729: The Twist Life: Discover the Secrets of Life and Network Your Way to Success with Brian Orr

Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way.

In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife.

Quotes

“I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.”

“Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?”

“I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.”

“I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.”