317: Business Building for Musicians and Rockstars: Use Your Website, Email Marketing and Social Media to Build a Following with Female Entrepreneur Musician Bree Noble

Bree Noble is a female entrepeneur musician who noticed that musicians share quite a few similarities with entrepreneurs in other niches: they all tend to be plotting/crafting/tweaking but are stuck on a path of creating new projects without finishing them. As a result, they've spent most of their time recording an album but very little time marketing, and as a result, their business somewhat half-baked.

Bree explains that musicians need to setup a real web presence, especially a homebase. That doesn't only mean posting on Facebook... it also means creating a modern looking blog with a .com domain name and landing pages. It means building an email list with a squeeze page, running Facebook ads, recording behind the scenes videos, posting on Twitter and Instagram, possibly using crowdfunding, and using Facebook Live to build that following.

Quotes:                                                                                                                                   

“They've got all these ideas coming into their head all the time—new songs, ways you can market, shows you can do. Those are cool. Those are great. I don't want to stop you from having those. But if they don't have anything to do with your 90-day goals, I want you to write them down, put them in what I call an inspiration vault, and save them for later.” – Bree Noble

“The CD does not create fans. Your fan base is your vehicle to sell CDs, do live shows, and actually make money—not the actual recording of the CD.” – Bree Noble

“They don't realize that if they don't work on the marketing side, they're eventually going to run out of money and won't be able to keep doing the thing they love.” – Bree Noble

Takeaways:

02:22 Musicians must treat their music career like a business, not just a creative pursuit.

12:09 Focus on one big goal for 90 days and create a clear plan to achieve it.

33:06 Spend 80% of your time marketing and 20% creating content to build a successful music career.

07:14 Build a fan base before expecting industry professionals to discover and support you.

17:54 Create a strong online home base with a well-branded website that represents your music and allows fans to connect.

Resources

Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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