Archive 3: 2018-2020
532: Get Clients Today As a High-Ticket Coach: Get Speaking Gigs, Position a Free Discovery Call, and Close Sales with Christian Mickelsen
Christian Mickelsen is a leading authority on personal development and personal coaching, and is the author of 4 number one best-selling books, including ABUNDANCE UNLEASHED and GET CLIENTS TODAY.
He’s the owner of a multi-million dollar coaching business that has made the Inc. 5000 list of fastest growing companies 3 years in a row. He’s been featured in Forbes, Yahoo Finance, and MSN, among others.
A true visionary, and pioneering personal coach for over 18 years, he’s helped hundreds of thousands around the world experience the life-changing power of coaching. He's on a mission to get the whole world coached.
Quotes:
“A coach is basically someone who helps people achieve their goals. There's a nearly unlimited supply of people who want to lose weight, get into a relationship, or are struggling to raise their kids.” – Christian Mickelsen
“No matter how little you charge, there will be people who feel they can't afford it. And no matter how much you charge, there are people who can afford it and will pay for it.” - Christian Mickelsen
“Nobody has it all figured out. We're all still figuring it out. We have some things figured out, and the more successful we are, the more things we have figured out.” - Christian Mickelsen
Takeaways:
00:42 Coaching is a versatile business with opportunities across multiple life areas like dating, weight loss, business growth, and personal development.
04:36 Pricing in coaching is flexible - clients exist at every price point, and raising rates often attracts more serious clients.
06:51 Coaches should focus on helping clients clarify vision, strategize actions, upgrade skills, optimize the environment, and master psychology.
20:54 Creating a compelling free coaching session requires a specific, results-oriented name and clear value propositions.
29:20 Overcoming personal fears and expanding comfort zones is crucial for business growth and client acquisition.
Resources
- Christian Mickelsen (Official Site)
- Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day (Book)
- Abundance Unleashed: Open Yourself to More Money, Love, Health, and Happiness Now (Book)
Podcast: Play in new window | Download (Duration: 32:54 — 30.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
531: Energy, Productivity, Ideas, Self-Awareness, and Finding Your Strengths with Darren Virassammy
Darren Virassammy says: "I am a leader who keeps an eye on our destination and initiate the practical steps to take us there, through awareness of details and their ripple impact. I align talent toward long term scalability and step aside to allow others to take ownership in their respective zones of genius. You can count on me to identify and take the present practical steps needed to bring the first version of the future vision to reality. I will work to understand what makes each person tick, seeking to hone and develop the people I am around. I push for excellence and will hold people accountable for their own capacity for human excellence. While I vigorously work toward systems, efficiency sustainability and scalability, I always advocate for setting new higher standards."
He talks to us today as we find out how to create an organization that builds strengths into culture, communication, productivity and financial performance and 34 Strong's StrengthFinder tool.
Quotes:
“People aren't valued for being valuable. They just put people in these lines, try to run them through the mill, through these cogs, and don't realize how uniquely wired people are.” – Darren Virassammy
“Talent is not defined by how well you can shoot a basketball, how good you are at coloring, or anything like that. Talent is defined as our natural way of thinking, feeling, or behaving that can be productively applied.” - Darren Virassammy
“Our talents can be our greatest assets and our greatest liabilities. We can overuse them or underuse them.” - Darren Virassammy
Takeaways:
01:49 70% of workers are disengaged, showing a critical need for understanding individual talents in the workplace.
02:03 Focusing on people's strengths, not weaknesses, can transform organizational performance and employee satisfaction.
05:50 Personal awareness of your natural talents is the first step to professional growth and team effectiveness.
23:42 Leadership plays a crucial role in creating an engaged workplace culture that values individual contributions.
23:51 Consistent, long-term commitment is necessary to build a strengths-based organizational approach.
