Recent Updates
663: System Hub and Systemology: Step Out of Day-to-Day Operations By Creating Processes with David Jenyns
David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes.
Quotes
“I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns
“If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns
“Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns
Takeaways
00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations.
07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps.
13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free.
15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort.
16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization.
Resources
- Previous Appearance (Authority Content)
- BUSINESS SYSTEMS SUMMIT: Go behind the scenes with 50+ world-class entrepreneurs & business coaches …
- Melbourne SEO Services: Make Google Love You.
- SystemHUB: Systemise Your Business With Ease!
- Connect with David Jenyns on LinkedIn
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662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin
Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.
She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)
Quotes
“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin
“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin
“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin
Takeaways
04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.
09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.
10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.
16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..
18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.
Resources
- Previous Appearance
- Complete Marketing Systems: Turning Your Knowledge Into Profits
- Connect with Diane Conklin on LinkedIn
- PlanGrowAndSucceed.com Promo Code: VIP (SITE)
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661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab
Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.
Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting
Quotes
“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab
“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab
“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab
Takeaways
08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.
11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.
13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.
14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.
16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.
Resources
- Interview Valet: GO BEYOND GUESTING. DRIVE RESULTS WITH PODCAST INTERVIEW MARKETING.
- Connect with Tom Schwab on LinkedIn
Podcast: Play in new window | Download (Duration: 20:28 — 18.9MB) | Embed
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660: Learn to Embrace the Ocean, Manage Expectations, and Break the Cycle with Evan Money
Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships.
Quotes
“It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money
“If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money
“The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money
Takeaways
01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result.
10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically.
18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas.
34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships.
36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life.
Resources
- Happily Ever After!: INCREASE THE FLOW OF LOVE IN YOUR MARRIAGE.
- Happily Ever After Webinar: The 3 Biggest Lies About Marriage and How You Can Instantly Improve Yours!
- Connect with Evan Money on LinkedIn
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659: The Power Of Mindset: Why Most Successful People Feel Unfulfilled (And What To Do About It) with Hayk Tadevosyan
Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals.
Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development.
His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream.
Quotes
“Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan
“Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan
“The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan
Takeaways
05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment.
07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas.
10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time.
25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity.
29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout.
Resources
- Previous Appearance
- Hayk Tadevosyan: Author
- Check out Hayk Tadevosyan State Farm Insurance Agent Profile
- Connect with Hayk Tadevosyan on LinkedIn
- Get a copy of The Power Of Mindset: The Manual To Why Most Successful People Feel Unfulfilled And What To Do About It on Amazon
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658: Find Your Mission Worth Sharing, Become a Champion By Choice and Build Your Purpose Driven Business with American Idol Contestant and Motivational Speaker William Hung
After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas.
William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations.
He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams.
Quotes
“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung
“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung
“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung
Takeaways
01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success.
13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success.
22:35 Prioritizing your audience's problems is more important than just sharing your own story.
26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact.
29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners.
31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect.
Resources
- William Hung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth
- Get a copy of Champion By Choice on Amazon
- Connect with William Hung on LinkedIn
- Watch a TEDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube
- Follow William Hung on Instagram
- Follow William Hung on Facebook
Podcast: Play in new window | Download (Duration: 31:50 — 29.3MB) | Embed
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657: Make Money Using Your Voice: Find Voiceover Business Success with Voices.com CEO David Ciccarelli
David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s.
Quotes
“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli
“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli
“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli
Takeaways
04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen.
19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com.
27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings.
32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent.
37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors.
Resources
- Voices: #1 Marketplace For Voice Over
- David Ciccarelli: Voice Over Coaching
- Connect with David Ciccarelli on LinkedIn
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656: Use Daily Practices and Proven Life Strategies to Quiet Your Inner Bully in 21 Days with Eden Gold
Eden Gold is a 21-year-old certified health coach and published author. She has written an eBook called "21 Days to Quiet Your Inner Bully," which focuses on mental health and overcoming the negative inner voice that can hold people back. Today, Eden discusses her book and the strategies she provides to help readers become aware of their toxic thoughts and develop tools to address them.
