Sending an E-Mail Every Day is Scary, Right?

Quick question: how the heck are you going to send an e-mail every day to your list, if you don't already?

Inside "Time Management on Crack" I show you the five different types of e-mails I regularly send to my list... and six more types of blog posts I write.  Guess what, every time you send a blog post is a chance to e-mail your list three more times per blog post.

Oh yeah, plus I have a formula to launch a product in five-step e-mail sequence.

Guess what all that gives you?

  • Five follow-ups (per thing you are offering)...
  • Six times three blog post notification e-mails (that's 18 more)...
  • Plus five e-mails to launch the product... even if you're only promoting as an affiliate.

Five plus eighteen plus five is 28 e-mails. So yes, you can promote one thing for a month, or even one week at a time for four months.

You Just Gotta Follow a Formula!

That and remember e-mails should be short and only have one call to action.

Never broadcast an autoresponder email with signature links.  Or with 3 SEPARATE URLs.  It's ok to mention the same URL multiple times.

But you might say, Robert, I've got 10 different URLs.  People need to see them all.

Fine. Just space them out over 10 weeks.  Week 1, all you're doing is giving different reasons, and on some days just reminding them, to visit URL #1... every day of the week.

During week 2 you transition into URL #2 and keep promoting that all week.

And so on. So now you don't have to give people a 10-step process (because they WILL get confused)... just commitment and consistency them.

Just one call to action, simple steps, and follow a formula... please.

If you think daily emails will "annoy, overload or confuse" your subscribers... the internet marketer known for unsubscribing from lists that mail too often, is still on my list after years and years.  And I mail every single day!  Here's what he had to say when I asked him:

"You're right. I don't usually stay on lists that email me every day. Your stuff is short, useful and interesting enough to keep me reading. Doesn't hurt that your products rock, either."

-- Paul Myers

There you have it.  How often you mail is irrelevant. What does matter is: short length, interesting messages, and good offers.

Do you disagree, or do you think I'm awesome?

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Comments (21)

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  1. Since most people can only focus on one thing at a time, your advice makes perfect sense. πŸ™‚

    I will remember this when I set up my autoresponder through the MailChimp system because that does sound like the very best way to communicate with people.

    You’re awesome as always. That’s why we follow you, and if you follow some of us, you might think the same. πŸ˜‰

  2. Britt Malka says:

    You’re awesome! Maybe I am, too, because I totally agree with you.

    And you’ve managed to do something, I’ve tried for years: Making Henrik (above commenter) use an auto-responder and create a list, LOL (got you, Henrik).

  3. Thanks Britt & Robert.
    I will have to admit lists CAN boost business. I’ve been stubborn for a long time, and I am willing to apologize for my argument not standing the test of time.
    Willing to test & learn always – thanks for inspiring, both of you. πŸ™‚

  4. You mentioned that people want to send their 10 links in a single email.

    I have also noticed that a lot of us get excited about something we are going to mail for, sit down and write a huge email.

    This one email probably would have been more effective as 10 separate emails.

    This gives you the opportunity to put your “offer” in front of them 9 more times.

  5. Joe Gilder says:

    I’m torn. I stay on your list, but I view you as both a source for information and products and also as a “case study.” I watch what you do and how you run your business.

    I view your emails as research.

    I’m not teaching people how to make money online, so my subscribers are strictly interested in the topic I discuss (recording music). I post on the blog 5 days a week and try to email 3 times a week. I just worry about annoying them with 5-7 emails per week.

    However, I know EXACTLY how you would respond. If they don’t want to receive emails, then they also aren’t going to spend money…so who cares if they unsubscribe?

    Ah, catch 22. πŸ™‚

  6. Awesome! Thanks for the encouraging words about frequent mailing, PLUS the warning about too many URLs in one letter! πŸ™‚

  7. After the “thank you” email, the first follow-up email my subscribers get is a bit of a lengthy message with my pledge to keep future emails SHORT and SWEET (I’m sure there’s an oxymoron in there somewhere!) πŸ™‚

    So I’d have to say you’re awesome.

  8. Robert Plank says:

    Melanie, that’s another good point. Train your subscribers. Tell them how often you’re going to mail but also be consistent.

    Switching from mailing every day, to once a month, then back to 4 times a week is just as bad as hitting them 10 times a day or only once a year. You gotta stay consistent, and the only way to do that is by pre-scheduling as many emails as possible, otherwise you’ll let it slide and we don’t want that.

