Recent Updates
964: Ginni Media: Podcasting Growth and ROI with Ginni Saraswati
Podcasting has emerged as a valuable tool for business growth in the digital age. It offers a unique platform to connect with your target audience, providing a more intimate and personalized experience compared to traditional marketing channels. Consistently delivering valuable content and insights through podcasts can help position yourself as an industry authority, fostering trust and credibility among your listeners. Moreover, podcasts enable you to reach a global audience, expanding your business's reach and potential customer base significantly. Embracing podcasting as a part of your marketing strategy can effectively enhance brand visibility, generate leads, and ultimately drive business growth.
Ginni Saraswati is the visionary behind Ginni Media. As the owner and founder of this internationally renowned podcasting production house based in the vibrant city of New York, Ginni Media offers a diverse range of podcasting services all under one roof. Established in 2017, its inception was rooted in a beautiful and straightforward aspiration: to inspire and amplify new voices in the world of podcasting. Today, Ginni will delve into the compelling reasons why embracing podcasting can be a game-changer for your business growth. Additionally, she will share invaluable insights on crafting a captivating podcast, and much more! Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 25:46 — 35.6MB) | Embed
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963: Find Your Audience: Solve Marketing Problems and Create Pipeline Growth with Fractional CMO Nathan Yeung
Most marketing businesses concentrate on the artistic aspect of marketing. They are unaware that creativity is merely a component of marketing and that it is not always crucial. Business owners ought to also focus on the operational aspects of marketing, such as case studies and sales enablement tools. Doing so will enable your marketing system to roll and attract people to our business, resulting in growth.
Nathan Yeung from Find Your Audience, a fractional marketing team that assists companies in finding solutions to all marketing-related issues and generates growth. Listen as Nathan discusses the benefits of focusing on operations in marketing, the value of having a CMO team, and the one-shot mentality. Don't miss this knowledgeable episode!
Resources
Podcast: Play in new window | Download (Duration: 26:41 — 36.8MB) | Embed
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962: Yobi: AI, Entrepreneurship, and Customer Support with Ahmed Reza
As Artificial Intelligence has started to spread like wildfire, you can easily lose track of the ever-fast innovation and demand around AI and its growing capabilities. Fortunately, this rise in demand opens an opportunity to use the growing capabilities of AI in their own businesses.
Ahmed Reza is the founder and CEO of Yobi, an AI-powered company dedicated to helping businesses excel in customer relationship management. He started as a child actor who eventually became a NASA engineer and is now a tech entrepreneur. Tune in as Ahmed shares his experience, insights, and knowledge about AI and utilizing it to make a successful business.
Resources
Podcast: Play in new window | Download (Duration: 35:56 — 49.5MB) | Embed
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961: SEO Optimizers: Unlock the Secrets of Search Engine Optimization, Digital Marketing, and Content Marketing with Brandon Leibowitz
In the vast digital landscape, where billions of websites compete for attention, SEO becomes the ultimate secret weapon to make your online presence shine like a star. By skillfully optimizing SEO, you ignite a powerful rocket that propels your website to the top of search engine rankings, grabbing eyeballs and inviting visitors to dance with your content. From crafting captivating meta tags that act as enchanting invitations to optimizing content with a sprinkle of keywords that lead search engines to your virtual doorstep, it's all about orchestrating a symphony of strategies that get your website grooving to the rhythm of success.
Brandon Leibowitz is the driving force behind SEO Optimizers, a digital marketing company committed to empowering small and medium-sized businesses to thrive in the online world. Brandon's journey in the digital marketing realm took off in 2007, fresh out of college with a degree in Business Marketing, as he delved into managing the marketing efforts of an e-commerce website. In the early days, both he and the company faced the challenges of limited knowledge in the field, but Brandon's thirst for knowledge led him on a quest to self-educate through books, videos, forums, and workshops, transforming him into a true digital marketing maestro. Today, Brandon will generously impart his extensive expertise on SEO strategies, content optimization, automation, and various other advice for your business!
Resources
- SEO Optimizers Gift
- SEO Optimizers Site
- Brandon Leibowitz on Facebook
- Brandon Leibowitz on Linkedin
- Get More Sales & Leads Using SEO by Brandon Leibowitz
Podcast: Play in new window | Download (Duration: 24:26 — 33.7MB) | Embed
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960: SupportZebra: Provide a Unique Customer Service Experience to Your Customers with Daniel Viduya
Business is all about customers. As such, treating your customers right is critical. Unfortunately, some companies neglect to give importance to their customer support system, which damages their reputation and could ultimately lead to their downfall. On the other hand, companies that truly care for their customers and provide quality customer service can ensure a successful future.
Daniel-Viduya from SupportZebra, a company that supports Saas and e-commerce companies by providing unique customer service experiences that show true care for customers. Tune in as Daniel shares insights on why companies should invest in their customer support system and why they should choose SupportZebra to help on building that quality customer experience.
Resources
Podcast: Play in new window | Download (Duration: 22:06 — 30.5MB) | Embed
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959: Raise Your Game: High Performance Secrets, Storytelling, Speaking, and Emotional Intelligence with Alan Stein, Jr.
To be the best out of the rest. This is what leaders and players want to achieve. But what is the secret to performing your best at whatever you do? Many tend to skip the basics and fundamentals, thinking this is an unnecessary step. But in contrast, mastering the basics and fundamentals is the path to being a high performer or successful in life. So work consistently, and as you progress, don’t forget to go back in and do the basics.
Alan Stein, Jr. is a renowned performance coach and keynote speaker, helping organizations and business leaders towards their drive to success. He also spent over 15 years working with the highest-performing basketball players, such as Kevin Durant, Steph Curry, and Kobe Bryant. Tune in as Alan shares his knowledge and expertise about how to change people’s thinking through the power of storytelling, why mastering the basics is the way to be the best, and advice on how to increase our performance better.
Resources
- Alan Stein Jr. Site
- Alan Stein Jr. on Facebook
- Alan Stein Jr. on Linkedin
- Amazon Book/Podcast:
Podcast: Play in new window | Download (Duration: 30:37 — 42.2MB) | Embed
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958: Telzio: Phone Systems in the Cloud for Startups and Enterprises with Peter Schroeder
Are you having trouble managing your communication network? If so, then you have a problem. In a war, the side that has better communication has more advantages. Similarly, having a robust and modern communication network will allow your company to receive and relay information quicker to act in complicated scenarios immediately. But how can you have this kind of communication? Telzio is ready to assist you in having an easy-to-deploy, manage, and scale system.
Peter Schroeder, the founder, and CEO of Telzio, a phone service provider with modern telephone infrastructure and a user-friendly interface for easy deployment, managing, and scaling. He is also an award-winning DJ with multiple platinum and gold records. Keep your ears engaged and listen as Peter shares his experiences and expertise about balancing his personal life and career, what his company Telzio does to help transform communication, what being an entrepreneur is, and many more. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 27:25 — 37.8MB) | Embed
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957: Storytelling and the Secret Sauce of Entrepreneurial Success: World-Class Marketing with Peter Tzemis
What does it truly take to build a successful business? The key lies in understanding that a unique product or idea is only half the battle. Mastery of marketing and sales strategy is equally crucial. No matter how groundbreaking or unique the product, it becomes irrelevant if it fails to capture the customers' attention. This realization is perhaps the reason why in the quest for business success, entrepreneurs find themselves needing to invest not only in the product innovation but also in creating and implementing world-class marketing strategies.
Peter Tzemis is a serial entrepreneur, storyteller, and internet marketing wizard. He is the author of a #1 bestselling book and has under his belt the experience of building three businesses, even selling one of them. His impactful words have grossed over 27M online. Currently, he steers the helm at the renowned marketing blog beatyourcontrol.com and runs a thriving dog treat company, puplabs.com. Listen, learn, and be inspired as Peter shares a multitude of insightful stories, intriguing journeys, ups and downs, and Peter's extensive history. Stay tuned!
Resources
- Beat Your Control Site
- Pup Labs Site
- Peter Tzemis on Facebook
- Peter Tzemis on Linkedin
- The 77 Laws of Six Pack Abs on Amazon
Podcast: Play in new window | Download (Duration: 15:55 — 22.0MB) | Embed
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956: ClickMakers and MeasureBit: The Big Data Multi-Channel Marketing Takeover with Alex Makarski
Ever wondered how giants like Amazon, Google, and Facebook constantly stay ahead of the curve, delivering personalized experiences to their users and streamlining their operations? What if you could tap into the same secret sauce and supercharge your own business? The secret lies in their strategic use of big data, artificial intelligence, and machine learning – the hidden game-changers of the modern business world. Transform your business into a lean, agile, and highly competitive entity.
Alex Makarski is the Founder of clickmakers.io and co-Founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying, and decision-making. Certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, Alex and his team have managed millions of dollars in monthly ad spend for companies ranging from open-source software to lead generation, and from eCommerce to digital products. Listen, learn, and leverage these powerful technologies to drive innovative strategies, optimize operational efficiency, and create a competitive edge in your marketplace. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 26:13 — 36.2MB) | Embed
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955: A Symphony of Choices: Lead Teams, Set Goals, and Allocate Resources Through Insightful Leadership with Gerald J. Leonard
Strategies for decision-making and management play a crucial role in the success of any organization. Effective decision-making involves analyzing information, considering alternatives, and choosing the best course of action. Furthermore, adept management requires the ability to lead teams, set goals, and allocate resources efficiently. By implementing well-defined strategies for decision-making and management, businesses can enhance productivity, foster a positive work environment, and achieve their objectives with confidence.
Gerald J. Leonard is the CEO of Principles of Execution (PofE), a Certified Minority Business Enterprise, renowned for his 20+ years of expertise in Strategic Project Portfolio Management and Culture Change consulting. With a captivating blend of skills as a professional bassist and a certified Portfolio Management Professional consultant, Gerald offers a distinctive and insightful approach to driving success for large Federal and State Governments and Multinational Corporations. Today, Gerald will talk about his forthcoming book titled "A Symphony of Choices," encompassing themes of harmony, adaptive leadership, emotional intelligence, and other insightful topics.
Resources
- Gerald J. Leonard Site
- Gerald J. Leanard on Facebook
- Gerald J. Leonard on Linkedin
- A Symphony of Choices: How Mentorship Taught a Manager Decision-Making Book on Amazon
Podcast: Play in new window | Download (Duration: 28:41 — 39.6MB) | Embed
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