I only have three tips for fast infoproduct creation:
- Don’t make it look good.
- Get excited about your topic.
- Practice.
John Williams made an excellent point to last Wednesday’s blog post… which was about writing a small report and adding onto it later, releasing free upgrades to existing customers while increasing the price to new buyers as the size of the infoproduct went up. John said that I left out the part about doing the actual work, writing the e-book itself.
It has never taken me longer than 7 working days to create an infoproduct. By “infoproduct” I mean a 100 to 150 page e-book. A few years ago I created a package where I sold 3 e-books in one, that was a one month project.
One week to write each of the three e-books and I spent the final week writing a bunch of articles to promote the book so I could post one article to article sites every day or so.Your product doesn’t have to look super great and fancy. It doesn’t even have to look okay.
I heard a story once about a guy who ordered a DVD from a web site about how to play the guitar. The DVD was homemade, burned on a store-bought DVD-R with the title of the DVD handwritten with a sharpie marker on the disc.
The buyer popped the DVD into his DVD player. There was no menu, the video just started up and was a low quality camcorder video of a guy warming up on his guitar. The camerawoman (his wife) was fiddling with the focus and zoom and asking if it was recording.
Edit: Paydex pointed out that the story was from Russell Brunson about some weightlifting DVDs he ordered – thanks – it’s been bugging me for years where that story came from.
The creator of the product didn’t bother to edit any of this out. Heck, maybe he didn’t even know how!
It didn’t matter. The buyer was more than happy with the lessons the DVD had to offer. The presentation doesn’t matter as much as you think. Ken Evoy heavily tested graphics versus no graphics on his sales letters… guess what… graphics hardly made any difference.
In fact, fancy graphics and Flash can hurt your sales letter conversion rates if they are too large and distract readers from your headline and sales copy. Just present your information in a simple and readable way.
Would you rather create a product that has a nice looking box with crappy content, or a crappy box with great content?
Please, do everyone a favor and get your product out there even if it isn’t 100% polished.