Quotes
“It's really about identifying where exactly you need help. It could be in your career, family life, social life, happiness, physical activity—whatever it may be. Having that accountability, structure, and plan, and working in a program are key.” - Eden Gold
“Anything that comes up for you, take note of it. Don't let it just be a passing thought; write it down, sit with it, and handle it.” - Eden Gold
“Every time I have a pimple on my face, I post a picture of myself online. I'm not going to let that take over what I know to be true—my words and the message I'm trying to spread.” - Eden Gold
Takeaways
01:53 Becoming aware of negative thoughts and patterns is the first step to addressing an "inner bully."
06:46 Incorporating daily practices and building a personal "toolbox" of strategies can help overcome self-doubt and negative self-talk.
13:47 Having an accountability partner or supportive community is crucial for maintaining progress and achieving long-term goals.
19:27 Embracing self-compassion and seeing setbacks as learning opportunities is key to the healing process.
22:58 Mapping out a long-term plan and specific goals can provide structure and direction for personal growth.
Resources
Podcast: Play in new window | Download (Duration: 31:40 — 29.2MB) | Embed
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655: WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps
Do you want the ultimate fix for writer's block?
The answer is WWHW: Why, What, How-To, What If!
Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients.
Quotes
“If you're ever trying to convince me to buy something on a web page, tell me why it is important. In other words, why did I come to that web page to begin with?” - Robert Plank
“If you rely on the structure, the template, you can devote your energies to the more fun stuff. You'll be more aware and mindful of what you say and how you say it.” - Robert Plank
“If you're ever uninspired or stuck, find someone who has a problem. Record a podcast episode solving that person's problem.” - Robert Plank
Takeaways
00:34 Structuring content using the "Why? What? How to? What if?" formula can make it more engaging and effective.
11:11 Focusing on solving specific problems for a target audience, rather than just copying what others are doing, can lead to more effective and engaging content.
22:09 Identifying the specific person you are trying to help can make the content more relevant and impactful.
25:38 Mind mapping can be a useful tool for organizing and rearranging ideas when creating content.
38:43 Being mindful of the words used and avoiding filler phrases can improve the clarity and professionalism of the content.
48:04 Applying the WWHW formula can help create a natural flow and transition between different sections of a presentation, book, or podcast.
Podcast: Play in new window | Download (Duration: 48:47 — 44.9MB) | Embed
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654: Attention, Connect, Transaction, Invest, Ongoing, Nurture: Take Action and Make Money with Small Business Marketing Specialist Stacey Riska
Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business.
Quotes
“People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska
“It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska
“Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska
Takeaways
01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available.
07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once.
14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts.
19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management.
22:30 Joining a supportive community can provide valuable insights and accountability for small business owners.
Resources
- Small Biz Marketing Specialist
- Small Biz Marketing Success
- Connect with Stacey (Your Dream Business Matchmaker) Riska, CFC on LinkedIn
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653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon
Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.
Quotes
“What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon
“Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon
“If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon
Takeaways
00:56 Building long-term client relationships is more profitable than short-term marketing tactics.
02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects.
05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business.
08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable.
16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast.
21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships.
Resources
- The Unstoppable Ceo: Write, publish and promote your book in 90-days, guaranteed.
- Connect with Steve Gordon on LinkedIn
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652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry
Today's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.
In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it.
