Archive 3: 2018-2020

542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie

May 14, 2018

Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!

Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.

Quotes:                                                                                                                                   

“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie

“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie

“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie

Takeaways:

04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.

12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.

22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.

26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.

32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.

Resources

Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer

May 11, 2018

Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.

Quotes:                                                                                                                                   

“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer

“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer

“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer

Takeaways:

00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.

00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.

02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.

10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures

Snappa: Quick & Easy Social Media Graphic Design Software

Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

540: Customer Relationship Management Tools, Artificial Intelligence, Work-Purpose Alignment, and Workflow Automation with Scott Gellatly

May 9, 2018

Scott Gellatly is a former slave to his own business. Since systemising his company using Podio, he’s created both freedom and a lifestyle for himself and his family. Along the way, Bollo Empire, his former company, became a top Podio education and development agency.

He's here to talk about how to digital transform our businesses using workflow automation, customer relationship management systems, and artificial intelligence.

Quotes:                                                                                                                                   

“Humans will always want to buy from humans. There's no such thing as B to B or B to C, only B to P. People want to buy from people.” – Scott Gellatly

“The definition of work fundamentally has to change. It means that the sort of jobs we're used to expecting after school will change.” - Scott Gellatly

“We need to look at how we're going to transition people and upskill them to live a higher, best purpose, and how we're going to compensate them.” - Scott Gellatly

Takeaways:

01:41 Automation will free workers from repetitive tasks, allowing them to focus on more creative and strategic roles.

03:44 The future of work involves aligning technology with human purpose and potential.

12:01 Small businesses must adapt to technological changes or risk becoming obsolete.

15:45 Choosing the right CRM system depends on your specific business type and relationship with customers.

20:38 Data-driven decision-making is crucial for business growth and efficiency.

Resources

Podcast: Play in new window | Download (Duration: 24:46 — 22.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

539: Applied Creativity: Tap Into Unlimited Great Ideas on Demand, Change Perspective, Generate Leads and Joint Ventures with Professional Brainstormer Don The Idea Guy

May 7, 2018

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative and engaging ideas through his brainstorm sessions, books, business articles, and website at DonTheIdeaGuy.com.

The Idea Guy and has sold, shared, and traded ideas with companies like Sears-Kenmore, Ford Motor Company, American Airlines, CocaCola, and Kellogg’s.

Don is the author of "100-Whats of Creativity", one-hundred what-if questions designed to spark your creativity and solve your toughest challenges -- and has been described as "the perfect example of a strong and successful brand" by The Tom Peters Company (one of the original business gurus).

The Idea Guy has been interviewed by the New York Times and National Public Radio; featured in Fast Company Magazine and Smart Business News; and has contributed content or been profiled in multiple books on business and marketing.

Quotes:                                                                                                                                   

“If you're serious about wanting to begin something and take it to fruition, you have to get serious about putting it into action.” – Don The Idea Guy

“I come up with a lot of good ideas because I come up with a lot of bad ideas. The trick is to get the bad ideas out just as fast as the good ones to make room for more good ideas.” - Don The Idea Guy

“Don't be afraid to ask. Also, don't call people up and pitch them something; call and share an idea.” - Don The Idea Guy

Takeaways:

04:40 Simple ideas can be powerful when you focus on solving a specific problem quickly.

11:20 Don't let technical details or perfect setup stop you from starting your project.

22:15 Reach out to potential partners by sharing ideas that help them, not just by pitching a sale.

31:30 Capture your ideas immediately when they come, or you'll forget them.

35:50 One good idea can lead to multiple business opportunities across different industries.

Resources

Podcast: Play in new window | Download (Duration: 39:54 — 36.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

538: Seller Labs: Adapt, Transition, Scale, and Become Your Own Next Customer with Brandon Checketts

May 4, 2018

Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company.

His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched.

Quotes:                                                                                                                                   

“Find something that people will value, and find a way to provide value to your customers. You may not know exactly how to monetize it right now, but if it's valuable to them, you'll figure out how to monetize it along the way.” – Brandon Checketts

“A lot of times, people like to start a whole bunch of things but are very bad at finishing them.” - Brandon Checketts

“A lot of entrepreneurs don't understand or don't feel qualified to understand finances, but if you can look at a profit and loss statement, it can tell you how much money you're making or not making.” - Brandon Checketts

Takeaways:

04:54 Develop products by first becoming your own customer and solving your own business challenges.

12:26 Be ready to pivot your business when growth potential becomes limited in one area.

15:08 Build software tools that solve real problems and simplify complex tasks for your target market.

18:42 Use financial data and monthly profit/loss statements to make objective business decisions.

24:14 Start small and focus on providing clear value to customers, even if you're not sure how to make money initially.

Resources

Podcast: Play in new window | Download (Duration: 27:09 — 24.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba

May 3, 2018

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now.

