Creativity

638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

May 9, 2019

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Quotes

“Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer

“We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer

“Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer

Takeaways

05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance.

10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take.

19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront.

22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful.

28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time.

31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others.

Resources

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608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne

October 24, 2018

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Quotes:                                                                                                                                   

“Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne

“If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne

“Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne

Takeaways:

05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships.

10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language.

25:35 Prioritize respect and care for your customers over aggressive sales tactics.

30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings.

32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational.

Resources

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571: Sound Through Music: Create a Product People Already Love, Proof of Concept, and Disclipined Persistence with Alicia Regyn Patterson

July 19, 2018

Alicia Reygn Patterson is the owner of Sound Through Music, a children's educational entertainment (edu-tainment) company that teaches science with the aid of musical theatre. She's a singer songwriter, play-write, local tv producer, and a mom of 5 as well as a NYC school bus driver. She's here to share her story about creating a YouTube series and public access show to teach science to kids in a fun way: how she developed the idea, marketed it, persisted and turned it into a reality.

Quotes:                                                                                                                                   

“If you don't know what you're doing, put your money aside and get somebody that knows what they're doing.” – Alicia Patterson

“When you're doing things, you have to set a deadline. You can't simply say, I'm going to do this or that. You must always give yourself a specific deadline and say, I'm going to do this, and I'll have it done by this particular day.” - Alicia Patterson

“You have to be persistent in life. If it's something you truly want, you can't give up. You must keep going and never stop.” - Alicia Patterson

Takeaways:

03:57 Science and learning are endless opportunities for creativity and exploration.

11:01 Finding what kids already love and adapting learning to their interests makes education more effective.

22:58 Successful projects require disciplined persistence and a clear, focused vision.

30:48 Hire experts for tasks you don't understand, especially in digital marketing and online presence.

35:01 Choose work that feels enjoyable, so it doesn't feel like work at all.

Resources

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563: Create an Unfair Advantage Over Your Competition By Being Uncopyable: Innovate, Disrupt and “Steal” Genius with Steve Miller

July 10, 2018

Steve Miller is the author of the Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition. He's the guy who teaches small to mid-size businesses how to get people to give them money, and he's here to tell us how to innovate and disrupt our industry by doing what others can't (and won't) do.

Quotes:                                                                                                                                   

“Bad marketers are just marketers who look at their competition and copy what they're doing.” – Steve Miller

“The way to get new ideas is to force yourself to be observant of other experiences.” - Steve Miller

“A lot of success is through testing, but I certainly wouldn't bet on basically going off in a direction that is a complete 180 direction from where we've been.” - Steve Miller

Takeaways:

02:02 Lazy marketers compete on price, while innovative businesses create unique experiences that can't be easily copied.

05:25 Look outside your industry for marketing inspiration and "steal genius" from unexpected sources.

17:52 Focus on maximizing your current business lane before expanding into new areas.

31:20 Before making big changes, always ask your customers what they think to avoid confusion and potential backlash.

36:45 Writing a book is the best marketing tool to build credibility and open new opportunities.

Resources

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539: Applied Creativity: Tap Into Unlimited Great Ideas on Demand, Change Perspective, Generate Leads and Joint Ventures with Professional Brainstormer Don The Idea Guy

May 7, 2018

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative and engaging ideas through his brainstorm sessions, books, business articles, and website at DonTheIdeaGuy.com.

The Idea Guy and has sold, shared, and traded ideas with companies like Sears-Kenmore, Ford Motor Company, American Airlines, CocaCola, and Kellogg’s.

Don is the author of "100-Whats of Creativity", one-hundred what-if questions designed to spark your creativity and solve your toughest challenges -- and has been described as "the perfect example of a strong and successful brand" by The Tom Peters Company (one of the original business gurus).

The Idea Guy has been interviewed by the New York Times and National Public Radio; featured in Fast Company Magazine and Smart Business News; and has contributed content or been profiled in multiple books on business and marketing.

Resources

Podcast: Play in new window | Download (Duration: 39:54 — 36.6MB) | Embed

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