534: Discover Your Superpower, Use Madness to Your Advantage, and Fail Frequently with Direct Response Copywriter Doberman Dan

Doberman Dan is a 33-year serial entrepreneur, A-list copywriter and three-time international best selling author. In his spare time he’s also a professional musician and composer.

He has started numerous info product businesses and four different nutritional supplement businesses. He is regularly hired to write sales copy for some of the most successful direct response marketers and publishers in the country. Dan has been publishing The Doberman Dan Letter since 2011 and has many of the most successful online marketers in the world as subscribers.

Quotes:                                                                                                                                   

“The only superpower that I have is the inability to quit when something isn't working, even if it takes years of pushing through it.” – Doberman Dan

“The basics of the sales message have stayed the same. You just have to figure out the market's biggest hot buttons and biggest fears and speak to that.” - Doberman Dan

“You don't make your money acquiring a customer. You make your money on the back end, and if you can just acquire a customer at break-even, you should have a hallelujah breakdown about that.” - Doberman Dan

Takeaways:

09:34 Persistence through repeated failures is often the key to entrepreneurial success.

12:45 Direct response copywriting remains effective, but its visual presentation has dramatically changed over time.

18:50 Artificial intelligence is rapidly transforming marketing by enabling hyper-targeted customer insights.

21:35 Understanding a market's deepest fears and desires is more important than crafting elegant writing.

28:27 Breaking even on initial customer acquisition can be more valuable than seeking immediate profits.

Resources

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Filed in: Archive 3: 2018-2020 • Copywriting • Interview • Mindset • Podcast

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