where can I get the money the fastest. So I went back to school and did my MBA, but I honestly think that it was a detour. And had I stuck the course that I was on, I probably would have got to my freedom 35 plan a lot faster. Because the MBA, it cost a lot of money. And when I graduated, I actually was getting a salary slightly less than what I had been getting before I went to get my MBA. So for me, it didn't actually help me get where I wanted to go faster. It was it was a step back. But it was interesting. So that's kind of the part of the journey. But for me, when I quit my job, it was one of those moments where my boss, I had spent all this time planning this corporate of this presentation, I was the vice president of the company at the time, and I planned the corporate, the annual corporate review. And I had planned for my team and our objectives. And I had spent months on it and presented it to my boss. And at the end of it, he wrote down these three things. And he said, here are your three objectives for the year. And then he said, these are the five ways you can achieve them. And it was just like putting me in a corner. He basically was saying, Here's your goals. And here's the only way you're allowed to get to them. So I'm 100% responsible for the results, but I have no control over how I'm going to get them. And it was just kind of in that moment. I was like I'm done. I didn't I didn't quit in that moment. I left and kind of formulated my thoughts. But that was the moment that I was done. And I left my job shortly after that.

Robert Plank 4:45 And by that time that you but you left a job Am I hearing your right and that you had these online businesses and things in place at the same time as your job so it made for an easier way to quit that

Speaker 2 4:57 may not be nice That would have been the smart way to go. I had a decent real estate portfolio, I think at the time I owned 12 properties. So I had something to fall back on. I was also newly married at the time. But the funny part is a lot of people say, Oh, well, thank goodness, your husband had a job. Well, this was 2008. And, and he was a commercial mortgage broker. So if people weren't familiar with what happened in the real estate market in 2008, it crashed. And there was absolutely zero funding going towards most properties in general. But in commercial, there was nothing being funded. And he was commissioned, so he was making no money at all, when I made this decision to leave my salary that we were living on. So I didn't have online businesses. That's the first thing I started. So that was my very first project. When I quit. My job was to get my online, I've been writing a newsletter, but I didn't even have a website. So I got all that going in 2008 2009. So that was, besides growing our portfolio of real estate. That was my other project.

Robert Plank 6:00 Oh, man. So it sounds like a sort of scary place to be for a number of reasons. Because the you lost that main income. And it wasn't really the income coming in from your new husband, and you had the the real estate income. But even that around that time was sort of, sort of on shaky ground, too. And so So in those first few months that you said, where you, you know, you had the newsletter first, but then no website and you made the website, like, what sort of websites? Did you build it? And what what were those first few ways of making money that you came across?

Speaker 2 6:33 So my first, my first I only built really one, I focused on building a real estate training kind of website. So the newsletter I've been writing was, the stories that we'd been through, because we made some pretty great mistakes. When we started out, bought some properties that were really challenging had some wild stories, like a property manager that got charged with manslaughter, because he punched a tenant, the tenant fell to the ground and later died in hospital. So we had some just wild things that happened. And we learned a lot of valuable lessons. So that was my newsletter. So that was kind of the theme of the website, and the training company. And what happened was, I was very fortunate, I also love to write and I had been writing articles for a newsletter called early to rise out of Florida, and they have half a million readers. And when I started to build this website, they also had some training. So I took their training. And, and they also were interested in having a real estate course. So I ended up partnering with them and doing an affiliate. So I created the course and they sold it to their readers. And that was really my first kind of foray into online marketing and, and trading. And they really helped me get it started because I had very few readers at the time. And certainly most of them were friends and family that weren't going to pay for a course. So first that was the first source of income was was the affiliate marketing, but it was my own course they were the ones selling it.

Robert Plank 7:55 Okay, and so and so, just to make sure that I understood you correctly. So the course that you made for them was about real estate, not about affiliate marketing. Did I hear you, right?

Speaker 2 8:06 Yeah, exactly. So it was a real estate trading course that they sold. And, you know, we split it 5050 or something like that.

Robert Plank 8:13 And that's cool. Because Because that you kind of took a shortcut there, instead of you having to do that whole long process of instead of you having, you know, build a list and run as you just partnered up with someone else who needed someone with this skill to train on this thing. And then, and then, you know, your upside of that was you tapped into this whole list that otherwise might have taken you, you know, years and years to build. So that's awesome.

Speaker 2 8:36 Yeah, it was it worked out really, really well. And it was partly, it was one of those relationships that was very positive for both of us, because I was a client, I had taken their courses to learn how to build a website and do online marketing. And then they needed this content. And so then I became a great testimonial for them as well, because they had helped me launch my business. And so I was able to provide them with testimonials. And of course, they helped me make money at a time when I really needed it.

Robert Plank 9:04 Awesome. And even like the business partner that I've had for the past, like eight or nine years or so, kind of came to me the same way like came first as like a buyer as a student and then found, you know, a weigh in an opportunity. And, you know, kind of went from there. And so, you know, when you made this real estate course for early to rise, can you sort of tell us like, what exactly like, what exactly was it like was it like, you know, videos and how much videos are like when we see a course like, what are we talking about? Exactly?

Speaker 2 9:33 Well, again, this was 2008 2009 So video was not really the thing yet it was starting. But it was not not the primary thing that we this was a physical course this was actually in a box that went to your door, something that doesn't happen very much anymore. But it had it had audios, and it did have what like kind of screencast type videos in it. And it had a giant workbook that kind of walked you through all the steps to you know, figure out where you want to invest and what kind of strategies you want to do and how you analyze the properties? So it was yeah, it was just a big box with CDs and workbooks that hit your door.

Robert Plank 10:09 Awesome. And so So you did that. And so I mean, what, what kind of happened after that for you? Like, was this the kind of thing that did this? Did this keep paying off for months and months? Like, did they? Did they keep like, promoting it? And even if if they did, like, did you move on to some sort of next project or kind of what happened after that initial bunch of income for you,

Speaker 2 10:31 I started to refine, who I wanted to work with. One of the big things that was became very quickly apparent to me was that there were some significant differences between investing in Canadian real estate and investing in us real estate. And so I slowly started to separate myself from them. And really focus on focus on health, on health on helping, this is one of those things like you, you kind of, it's nice to have an idea of who your ideal customer is when you start out. But sometimes you don't actually know. So in my case, I didn't realize that there was some of these significant differences. And just also that there was a real need in Canada, a lot of our training came out of the US. And there weren't a lot of Canadians teaching how to do it. So for me, it was a niche. And it was also one that made sense, because there because of those nuances, so I really kind of backed away from taking on American clients, and really started to focus my marketing and my platform building in Canada. And what also happened was, as I built my brand, and became known as as, you know, this real estate investing expert across Canada, I also we because we were growing our real estate portfolio, this also helped us have people call us and want to invest with us, which was a big portion, we needed to raise money because the banks weren't financing us. And we ran out of money to pay for down payments for properties anyway. So we needed to raise capital. And so the two went hand in hand and worked really well for us, because people would call us and either be interested in working with us as their coaches, or they would call us and want to work with us to invest in property.

Robert Plank 12:04 Cool. So so it kind of so you lead from from one thing, which was just to just to teach real estate in general. And then from those buyers, and from the sort of the hang ups that you noticed from, you know, people buying and things like that, you noticed that? Well, there were these differences between American and Canadian real estate. So then you said, Okay, well, now I'm gonna sort of niche even further down to teach Canadian real estate and you had, so you said that you you taught this, and that led to other investors finding you. So did you did you make your own sort of training course on your on your own for this, and then the investors found you from this training course that you'd created.

Speaker 2 12:43 I mean, we did it separately, like we were really trying to, one of the things that I really wanted to make sure was that if, when I'm training somebody, I'm training them with the pure intent of helping them make better decisions to make further investments. And if somebody is coming to work with us, as an investor, I want them, I want to be working with them with the pure intent to get them the absolute best return. And what I find is that it's really hard to play both roles. So you know, if you're always thinking, maybe this person will just not do the work and invest with me, then you're not actually going to be able to go into it, and genuinely coach them and teach them the way they need to be coached. So we actually really tried to keep them separate. And so we would raise money in a very different, we'd look for different people for that then for, for our education and training company. But what just naturally happened was the credibility and the brand and the name recognition that we built across. And it was primarily me that that built it across Canada, not my husband, he was the one that ran most of our investment business. But what we found was that credibility and trust made it so much easier for people to work with us on the investment side. So while we kept them very separate, they really, really helped. They just, they just went hand in hand.

Robert Plank 13:59 Okay, so it's like you you weren't, you weren't trying to make that happen. But it was sort of a happy accident that that some people would would hear about you and find you in that way and then become an investor. But But you weren't trying to but that was still happening.

