642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote

May 29, 2019

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out

of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.


Ballantine (Website)

597: How to Go Viral: Conflict, Narrative Tension, Emotional Messaging, Anger, Anxiety, and Awe with Joe Romm

September 24, 2018

Joe Romm, named one of Rolling Stone’s "100 people who are changing America," has a game-changing new book, "How to Go Viral and Reach Millions." Romm is "the communicator's communicator," blurbs Van Jones, host of CNN’s The Van Jones Show.

"How to Go Viral" is the first book to reveal all the latest secrets for consistently generating viral online content—words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.

Joe is here to talk about how to create viral content that grabs attentions, connects emotionally, and has all the correct "mechanics" in place, i.e. winning headlines.


561: SEO Affiliate Domination and Content Stretching: Learn By Testing, Scale Up, Take Massive Action, Expand to High-Traffic Marketplaces and Earn Recurring Commissions with Serial Entrepreneur Greg Jeffries

June 27, 2018

Greg Jeffries from SEO Affiliate Domination describes himself as just a regular guy, who never made more than 20k a year before taxes. He spent years working nights and weekends, spending tens of thousands of dollars learning about online marketing. At first, he failed a lot but he didn't give up! He kept learning and trying and tweaking his methods until last year, when he had a major breakthrough! Last year, Greg pulled in 6 figures purely through affiliate commissions from his knowhow on SEO marketing.

Visit SEO Affiliate Domination to Discover the Latest Passive Income Affiliate Marketing Strategies

559: Interviews That Convert: Attract and Convince Your Ideal Target Buyer, Master Joint Ventures, and Up Your Networking Game with Nicole Holland

June 22, 2018

Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility.


420: Online Advertising: Master Search Engine Optimization and Content Marketing on Pinterest and YouTube with Kellen Kautzman

October 16, 2017

Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. His book "Everybody's Doing It" was the #1 New Release on in the SEO category.


408: Traffic Fountains: Get an Unlimited Number of Clicks, Views, and Sales to Your Website

September 28, 2017

Do you sometimes feel like you're slaving away at your website? Maybe you built it and they DIDN'T come? When you're looking for "traffic" advice, do you feel like you're told a bunch of shady OR outdated marketing techniques? Even worse, do you feel flooded with lots of "tiny" traffic techniques? If so, today's episode is the relief you've been searching for. We discuss the six traffic fountains you should focus on today:

  1. Search Engine Optimization & Content Marketing: Fiverr, Rev, WordPress blog, evergreen podcast, LinkedIn, Medium
  2. Guest Posting: podcast guest interviews (RadioGuestList), Interview Connections
  3. Video Marketing: YouTube, Facebook Live
  4. Pay Per Click: Google AdWords, Facebook ads, AdRoll (model, create campaigns daily, break even, scale)
  5. Upkeep: email marketing & followup campaigns, postcards/thank you's, PushCrew/ManyChat
  6. Nice to have's: affiliate program (swipe file & contest), Kindle books (your best material), outreach (find customers that use competing or complimentary products), under the table payment (podcast sponsorship, signature ad, Facebook page ad)


407: Generate Leads, Drive Sales, and Grow Your Social Outreach Using Interactive Quizzes with Josh Haynam

September 27, 2017

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now.

We speak today about why you need quizzes to get traffic to your site, best practices, as well as do's and dont's for your own interactive quizzes. Josh's tool has 175 pre-existing templates to choose from, sorted by conversion rate, so you can begin engaging with your visitors in this new way, starting today.

Sign Up for Interact Quiz Builder

329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald

June 9, 2017

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.

Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.

He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.


282: Get Attention, Traffic, Leads and Sales from Podcasting

April 5, 2017

Are you familiar with Mr. Jackass? I think you are...

Haven't you ever scrolled past a Facebook video, or maybe a YouTube video, or even listened to a podcast, and thought to yourself...

"THAT jackass (Mr. Jackass) is getting all kinds of popularity and I could do way better than that"

Then this is the most important course you'll ever join today -- price increases at 11:59pm Eastern time TONIGHT:

Join Podcast Crusher: $127 Now, Soon to Be $147

(Seriously, the price increases in just a few hours from $127 to $147, so you are about to lose 20 bucks just because you waited when we both know you should have jumped on this.)

