Traffic
Scientific Advertising: Find Out Where the “Problem” Area Is (and Claim the Profits You’ve Been Missing All Along)
Here is what you need to make the "most" amount of money online...
1. An offer with a $1 EPC (Earnings Per Click or visitor value) -- for example, a $47 product that converts at 2% so that "on average" you make $1.00 every time someone lands on your web page
2. A responsive subscriber list with a 2% clickthrough rate -- this means when you send out an email, 2% of all your subscribers click over to your web page. If you have a 1000 person list, expect 20 clicks per day from those subscribers
3. An upsell offer (a 2nd product to buy immediately after they join) set at roughly double the frontend product price with a 33% take rate -- meaning if you make 10 sales at $47, 3 out of those 10 people will buy the additional product at $97
Adding this upsell increases your EPC from $1 to $1.66. 20 clicks per day = $33.20/day = about $1000 per month from a list of 1000.
What Does This All Mean?
1. You need to place Google Analytics on your web page to find out how well it's converting... is your frontend at $1 EPC yet? If you have a $97 product there, does it convert at 1%? Does your $47 product convert at 2%? Does your $17 product convert at 6%?
If not, setup Google Website Optimizer and run an A/B split test to increase your conversions.
2. You need to track your links either using your autoresponder's built in tracking (which is what I do) or use Linktrackr... you NEED to know how many clicks a typical email gets you.
If you're getting lower than a 2% clickthrough rate then you need to either increase your email deliverability, send more emails or improve your email marketing.
3. If you don't have an upsell yet, add that offer to your download page and track that using a separate Google Analytics campaign as well -- and even split test two different upsells using Google Website Optimizer until you get it to 33%.
If you don't have a list, if you're not promoting to that list and you're not earning $1 per subscriber per month from that list, then you're doing something wrong.
Now Here's Something Cool...
Let's say you had a subscriber list of 10,000 subscribers -- or were able to get 10 affiliates to promote who each had a 1,000 subscriber list. In any case, you have access to 10,000 people to tell about this webinar.
10,000 subscribers and you want 250 attendees to show up live on a webinar. (By the way, present a webinar the correct way and you can hit $10-$20 Earnings per Attendee on a webinar but that's another story.) Now I can work backwards and figure out how big of a list you'd need...
I know that when it comes to a webinar, I get 50% of all visitors to optin and 33% to show up live. That number never changes, even when I ask other people for their numbers.
- 10,000 subscribers means an email gets 200 clicks per email
- 250 live attendees means 750 people need to register
- 750 people registered means I need to send 1500 clicks
- You'll need to hit those 10,000 subscribers 8 times before the webinar -- easy to do with a few quick update spread out along 5 days
Lance and I go through a very similar thought process every time we plan a new class, offer, or promotion. You basically need to ask yourself these questions:
1. What's the minimum amount of money I'd be happy with in the next 30 days?
2. Based on your subscribers (if you have a list of your own, great -- if not you'll need affiliates) what price point will they buy at? Now you know how many copies you need to sell
3. Assuming $1 per click with no upsell and $2 per click with an upsell, how you know how many clicks you need
4. Now that you know the required number of clicks, you know how many people need to see your offer to click and buy
That Might Be a Little Too Much Math For Now,
But The Point Is...
If you setup your sales letter and didn't make sales, was it because no one saw your web page? That means you need a bigger list and affiliates. If you see 100 clicks coming in every day and you're not making 1-2 sales a day, then you need to convert better! Add a split test and a follow sequence. It doesn't have to be complicated.
I guess what I'm trying to say is, break down the numbers so you can improve. Break them down so that if everything doesn't go "perfectly" ... it's not your fault, there's just one little thing you need to improve.
Does that make sense? What are your thoughts?
How to Attract Super Affiliates
Affiliate sales are your ticket to an income that runs on autopilot. It might be fun to launch a few products on your own, write a bunch of articles and optimize pay-per-click campaigns, but at some point that is going to become boring, almost like a chore. Wouldn't it be great to hand the reigns over to someone else, to have someone else focus on the marketing while you sit back, collect the money, and only deal with customer support? There are three simple tactics you can use to attract super affiliates to your offer.
The first thing you can do is write a solo ad. When a well-known internet marketer launches a new product, do you notice that many of the e-mails you receive for it, from different marketers, all say the exact same thing ? That is because the product vendor gave out solo ads to his affiliates. A solo ad is a pre-written cut and paste e-mail advertisement for your product. It contains a catchy subject line and some text to get people to click on the affiliate link in the e-mail.
That is the only job of the solo ad... to get people to click. If that means you have to educate people a tiny bit on the product to get them interested, or you have to share a few bullet points, do it, but get people to click. Many marketers give affiliates multiple solo ads, but I believe in keeping things simple and only giving them a single solo ad. I make sure to remind my would-be affiliates that they can use the ad as a blog post, e-mail message, rewrite and submit it as an article or press release, record it into a video, do anything they can to stay ahead of the competition.
