Site Building

056: Seven Web Pages You Need to Create for a Successful Product Launch, and Re-Launch, and Consistent Residual Passive Income (Plus 7 Additional Bonus Pages At No Extra Charge)

September 19, 2015

Setup Your Site the "Right Way"

  • Namecheap: Get your domain name at
  • HostGator: This is for web hosting. After you buy your domain name, your site has to "live" somewhere. This is web hosting and fou can get this at
  • AWeber: This is an autoresponder, your essential tool for building a list and keeping in contact with your customers. Get this at
  • WordPress: This is a free tool that you "place" at the front door of your site. It lets you edit your site and pages without having to know how to write or edit HTML code. You can just click around and create any extra webpages that you like using plugin's and tools that WordPress uses.

Once you get webhosting via, there's a special button where you can install WordPress on the front door of your site. Its' going to make creating all the pages we talk about today super simple.

Robert has a WordPress plugin called Paper Template that makes everything look like a plain piece of paper that you can customize. You can also buy Robert's course, Income Machine (, which includes Paper Template as well as Member Genius, which is a plugin that allows you to take payments on your site and is integrated with PayPal.

Must-Have Web Pages

"Front Door" of your site ( This is where your sales letter lives. You want to have a place for someone to buy something from you. This page, the sales letter, also has your buy button. Additional tip: when purchasing a domain, also buy a .com, not a .org or a .net.

Membership area of your site ( When people have purchased your product, they go to a page where they create an account and then get access to the members' area.

This is a protected area where they can download the product and intake any additional content that goes with the product, such as videos, etc. Also, if they ask for a refund or stop paying installments, their access to this section can be shut off.

Training Page ( This is where you put your 1-hour pitch webinar replay for your product/service. It makes everything simple and easy because you can use your webinar training as anything thing later on (i.e. a 'bonus') and just call it 'live training'.

Record your webinar using Camtasia, put it on YouTube, place that video code on this demo page, and then below that have a link that takes them back to your sales letter page/front page.

Demo Page of your site ( Here is where you can put a 5-minute demo of something you have in your product/course. This is where you'd put something exciting, such as 'before and after' pictures, evidence of your 3x income generation after flipping a house, or a trick that your software can do.

Just like for the training page above, record your demo using Camtasia, put it on YouTube, place that video code on this demo page, and then below that have a link that takes them back to your sales letter page/front page.


Opt-In Page ( This is where you have just some simple free gift so that people will opt-in to get it, thereby joining your list.

Download Page ( This is where they're redirected to download the free gift. You have a link below that download for them to hop back to your sales letter.

Contact Page ( An easy form for people to fill out to contact you so that you don't have to share your email address. This is where they can ask questions, ask for interviews, etc. They could send tech problems here but it's better if you have a Help Desk page, which we'll mention in just a few minutes.

7 Extra Pages For No Extra Charge!

Blog Page ( This is where you put any articles and/or videos you find interesting to your niche. There are places on this page for them to go to your Opt-in page (and get on your list) or go directly to your 'front door'/sales letter site and buy your product.

Affiliate Center ( A page that tells others how they can recommend your course and make a profit from selling it themselves. This is also where you'd have banner ads and swipe copy for your affiliates to use so that they can more easily promote you.

To see an example of how this looks, go to the Action PopUp affiliate page. The easiest way to have an affiliate program when you start out is through ClickBank.

Robert's Member Genius plugin functions with ClickBank. You can get Member Genius by itself or by joining Income Machine to get the complete system including the sales letter plugin, blog, autoresponder, and traffic training, and more.

Support Page ( This is your Help Desk page. We use ZenDesk for this.

Secret Door area ( When Robert and Lance do a launch the best way to fire people up is to announce that they will be closing the offer soon. But sometimes you want to experiment with cold traffic like FB ads, etc.

That means, you take your sales letter and use a WP plugin called Post Duplicator to make an exact copy of the sales letter where you've now opened the button back up to buy but you don't advertise that it's open to your list.

Essentially, you're trying to see if your ads work and the only way to tell that is if you have the sales closed to the public and so any sales you get that are from this Secret Door page you know are from ad driven traffic.

Welcome Page ( This is your upsell page. If someone buys Paper Template, they would be redirected to this page that says something along the lines of "Welcome to Paper Template, but do you want to buy Income Machine too?"

The cost would be the price difference between your large package (the upsell) and the product they just purchased.

Coaching Page ( Offer coaching that is specific to the product that you are selling. For example, if you were selling a course on playing guitar, here is where you would offer say, 4 one-on-one sessions for customers that are still having problems or want to advance even more in guitar playing.

Your copy would say something similar to "Are you stuck? You came to the right place! In just 4 sessions with me, we'll get your roadblocks taken care of."

Your coaching should have a large dollar amount attached to it. Even if you have no clients or just a few taking part, it's fine. It is just an opportunity. Provide a link for them to go straight back to your .com front door site if they don't' want coaching.

Application Page ( This is where a customer submits an app for your coaching program. You ask them specifics such as:

  • "What is the URL where you need help?"
  • "What is your monthly budget?"
  • "What are you looking to get out of the coaching? Is there anything else you need? "

You can use Google Forms to set this up. Once they hit submit, it notifies you. It will pile in the responses into a google spreadsheet.

Use a scheduler called TimeTrade to schedule a Skype call with them to discuss this further. The ones that you want to talk to, you then send them to your coaching page to join up.

Join Income Machine 2.0 to Claim Your
All-in-One Money Making System Now

Control Your WordPress Sites Using Plugin Dashboard & Backup Creator

June 5, 2015

Use WordPress to setup and manage all your sites: blogs, sales letters, membership sites...

Use our Plugin Dashboard plugin to click around and setup all the anti-spam, navigation, SEO, security, management plugins and more (plus get your themes and settings the way you want them in just a few seconds)...

And finally, use Backup Creator to create a copy of your site for safekeeping and to clone the next time you create new sites. Backup Creator now protects over 91,000 and will automatically backup your site to Amazon S3, Dropbox, Google Drive, plus the 1 GB of free storage we give you as our personal "thank you" for using our plugin.

Claim and Download Your Copy of Backup Creator:
Backup & Clone Your WordPress Site to Amazon S3, Dropbox & Google Drive

Point & Click Content: How to Fill Up Any WordPress Blog with Posts or Pages in Just a Few Clicks (Using WP Import)

February 24, 2015

Check out how easy it is to load up your WordPress blog with content using our WP Import 2.0 plugin:

Download WP Import Now: Just $7
(Opens in a New Window)

The Golden Rules of Internet Marketing That Unsuccessful People Miss, and Successful People Follow (Whether They Realize It Or Not)

July 13, 201385 Comments

I almost wish I could say the clichéd line, "I don't know where this industry is headed..." But the fact is, we always have been, and probably always will be, distracted by at least 1000 new ideas and concepts every day when we're trying to build an income and a lifestyle online.

The biggest trap to avoid is the "herd mentality." If you've visited message boards in your niche you know what I'm talking about. Someone asks a question like, "What's the best membership software?" Gets a couple answers, doesn't get the exact answer they were looking for, waits until there are at least 20 different answers. You probably had one good answer in that heap somewhere but it was out-voted by the 20 other answers of the mob mentality.

You can't always tell who's telling the truth and who's making it all up. Who's actually teaching you what works or talking about something just because it's "hot right now" (like Google Hangouts).

I saw someone post on a forum the other day that just ran their very first webinar. I was about to post a congratulatory message... until I read further. The first webinar this person had ever run, was about how to run webinars! (Wait, what???)

Another very high profile marketer has taught, for a long time, to locate 20 competitors in your niche, buy all their products, then release your OWN products basically combining all their ideas together. Then this person bought one of my high ticket products... I quickly, quietly, and politely refunded the person.

For some reason,
many people label "untested" as "new"
and "proven" as "old."

"Creating an optin page, selling a product online, getting affiliates on my affiliate program, that's old stuff... I want something new and exciting." There's nothing wrong with new and exciting, as long as you have the BASE SYSTEM IN PLACE! (Lance and I call this the "Income Machine.")

Here are the biggest "strategy" problems or mindset problems I'm seeing today's marketers make...