Quotes
“Your mission and culture must change first. Create a situation where everyone in your company understands what customer focus means, the kind of customer experience you want to deliver, and their role in delivering it.” - Todd Hockenberry
“Your strategy is up to you. How you deliver it to your customers, how you communicate your tactics, and which channels you use should be dictated by your customers. Your customers should determine where you go because those are the channels they use.” - Todd Hockenberry
“Start with value and customers. Focus on them, work backwards from their needs, and then figure out your tactics.” - Todd Hockenberry
Takeaways
01:40 Adapting to internet-driven changes in buying behavior and creating a digital experience from the customer's perspective is crucial for B2B companies.
06:25 Applying inbound principles across the entire organization, not just the marketing team, is crucial for delivering a great customer experience.
13:04 Understanding the customer's business, how they make money, and the outcomes they are looking for is essential for effective B2B sales and marketing.
17:00 Understanding customer needs and providing value beyond just products or services is key to effective B2B marketing.
21:18 Focusing on tactics over strategy and not understanding customer needs are common mistakes B2B marketers make.
Resources
- HubSpot CRM: Unify your growing business on one AI-powered platform that’s easy to use, delivers ROI in no time, and transforms customer happiness into your competitive edge.
- Todd Hockenberry: We help B2B companies understand their ideal target audience, focus their marketing efforts on what works, and coach sales teams on the realities of selling in a new world.
- Connect with Todd Hockenberry on LinkedIn
- Get a copy of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles on Amazon
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651: Rise Together to Find Leadership Within Your Organization: Strategic Clarity, Accountability and Systems, Governance, and Rivalty Control with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders.
Quotes
“We all have the capacity to change the stories we tell ourselves. However, if we don't, those stories about ourselves and others can start to feel like the truth.” - Ron Carucci
“It's all really fixable if you invest the time to attend to it. When you let it go or ignore it, that's when really toxic stuff starts happening.” - Ron Carucci
“We all need somebody to help us along the way. Why go it alone when you can have help?” - Ron Carucci
Takeaways
01:46 Ethical behavior requires alignment between a person's thoughts, words, and actions across all workplace interactions.
06:05 Organizations often create environments that unintentionally encourage dishonesty through complex systemic issues.
11:43 Self-deception can be a survival mechanism in toxic workplace cultures where people feel they cannot speak truthfully.
15:34 Performance management and accountability work best when focused on genuine relationships between leaders and team members, not just paperwork.
18:54 Companies frequently make the mistake of applying superficial fixes instead of addressing root organizational problems.
Resources
- Navalent: Partner with experts who drive meaningful, lasting change in your organization.
- Leading Transformation: An Owner's Manual (Free e-Book)
- Connect with Ron Carucci on LinkedIn
Podcast: Play in new window | Download (Duration: 25:01 — 23.1MB) | Embed
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650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips
Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.
Quotes
“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips
“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips
“Just take action, love your business, and have fun with it.” - Lyndsay Phillips
Takeaways
03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.
11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.
21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.
23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.
26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.
Resources
- Connect with Lyndsay Phillips on LinkedIn
- Smooth Business Podcasting: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income
Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed
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649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins
Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients.
Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.”
Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted.
Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies.
Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™
Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients.
Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice.
Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas.
- Relationships first business second
- Consistent, integrity-based sales process
- Empowering and enabling staff with the right skills
- On-going coaching and reinforcement to ensure intake quality
- Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them.
Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients.
If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients.
Quotes
“Role playing is the single most important strategy that can be used regularly to get it right.” - Chris Mullins
“Inspect what you expect. Don't assume that because Mary or John have been with you for five, ten, or twenty years, or because you have family members working for you, everything is perfect and they're stars.” - Chris Mullins
“When a prospective client or customer calls your office, remember there are no do-overs. One call does it all—the moment you hang up, it's over. You can't fix it, so get it right the first time.” - Chris Mullins
Takeaways
09:23 Qualifying questions are the foundation of successful phone sales, helping businesses understand their ideal customer's needs and motivations.
11:43 Listening carefully and asking permission to repeat back a client's concerns builds trust and demonstrates genuine understanding.
14:30 Role-playing is the most effective method for improving phone sales skills, despite most people's discomfort with the practice.