Speaker 2 14:13 Exactly. And I mean, when I wrote my first book, it was my first book was a real estate book called More Than Cashflow. And, and people read it. And it was really intended to give people the real picture, you know, some of these stories, you know, just like I said, why I started the newsletter, and, and they would read the book, and they would call us and say, We don't want to do the work, will you you know, we just want to invest with you. And so it ended up attracting both kinds of people. You know, it certainly grew my coaching business substantially when that book came out. But it also it also attracted quite a few investors that wanted to work with us. So yeah, it was it was really an accident in a lot of ways. But at the end of the day, when you build a brand and you become the name that people trust and recognize, that can carry through to a lot of things and it's it's a very good thing,

Robert Plank 14:59 right i I agree. And so just to make sure that I'm that I sort of understand the timeline here. So you mentioned that, that you had you had your, your and your real estate investments, and you're, you're teaching Canadian real estate, and then you came out with the book. So was this all happening at the same time? Or did the book come later? Or how does that sort of fit in the timeline there?

Speaker 2 15:20 Yeah, the book, the book came a lot later, the book came, I launched the book in 2013. Although I started trying to get a book deal. And thing I started working with a couple different publishers in 2010. Didn't end up getting a book deal. And ended up self publishing it in 2013. But it was kind of always in the works. It was something that I always wanted to do. But yeah, the book came out in 2013. Okay, so

Robert Plank 15:45 So 2013, I'm looking at the the more than casual look. And so you can you kind of tell us, like, what went into this, like, kind of like, you know, what was your thought process? Or? Like, how long did the book takes? Like, I mean, what was sort of going through your head when you were making this book?

Speaker 2 16:01 Yeah, for me, for me the book, when I was working with the publisher, initially, we went back and forth. And this book idea, the one that I ended up writing, they said, No, you can't write that book. Like it's too much like all the other books on real estate that are on the market. But my I've read almost at the time, I'd read pretty much every book that had come out. And, and I knew that it wasn't the same, but I just listened, the publisher, I wanted a book deal. So bad. I was like, Okay, well, what do you want me to write about. And in the end, it was probably a blessing that I didn't get the deal, because the book that they had me working on was not something I wanted to write this book is, is full, it's not about making money in real estate, I cover tips, and I share strategies and kind of outline how we did it. But I really felt there was a gap that people weren't hearing the real stories. They weren't hearing what can happen if you choose the wrong tenant, they weren't hearing what happens. You know, some we had a property manager Rob rent money from us, and it was totally our fault. We made it so easy for him to do it. And, and a lot of people never hear this side of the business. And so I really wanted people to go in with their eyes wide open. And not just think passive income, financial freedom, and all these buzzwords that you hear. So that was the book, it was like really the reality check. And I just felt that it was a book that needed to be written. And so I wrote it. And and it was interesting, because the reason we didn't get the publishing deal was the publisher felt that we just didn't have a strong enough platform to sell books. At the end of the day, they wanted to work with us, but just didn't think we were gonna sell enough books to make it worth their while. And so I was really nervous to write this book and spend, you know, cost me about $6,500, to get it all done professionally. And when I launched the book, I was worried nobody was gonna read it, nobody's gonna buy it. But I promoted it. And I had a lot of people that wanted to promote the book as well. And it went to number one overall on Amazon. So some people say they're number one, they're a number one bestseller. And, and that's cool. You know, you got to number one in a category. But this was hanging out with Dan Brown and the Game of Thrones and Stephen King at number one, and it sat there for a day and a half was pretty, it was pretty extraordinary. I mean, self published book to do that, and especially when in a niche category, it's very rare. So for me, it was it was, it was pretty cool moment, because I was rejected, because I didn't have a strong enough platform to sell books, and then it went to number one. So

Robert Plank 18:14 I mean, that's, that's a pretty good, good story there. That's a pretty good way to show them. Right? They, they for their own reasons. They didn't want to do it. But I mean, you you went in and did it yourself. And so I mean, what, what went into that, like, what sort of actions did you have to take in order to get that to number one?

