654: Attention, Connect, Transaction, Invest, Ongoing, Nurture: Take Action and Make Money with Small Business Marketing Specialist Stacey Riska

Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business.

Quotes

“People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska

“It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska

“Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska

Takeaways

01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available.

07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once.

14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts.

19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management.

22:30 Joining a supportive community can provide valuable insights and accountability for small business owners.

Resources

Podcast: Play in new window | Download (Duration: 28:35 — 26.4MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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