  9. Nancy Boyd says:

    Dude, wait. Is that testimonial from THE Psul Myers? And HE’s saying that you rock? (Or is that a name-alike guy?) If it’s THE Paul Myers . . . that testimonial is worth its weight in platinum or diamonds.

    Ahem. Where was I? Oh yeah. Having a formula. Anyone can make up their own formula, but it sure helps to know what’s working for other folks. Thanks for heading us in the right direction — and sharing some of the formulas that are working for you.

    Paul Myers indeed.


    You do have some impressive output Robert πŸ™‚

    Thanks too for writing blog posts that make us want to comment on them.


  10. Robert Plank says:


    Yep, it’s THE Paul Myers… the sheriff… I was just as excited about him saying that as you are, which is why I asked him if I could use that comment of his in a blog post.

    Are you going to mail every day?

  11. Ron Barrett says:


    You might be awesome… the jury is still out on that.

    Just kidding!

    After ‘watching’ you for over a year now, I have to agree with you about the number of links in an email.

    I have changed from two to three to ONE call to action in an email, or I try to tease them with a short blurb and then tell them I’ll follow up with another the next day… just like you πŸ˜‰

    Keep up the AWESOME work!

  12. Thomas says:

    I agree with part of what Joe says about your frequency of sending emails. 5 to 7 emails a day is being a pest and I personally will not read them. Ok maybe the first 2, after that they see the delete key.
    You are right about keeping in contact but getting so many from you in one day I find myself signing up for your webinars like 3 or 4 times and I would bet that I am not alone. I personally am not amused by so many emails.
    You Waste My Time with so much duplication. You now become a Pest.
    It seems like there should be a better way.
    I can’t believe that I am the only one that feels like this.
    I know that this sound negative but I want to make a point and see how to overcome this issue.

  13. Short, sweet, and to the point!


  14. HelenRappy says:

    I agree, mostly you are pretty awesome!

    I don’t email my list enough and I know that I need to look at that closely and make reaching out to them a priority.

    Things have been happening real fast for me and I feel like I am juggling more balls then I can handle. Before they start to drop I need to put some systems in place so that it is not nearly the chore it is now to write emails for my community.

    I want to give my community high value content and that takes time to gather. I like your idea from a few days ago to have a theme day or even week and just work on emails so that I have a bunch in reserve instead of trying to make them up on the spot a few times every week.

    You always make me ponder and go hmmmm? That is good!


  15. Alexander says:

    I’ve already adopted the habit of ONLY ONE call to action per email, but up to now I don’t email my list more than once per week: I’ve to get around my fears and start raising my posting frequency.

  16. Sherm says:

    You really email me every day? I guess that proves your point: I get a lot of value from your emails, so I don’t consider them bothersome.

    But when I get even ONE email from someone I don’t know (because they’ve never followed up before) I usually think, “Who are you? Why are you bugging me?” One email from a stranger is spam, but one-a-day from a friend is welcome.

  17. Robert Plank says:

    Haha Sherm, that’s the best!

    That’s the #1 reason to email every day that I didn’t figure out until pretty recently, when not just one but several people I knew, stopped mailing consistently. Guess what, even if you stop emailing for 2 weeks, your list gets hurt. People forget pretty quickly.

  18. A quick scan will usually tell me whether or not to hit delete, save it for later, or act now. It’s called discernment.

  19. David Smith says:

    Dude, you’re Robert Plank. Of course you’re awesome!

    I actually try to only mail once a week, unless I’m promoting a new product release (can’t stand the term “launch”), or have a really creative spell.

    I’ve seen that many people who don’t like to receive email every day will either stay subscribed anyway, or will keep resubscribing, like you said.

    Some are there because they digg your content – and they rock!

    But then there are those who stick around because they think they’re too good for the unsubscribe link Ò€”or that your psychic abilities should have slung back their cape and saved the day. They stick around long enough to accuse you of spamming and get your IP stuck on those blacklist sites.

    On the other hand, if they get you blacklisted, that means they opened your mail!

    Hey, wait; what’s that sound? Ah, my cape’s rippling in the wind. Gotta’ go. Thanks for the great post Robert!

  20. I’m going from zero emails (I know! What’s the point of making an autoresponder list, then ignoring it?) to 10 emails in 10 days in a fresh affiliate campaign. Looking forward to great results. My mentor says to hit them while their hot for the info. Now you say hit them every day. Thank you for reinforcing this point.

  21. Martin Messier says:

    Hey Robert,

    Quick question… What are the three types of email that I can send for every blog post?

    Thanks for your help. Your posts are awesome!

    Rock on,


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