Speaker 2 18:32 It really, it came down to a couple of key things. I mean, I did a lot I did. I did a media tour all across Canada, I went on TV, radio, all across Canada to promote it. And did did book signings in bookstores. You know, basically anything that I thought could sell books I did. But to get it to number one, it really came down to two things. And one was that I did have a decent, I did have a decent platform, you know, I had 10,000 newsletter readers in there. And 10,000 at the time was that was like 6000 people that were actually reading my newsletter, you know, a lot of times it's only 20% or opening at the time, it was boats a little bit over 6000 actually read them. So it was a decent chunk of people who were actively reading my material every time I sent it out. Plus, I had some great friends with great readers, great communities, and they promoted it really, really strongly in that first week as well. And so I think we probably had a reach of 100,000 people that were actively interested in this subject, and we're a good fit. And we had a few cool bonuses. So when you bought a couple of books, you got a few bonuses that were worth a lot of money. And were actual, like high value bonuses. It's hard to come by these kinds of things, but but I had a course that somebody had stopped selling because he'd actually left the real estate training space. But it was a really great course for Canadian investors. And he said, Listen, you know if anybody buys to two books, you can give them this course for free and in your launch week so so I had a few really great bonus And so the combination, just, you know, that's what shot it up to number one.

Robert Plank 20:04 Cool. So you you had your existing newsletter readers and you went on your media media tour all across Canada and you had the these bonus packages. So if people bought a multiple books, they could get this package. And so you mentioned that you did this media tour. I mean, how much of a tour are we talking about? Were you doing like, you know, like five interviews a day for how many days I mean, like how how much of a tour was this?

Speaker 2 20:29 i It was spread out over a couple of months. So like I said, it didn't contribute to the number one out those that was really that email promotion with with my list and my friends, readers, but I did the tour over about two and a half months. And it I tied it in with speaking engagements. So when I was coming to town to talk, I would have I had a PR person who helped me get all the media because I just don't have time to line up everything. And so she would just, she would just when I knew I had to go to a city, she would contact the media in that city and lineup as much as she could. So sometimes I would only have, I would just have a TV interview or just a radio interview. But a lot of times I'd have newspaper interview and photos, and then TV and radio, all in the same city. And it would be right around when I'd be doing it. But Canada's really big. So it wasn't like I just, you know, packed a suitcase and went out for a month, I would go home in between and just kind of pick and choose as the speaking opportunities came, I would line up the media to go along with it.

Robert Plank 21:27 And how many total appearances? would you estimate you did total for that?

Speaker 2 21:32 I don't know, maybe 15 or 20. So not a ton. But they were quality. Right? It was all about having that perfect target audience. The people who were you know, they're already real estate investors or interested in real estate and and they're already you know, they're in Canada. So it was already a perfect fit. So it was quality, not so much as quantity.

Robert Plank 21:52 Okay, yeah. And it sounds like just like as, as I'm sure to hearing more and more about your your sort of unique slant on real estate and more and more about this book, it sounds like it kind of checked all the boxes, right? Like it was it's it's it's really a sort of mass market thing that everyone needs. But there there seems like that there is this gap to be filled. And so am I right in sort of hearing that maybe that the gap that needed needed filling? What were the sort of, Well, number one, like the Canadian specific stuff, but also like, sort of these horror stories so that people could sort of get the point. But also, like, know why it's important. I mean, were the stories in the book, like helpful in in making it stand out?

Speaker 2 22:34 I think so. I mean, I think a lot of things about the book at the time, were really different. You know, somebody's not just talking about how to make money. It was somebody saying, okay, you know, real estate's great, but here's some things that nobody's telling you. And here's some of the myths that everybody seems to buy into that, you know, here's my perspective on them. So I think it was that but definitely stories because they were all true stories and real and stuff that a lot of people just weren't hearing about ever. And, and I think that that really, that combined with my own kind of personality made it very unique.

Robert Plank 23:06 And it sounds like well, all those all those sort of, sort of the myths or the gotchas that sounds like that made it like really easy material for you to to kind of play off to get from when you needed to have like a sound buy or need to like something quick on the news or the radio to sort of get attention. You can just like go to one of those those myths or one of those stories.

Speaker 2 23:28 Yeah, exactly. A lot of times, that's where they would start. They would always want to talk about the local housing market. You know, what should buyers be watching out for but, but then yes, the myths are a common place that people want to talk about her and horror stories. You know, news loves horror stories, too, right. So they always want to talk about that.

Robert Plank 23:49 Well, it's so cool. So so that that sounds like that went very well for you. And then I'm looking at as I was looking at that book on Amazon the the More Than Cashflow, I noticed that you have another book. That's the new brand you so is that so I mean, so what happened after that, that real estate book launch? Did you go right to the new book? Or was there some some other stuff that you did to make money?

Speaker 2 24:13 Yeah, no, I from from that I was really transitioning at the time, I was helping a lot of real estate investors raise money. And as part of that, because it's really hard to cold call and to get people interested in the first place. It's much easier to have people calling you with interest. And so doing that, you know, for me was building a strong brand. And so I started helping real estate investors in particular, build their brand so they could raise money and even attract deals. And bit by bit I slowly started to transition from real estate focus training, to helping people get more comfortable selling what they do and also build their brand. And and then it just kind of happened that my husband we were having a conversation. One day we had a failed we'd worked on a commercial deal and the deal fell apart. I kind of said to my husband. Well, you know, we really It wasn't in our plan to buy another property anyways. So, you know, what are you doing this deal for? And he said, Well, I'm kind of bored, like, what else am I going to do? And I said, what else do you want to do? And I said, and he started giving me all these ideas of ways he could make money. And I said, you know, what, forget about money for a second. Like, if money was not a factor, what would you do? And he said, Well, I'd be in a rock band, or I'd be an actor. And I said, Okay, I said, Cool. So what's more likely? And he said, Well, I don't play any instruments. And I'm not that bad. I'm not that great of a singer. He said, so I'd probably be an actor. And, and I said, Okay, well, why don't you take a couple classes and see if you like it. And so he started, it turned out, he loved it. And he started pursuing a career as an actor. So we needed to shift away from real estate because I couldn't run two real estate businesses by myself. And, and I'd already been training a lot of people on branding. And so I just shifted from real estate specific to branding specific. And again, same same things I felt there was a lot of stories out there. Talking about, you know, a lot of people make it sound so easy to sell, or they, you know, it's naturally born salespeople who are teaching people how to sell. So I wanted to share the insights from somebody who's a very strong introvert, who's terrified of selling, who made it work and built a brand, and was able to build two good companies from it. So that's what the new brand new is.

Robert Plank 26:20 Awesome. And so speaking of that, of the light, I mean, I guess, first of all, how's your husband's acting career going? What's he landed?

Speaker 2 26:27 He's been on a cut, he's got an ABC show with Jenna Elfman, that he was on an episode of and it's a tough industry. And there's a couple Canadian shows that people might know the Romeo section and things like that, and a Dairy Queen commercial. But it's a it's a tough industry. I mean, he'll go to 40 auditions to get one part. And, and a lot of times, you get no feedback, you know, it could be your luck, you could have sucked, you just don't know. But you know, he loves it. And, and he's having a lot of fun. And we'll probably move to Los Angeles for a few years to give him a better chance. Because there's not a lot of there's a lot of filming in Canada, but there's not a lot of parts that are good that get auditioned out of Canada. So So yeah, it's been an adventure.

Robert Plank 27:13 Cool. And so I mean, what what capacity? Are you? Are you serving in that? Are you like his agent? Or something like that?

Speaker 2 27:20 No, I stay out of it. For the most part, I'm just cheerleader. You, yeah, we've we've worked together for a long, long time. And I think that especially in a business where there is so much rejection, I think it's better to have someone that's just in your corner, supporting you no matter what, and then hire the professionals to do the rest. You know, I don't always think that's the best strategy. But in this case, I certainly feel like my best role to help him is to just cheer him on.

Robert Plank 27:48 Okay, cool. Fair enough. And yeah, a lot of what I'm hearing in, in our talk today is a lot of a lot of, well, kind of, kind of figuring out like, where you where you fit or figuring out based on you know, like, the, the notion before with the guesses are now and then sort of writing that way for a few years. And then maybe when, when either that's played out, or you get bored, or it's time to move on to the next thing, right? Like you started off with the partnering up with early to rise to have that real estate course. And then you said, Okay, well, now I'm gonna do these things on my own. Okay, well, now I'm gonna try to get the book deal. Well, that kind of didn't, wasn't a good fit. So I'm going to do the book thing on my own. And then from that you moved on to the branding. And so you mentioned sort of in the tail in there, that, that you're an introvert and that people need to go out there and, and and, you know, do more selling? So what sort of advice do you have, as far as you know, if someone is either not experienced with selling or they're shy? Or they're introvert? What sort of sales advice do you have for other introverts like you?

Speaker 2 28:49 Well, that's really why I wrote the book, The New Brand You but for me, there's kind of two things. One was to flip it. So I'm not about it's not about selling, it's about serving. And when I put the focus on how can I help this person rather than how can I get this deal? Or how can I get this client, everything really shifted for me the energy in those conversations shifted. And I just felt comfortable because I was helping somebody which is really, really important to me. So that was the first thing. And then the second thing really did come back to becoming the name that people know. Because one of the things I found and I still find very hard is networking and getting to know people when they're strangers at first. And it's so much easier when you walk in a room and people know who you are, and they're happy to introduce you to the people you don't know. And they'll come up to you and kind of do the hard work of introducing themselves. And then you can build relationships and make connections from there. So by building your brand, it really really makes everything easier as an introvert. I mean, even if not as an introvert, it makes everything easier, but those are kind of the two main things and ultimately, I think it all comes back to taking action. Because none of these things I wouldn't have figured any of this out. If I wasn't taking action, you know if I just sat at home home and thought, hey, what do I want to do? I never would have figured out all these things, but by taking action, like you said, I kind of, okay, well, I kind of like this part, I'm gonna tweak it. And now oh, you know, I really like this part. But you won't figure that out if you're not taking action.

Robert Plank 30:13 Right? I completely agree. Like you can spend all day long playing around with a pen and paper or you know him in and Han are thinking about, you know, what you could do, but the only way to really, the only way to know for sure is to kind of go out there and make those mistakes and have that trial and error. And I really liked how so become the name that people know. And I really also liked how you said to instead of being, instead of being in like, a selling mindset be focused on serving, and I like that, because that way, it's like you always win, right? It's like, if someone has a problem, and you help them in some way, well, then every time you help them, you win every time as opposed to if you were sort of more more scarcity, thinking about what if I make the sale or not, then maybe you only win then like 10% of the time. So this way, you win 100% of time. And so So you mentioned that, um, that so, you know, a really good place to be or what we all want is to become known as a name. So the people find us so is this this, the new brand new book is this the book people should be reading in order to figure out how to do that? I think

Speaker 2 31:13 so it's really geared to people who aren't comfortable with selling, and an entrepreneurial type mindset. But it can really help in a career too. So if you're, if you're a really extroverted set, and sales come naturally to you probably, I mean, the book would probably still be a good read, but I really geared towards people who are uncomfortable selling, you know, they don't feel like selling comes naturally to them. Or perhaps they're a little on the shy or introverted side, and just want some pointers to have stronger communication and be able to grow relationships quicker and easier.

Robert Plank 31:45 Awesome. And we could all use that. And so where can people get that book? And where can people find you on your other websites and things like that?

Speaker 2 31:53 Yeah, you bet. So both books that I've written are all over Amazon, you can get them at Amazon, Barnes and Noble in Canada at Chapters and, and my website have more influence.com I've got a newsletter called The Broad Thoughts. And I send out an update probably every couple weeks with some tips and videos and sometimes some deals and promotions on the books as well.

Robert Plank 32:14 Cool. So have more influence calm. And so if people go there is can they get to the books from there? And can they get the newsletter from there? Is that all from that location?

Speaker 2 32:25 Yeah, not the I don't know if you can get to the More Than Cashflow book, but certainly the new brand view is is all over the have more influence. And once you're on Amazon, of course, you can just click on my name and and find it that way. But yes, the Broad Thoughts is many places on the website, you'll find the spot to sign up for Broad Thoughts Newsletter.

Robert Plank 32:43 Perfect. So I mean, lots of cool stuff in today's show, not only from I mean, these sorts of stories are awesome, just to kind of to kind of go through your thought process and kind of look back and see okay, well, he was he was sort of this corner you were back into back then. And then here's based on where you had been what you did, and then you move on to that next point. And then at that milestone you said when I hear my new problems and here's my next course of action, what's really cool just to sort of hear the ups and downs from from you, Julie, especially the big successes and especially to to figure out like, out of all the things that you did those handful of things that that you did, right. So I really appreciate you and I really appreciate what you've done and your entrepreneurial spirit and everyone should go to have more influence calm, and thanks for stopping by the show, Julie.

Unknown Speaker 33:30 Thanks again for having me.

Robert Plank 33:32 You're very welcome. Oh, fuck, fuck, crap. Stop. Do you have a website? Is it run on WordPress, de even know how many sites you have out there, including old sites, half finished sites, client sites, test sites and more. What do you do when a new version of WordPress comes out? Or even an update to your favorite plugin? Do you let your websites just sit there and go out of date? Or even worse? Do you have to log into each of your sites one at a time to run updates? Do you leave everything to chance with automatic updates that might break your sites in the middle of the night? There's a better way and it's called website remote for just one low monthly fee. You can update monitor and log into all your sites in one click go to website remote.com/trial to claim your access today.