233: Personality, Philsophy, and Passion: Differentiate in the Marketplace, Create Noise, and Take Meaningful Risks with Frank Gibson

Dr. Frank Gibson from Last Call Program wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.

Dr. Frank Gibson is a multifaceted professional with a rich background in medicine, entrepreneurship, and scientific research. He has established himself as a successful businessman who transitioned from running three state-licensed medical clinics to creating the Last Call Program, an innovative approach to treating alcohol use disorders. Dr. Gibson has been featured on over 50 TV and radio programs in the US and Europe, including appearances on the PBS series and American Milestones.

Quotes:                                                                                                                                   

“You want to be joyous on the last day of your life. You don't want to compromise.” – Frank Gibson

“Our use of social media serves as a platform for knowledge, positive exposure and growth. It lets people get to know and trust us.” – Frank Gibson

“Sometimes you just got to go after it. Sometimes you need to risk it all without question.” – Frank Gibson

Takeaways:

02:35 Breaking through industry barriers requires understanding modern science and challenging outdated treatment protocols.

18:20 Successful entrepreneurs view obstacles as strategic opportunities for innovation, not insurmountable roadblocks.

24:59 Social media marketing is most effective when focused on education and building trust rather than direct selling.

28:20 Personal passion and authenticity are critical in connecting with potential customers and creating meaningful content.

30:43 Continuous learning and adaptation are essential in rapidly changing marketing landscapes.

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Filed in: Archive 1: 2012-2016 • Interview • Podcast