Quotes:                                                                                                                                   

“I always have very discrete experiments with a specific deadline, timeline, and date attached to them, and a specific result that I'm trying to see or expect to see, like a hypothesis.” – Joe Kashurba

“Getting marketing to work like this is about taking the emotional side out of it and doing it by the numbers.” - Joe Kashurba

“The stuff you would think is normal and everybody would know from an internet marketing standpoint is pure wizardry to someone outside the internet marketing world.” - Joe Kashurba

Takeaways:

03:08 Focus on one marketing channel and commit fully before jumping to another.

06:43 Break down marketing campaigns into small, measurable experiments with clear goals.

16:27 Remove emotions from marketing decisions and rely strictly on numerical data.

20:18 Create targeted landing pages specific to your audience instead of sending traffic to a generic website.

22:31 Marketing requires consistent daily effort, not waiting for clients to magically appear.

Resources

Podcast: Play in new window | Download (Duration: 28:06 — 25.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt

April 30, 2018

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.

Quotes:                                                                                                                                   

“We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt

“Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt

“You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt

Takeaways:

04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms.

05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs.

13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important.

16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals.

21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels.

Resources

Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

535: Invest and Test Your Facebook Ads with Monica Louie

April 27, 2018

Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert!

Quotes:                                                                                                                                   

“With Facebook ads, one of the things I see missing a lot when people get frustrated is a lack of a clear strategy.” – Monica Louie

“Anytime you're investing money in your business, you want to have a clear strategy. What is that money going to help you do? What is the end goal?” - Monica Louie

“You don't need to put a lot of money upfront, but it does take some investment so you can test these different things.” - Monica Louie

Takeaways:

01:50 Don't click the Boost Post Button without a clear strategy for your Facebook ads.

12:23 Use Facebook pixel to create audiences and track website visitors for future targeted advertising.

18:49 Let Facebook's algorithm work by giving ads 2-3 days before making significant changes.

22:00 Start with a small budget of $5-$10 per day to test different ad variations and audiences.

26:31 Facebook ads can help grow your business by reaching over 2 billion monthly users.

Resources

Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

534: Discover Your Superpower, Use Madness to Your Advantage, and Fail Frequently with Direct Response Copywriter Doberman Dan

April 25, 2018

Doberman Dan is a 33-year serial entrepreneur, A-list copywriter and three-time international best selling author. In his spare time he’s also a professional musician and composer.

He has started numerous info product businesses and four different nutritional supplement businesses. He is regularly hired to write sales copy for some of the most successful direct response marketers and publishers in the country. Dan has been publishing The Doberman Dan Letter since 2011 and has many of the most successful online marketers in the world as subscribers.

Quotes:                                                                                                                                   

“The only superpower that I have is the inability to quit when something isn't working, even if it takes years of pushing through it.” – Doberman Dan

“The basics of the sales message have stayed the same. You just have to figure out the market's biggest hot buttons and biggest fears and speak to that.” - Doberman Dan

“You don't make your money acquiring a customer. You make your money on the back end, and if you can just acquire a customer at break-even, you should have a hallelujah breakdown about that.” - Doberman Dan

Takeaways:

09:34 Persistence through repeated failures is often the key to entrepreneurial success.

12:45 Direct response copywriting remains effective, but its visual presentation has dramatically changed over time.

18:50 Artificial intelligence is rapidly transforming marketing by enabling hyper-targeted customer insights.

21:35 Understanding a market's deepest fears and desires is more important than crafting elegant writing.

28:27 Breaking even on initial customer acquisition can be more valuable than seeking immediate profits.

Resources

Podcast: Play in new window | Download (Duration: 31:16 — 28.7MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker

April 23, 2018

Ken Tucker is the founder of Changescape Web. Most businesses struggle to be found online. Changescape Web builds websites that generate customers so businesses can grow and thrive. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation.

Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant.

Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses).

Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee.

Quotes:                                                                                                                                   

“When many businesses put together a website, they tend to focus on what they do and use the language they are accustomed to, but they don't really think about the customer's problem.” – Ken Tucker

“You have three to five seconds to convey what you do, get people to engage with your business, and make them want to stick around on your website.” - Ken Tucker

“Getting customers to buy from you again is a much cheaper customer acquisition strategy than acquiring a brand new customer.” - Ken Tucker

Takeaways:

00:52 Businesses must focus on solving customer problems, not just describing their own services.

02:51 Websites have only 3-5 seconds to capture a visitor's attention and communicate value.

04:37 Generic "contact us" buttons are ineffective; specific calls-to-action drive better engagement.

10:33 Marketing strategy should consider the full customer experience, from initial awareness to repeat business.

16:19 Marketing solutions need to be pragmatic and tailored to each business's specific economic realities.

Resources

Podcast: Play in new window | Download (Duration: 27:14 — 25.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

« Previous Page — Next Page »

↑ Back to Top