334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle

Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.

Quotes:                                                                                                                                   

“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle

“Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle

“The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle

Takeaways:

02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.

09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.

14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.

22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.

26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.

Resources

Podcast: Play in new window | Download (Duration: 36:10 — 33.1MB) | Embed

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Filed in: Archive 2: 2017 • Email Marketing • Interview • Podcast

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