Resources
- 34 Strong (Website)
Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
530: Hiring the Right Tech Talent and Finding the Right Team with 10X Management Founder Michael Solomon
Michael Solomon is an established entrepreneur and the founder of 10x Management ( the premier tech talent agency), Brick Wall Management, Musicians On Call and The Kristen Ann Carr Fund. He remains a sought-after voice in the business technology world and makes frequent appearances on Bloomberg Television, MSNBC, and BBC.
He's here to talk about hiring the right team and how his musician skills also apply to building and selling software.
Quotes:
“If you blame other people for the situation you're in, then you have no power to be able to change it.” – Michael Solomon
“Every day, you're getting new data, and if you don't fear it and can just take it in as data, the opportunities are there. You just see them.” - Michael Solomon
“The real value of having someone very experienced is that what they accomplish in an hour is very different from what someone less experienced accomplishes in an hour.” - Michael Solomon
Takeaways:
02:22 High-priced tech talent can be more cost-effective when they complete work faster and more efficiently.
05:53 Being open to new data and avoiding fear can help uncover unexpected business opportunities.
17:35 Successful entrepreneurs recognize pain points and see opportunities where others see problems.
20:56 Companies should focus on understanding individual employee needs rather than using a one-size-fits-all approach to job offers.
24:30 Technical skills alone aren't enough; communication and business understanding are crucial for top-tier talent.
Resources
- 10X Management (Website)
Podcast: Play in new window | Download (Duration: 29:11 — 26.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
529: The Iron Man Mindset, Simplified Success Habits, and Next Level Thinking with Sales Coach Dr. Richard Greene
Dr. Richard B. Greene, DBA, SSBB, CMPE observed that having talent and skills did not guarantee success. He discovered that the missing ingredient is a mindset that is creative, powerful, and unstoppable. After years of research working with Ironman triathletes to understand how they achieve success against great odds; he has been able to capture this unique mind ability and incorporate it into an elite executive training program called The IronMan Mind. Applied properly, IronMan Mind techniques can transform your mind into a powerful tool that combined with the right skills, can make your success unstoppable.
Richard is the founder of Amplifier, a business coaching and consulting company located in Sacramento, California. He works with executives in the U.S. and internationally and is also a 5-time Ironman triathlete and marathon swimmer.
Quotes:
“Talent and skill are not enough. The one difference was my mindset.” – Dr. Richard Greene
“Time management is really a misnomer. You can't manage time, but you can manage the activities that occur within that time.” - Dr. Richard Greene
“The people that learn how to manage activities within time are the people that are super productive.” - Dr. Richard Greene
Takeaways:
01:36 Continuous improvement comes from understanding core principles and consistently applying them in your work and personal life.
08:54 Talent and skill alone do not guarantee success; a powerful mindset is the critical differentiator.
15:21 Simplify daily planning by focusing on one critical task and limiting your to-do list to 3-4 key items.
17:19 Personal organization and strategic planning are universal success principles, applicable across industries and life roles.
23:14 Digital distractions can significantly reduce productivity, so learn to manage notifications and unnecessary communications.
Resources
- The Iron Man Business Coach (Official Site)
- Dr. Richard Greene (Amazon Books)
- The IronMan Mind Book of Quotes: Inspirational Quotes for Winners (Book)
- Dr. Richard B. Greene (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:53 — 25.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
528: Turn Your Passion Into Profit, Launch, and Repeat with Course Creator Jacques Hopkins
Jacques Hopkins is the creator of PianoIn21Days.com where he sells an online piano course that helps people learn piano in a fast and fun way. Piano In 21 Days is now a fully automated business so He's also The Online Course Guy where he helps others turn their hobby into an online course like he did. He tells us about how he got started with online courses and now consults others who want to create and launch an online course.
Quotes:
“I failed multiple times, pretty miserably. It wasn't until I really honed in and focused on one of the things I was most passionate about that I became truly successful.” – Jacques Hopkins
“The most important thing is not just to have a page that says ‘buy now,’ but to actually train them, show them some things, and talk about a common problem and how you can help solve it.” - Jacques Hopkins
“The fact that I can have an impact on people all over the world is just an incredible feeling.” - Jacques Hopkins
Takeaways:
01:59 Turn your hobby into a profitable online business by creating a course that solves real problems for people.