16:19 Recording and monitoring phone calls provides critical insights into communication effectiveness and areas for improvement.
27:59 The first phone call with a potential client is make-or-break - there are absolutely no second chances to make a first impression.
Resources
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648: Indies United: Create and Market Your Self-Published Book with Lisa Orban
Lisa Orban is an author and founder of the publishing house "Indies United." She's the author of several books, including "I'd rather Starve than Cook! A Cookbook For People Who Hate to Cook." It has received over 100 excellent ratings and reviews on Amazon and GoodReads.
In 2015, she published her first book, "It'll Feel Better When It Quits Hurting: A Memoir" and has received critical acclaim by top-rated Amazon reviewers. She's published a second memoir, political satire, four optical illusion adult coloring books, and others.
In 2018, she opened the publishing house Indies United to give indie authors a safe haven to publish books and avoid the pitfalls so common to this industry.
Quotes
“If you get too bored, it means you're doing something wrong.” - Lisa Orban
“The average indie author will likely spend two to four hours every day on marketing and promotion if they're doing it all on their own. That's a lot of time that they can't spend writing.” - Lisa Orban
“There's a stigma attached to being an indie author, and it's often not fair. Publishing houses control many aspects of the publishing world, and it's in their best interest to either promote indie authors or stigmatize them as unworthy.” - Lisa Orban
Takeaways
02:55 A hybrid publishing model can solve common frustrations of both traditional publishing and self-publishing by offering authors more control, support, and opportunities.
14:41 A publishing community that supports authors can help them focus on writing while professionals handle marketing and distribution.
16:49 When creating a book, look for topics people constantly ask you about, as this indicates built-in demand and expertise.
24:53 Putting your personal story and personality into your marketing can help your book stand out in a crowded marketplace.
26:14 Publishing trends are cyclical, similar to TV show genres, making it crucial to have a flexible publishing approach that isn't locked into one narrow focus.
29:50 Trying to figure out publishing alone could take years, potentially wasting valuable time that could be spent actually writing and creating.
Resources
- Indies United Publishing House
- Follow Indies United Publishing House, LLC on X (Twitter)
- Subscribe to Indies United Publishing House on YouTube
- Follow Indies United Publishing House on Instagram
- Connect with Lisa Orban on LinkedIn
Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed
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647: Live the E-Commerce Dropship Lifestyle and Make Your Shopify Store the Best It Can Be with Anton Kraly
Anton Kraly is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle, a digital platform dedicated to teaching online business strategies. His entrepreneurial journey began with selling cookies online before transitioning to high-ticket dropshipping, where he specializes in selling expensive products through Shopify. Known for his expertise in e-commerce and digital marketing, Anton shares his insights through his website, blog, and comprehensive online courses. Today, Anton discusses the evolution of e-commerce, specifically dropshipping techniques, and provided detailed insights on leveraging Shopify as an effective platform for online selling.
Quotes
“You can never get comfortable. Even if you're doing very well and growing, you should never take anything for granted. You have to stay on top of the business and always be a student trying to learn new stuff. If you don't, give it a couple of years and what used to work will be gone.” - Anton Kraly
“The truth is, there's still a ton of companies out there growing. They're just focusing on either new technologies, new ways of marketing, or sometimes new product opportunities.” - Anton Kraly
“Things will happen. As everybody grows, there will be issues. Instead of freaking out, just have a plan of action. It's better to think ahead, so when things come up, you don't freak out too badly.” - Anton Kraly
Takeaways
08:37 Always dedicate a small percentage of business resources to experimental strategies to stay ahead of market changes.
12:23 Choose e-commerce platforms like Shopify that offer integrated solutions for domain, payments, and website design.
14:49 Build direct relationships with product manufacturers instead of relying on middleman drop shipping directories.
17:30 High-ticket dropshipping offers better profit margins and requires less operational complexity compared to selling low-cost items.
