Content Creation
650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips
Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.
Quotes
“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips
“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips
“Just take action, love your business, and have fun with it.” - Lyndsay Phillips
Takeaways
03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.
11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.
21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.
23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.
26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.
Resources
- Connect with Lyndsay Phillips on LinkedIn
- Smooth Business Podcasting: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income
Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed
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640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali
Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.
Quotes
“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali
“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali
“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali
Takeaways
04:39 Authentic online presence matters more than polished, impersonal branding.
08:38 Social media strategy should always start with clear, measurable business goals.
10:21 Consistent content creation requires understanding your target audience and platform dynamics.
19:22 Video content is crucial for connecting with audiences across different platforms.
21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.
Resources
- Be Present (formerly All the Social): BE PRESENT FOR THE CONVERSATIONS THAT MATTER
- Connect with Marisa Cali on LinkedIn
Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed
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560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply.
Quotes:
“If it's not something a real company would do, don't do it. I focus my energy on writing valuable content, doing PR, and writing the book to get links to my website so I can compete with the big guys.” – Brian Greenberg
“The number one thing to do for reviews is ask, and the time to ask is at the end, when you deliver the service and ask them a simple question: Are you happy? Are you satisfied?” - Brian Greenberg
“I wanted to differentiate myself, portray myself as the good guy in the insurance industry. I wanted to do it the honest, ethical, and transparent way.” - Brian Greenberg
Takeaways:
11:11 Writing quality content requires time and careful editing, not just quick production.
14:33 Marketing articles beyond your website increases their visibility and impact.
21:08 Smoothing out customer experience bottlenecks can significantly improve conversion rates.
25:13 Fewer, more qualified leads are better than a high volume of uninterested contacts.
27:00 Delegating mechanical tasks allows entrepreneurs to focus on marketing and growth.
Resources
- Brian J. Greenberg (Official Site)
- The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (Book)
- User Testing (Test User Experiences)
- iWriter (Hire A Writer)
- Google Surveys (Create Surveys and Get Results)
Podcast: Play in new window | Download (Duration: 29:23 — 27.0MB) | Embed
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558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg
Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”
Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.
Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.
Quotes:
“Google wants to understand from what you type in, what you're thinking of, and then put it on the other end. Google's entire update scheme is to push closer and closer to that.” – Michael Greenberg
“As long as they know who I am and what I do, then the referrals will come.” - Michael Greenberg
“If you have one great piece of content and you promote it for six months, you'll get more leads than if you put out a mediocre piece of content every month and don't promote it at all.” - Michael Greenberg
Takeaways:
04:10 A hybrid human-machine approach can streamline content creation efficiently.
06:55 Creating content is more about expertise and intent than keyword tricks.
10:11 Small businesses don't need to compete with massive content producers like TechCrunch.
17:36 Local podcasting is an excellent networking strategy for building business relationships.
22:25 Promoting one great piece of content is better than creating multiple mediocre pieces.
Resources
- Call for Content (Content Marketing)
- St. Louis Business (Podcast)
- Michael Greenberg (LinkedIn)
- Michael Greenberg (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB) | Embed
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516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth
Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.
Five Key Challenges
- prioritization: getting activities in order for maximum ROI
- marketing expertise
- misalignment in marketing: sales vs. objections
- systems/process: team
- insufficient data to make smart decisions
Quotes:
“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth
“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth
“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth
Takeaways:
04:40 Quality content matters more than quantity when marketing your business online.
12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.
22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.
27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.
32:00 Having clear marketing systems and processes is critical for consistent business growth.
Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing
Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed
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483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph
David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.
From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained.
David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout.
Quotes:
“I'm in competition with myself. I'm in a category of myself. I'm trying to make as much money as possible, have as much fun as possible, and have as much free time as possible.” – David Ralph
“The problem is not the driving; the problem is the stopping. I'm always looking at something else, so I've had to make a conscious decision.” – David Ralph
“If you're feeling a way you can't really pinpoint, more often than not, it's because your body's saying you've had enough.” – David Ralph
Takeaways:
02:14 Stripping away unnecessary work and distractions can lead to better productivity and personal satisfaction.
11:39 Burnout often stems from pushing too hard and not recognizing personal limits.
16:40 Skills from previous life experiences can unexpectedly prepare you for future ventures.
21:41 Making bold, creative decisions can open unexpected opportunities with less competition.
23:48 Focusing on personal metrics like list growth and income is more meaningful than external comparisons.
Resources
- Join Up Dots (Podcast)
- Podcasters Mastery (Course)
- Interview Masterclass (Website)
- Join Up Dots Episode 82 with Eric James (Podcast)
Podcast: Play in new window | Download (Duration: 26:18 — 24.1MB) | Embed
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437: Fulcrum Investing and the State of Logic: How to Stand Out, Get Noticed, Build the Right Team, and Make Great Decisions with Kevin Van Eekeren
Kevin Van Eekeren started his career as a logistic officer for a SWAT team, which gave him insight into the criminal justice world, and he soon found that through training SWAT teams better he could reduce the use of force while bettering the national security of our country. Fulcrum Tactical was born out of that idea, and within 18 months he expanded it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms a sustainable farm producing high-quality meat and eggs for families and restaurants in the Chicagoland area. After six years Kevin sold Fulcrum Tactical and moved on to investing in startups full-time by starting Fulcrum Investing. Kevin spends his free time co-hosting The State of Logic Podcast and has also continued his passion for farming.
Quotes:
“While we never want to hurt anyone's feelings, it's also important to give people our honest assessment of the possible ability for success of an idea or a company.” – Kevin Van Eekeren
“It is the investor's job to call an ugly baby an ugly baby when necessary, in order to be the best person you can be for that entrepreneur.” – Kevin Van Eekeren
“The CEO cannot be working in the business. He has to be working on the business.” – Kevin Van Eekeren
Takeaways:
03:12 Media and information sources often prioritize sensationalism over truth, making critical thinking and fact-checking essential.
06:33 Quick, honest feedback is more valuable to entrepreneurs than prolonged, sugar-coated responses.
09:18 Startup success depends more on the quality of the founding team than the specific industry or product.
09:49 Successful investing requires a rigorous, objective process that removes personal bias and focuses on the entrepreneur's potential.
15:00 Building a business means focusing on the big picture strategy while empowering a skilled team to handle execution details.
Resources
- The State of Logic (Podcast)
- Fulcrum Investing (Website)
- Kevin Van Eekeren (LinkedIn)
Podcast: Play in new window | Download (Duration: 20:47 — 47.6MB) | Embed
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392: Create, Launch, Market and Maintain a Daily Podcast
We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode.
Resources
- Podcast Crusher (Podcasting Course)
- Calendly (Online Scheduler)
- Skype (Used For Making Calls For Interviews)
- Camtasia Studio (Used To Record Interviews And Solo-Casts)
Podcast: Play in new window | Download (Duration: 34:06 — 31.2MB) | Embed
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365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann
Podcast: Play in new window | Download (Duration: 29:59 — 27.4MB) | Embed
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Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.
Resources
- Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet)
- Life in the Fast Lain (Official Site)
- Lain's blog (Blog)
Podcast: Play in new window | Download (Duration: 29:59 — 27.4MB) | Embed
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