And here's why it's important that you create a podcast (iTunes radio show) even if that means a couple short (5 minute) audio only episodes this year:

First, the Popularity of "Mr. Jackass" Is On the Rise

And you're probably wondering... what can I do to get that sort of attention on my marketing and my websites, if not more?

What can I do to avoid being passed over, lost in the crowd?

Second, You May Have Been Told to "Get Out More"

They tell you to network more, or maybe even land yourself some affiliates or joint venture partners...

This is just my opinion, but in the last few years, offline marketing events have been either too small (just a handful of people so you don't get to meet the people you need to meet) or THOUSANDS of people, and it's such a huge event that you and "that next partner (or client) of yours" never get a chance to meet just because there are so many dang people in attendance!

Also, many of those social groups (cliques) have already been established, so those people who would be a perfect match for your business might not give you the time of day. Heck, even if you find that special someone (business-wise)... what the heck do you say to them? "Here's my URL, mail to my stuff?"

Here's what's always worked for me: I tell the person, "When you get home, email me and we'll record a 20-minute podcast episode talking about you and what you do." (They usually have a business card to give me, so I can follow up if they forget.)

You don't even have to attend offline events if you don't want to. Email marketers you know, and even people who are guests on other podcasts. Good luck sending a "cold email" to get someone to buy from you. But a cold email to land a podcast guest to help THEM promote their business? Easy...

This is what's great about this strategy: if they flake and the interview (over Skype) never happens, that "candidate" just weeded themselves out. If the interview goes great, you have an "in" with them and they now owe you a favor, because you promoted them first. And, if you decide that person was a dud or you're just too busy to partner with them, you have an "out" (to not do business with them) because you already did your part to get your word out about them...

Just imagine, just for fun, if you had landed a young Mark Zuckerberg, Elon Musk, Gary Vee, Tim Ferriss, Pat Flynn, Jeff Bezos or Grant Cardone on your show for a quick 20 minute chat? Before they were famous and while they were still on their way up?

Doesn't it make sense to interview someone now (in 2017) who grows up to be the Ryan Deiss of 2019 or the Armand Morin of 2021?

Here's the best part: are you nervous and awkward on the phone? Great! Me too. With podcasting, YOU are interviewing THEM so THEY are doing all the talking. That guest is 10 times, if not 100 times more nervous than you because THEY are trying to impress YOU (and your listeners with their thoughts, ideas, insights, takeaways, and websites).

We show and tell you what kinds of questions to ask in the Podcast Crusher course, but for the most part, ask about what they do, what makes them different, what valuable lessons would have saved them years of mistakes, and maybe even what mistakes they see happening in the marketplace...

Third, Even If You Don't Want Guests to Create Content For You (For Free)...

I guarantee that you can speak out a podcast episode if you type out three questions your customers might have (no matter what niche) with three sub bullet points for each to guide you along, then talking for 5-10 minutes is easy.

And, once you've recorded that episode, you have a blog post, a podcast episode in the iTunes app, a link from Apple to your site, a new listing in Stitcher Radio and the Google Play store, plus, if someone is SUBSCRIBED to your podcast, that episode will auto-download to their device.

Creating a podcast is free, you can create unlimited podcast shows, publish as little or as often as you want, with short or long episodes, in any niche, talking about any subject, alone or with guests...

BUT! Creating a Podcast is "Hard" If You're "Just Fumbling Around"

There are a few technical steps, and like most technical things, there are about 1,000 different people giving you conflicting advice about how to do it...

And I want to give you the fast, fun, easy, inexpensive way using Podcast Crusher:

Claim Your Access to Podcast Crusher

P.S. But again, click through to that link NOW because the price goes to $147 in just hours from now.

153: Be Persistent, Consistent, Relevant and Visible with Bestselling Author and Radical Influence Expert Jill Lublin

October 6, 2016


Jill Lublin from Publicity Crash Course (phone number: 415-883-5455) tells us how to use publicity to heighten our profile and increase our own visibility. It's done with press releases, local business journals, and fitting into the news.

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