22:17 Create a diverse marketing approach using multiple communication channels to protect against potential service disruptions.
Resources
- Dropship Lifestyle: How to build a highly profitable, semi-automated dropship business… (Without Needing Any Experience!)
- eCommerce Lifestyle: For eCommerce Store Owners Who Are Tired Of “Trying” And Still Not Achieving The Level Of Success They Deserve…
- Subscribe to Anton Kraly - Drop Ship Lifestyle on YouTube
- Connect with Anton Kraly on LinkedIn
Podcast: Play in new window | Download (Duration: 26:58 — 24.9MB) | Embed
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646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann
Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.
Quotes
“People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann
“When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann
“Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann
Takeaways
05:16 Marketing is about solving customer problems, not showcasing your own achievements.
11:10 Your website and messaging must be clear and guide users to take specific actions.
16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need.
20:36 Understand your target audience's specific needs and communication preferences.
25:17 Craft messages that speak directly to the unique challenges of your ideal customer.
Resources
- Brian Seamann's Podcast Appearance
- GoBeyond SEO: Wait 'Til You See Your Roi
- Connect with Trish Saemann on LinkedIn
Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed
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645: The Leverage Equation: Entrepreneurial Time Management, Productivity, and Communication with Financial Mentor Todd Tresidder
Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.
Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.
Quotes
“There's going to be a wave in the future where people realize the price of being constantly plugged in, both in terms of happiness and in terms of the deep productivity that actually moves your business and life forward.” - Todd Tresidder
“The way you succeed is by matching the characteristics of the asset class to the unique characteristics of your life, your time frame, your goals, the skills you bring, and the resources you bring. All those things make you unique.” - Todd Tresidder
“You've got to have a clear plan, then execute it with persistence and consistency, and you'll produce results.” - Todd Tresidder
Takeaways
04:02 Limit digital distractions by keeping smartphone apps minimal and purposeful.
16:36 Wealth building requires understanding multiple asset classes beyond traditional financial planning.
19:37 Matching personal skills and goals to specific investment strategies creates more effective wealth-building approaches.
23:42 Breaking through business obstacles involves identifying specific resource limitations and finding creative solutions.
28:37 Successful entrepreneurs focus on critical tasks that directly impact business growth.
Resources
- Financial Mentor: Invest smart. Build wealth. Retire early. Live free.
- Get a copy of The Leverage Equation: How to Work Less, Make More, and Cut 30 Years Off Your Retirement Plan (Financial Freedom for Smart People Book 6) on Amazon (Book)
- Todd's Ultimate Retirement Calculator: Calculate How Much You Need To Save, How Long Your Money Will Last, And How Soon You Can Retire
- Connect with Todd Tresidder on LinkedIn
Podcast: Play in new window | Download (Duration: 31:01 — 28.6MB) | Embed
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644: Power Up For Profits: Discover Your Passion, Reinvent Yourself, Get Comfortable Being Uncomfortable, and Find Your Big Why with Kathleen Gage
Kathleen Gage is a visibility strategist, keynote speaker, and business consultant with over 25 years of experience. She helps authors, consultants, and speakers build their platforms and grow their businesses. A former bodybuilder, she now promotes plant-based wellness and has been a sobriety advocate for 35 years. Kathleen has authored multiple information products and speaks on business growth and personal development. Today, she shares her recent shift from general internet marketing to a niche focus on sustainability and plant-based wellness, highlighting the power of aligning business with personal values.
Quotes
“We can take more responsibility for the choices we make. It's not just about our health, but it starts with our health. If you don't have your health, you can't run a vibrant business.” - Kathleen Gage
“Success is actually very simple, but we tend to complicate it. It's about saying, 'If I want X result, what do I need to do to get that result?” - Kathleen Gage
“Life is far too short, and we don't realize how short it is until we start getting up in our years. Just go out, live large, leave a legacy, and make a difference in people's lives with what you do.” - Kathleen Gage
Takeaways
05:45 Your health is the foundation for running a successful business and living a quality life.
