Archive 3: 2018-2020
512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling
Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).
Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.
Quotes:
“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling
“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling
“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling
Takeaways:
01:01 LinkedIn is a powerful business platform where professionals can share content and build meaningful connections.
19:12 Creating content based on real people's problems leads to more engaging and viral posts.
25:35 Providing free, valuable content helps build trust and reduces risk for potential clients.
28:58 Consistent daily engagement on LinkedIn increases your profile's visibility and searchability.
30:19 Marketing success comes from multiple touchpoints across different platforms, not just one channel.
Resources
- Help! My Manager Is Holding Me Back! (LinkedIn Post)
- Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
- Jennifer Darling (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:41 — 28.1MB) | Embed
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511: Good Enough vs. Perfectionism: Productivity, Delegation, Milestones, Book Publishing, Content Marketing and More with Joanna Penn
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers.
Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more.
Quotes:
“The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn
“What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn
“The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn
Takeaways:
00:04:00 Perfectionism often masks deeper fears of failure and judgment in creative work.
00:07:18 Starting where you are and sharing authentic experiences is crucial for connecting with an audience.
00:13:29 Scheduling dedicated time for creation and marketing is essential for long-term success.
00:21:28 Consistent, small daily efforts compound into significant creative output over time.
00:25:09 Writing a book is a transformative personal experience that goes beyond mere business strategy.
Resources
- The Creative Penn: Write, Publish, and Market Your Book (Official Site)
- The Creative Penn (Podcast)
- Joanna Penn (Twitter)
Podcast: Play in new window | Download (Duration: 28:44 — 26.3MB) | Embed
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510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia
Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.
Quotes:
“Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia
“We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia
“Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia
Takeaways:
03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium.
16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission.
18:06 Always assume internet content is copyrighted until you can prove otherwise.
21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection.
21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content.
Resources
- 10 Biggest Copyright Mistakes e-book (Free E-Book)
- Manage Copyright (Official Site)
- Barbara Ingrassia (LinkedIn)
- Barbara Ingrassia (Facebook)
Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes
Podcast: Play in new window | Download (Duration: 30:08 — 27.6MB) | Embed
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509: Remove Malware from Your WordPress Website: Backups, Firewalls, Cloning, Updating and Maintenance with Michael Jones
Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security.
It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is.
Quotes:
“Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones
“Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones
“If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones
Takeaways:
02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems.
04:50 Always manually backup your website before making any significant changes or upgrades.
14:08 Never upgrade a live website without first cloning it to a separate environment.
21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets.
23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files.
Resources
- Sites Assure (Hack Repair)
- 911 Website Repair (Fixes Broken Sites And Failed Upgrades)
Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB) | Embed
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508: The Perfect Client Funnel: Generate New Leads Predictably, Solve Problems, and Make Money From Group Coaching with Healthpreneur Fitness Coach Yuri Elkaim
Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again.
Quotes:
“We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim
“As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim
“Being you is the greatest gift that you can give to others.” – Yuri Elkaim
Takeaways:
02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation.
06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products.
17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom.
18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment.
26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads.
Resources
- Yuri Elkaim (Official Site)
- Yuri Elkaim (YouTube)
- Yuri Elkaim Energy Greens (Website)
- The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book)
- Yuri Elkaim (Twitter)
Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed
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507: Build a Business on Purpose and Develop a Systems Mindset: Vision, Mission, Values, Goal Setting and Meetings with Scott Beebe
Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast.
Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed
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Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes.
Topics of Passion
- Business Vision, Mission, and Values Family Vision
- Business Systems & Processes...working ON your business, and not IN your business
- Finding your "Narrow Brilliance"
Daily Huddle Format
- 12 week plan
- Three goals
- Biggest task on plate
- "What barriers can I remove to help?"
- "Do you need anything from me?"
Friday 9AM Weekly Meeting
- A success story related to mission and values
- Five core values
- Big Wins
- Accountability from last week
- 12 week plan
- Action items
- Training of new processes (5-8 minutes)
- Cap meeting at the deadline
Quotes:
“Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe
“If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe
“Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe
Takeaways:
06:37 Resistance to business process changes is actually a sign you're moving in the right direction.
17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically.
24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential.
27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process.
28:04 Writing down your business vision allows you to execute it more effectively.
Resources
- My Business on Purpose: Discover Your Vision Story (Free Course)
- Business on Purpose Podcast (Podcast)
- Loom (Screen Recorder)
Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed
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506: The One Thing and the Domino Effect: Think Big, Act Small, Get Clarity on Priorities, Time-Block, and Simplify with Geoff Woods
Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.
The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets.
Quotes:
“If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods
“Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods
“80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods
Takeaways:
04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress.
17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives.
18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle.
21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary.
29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities.
Visit The 1 Thing to Use the 4-1-1 Tool
Podcast: Play in new window | Download (Duration: 33:06 — 30.3MB) | Embed
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505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey
PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.
PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.
PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.
He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.
Quotes:
“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey
“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey
“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey
Takeaways:
02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.
13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.
16:41 Building authority through free, research-backed content can attract and retain potential clients.
21:19 Content creation works best when driven by personal passion rather than following current trends.
22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.
Resources
- X Gym (West Seattle & Kirkland Personal Fitness Training)
- Beege and Peege (Website)
- X Gym (YouTube)
- X Gym (Facebook)
Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed
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504: Become Debt Free, Retire Early, Snowball Your Way Out of Debt Using Smart Financial Strategies, and Build a Blog Following with Deacon Hayes
Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more.
Quotes:
“Saying no now means that we could say yes later in life.” – Deacon Hayes
“At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes
“It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes
Takeaways:
02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination.
07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation.
19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth.
23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth.
21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses.
Resources
- You Can Retire Early (Book)
- Well Kept Wallet: Financial Wisdom for Life (Official Site)
- Well Kept Wallet Podcast (Podcast)
- Debt Free in 18 Months (Course)
Podcast: Play in new window | Download (Duration: 25:35 — 23.4MB) | Embed
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503: Amazon Author Secrets: Get Published, Work Backwards, Stay Motivated, and Sell At Least 26,000 Copies with Writing Coach Frank McKinley
Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help.
Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back.
Quotes:
“If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley
“You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley
“The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley
Takeaways:
01:24 You don't need a massive online presence to successfully publish and sell books.
05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention.
12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales.
17:02 Work backwards by defining your book's goal before starting the writing process.
23:21 Use a consistent writing template to streamline your book creation process and maintain creativity.
Resources
- Thriving Writers (Official Site)
- Frank McKinley (Twitter)
- Frank McKinley (Facebook)
Podcast: Play in new window | Download (Duration: 26:59 — 24.7MB) | Embed
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