  • Mistake #1: Can't Separate the Forest From the Trees
  • Mistake #2: Going Down the Rabbit Hole
  • Mistake #3: Risky Marketing
  • Mistake #4: Ignoring the 80/20 Rule
  • Mistake #5: Not Understanding Why People Really Buy

Here's what I mean...

Mistake #1: Can't Separate the Forest From the Trees


The next time I hear someone teaching that everyone needs to sell at exactly $97, and have a $37 upsell with another $27 upsell and a $17 downsell, or use a big orange button on their sales letter with the text "Add to Cart" ... I just might throw my computer out the window.

Using your own success as a case study template for others to follow is just great. But did you make 1,000 sales at $97 just because the product was at $97 and that reason alone, or was it because...

  • You had a clear compelling offer that people really needed that was the right thing at the right time
  • You had a list of subscribers that trusted you
  • You followed up with them multiple times

For me, it comes down to "must-haves" versus "nice-to-haves." Sure, maybe you said 1000 copies available, 34 copies remaining (and you were telling the truth) and that gave you a BOOST. Or you said offer closes Friday (and you were telling the truth) which gave you a BOOST. But it improved something that was already selling.

Mistake #2: Going Down the Rabbit Hole


The next logical thing that happens when people try to teach how they made money online... a new twist on an idea, which leads to a spinoff of one hair-brained idea after another.

Someone thinks, how can I improve the conversion rate on my sales letter? I know... charge people a few dollars to read the sales letter... then they end up with a page with almost NOTHING on it, asking people to pay money, when people have no idea what they're getting...

The modern day version of this is a thing people have tried called a "paid webinar." I've seen a few people do it every few years. They say, I'm doing a webinar, it'll cost you 50 bucks to attend, I won't tell you what you're buying exactly, just trust me.

It might work ONCE. But it sells based on the novelty and curiosity, and maybe a little bit on the trust you've built up with your subscribers... so it won't work with new traffic.

The solution? Add more detail to that sales letter explaining what they're getting for their $50, so now you need a free webinar to explain the details on that sales letter... you're back to selling a regular $50 product.

(It reminds me when "non fast-forward" videos were popular. Remember those? I ran a few, and tracked about a 2% conversion rate across the board with webinar replays with videos where you could fast-forward to the end, and 3% for non fast-forward videos. Meaning... that boost in conversion from 2% to 3% made it an OPTION for me, but not always an option I choose to take.)

Mistake #3: Risky Marketing


But it gets even worse. About three years ago I saw a marketer run a "trial" webinar. Basically, get people to sign up for a $0 3-day free trial (which gets them access to the webinar). The idea is they get your free training, they get access to a product at the end (so there's no pitch), if they don't want it they can cancel the "trial" before it rebills, if they do like it, they do nothing.

It's almost as if everyone forgot how scary things were a few years ago when there were new FTC rules, Visa/MasterCard rules, PowerPay rules.

For example, people seem to have forgotten that most popular payment processors FORBID a countdown timer on a sales page! Or that using the term "cure" anywhere in your marketing puts you in Kevin Trudeau land.

If you have any kind of rebilling, to clearly state the price and frequency on your sales page itself -- don't just rely on the terms spelled out on the order page.

And one-click upsells... the customer must confirm that extra charge TWICE, meaning no 1-click upsells.

For some reason, people either forgot, weren't around back then, or think "the coast is clear" and are falling back into the trap of having multiple upsells and downsells...

Mistake #4: Ignoring the 80/20 Rule


The good news about this thing called the 80/20 rule is that if you have just 20% of the skill you can get 80% of the results. When I started I was a terrible copywriter.

You know what else... I don't always choose the "best" headlines. I forget many times to speak with "bucket brigades" (starting sentences and paragraphs with words like "Because..." or "And then..."). I don't know anything about rhythmic hypnotic language or appealing to different senses (do you see what I'm saying, hear me out, this is what it feels like).

Put together an offer that solves a real problem that real people are having right now, make a convincing argument to why you're the best and they need you right now... get it out there... you can always tweak "clever wordage" later (but the dumber, simpler sales letters always convert better for me).

