400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil

Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.

Quotes:                                                                                                                                   

“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil

“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil

“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil

Takeaways:

04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.

13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.

18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.

20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.

25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.

Resources

Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed

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Filed in: Archive 2: 2017 • Business • Interview • Podcast

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