Book Marketing

583: Beyond the Book: Embark on the Quest for Greatness, Never Stop Marketing, Fight Obscurity, Become Memorable Using an Audio Logo, and Get High Paying Clients with Trevor Crane

August 10, 2018

Trevor Crane covers Author Marketing in this Marketer of the Day episode. Trevor Crane explains how authors can turn books into marketing assets that attract high-paying clients instead of treating publication as the final goal. His framework starts with four questions: who is the book for, what is it about, why should people care, and what happens next. The "what's next" step should move readers onto an owned platform such as an email list where the relationship can continue. Crane also recommends an audio logo built around the audience you serve, the problem they face, and the result you create. He argues that authors should begin marketing before finishing the book and cites a 10% creation, 90% promotion approach learned from Grant Cardone. His own process emphasizes designing offers, testing ideas, and monetizing expertise before obsessing over production.

Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing.

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

He is the also host of the GreatnessQuest.com podcast and co-founder of SuperKidsBooks.com.

Trevor's mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are.

Since 2003, Trevor has been a trusted business adviser, coach and mentor. He is president of Step Up Strategies, Inc. and together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane.

Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

Quotes:

“Money is simply a measure of the greatness, goodness, and contributions you provide to others. It is a privilege and an honor to receive it, and it becomes your moral duty and responsibility to seek substantial wealth to make a greater impact.” – Trevor Crane

“If all you do is try to stay within the lines and make everybody happy, you will lose. So, to have the courage, stick your head up and go out and get something.” - Trevor Crane

“The hero is the person that has the courage and the intelligence to ask for help, receive it, and then walk the golden brick road.” - Trevor Crane

Takeaways:

04:40 Your book must have a clear next step for readers, not just be a standalone product.

06:57 Success comes from understanding who your book is for, what problem it solves, and what results it delivers.

18:56 Build a platform and audience that grows with each book, creating a self-sustaining marketing cycle.

22:21 Craft a clear, concise audio logo that explains who you help, what problem you solve, and the results you deliver.

39:40 Stop hiding and start promoting; waiting for perfect conditions means missing opportunities to connect with your audience.

54:30 Have the courage to be seen and heard, even if it means being polarizing or facing potential criticism.

Resources

High Paying Clients (Free Book)
Big Money With Your Book without Selling a Single Copy (Free Book)
Trevor Crane (Official Site)

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

526: The World Needs Your Book: Build a Funnel, Run a Book Launch, and Tap into New Amazon Publishing Resources with Monica Leonelle

April 6, 2018

Monica Leonelle covers Book Marketing Strategy in this Marketer of the Day episode. Monica Leonelle explains how authors can turn a book into a customer acquisition funnel that drives sales, reviews, and higher-ticket business. She favors burst-style writing, working backward from preorder deadlines while tracking how many words she can reliably produce per day. For distribution, she recommends Amazon plus wider platforms such as iBooks, Kobo, Barnes & Noble, and Draft2Digital when Kindle Unlimited exclusivity does not apply. A strong launch matters because early sales can increase Amazon visibility for weeks or months. Her evergreen funnel moves readers from stranger to lead, prospect, trial, buyer, reader, reviewer, and word-of-mouth advocate. She suggests free sample chapters, email follow-up, and Amazon Marketing Services to connect a low-ticket book with courses, memberships, or other offers.

Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works!

After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing.