Recent Updates
30 Day Blogging Challenge: I Need Your Help
I'm participating in Jeanette Cates' June 2010 30-Day Blogging Challenge.
A 30 day challenge of anything is a really good idea. Even in 2008 I let people follow along in my "30 day video challenge" where I recorded one quick video every day for a month. After that, it was hard to stop creating videos.
If you write every day for 30 days, you'll get used to it and it will be hard to stop writing.
But I do have one roadblock. I still want social proof and comments. In an ideal world I'd like to get 100 comments a day for 30 days, but I'm going to be talking to my list about OTHER stuff aside from my daily blog posts.
My questions to you are:
1. How should I get 10+ comments per day this month without mailing my list?
2. Can I count on you to leave a quick comment on my blog every day for June (yes or no)? I need to decide how many comments to open up.
3. What would you like me to talk about on my blog this month?
Please leave me a comment below answering these three short questions...
Choose the Time for Your Free Webinar
Hey guys, thanks for exceeding my expectations and getting that last blog post higher than 30 retweets... to 45 tweets.
What time should I deliver your free webinar showing you how to stay motivated and get more things done... in other words, how to be like me?
Leave a comment below telling me:
1. What day of the week we should run this group webinar.
2. What time of day we should run it (including timezone).
(I'll either average out the times or choose the timeslot that appears the most.)
Looking forward to your comment below...
Why You Are Putting Up Major Roadblocks For Yourself (and How to Overcome Them)
What is wrong? Why is it that you keep checking your phone for text messages?
Why is it that you keep opening up TweetDeck, checking your email, surfing on forums - and not writing as many articles, getting as much traffic, as many joint ventures, or making as many products as you would like?
There are four categories for this. And I hope after you have identified which category YOU are in, you will take the next steps and get yourself out of that hole. Continue Reading »
Top 21 Ways to Ruin Your Business
A split test of mine recently finished and the conversion rate increased from 2.21% to 3.92% by changing JUST the headline -- but not even the words on the headline... the COLORS!
Imagine that, an additional 14 signups to a "$47 every 2 weeks" membership site -- an extra $1400 monthly passive income -- from such a small change.
Why does this happen? Why does split testing even work?
I'll tell you why... it's because: Continue Reading »
Forfeit the Race to Free!
Price training your list and your customers IS real. If people are used to getting everything from you for $10, there's going to be a price shock if you jump to $500.
So you're stuck working way too hard trying to land 10-dollar cheapskate customers.
You need to work your way up to at least 100 bucks per sale. Consider if you want to raise 700 bucks... you can either make 7 sales at $100, or 100 sales at $7. Which do you think is easier? Getting just seven sales. Continue Reading »
Why Are You Trapped in the Sandbox?
Are you ever middle of helping someone and suddenly it hits you... and you think, "I can't help you anymore?"
That's what happens when I come across someone who is in "demo mode."
Maybe you do this or you've come across someone who does this every now and then. These are people who always setup web sites called "Test Web Site." Or blogs called "Demo Blog." Or membership sites called "Temp Membership Site."
Come on man... tests are for students, demos are for little battery-powered keyboards and temps are for offices. I honestly want you to make an actual product, an actual membership site, and an actual blog.
Lance and I talked about this in one of our private coaching calls but I think a lot of you can benefit from this advice as well... Continue Reading »
Keep it Shippable, Stupid!
This is something I was thinking about presenting at my next live seminar...
But I'll share it with you here anyway!
It's something that most people who teach "productivity" leave out, and I see marketers FORGETTING this over and over again, even though they should know better.
This is "supposed" to be a programming concept but when I worked with other programmers, almost none of them knew about this, let alone implemented it...
It's Keeping Your Stuff SHIPPABLE!
I'll explain. Think about the order you see items (as a buyer) in a "fully optimized" sales letter... Continue Reading »
The Emperor Has No Close: How to Avoid “Just One More Thing” Syndrome
Steve Jobs (CEO of Apple) who is worth over 5 billion dollars and is a fantastic speaker, has a unique close that if you try to emulate it, will kill every single webinar pitch and every single sales letter you have.
I'm not a huge Apple fan, but Steve runs an event once a year called MacWorld Expo... you've probably heard of it. A bunch of geeks go to this event and he shows off all the latest stuff their company has put out.
At the end of the presentation, he stops and says, "Oh yeah, one more thing..." And then reveals something big, like iTunes or the iPod Touch. Continue Reading »
4 Reasons Not to Have a Membership Site, Plus 8 Reasons You Should Start a Membership Site
A couple days ago I asked my list if they had a membership site yet... I got 300 responses to that question and I want to share the results with you right now:
- 165 people, or 54.8% own membership software
- Out of that half that owned membership software, 89 people or 53.9% have at least one paying member
- Total, those 89 people who had a profitable membership only accounted for 29.6% of the responders
So Strange!
Some of these people paid $197, $297, even 4000 bucks for a membership script but only half of them are doing anything with it.
So let me share with you a couple of reasons that stopped me from creating membership sites (I've created 19 of them in the past 12 months... and only ONE before that time period!)
Four Disturbing But True Facts About Inaction and How to Overcome Them Immediately
I just came back from the 2nd Warrior Event in Raleigh, North Carolina where I was a speaker.
Speaking of webinars and seminars, remember the "Which Test Won" game we played on the webinar a few days ago? I showed you how:
- What converts BETTER than a squeeze page giving a free gift? One of my $7 reports selling almost the exact same thing!
- Removing three words from a headline TRIPLED conversion rates -- an EXTRA $625 from every 500-something clicks
- Adding a small logo to another sales letter boosted conversions from 1.99% to 3.57% -- an EXTRA $846 from every 1000 clicks
When you split test you make those small tweaks. But if you don't even have a product of your own, or a sales letter, then it's impossible to split test those pay raises!
Here's Something Crazy...
When I was on stage at the warrior event, I asked this question...