Affiliates also care about metrics. Tell prospective affiliates what the conversion rate is for your site. How much commission do they make? Is there an upsell or recurring commissions? Are there affiliate incentives? Do affiliates get free access to the product or a higher commission after a certain number of sales? What is the visitor value? All of these pieces of info are very important to your affiliates so they know what kind of traffic to throw at it, what to bid for keywords, and so on.
Finally, don't forget to train your affiliates, especially in niches outside of internet marketing. Tell them about list building, landing pages, forum marketing, blogging, and so on, so they have all the tools they need to get your product out there, and make you both some money.
Those tips are what you need to get started in gathering super affiliates: solo ads, giving the proper metrics, and training affiliates.
How To Get More Comments On Your Next Blog Post… And Every Single One After That
When you add new content to your blog, you need to have more social proof. You can't have one of those sad little blogs where most of the posts have zero comments. You need comments on your posts - and lots of them!
Why is it that I get way more comments than your blog does?
It is because I have experimented with different things that DON'T work, and things that DO work. But lucky for you, I am only going to share with you strategies that get you more comments on your blog with very little effort.
Comments On Other People's Blogs
What if once per day, before you did anything else that day, you spent just three minutes going to one person who has previously left a comment on your blog, clicking into their blog, and leaving a fast response under their most recent entry?
That means that just a few minutes of work every day equals seven people per week who feel obligated to leave comments on YOUR blog.
Just remember, you get what you give! If you leave a "Me too" comment on their blog, expect a "Me too" comment back. However, if you add a short and simple response that contributes and adds to the conversation, you can expect those people to do the same.
What's great about this strategy is you can keep returning the favor over and over, when other people leave you a blog comment, and phase out the people who don't.
The result is a very strong inner circle of people who you can count on to comment on your blog.
Email Your List Telling Them To Comment
Here is a much easier way to get traffic to your blog and get them to comment. Send an email message to your list, telling them to go right now and leave a comment.
This does not have to be a long email, and you don't have to copy and paste the blog post into that email. In fact it is better if you simply send a short message saying, "I left a blog post. Go here and comment right now." And link directly to your individual blog post.
Comment Record With The "Get Recent Comments" Plugin
With WordPress you can add different modules, or widgets, to your sidebar, including one that lists the recent comments. However, the built-in "Recent Comments" plugin for WordPress doesn't say much, it only makes a list of the recent names of people who have commented on your blog.
However, the "Get Recent Comments" plugin, which is an additional plugin for WordPress, will list everyone on your sidebar who has commented recently. It will show their name and the first part of their comment. That means if someone is returning to your blog, they can see what new comments have appeared since their last visit, and click directly on one and reply to it.
This makes it easy for people to remain in the conversation, especially people are leaving comments across multiple posts.
Comment Scarcity With The "Call To Action" Plugin
I have a special Call to Action plugin that will not only add a simple arrow underneath your blog post pointing to the comment forum, it will display a message telling people to comment.
And you can optionally close comments after a certain number of comments or quota has been met. You could say that you are only allowing ten comments per post. After that post has ten comments, it is now closed up and no longer accepting new blog comments.
Comment Follow-Up With "Subscribe To Comments"
One of my Top 5 all-time favorite WordPress plugins is the "Subscribe to Comments" plugin. What this plugin does is it adds a checkbox to the comment form. If someone leaves a comment and this box is checked, WordPress will send them an email every time a new comment has been placed on this post.
This means that if somebody leaves a comment on your blog on Monday and then someone comes back and comments on Wednesday, that original person can come back and respond because they received an email telling them there was a new comment.
Comment Bribe With "Action Comments"
I have a plugin called "Action Comments" which adds an additional checkbox to your comment form which allows people to get onto your auto responder list.
Think about it: when somebody leaves a comment on your blog, they are already typing their name and email address in order to identify themselves in that comment. However, by checking this additional checkbox, you can also subscribe them to your list.
Why would anyone want to get subscribed to your list, you ask? You can notify them of future blog posts AND you can create an opt-in bribe, such as an audio or a report containing your Top 5 blog posts, in one convenient location.
People are leaving a comment and they see a checkbox that asks if they would like to have a free bonus. They comment, they get their free bonus, and now they are on your list and can unsubscribe at any time.
But the beauty of this is that next time you have a blog post, when you email your list, that person who subscribed to your blog from leaving a comment, will be directed to leave their next comment.
And those are 6 incredible ways to get more comments on your blog posts: Comment on other blogs, mailing your list, using the "Get Recent Comments" plugin, using the "Call to Action" plugin, the "Subscribe to Comments" plugin and the "Action Comments" plugin.
Are you using any of these methods on your own blog? Are you missing any of them? (Which ones?)
Please post a comment below with your response.
6 Ways to Drip Content Automatically
The biggest benefit you can give to yourself as a business owner is to remove yourself from the equation. That means automate as much of yourself as possible ahead of time so your daily tasks do not become chores.
You might be surprised at all the ways you can pre-schedule your content and your marketing ahead of time and I'm going to explain six ways to do that right now.
1. Blog Drip
When someone says the phrase "drip content" to me, the first thing that comes to mind and the first thing that should come to mind to you is dripping out content on your WordPress blog.
WordPress is the #1 blogging platform and my favorite feature about it has always been that you can schedule content ahead of time with no additional plugins needed. When you're writing a blog post, you can choose to submit it right now or you can change the date on it so it appears as if it was written a long time ago, but you can also change the date to a date in the future – for example, date it to be next week or next month.
That post will remain in a scheduled state until the next week or next month and it will automatically be published for you on a timer. You can set not just the date but the time of day so you know exactly when that next post is coming out.
I highly recommend that instead of sitting and writing out your blog's next week's worth of content, write 4 or 5 short posts and schedule them one month apart. That way, you have the next several months of blog posts already scheduled. And guess what else, if you're using WordPress to run your membership site, you're dripping out content inside your paid membership site as well.
2. Autoresponder Drip
The next easy way to drip content is with your email autoresponder.
You might not have notice it yet but your autoresponder gives you the ability to pre-schedule posts in the same way as your blog. You can write an email that will be sent to your list and set it to tomorrow's date or next week's date, which means that you can write your next month or your next week's worth of autoresponder emails and not have to do anything for that amount of time. You could go on vacation for the next week, schedule your next week's worth of emails and now your business will run even though you are not present.
When you are launching a product, one email simply won't cut it. You need to give people multiple reasons to go check out your offer. You need to give people multiple email reminders getting them to look at your webpage. When you're running a webinar, you should send several emails leading up to the webinar to make sure everyone is on the call.
When you make a blog post, you should send traffic to that blog post and even send reminder emails, which means you can schedule your blog post and schedule your autoresponder emails for that blog post.
3. Sales Letter Drip
If you know a programmer for about $5, you can get content on your sales letter dripped out. There's a little thing called "if else" statements.
That means if you want to slowly increase the price of your product – say increase it by $10 once a week for 5 weeks, you can at a special bit of PHP code that will replace your order button with a new one at a higher price every few days. You can run seasonal specials. For example, every month you could rotate in a different bonus for your offer to give different people a reason to get in.
4. Squeeze Page Drip
You can apply the same "if else" technology that you use on your sales letter to your squeeze page as well and you can use it to do the same things – rotate a monthly or weekly offer, and this can be a different headline, a different bonus or even an entire page swapped out for another.
You can switch out one of your opt-in forms after 2 months for a different one and have the first opt-in form send people to a page where they are supposed to re-tweet one of your free audios, but after 2 months, now direct them to a page where it sends them to your blog, which is now filled up with content.
More often than not, if I have a hard deadline for something, if I know I'm going to increase the price, change the headline, change a redirect, I will set it on this timer instead of doing it manually because otherwise I know I might forget.
5. Social Media
Now that you've dripped out your blog post, install a WordPress plugin such as Twitter Tools to leave a Twitter post or a tweet everytime you make a new blog post.
Also, if I know I'm going to be tweeting about something for the next week or two, I will use a scheduling service such as SocialOomph (formerly TweetLater) to write tweets but set a publication date on them, which means I can write 10 or 20 tweets a time which will be posted once a day or once a week.
If you don't know what kind of scheduled tweets you should put out there, just use 30-day reminders. If you're posting about a blog post today, schedule another tweet in 30 days, reminding people about that old blog post.
6. Traffic Drip
Even third-party services allow you to drip out your content, even if your content appears on other people's sites.
The Traffic Geyser service allows you to upload up to 90 videos at once and determine when they will be scheduled. (I wish Tube Mogul did too.) When I was using this service for videos, I would record 90 videos at once, upload 90 videos and set the publication date for each and everyone - meaning that I could leave it alone for 3 months and it would send out a new video to the video sites once per day.
EzineArticles even has a premium option which means you can schedule all your articles and determine what date they will be published. Meaning, you can use the same strategy, write or outsource 90 articles, upload and schedule them all and the next 3 months' worth of traffic building are now automatic.
I hope that one of those 6 ways to drip content automatically opened your eyes and made you realized that doing things on a consistent basis doesn't always involve you and doesn't always have to be a chore.
So, which one do you like the best? The blog drip, autoresponder, sales letter, squeeze page, social media, or traffic drip? Post below, letting me know. Thank you.
