
Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.
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Five Trends with Digital Marketing
- content marketing: nurturing leads and prospects into customers
- marketing automation: conversion, retention, CRM’s, e-commerce
- mobile marketing: landing pages, texting
- social media marketing: interacting with leads to start selling
- e-commerce: B2B & manufacturers
Types of Digital Marketing Campaigns
- lead generation (opt-in, free report)
- sales conversion (persuade with a sales letter)
- trust building (whitepaper, success stories)
- retention campaign (get established clients to buy more)
- upsells and downsells (cart abandonment, lesser-quantity offers)
Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.
Quotes:
“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company’s funnel may not buy right away. So what do you do with that contact? You don’t give up.” – Jeffrey Traister
“If you start advertising, that means you’re starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” – Jeffrey Traister
“One of the great things with automation is that we’re able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” – Jeffrey Traister
Takeaways:
01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.
14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.
17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.
19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.
22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.
26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.
Resources
- Jeff Traister Digital Marketing Automation (Free Report)
- Jeff Traister (LinkedIn)
- Text “firstname lastname email” to phone number: 561-277-3363
Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS