Email Marketing
633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister
Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.
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Five Trends with Digital Marketing
- content marketing: nurturing leads and prospects into customers
- marketing automation: conversion, retention, CRM’s, e-commerce
- mobile marketing: landing pages, texting
- social media marketing: interacting with leads to start selling
- e-commerce: B2B & manufacturers
Types of Digital Marketing Campaigns
- lead generation (opt-in, free report)
- sales conversion (persuade with a sales letter)
- trust building (whitepaper, success stories)
- retention campaign (get established clients to buy more)
- upsells and downsells (cart abandonment, lesser-quantity offers)
Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.
Quotes:
“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company’s funnel may not buy right away. So what do you do with that contact? You don’t give up.” – Jeffrey Traister
“If you start advertising, that means you’re starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” – Jeffrey Traister
“One of the great things with automation is that we’re able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” – Jeffrey Traister
Takeaways:
01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.
14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.
17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.
19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.
22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.
26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.
Resources
- Jeff Traister Digital Marketing Automation (Free Report)
- Jeff Traister (LinkedIn)
- Text “firstname lastname email” to phone number: 561-277-3363
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485: Email Marketing for Entrepreneurs: Indoctrination, Engagement, Awareness, Traffic and Conversions with Dustin Lien
Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he’s also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time.
Quotes:
“If you believe in your product, you’re doing a disservice to your audience if you’re not telling them about it.” – Dustin Lien
“Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien
“The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien
Takeaways:
04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms.
07:16 Providing free value builds trust and earns the right to sell products to your audience.
15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust.
19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading.
22:49 Modern email service providers offer advanced features that simplify list building and subscriber management.
Free Online Class: Grow Your Email List Like a Boss
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479: The Hustle: How to Stay Current, Stand Out from the Crowd, and Achieve Massive Business Success with Sam Parr
Sam Parr is the co-founder and CEO of The Hustle, a daily email newsletter that gives 500,000+ people the business news and information they need to start their day. Sam explains how The Hustle was started, what it does, his strategy and how he differentiates himself and his company in the marketplace.
Quotes:
“The hustle is about helping a generation of builders and entrepreneurs make a dent in the world.” – Sam Parr
“Success, for most people, takes decades. And I think it’s important to acknowledge that even among successful people, it takes a ton of time to get something done.” – Sam Parr
“If you fail spectacularly—if you try something and it really just fails horribly—but you actually took a big old swing, people will admire you for that.” – Sam Parr
Takeaways:
03:36 Email newsletters can be a powerful, direct way to build a media brand without relying on social media algorithms.
12:43 Burning bridges and setting high-stakes personal commitments can drive entrepreneurial motivation.
20:03 Creating a one-size-fits-all content approach can help establish a strong brand voice and cultural influence.
24:26 Entrepreneurial success often involves constant self-doubt, but pushing through fear is crucial to building something meaningful.
28:46 Long-term success takes time, even for seemingly overnight success stories.
Visit & Subscribe to “The Hustle” Newsletter
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334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
Ben Settle is the world’s leading email copywriter and he wants to show you how to double your sales with email. Ben’s goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he’s speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
Quotes:
“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle
“Always ask yourself before you push that send button: does what I’m about to send warrant interrupting their day for a few minutes or not?” – Ben Settle
“The first goal is to build a relationship with your list, and you can’t do that by treating them like marks.” – Ben Settle
Takeaways:
02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.
09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.
14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.
22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.
26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.
Resources
- Ben Settle (Official Site)
- Ben Settle’s (Blog)
- The BenSettle.com (Podcast)
- Ben Settle (LinkedIn)
- The Email Player’s (Book)
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Why Are You Emailing Me On Christmas?
“Why are you emailing me on a weekend / holiday?”
That’s the response I get every now and then and I hope that’s a response you get in your business — why is that I hope you get it?
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Because if people are unsubscribing from your list, if you have (a small percentage) of refunds, if (a few) people have some nasty things to say about you and your values…
Then it means you’ve actually done some things in your business and you’ve built a big list of buyers…
Very few people treat their online business like the machine that it can be and should be and it’s some wasted potential.
For example: what if you spent about 20 minutes and grabbed 12 interesting YouTube videos? Maybe yours or maybe you found them… either way… schedule one in your blog for the first Friday in January 2017, another for February 2017, etc.
Those are 12 touches you’ve just made with you and your subscribers…
And how about this: go into your email autoresponder (you do have one and you are building a list, right?) and schedule a message for that Saturday sending people to your blog post, and maybe even a quick Sunday one reminding them to check it out if they missed it.
If you have a product or membership site for sale, or heck, even a 2.99 Kindle book… I’m guessing that you haven’t promoted it for a solid 5 days in a row lately!
Look at the second week in January. Think of four pretty good reasons or interesting things about your Kindle book. Schedule a quick email for Monday with a subject line and about 5 sentences saying… you probably have this problem… here’s the solution and it’s in my book…
Tuesday… you might have problem #2 and here’s solution #2 and the details of that solution are also in my book… repeat for Wednesday and Thursday…
On Friday, don’t worry about piling on even more information… just say… I’ve been giving you these solutions all week, it’s shit or get off the pot time, here’s my book.
That right there is a whole week you can take off your business in 2017 and no one will ever have to know. Come back and see how many sales you brought in…
Very few people take advantage of scheduled emails and they’re available in every email autoresponder service. Schedule some emails to help fill out the calendar and keep “touching” those customers (but not in a weird way)…
You can get content cranked out easily (I have a system for writing blog posts called R.A.T.G.U.M. and one for email marketing called P.A.I.N.T.) if you follow some sort of a template or system… and then let the machine (that autoresponder sending emails on a schedule) do the rest…
And there’s even better news: every autoresponder also has a “sent” folder… so… you can take the greatest hits of your email marketing and pile them into a follow-up sequence so that any new subscriber to your list gets your best stuff…
I happen to think that MY best stuff is contained inside this course:
Time Management on Crack
More than a few people have told me that this is the guide they re-visit every year when they want to refresh and renew the important marketing stuff. I hope that’s not too braggy and I also want you to check it out as soon as you see this, even though it’s hoilday time.
(The holidays are great time for me to go through a course, read some stuff, or watch some videos so that I get a little bit of a break from all the “usual” stuff.)
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