02:42 Use YouTube as a free platform to test market interest and build an email list before fully developing your course.
17:25 Create a launch strategy that builds trust and rapport with potential customers before asking them to buy.
18:09 Outsource business tasks gradually, keeping yourself as the face of the brand while documenting processes for smooth transitions.
26:58 Focus on genuinely helping customers succeed rather than just making money, which leads to greater business success.
Resources
- Piano in 21 Days (Website)
- The Online Course Guy (Official Site)
- Jacque Hopkins (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:20 — 27.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
527: Innovate, Strategize, Believe, and Implement: Provide a New Solution to Tired Customers with Fitness Business Coach Ryan Ketchum
Ryan Ketchum is passionate about helping people change their bodies and change their lives. He has coached hundreds of fitness professionals and trained with thousands of clients. In addition to serving as the Executive Director of Fitness Revolution, he is also a recognized thought-leader and speaker in the fitness business. Ryan experimented his fitness & nutrition regime on himself after graduating college and became a finalist in the Precision Nutrition challenge by dropping from 330 to 220 lbs in 18 months.
Quotes:
“For most trainers and fitness business owners, they end up being martyrs of the industry. They get into it because they love it, have a passion for it, and want to help people.” – Ryan Ketchum
“You've got to be able to understand who your customer is. You have to understand what they want, and you must clearly communicate why you're different.” - Ryan Ketchum
“At the end of the day, it's all about solving a pain or problem for someone. If we can clearly communicate how we do that, we can stand out easily.” - Ryan Ketchum
Takeaways:
07:05 Give yourself space to think clearly and create a strategic business plan, stepping away from the daily grind.
11:42 Recognize that successful businesses adapt quickly and focus on delivering what customers truly want, not just selling a generic service.
16:13 Understand your ideal customer deeply and communicate why your business solves their specific problems uniquely.
19:23 Overcome business growth obstacles by addressing three key challenges: understanding unknown problems, learning implementation skills, and fixing negative mindset beliefs.
22:12 Build a business that allows you to produce results through other people, not just yourself, to scale and grow effectively.
Resources
- Fitness Revolution (Official Site)
- Elite Fitness and Performance Summit (Site)
- Ryan Ketchum (LinkedIn)
Podcast: Play in new window | Download (Duration: 25:05 — 23.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
526: The World Needs Your Book: Build a Funnel, Run a Book Launch, and Tap into New Amazon Publishing Resources with Monica Leonelle
Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works!
After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing.
Quotes:
“The initial sale is of the smallest value because it's just one sale. However, if you get the sale, then get that person to read the book, and they love it, they can do a review. The value you can get from that one sale is huge in the back end.” – Monica Leonelle
“Your book, especially if you're writing non-fiction, should lead to something much bigger. I don't want someone to just buy my book; I want them to read it, love it, and want to work with me more.” - Monica Leonelle
“The book is an amazing customer acquisition tool. Amazon is the third biggest search engine in the entire world.” - Monica Leonelle
Takeaways:
03:47 Authors should view book publishing as a burst-driven process, focusing on intense periods of productivity rather than maintaining a rigid daily writing schedule.
09:04 Books are powerful customer acquisition tools that should be integrated into a broader business strategy, not treated as isolated products.
15:15 Pre-order platforms offer authors strategic opportunities to build anticipation and momentum for book launches across multiple publishing channels.
19:10 Creating a detailed customer experience funnel is crucial for transforming book readers from strangers to loyal customers who might purchase higher-ticket offerings.
23:24 Amazon is the third-largest search engine, making book publishing a critical marketing strategy for gaining visibility and reaching new audiences.
Resources
- Prose on Fire (Official Site)
- The World Needs Your Book (Free 4 Day Course)
- Get Your Book Selling (Course)
- Amazon Marketing Services (Amazon Marketing Services)
- Draft2Digital (Self Publishing)
- Smashwords (Books)
- iBooks (Apple's Book Publishing Platform)
- Kobo (eBooks)
Podcast: Play in new window | Download (Duration: 27:42 — 25.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
525: Become Number One: Proof of Concept, Objection-Driven Offers, and Premium Services with Growth Advisor Carl Gould
Carl Gould is a business growth expert, mentor and entrepreneur. He built three multi-million dollar businesses by age 40, has mentored the launch of over 5,000 businesses, and has trained and certified over 7,000 business coaches in 35 countries. Carl has written 3 best-selling books on business strategy and growth (Blueprint for Success, The 7 Stages of Small Business Success, and most recently Biz Dev Done Right). Gould regularly appeared on the home improvement reality TV show “ThisHouseToo”, and each week he co-hosts “Quit and Get Rich” on iHeart® radio. He is the MC for EO Nerve, and Facilitator of Breakthrough the Barriers and the Firewalk Experience. Carl is married with three children and is a member of EO New Jersey.
Quotes:
“Just because you can do it doesn't mean you should be doing it.” – Carl Gould
“When you're clear about what the goals of your business are, the path you take will illuminate for you.” – Carl Gould
“When your nose is down in implementation, you can't always see the horizon.” – Carl Gould
Takeaways:
01:59 Addressing customer pain points directly can set your business apart from competitors.
05:27 Businesses must constantly innovate to avoid stagnation and stay competitive in the market.
15:16 Offering a premium service with strong guarantees can significantly boost business success.
22:36 Entrepreneurs should aim to be number one in their niche, not just the biggest.
24:07 Delegation and scalability are crucial for long-term business growth.
Resources
- Carl Gould (Official Site)
- 7 Stage Advisors (Site)
- Biz Dev Done Right (Book)
- The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less (Book)
Podcast: Play in new window | Download (Duration: 29:00 — 26.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
524: Find a Cause, Make a Difference, and Change the World: Fundraising, Charity, and Volunteering with Kelsey Bradley
Kelsey Bradley founded her nonprofit Design Cause Inc. 9 months after graduating from university. Within a year she raised $35,000, enough to build a series of classrooms she had designed while in school. With the money secured she moved to rural Cameroon for a few months to oversee construction, manage the finances, and document the successful completion of the project. With this first project completed Kelsey is working to grow her organization that recently took on a new project in Malawi. Kelsey is passionate about business and helping others, which she feels are intrinsically connected.
Quotes:
“When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Kelsey Bradley
“A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Kelsey Bradley
“Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Kelsey Bradley
Takeaways:
04:04 Successful projects often take years of organic growth and patient development.
11:20 Your energy and attitude during fundraising meetings directly impact your success.
18:05 Personal growth and fulfillment come from pushing beyond your comfort zone, not from easy achievements.
20:19 Small donations to existing charities can create meaningful impact without starting an entire organization.
22:34 Not all large charities are inefficient; many require infrastructure to create broader change.
Resources
- Design Cause Inc. (Official Site)
- Design Cause Inc. (Facebook)
- Kelsey Bradley (LinkedIn)
Podcast: Play in new window | Download (Duration: 29:36 — 27.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
523: Increase Authority and Influence At the Same Time: Be Controversial, Create a Compelling Message, Operate in Your Sphere of Genius, and Scale Massively with Josh Elledge
Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too!
Quotes:
“When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Josh Elledge
“A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Josh Elledge
“Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Josh Elledge
Takeaways:
08:21 Build authority by creating a professional online presence that showcases your expertise and credibility.
11:48 Focus on serving audiences and creating value through unique, passionate messaging.
18:38 Develop a clear purpose and core values that guide your business decisions and communication strategy.
25:37 Invest in building a strong team to scale your business and free yourself to do what you do best.
33:55 Use media appearances and PR as a strategic tool to grow your business and increase visibility.
Resources
- Up My Influence (Official Site)
- Savings Angel (Website)
- Josh Elledge (LinkedIn)
- Josh Elledge (Twitter)
Podcast: Play in new window | Download (Duration: 37:02 — 34.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
