240: Web Design and SEO: Optimize Your Website Using Cutting Edge (and Common Sense) Tweaks and Factors with Jeremy Knauff

Jeremy Knauff is a US Marine Corps veteran, proud father, and husband who has dedicated over 17 years to helping businesses grow through digital marketing. As the founder of Spartan Media, he specializes in web design and search engine optimization (SEO). Jeremy is also an author for Search Engine Journal, a prominent industry publication. His expertise spans web development, digital marketing strategies, and helping companies improve their online presence.

The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big).

Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a phone number or address).

Quotes:                                                                                                                                   

“When somebody comes to a website, they're coming there for their own needs. So that's an example of basically setting the stage for the customer, not for the owner.” – Jeremy Knauff

“Most websites tell you right off the bat how great they are and how they're the best. But that's not what anybody cares about.” – Jeremy Knauff

“You have to figure out what the particular visitor is trying to accomplish, and route them in a way that's going to be most efficient for them.” – Jeremy Knauff

Takeaways:

07:39 Website speed matters more than most business owners realize, with even a tenth of a second delay potentially impacting revenue.

12:53 Most websites make the mistake of talking about themselves instead of focusing on what users actually want.

14:00 Before building a website, understand the different intents of potential visitors and create pathways that efficiently guide them.

17:40 Mobile responsiveness is now critical, with Google using a mobile-first index that prioritizes mobile-friendly websites.

24:10 Adding too many plugins can dramatically slow down a website's performance, especially on WordPress.

Resources

Podcast: Play in new window | Download (Duration: 25:15 — 23.1MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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