Mistake #5: Not Understanding Why People Really Buy


This leads me to the real triggers that get people to buy. Many people wrongly think that limiting the number of copies available, increasing the price, dropping the price, adding a deadline on it... is what gets them extra sales. All it's doing is WINNING OVER those people who already know they should buy, but are on the fence and need one more reason TO buy...

Off the top of my head, here is a quick list of the reasons people buy from you...

  • It solves their problem right now (value)
  • They're ready to solve their problem (timing)
  • They know they need it now (urgency)
  • Bad things will happen if they wait or if they go to your competitor (scarcity)

Basically, if you know what brought people to your website, you know the state of mind they're in, the problems they've had leading up to discovering you and what they've tried in the past... plus knowing what they know and don't know... is a GREAT starting point for your sales letter... which leads me to what I think is the first rule of internet marketing...

Rule #1: You're Not Your Market

Remember earlier how I said someone ran their first webinar ever, and it was all about how to run a webinar?

Here's the problem: if you create a business around teaching weight loss, or webinars, or WordPress site building, you yourself don't stay "intermediate" for long. Either you're brand new to it and know nothing about it (so you shouldn't be teaching it) or you know it so well that you're an expert (and then you can't relate).

This is the big reason why I see these guys teach "advanced" internet marketing topics like automated webinars, 1-clicks upsells, funnels, traffic arbitrage. They're bored with the simple stuff. Not realizing that the majority of their market is not advanced. They're newbies, they just don't want to admit it!

Right off the bat, if you talk about running weekly webinars where it filled up all 1,000 seats every time... you make $100,000 every time you run an event... you're in the top 1 percent... you don't know where to stash all this extra money... and don't even bother asking "dumb questions"... you're not relatable!

On the other hand, if you dumb it down and talk about running webinars with 10 people where you make $100 or $1,000... that's not exciting enough.

The solution? Before and after... empathizing and connecting by saying, "I was just like you."

"I was just like you. I ran webinars and no one showed up, I was nervous and scared, I did everything wrong, until I developed a system for doing it the right way and here it is."

Rule #2: People Are Easily Distracted


Speaking of your pitch and your story... you SHOULD run these things called 1-hour no-cost pitch webinars where you demonstrate value, share some knowledge, introduce your offer and ask for the money and close it down.

The easiest way to simplify it so that you'll actually do it, have fun doing it, and continue doing it? Or the easiest way to make them more effective if you're already doing them?

Compress it all down to 1 hour. People don't need to know your life story, you don't need to start the webinar late ("to make sure everyone shows up" -- I guess???) You also don't need to unmute anyone else during the call, not even a business partner. This is a big one.

And if you're going to "launch" a product of yours (I've been doing them since 2001) limit it to 1 week, 2 weeks at the most. Meaning... you don't need 4 videos dripped out and a blog post with 2,000 comments and a PDF report or a mindmap.

Mail every day for several days leading up to a free webinar you're running. Run the webinar pitching your product where they can buy that night. Mail for several more days to the replay where there's a link to buy from the replay. Mail for a few more days directly to the offer. Done and done.

The reason for all this is because people are easily distracted. This is the same reason why, on a webinar, we mention the URL we're promoting multiple times... ideally, 10 different times, because most people are only half paying attention.

When it's a product with a payment plan, I list the exact dates they'll be rebilled when they join today, because most people aren't looking that closely.

If there are two payment options (like pay full price vs. a payment plan) I'm sure to list them side by side (NOT one on top of the other) and list out identical bullet points so it's 100% CLEAR that whether someone pays full price or a payment plan, they're buying the same thing.

We put the contents of our entire offer compressed into one single table, an offer stack, because people aren't going to scroll around or skip through the video to find out what module 3, 4, or 5 are.

Rule #3: Build the Damn List

Remember when Senator John McCain had the campaign slogan, "Build the damn fence?" Kind of an angry, almost immature thing to say but my attitude is the same with list building. Build the damn list!

Lance and I have private discussions over and over again about this marketer, or that marketer, who made it big in 1999 or 2004 or 2006 or 2008 or back in 2010 and are hurting big time, but don't want to admit their income has dropped drastically... and they have no idea how to get back to where they were...

I know the answer. Build the damn list! What happened back then was, everyone had "launch calendars" and when it was your turn, all these affiliates of yours would send massive traffic, massive sales, enough money to live off for a couple of years.

What happens when the money runs out? Most of these guys didn't email their list after their big launch, not really. Maybe once a month or once a year. The list ran out and the cashflow stopped.

You need to keep your list alive. If you treat your list well it'll decay at 1% daily and if you ignore it, or email too much, that will drop off even faster. But best case scenario, if you build your list up to 10,000 subscribers and aren't adding 100 leads a day, your business is slowly shrinking and dying. 50,000 subscribers and less than 500 leads a day, shrinking and dying. 100k subscribers and less than 1,000 new leads, dying.

Most people don't have the urgency that I think they should for building their list bigger, for some reason they think a small "tribe" of 1000 or even 100 or 10 people is going to support them. Not long-term it won't.

Rule #4: It's All About the Joint Venture

You need those little things like forum posts, articles with your name on them, blog posts, podcast episodes, paid ads but those are all just tiny trickles of traffic.

To get real traffic you need to tap into other peoples' lists.

The only realistic way to make that happen is with an affiliate program.

Setup an affiliate system with tools they can use to promote, actively get people to join and then regularly contact those affiliates to promote -- another big step people miss.

Once you have that affiliate program setup, you're going to want to do a bunch of things to get your name out there.  This includes doing things that the majority won't do (but are easy) like attending offline events. Connecting with people on Facebook groups and legitimately helping them without asking for anything in return.

Contact people one on one (make a schedule for X number of people you want to contact per day) with a PERSONAL message. See if you can get THEIR affiliate link for YOUR product on THEIR download page or membership site. Schedule a 20-minute interview with them if they have a blog or a podcast.

Get your affiliates on a mailing list so you can broadcast to them and remind/encourage them to promote. Give them lots of tools like pre-written emails and banner ads. When new affiliates join, they get on a timed follow-up sequence so they've given instructions on what to promote for those first 30 days. We run specials like prizes or increased commissions for short periods of time.

Anything to break even on our sales or even take a slight loss, because every one of those affiliate sales builds our list for us.

Speaking of joint ventures... the ULTIMATE joint venture that many people seem to miss is..

Rule #5: Get a Mentor


I'm not talking about JUST becoming a busybody on a forum or Facebook group. Or even attending offline events (which is good but not enough). Or even joining a mastermind where everyone is an equal. I'm talking about paying for a COACH who will tell you what to do to get you where you need to go. And to SOLVE all the problems that creep up on you!

Look, I've seen far too many people fall into the traps we've talked about today such as... giving away their best ideas before they've taken action on them. Next thing you know, you aren't as motivated to take action (because you talked about them so much), or someone copies you before you had a chance to implement. Or the strength in numbers from the inexperience mob drowns out the real answer you should have listened to. Or just maybe... you have actually been asking the same question over and over until you get the answer you were looking for. Don't do it!

Sometimes the truth hurts. Sometimes a coach will tell you, you're doing too much of this and not enough of that... or... throw this part of your business out because it's not working. It all comes down to this: do you want to be "comfortable" (and continue getting the same results you've always been getting), or do you want to be "temporary uncomfortable now and comfortable later" (get new and different results) with someone who's helping you?

I know what I want.

I think these five tools combined will really help you with your internet business:

  • Rule #1: Understand you're not your market and sell to the mass newbies in your niche
  • Rule #2: Make your marketing and offer as clear as possible because people get distracted
  • Rule #3: Build the list so that your business is growing and not dying (maintenance is a myth)
  • Rule #4: Recruit people into your product's affiliate program to take advantage of the "real" internet traffic
  • Rule #5: Get a mentor who's already achieved what you want so you can follow their path

Now it's your turn. If you had to add just one extra "rule" to your personal internet business, what would it be? Comment below with your one-sentence "rule of internet marketing" right now.

018: Setup Your Income Machine Including a Blog, Optin Page, Followup Sequence, Sales Letter, Membership Site, Traffic and More (That Makes Money While You Sleep)

June 7, 201314 Comments

If you've ever found yourself working too hard, spinning your wheels, and wondering if there was some "missing piece" to getting a passive automatic recurring income up and running, then this may be the most important podcast you'll ever hear. Click the "play" button right now to discover how to setup the entire income machine, including:

  • Step 1: Niche (not baby boomers, something more like "golf" or "self defense")
  • Step 2: Website (a real .com name containing your keyword)
  • Step 3: Optin Page (headline + 3 bullet points)
  • Step 4: Followup Sequence (at least 10 emails, one a day)
  • Step 5: Blog (update monthly)
  • Step 6: Sales Letter (one single call to action)
  • Step 7: Membership (doesn't mean recurring)
  • Step 8: Traffic (Facebook, AdWords, affiliates)

"Setup Your Income Machine" FREE Report

Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook

Go ahead, check it out right now, and be sure to also leave your comments below.

4 Reasons Not to Have a Membership Site, Plus 8 Reasons You Should Start a Membership Site

October 29, 2009102 Comments

A couple days ago I asked my list if they had a membership site yet... I got 300 responses to that question and I want to share the results with you right now:

  • 165 people, or 54.8% own membership software
  • Out of that half that owned membership software, 89 people or 53.9% have at least one paying member
  • Total, those 89 people who had a profitable membership only accounted for 29.6% of the responders

So Strange!

Some of these people paid $197, $297, even 4000 bucks for a membership script but only half of them are doing anything with it.

So let me share with you a couple of reasons that stopped me from creating membership sites (I've created 19 of them in the past 12 months... and only ONE before that time period!)

Continue Reading »

Traffic Bad Boys

June 15, 200941 Comments

Traffic Bad Boys is a site Jason Fladlien and I launched during the first week of our PLR Copywriting class -- DURING the end of the first class.  It was pretty crazy, we showed our students how fast and easy it is to build a site consisting of private label rights material.

I don't usually read what other people say about me.  But I just read a bad review about Traffic Bad Boys, actually a bunch of bad reviews written by just one guy.  And I'm smiling and laughing about it.  You know why?  Because the only bad things he had to say about it were:

1. I was banned from YouTube, so I "must" be bad.  (Not a good assumption.)

2. Someone blogged about me a couple years ago calling me the next Mike Filsaime in a good way, that reviewer found it and tried to spin that as a bad thing.

3. The Traffic Bad Boys site contains master resale rights material, so it must be bad. (False... in the AM2.0 Platinum Google group full of $100K+ earners we recommend master resale rights products all the time.)

For that class, we took 7 products we had rights to, cut them up into pieces and dripped them out onto a membership site for 7 dollars a month.

The reviewer joined for one day, couldn't wait for the rest of the month or even the rest of the week, cancelled immediately and wrote a bad review about us... even though all he had to base it on was the first 20 pages of the material.

So What Does This All REALLY Mean?

It means you need a $7 product for two reasons: to get people on your list, and to get people OFF your list.

You can't always land a $97 or $497 or $997 sale immediately, you have to build trust.  Get them to say yes to something small and then build them up with upsells.

But when you price so low you're also attracting bad buyers... it's a fact of life.  When those people cancel, you can't take it personally, it's just part of the weeding out process.

You need to weed out those people complaining about having to pay an entire dollar for each product, complaining about having to wait for the rest of the material when they haven't even read what they already have.

(It would be stupid to put your best stuff into your free products and $7 products... save that for your high-end stuff.)

You can't pack the member's area with more stuff because then people will join and complain about being overwhelmed... been there, bought the t-shirt with the Daily Seminar membership.

The Solution!

If you're offering a $7 per month membership site, put $7 of content into it every month... no more, no less.  (That's exactly what we did.)  That sounds like common sense, but far too many people take bad customers personally and overcompensate.

If you were selling everything in that first month for a one time $7 payment, you would value-stack so that the information was already worth at least $50 or $100.  There's no need to further bloat that up to $200 or $300 of value every month just because it's recurring.

Your information and your advice needs to be expensive so people will take it seriously.  That's the real lesson you should take away from what happened with Traffic Bad Boys.

Do you find when you price higher you deal with better customers, yes or yes?  Leave me a comment below to share your thoughts with me.

WordPress Search Engine Optimization (SEO)

February 25, 200835 Comments

It looks like a lot of the people who comment here have their own WordPress blogs. I was recently asked by Lou Dalo:

What Do You Do to Make Your Blog Search-Engine Friendly?

If you are a marketer and you don't have even a simple blog, you are committing marketing suicide.

Reasons Why:
Product Launches, Name Recognition, Sales Momentum

Reason #1: Thanks to pinging, new blog posts get indexed in a matter of hours, not days. This means if you link from a blog post to a new product, that sales letter gets indexed quickly as well.

If you own a blog... try it! Make a post, then later in the day go to Google and type in the post title as a search phrase. I guarantee you, within 8 hours your blog post will be listed.

Reason #2: Many people will do research on a product and Google your name before they buy something. In 2004 I added Simple PHP Volume 1 into the eBookWholesaler membership site and got a flood of sales and newsletter opt-ins... even though there was no link to my site!

People Googled my name and found my site. If you have a blog and mention your products, they'll find your blog when looking for your products.

Reason #3: On your blog you have a list of all your products so people who have bought product #1 can find product #2 and product #3 and product #4. This means you get repeat sales.

Register This Instant...
Before Someone Else Grabs It and Makes It Into A Porn Site!

I could go on and on with the reasons. If is available, register it now and stick a simple WordPress blog on it today. I don't care if you don't have anything to put on it yet. Through all of 2007, contained nothing but my personal resume. When I was ready to write a blog, I finally did.

Who cares if your blog is brand new and only has one post on it? If you are building a list like you should be doing, it doesn't matter if you take 6 months to write another blog post because you can send a quick mailing to your list and they'll come right back.

Great, you know how important a blog is, you have a blog setup, now let's make a couple of tweaks to give you a huge advantage other the 99% of bloggers who post garbage...

There is a lot of free info about WordPress search engine optimization floating around, but some of the information is crap.

I took some of the best advice and several of my blog posts have jumped from page 2 in Google to page 1. One went from spot #5 to spot #1.

Here is EXACTLY what I did to my blog to make it search engine friendly:

SEO Tip #1: Permalinks

If you only make ONE change to your blog today, make this change.

By default, WordPress tries to link to your posts using a numeric ID which I just hate.

What you need to do is go to Options, Permalinks... then specify a Custom permalink structure with this value:


They will give you special HTACCESS code to upload to your site if you haven't messed around with permalinks already.

Making that change in WordPress will make your posts look like:

Instead of:

SEO Tip #2: Edit the TITLE Tag

My most effective SEO change by far was changing the code for the TITLE tag.

By default, WordPress sets your TITLE tag as: Blog Name » Post Title. You don't want that. That's what's going to appear in the search engine results! If you write a post called "SEO" you want the title to be just "SEO" ... not "Site Name » SEO."

Edit your header.php template and replace your TITLE tag with this:

<?php if (is_home()): ?>
<?php bloginfo('name'); ?>: <?php bloginfo('description') ?>
<?php elseif (is_category()): ?>
<?php wp_title(''); ?>: <?php bloginfo('name'); ?>
<?php elseif (is_date()): ?>
<?php wp_title(''); ?>: <?php bloginfo('name'); ?>
<?php else: ?>
<?php wp_title(''); ?>
<?php endif; ?>

SEO Tip #3: Edit the META Tags

I added a meta tag inside the HEAD tag of the HTML code... again, in header.php... to prevent duplicate content penalties. This code:

<?php if ((is_home() || is_single() || is_page()) && (!is_paged())) {
echo '<meta name="robots" content="index,follow" />';
} else {
echo '<meta name="robots" content="noindex,follow" />';

... Will tell search engine robots to spider the front page, individual posts, categories, and so on... but STAY AWAY from pages where you can leave a comment... as well as categories. The contents of those pages are going to look almost exactly the same.

SEO Tip #4: Edit robots.txt

One last change I made to my blog was the robots.txt file. I told robots to stay out of the WordPress control panel and the template folders. This will make sure that the only search results for your site are REAL content pages, no junk pages.

User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-content
Disallow: /tag
Disallow: /author
Disallow: /i/
Disallow: /f/
Disallow: /t/
Disallow: /wget/
Disallow: /httpd/
Disallow: /c/
Disallow: /j/
Disallow: /*/de/
Disallow: /*/ru/
Disallow: /*/nl/
Disallow: /*/zh/
Disallow: /*/ko/
Disallow: /*/ja/
Disallow: /*/pt/
Disallow: /*/it/
Disallow: /*/fr/
Disallow: /*/es/

# Google Image
User-agent: Googlebot-Image
Allow: /*

# Google AdSense
User-agent: Mediapartners-Google*
Allow: /*

You might want to take that last bit out if you use AdSense on your blog.

Thanks to Andy for pointing out that tips #3 and #4 can be very well managed using the meta robots plugin.

More WordPress Tips for Marketing Blogs

  • Use a blog template that shows the title of the site inside the H1 tag, and the post title inside the H2 tag.
  • Have your sidebar on the right side, not the left.
  • Link to previous posts when possible to make sure all your pages get indexed.
  • Put an opt-in form in place of where you would normally stick AdSense.
  • Send an e-mail to your list when you make a blog post to get them to comment on it. See the 10-comment rule.

If you've made the above changes to your blog, go ahead and leave a comment with the URL to your blog that's now all SEO'd out.

The 10-Comment Rule

February 21, 200834 Comments

This blog has what I call "The 10-Comment Rule."

I Post a Blog Entry, But I Don't Post Another One
Until the Original Post Gets 10 Comments.

I have the ten-comment rule because I'm just like you and have been to loser forums with tons of posts and zero replies to all of them.

On a blog, there's less focus on the replies and more on the original post, but that "empty restaurant" effect is still there.

  1. Participation. If someone fills out a comment to a post of mine, they're no longer just surfing. They are now in interactive mode and are more likely to buy from me if I mention a product.
  2. Search Engine Food. Search engines love lots and lots of content, and with comments, your pages can become much longer than the original post... that means more keyword matches for you and more search engine listings.
  3. Intrigue. If you see lots of comments on posts you are more likely to read them, which means you spend more time on my site, which means you're more likely to see something you like.

Remember, your blogs are there to make you money. Update it and tell people about yourself, tell them what stuff you are working on and what products you have just put out. Try to work a call-to-action at the end of every blog post. Either you want to send them to a sales letter of yours, sign up to a mailing list or subscribe to an RSS feed.

If you are talking about someone else's blog or site, mention that in the BEGINNING of the post. Don't make that your final call to action (unless it's an affiliate link).

Don't forget to apply what you know about selling and direct response sales letters to content site and blogs:

  • Try not to link out to too many sites. On the blogroll on the right side of the page, link only to your own products.
  • Offsite linking includes "chicklets." Have one chicklet, i.e. "Digg this." But not: "Add to My Yahoo!" ... "Add to Reddit!" ... "Add to Bloglines" ... and so on. That's
  • Build up a mailing list and send an e-mail to that list every time you make a new post.
  • Stay away from AdSense. AdSense is for people too lazy to build a list and make a product. Believe me, that was me too at one point.

I researched how to make WordPress more optimized for search engines:

  • I added meta tags to the header and made a robots.txt file to prevent duplicate content penalties.
  • I changed the permalink configuration so the full URL of the post was actually revelant.
  • I tweaked the template so there wouldn't be a bunch of extra text in the TITLE tag.

Got it? Your blog is just another part of your business, it's not "just for fun." It can be fun but it has a purpose:

  • To present yourself as an authority figure in your niche. (BRAND YOURSELF.)
  • To capture untamed search engine traffic and funnel it into a list or to your other products.
  • To maintain a relationship with your list and past buyers. When you update them every once in a while, they remember who you are.

A minor side effect is that sometimes the conversation will meander off-topic and give you an idea for your next blog post.

Try your own 10-comment rule if you have a blog. My 10-comment rule works because I have a list of 10,000 subscribers (66% buyers) so you might have to make it a 5-comment rule if you have a smaller list.

Or, the ten comment rule might just mean that you can only post one blog per month. You can spend the rest of the month creating products, building up a list, and maybe advertising for your blog.

Seriously, what is the point of doing ANYTHING if no one is going to read it, or if they're going to just read it and lurk and not say anything about it?

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