09:10 Success comes from consistent daily actions, not complicated systems.
13:42 Always have a big goal that's larger than yourself to stay motivated.
20:14 Routines and scheduled activities are critical for maintaining discipline and progress.
23:46 Reinventing yourself doesn't mean throwing away all past skills and experiences.
Resources
- Kathleen Gage: Living on purpose… with purpose!
- Plant Based Eating for Health: Optimize the Health of Your Mind, Body and Soul Through Ethical Food Choices
- Connect with Kathleen Gage on LinkedIn
- Checkout Kathleen Gage Books on Amazon
Podcast: Play in new window | Download (Duration: 30:53 — 28.5MB) | Embed
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643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas
Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.
Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.
Quotes
“Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas
“Every part of the journey is a part of the journey forward.” - Marcus Damas
“Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas
Takeaways
05:34 Networking and taking calculated risks can open unexpected opportunities in business.
08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities.
09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success.
13:23 Personal growth and internal change are crucial to overcoming societal limitations.
18:49 Persistence and targeting the right connections are key to landing significant business partnerships.
Resources
- Fueled by Culture: Driving Conversations. Sparking Progress. Cultivating Change.
- Marcus Damas on Instagram
- Marcus Damas on X (Twitter)
- Connect with Marcus Damas on LinkedIn
Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed
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642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out
of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.
From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Quotes
“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote
“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote
“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote
Takeaways
04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.
07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.
13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.
16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.
21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.
Resources
- Ballantine: If your company is in need of direct mail production, Ballantine’s marketing experts offer strategic consultation and flawless execution to help your brand connect with customers and prospects.
- Connect with Ryan Cote on LinkedIn
Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed
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641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove
Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.
She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.
She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.
Quotes
“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove
“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove
“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove
Takeaways
02:44 Honesty and personal connection matter more than flashy promises in digital marketing.
06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.
10:57 Experiment with different content formats to understand what your audience prefers.
13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.
16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.
Resources
- Super Spicy Media: We help 7-figure businesses take their content game up a notch
- The Science of Facebook Ads: Sign up for the waiting list below and get notified when enrollment opens again.
- Connect with Moja Zove on LinkedIn
Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed
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640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali
Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.
Quotes
“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali
“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali
“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali
Takeaways
04:39 Authentic online presence matters more than polished, impersonal branding.
08:38 Social media strategy should always start with clear, measurable business goals.
10:21 Consistent content creation requires understanding your target audience and platform dynamics.
19:22 Video content is crucial for connecting with audiences across different platforms.
21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.
Resources
- Be Present (formerly All the Social): BE PRESENT FOR THE CONVERSATIONS THAT MATTER
- Connect with Marisa Cali on LinkedIn
Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed
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639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis
Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.
Quotes
“Duplicity is ultimately waste, and waste has no return on investment at all—never.” - Natasha Davis
“If you don't have customers, you don't have a business. And if you have unhappy customers, you're not going to have a business for long.” - Natasha Davis
“I don't want to take anyone's money if they don't get what they want. We work very hard to serve people, and that's really important.” - Natasha Davis
Takeaways
04:55 Solving internal problems is often more important than seeking new customers when facing business challenges.
16:15 Small inefficiencies in daily work processes can accumulate to significant financial waste over time.
22:16 Creating a successful business solution requires extensive testing, user feedback, and a phased rollout approach.
25:49 Consultants should focus on providing clear, immediate value and reducing client uncertainty about their services.
29:15 Effective business relationships are like matchmaking - both parties must determine if they are a good fit for each other.
Resources
- Previous Appearance
- Impact Branding Consulting: Strategic Branding & Business Consulting
- Connect with Natasha E. Davis, MBA-M, RN-MSN, CSMA, CEME on LinkedIn
Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed
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