491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.

Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.

Quotes:                                                                                                                                   

“When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White

“People just don't know they can do it.” – Alicia White

“When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White

Takeaways:

01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling.

03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah".

22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement.

26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills.

28:27 Develop promotional materials that clearly showcase your professional value and expertise.

Resources

Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Speaking

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