Recent Updates
1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey Busfield
The legal industry is more competitive than ever, and simply having a website or running ads isn’t enough to stand out. Too many law firms pour money into marketing agencies that overpromise and underdeliver, leaving them with little to show for it. The real game-changer isn’t just more traffic—it’s attracting the right clients with strategies that actually convert. When firms shift their focus from vanity metrics to real connections, growth becomes predictable, not just hopeful.
Lindsey Busfield is an SEO and content marketing expert focused on law firm growth. As the VP of Optimize My Firm, she has redefined digital marketing for legal professionals by challenging traditional agency models. She has expanded her company from a few clients to several dozen, leading a team of 15 specialists in strategic online marketing. A sought-after speaker, she teaches CLE courses and shares insights on legal marketing. Today, she highlights the power of targeted SEO, explaining how her agency creates human-written content that attracts clients by addressing unique legal scenarios. Stay tuned!
Resources
- Optimize My Firm: We Help Law Firms Grow With SEO and Content Marketing
- Follow Lindsey Busfield on Facebook
- Connect with Lindsey Busfield on LinkedIn
Podcast: Play in new window | Download (Duration: 29:45 — 54.7MB) | Embed
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1259: Miestro: How AI Will Change Your Online Business Forever with CEO Justin Burns
The internet is overflowing with content, making it harder than ever to stand out—let alone create something that truly resonates. It’s not just about throwing information into a course; it’s about crafting an experience that speaks directly to the people who need it most. The difference between noise and impact isn’t just knowledge—it’s authenticity, clarity, and a deep understanding of your audience. Those who succeed aren’t just selling courses; they’re building movements, creating transformation, and showing up with something real to offer.
Justin Burns, an entrepreneur from Chicago’s South Side, transformed his life through online education. As the founder and CEO of Miestro, he helps creators build successful digital businesses. A TEDx speaker and author, he’s passionate about personal growth and spiritual development, running AwakenSoul, a membership site featuring 20 teachers on meditation and mindfulness. An avid traveler, he’s lived in over 10 countries in the past year and a half while leading his "GOAT" community. Today, he shares insights on how AI can revolutionize online courses and membership platforms, helping creators build impactful businesses. Stay tuned!
Resources
- Miestro: Transforming The Way Creators Build Memberships
- AwakenSoul: Your Soul's Journey, Elevated Daily Rise Into Your Power, Day By Day
- Justin Burns: It’s Time To Live Out Spiritually And Stop Being Afraid Of Who You Really Are.
- Connect with Justin Burns on LinkedIn
- Follow Justin Burns on Facebook
- Subscribe to the Awaken Soul Show by Justin Burns on Spotify Podcasts
- Get a copy of The Expert Code: Launch Your Membership: Go From One Time Sales To Recurring Profits Using Memberships by Justin Burns on Amazon
Podcast: Play in new window | Download (Duration: 32:40 — 60.0MB) | Embed
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1258: Disruptors: Break Free from Ordinary Limits and Challenge the Status Quo with Author, Disruptive Theorist and Researcher Craig Copeland
Society often rewards conformity, making it easy to fall into patterns of safe, predictable thinking. Creativity gets buried under routine, and the fear of stepping outside the norm keeps people from exploring new ideas. But the most groundbreaking successes don’t come from just being the smartest in the room—they come from being the most curious. When you start asking better questions, challenging assumptions, and embracing the unknown, real innovation begins.
Craig Copeland is a researcher, author, and speaker focused on the mechanics of innovative thinking. With three personal development books, including Disruptors: The Gateway to Genius Level Thinking, he has spent 14 years studying what sets extraordinary minds apart. Through interviews and research, he explores the gap between intelligence and true creative genius. Today, he discusses the power of curiosity, childlike exploration, and ego-free thinking in unlocking creativity. He emphasizes the importance of challenging societal norms and embracing intuitive thinking as a path to groundbreaking innovation. Stay tuned!
Resources
- Craig Copeland: A Simple System for Finding Your Genius
- Connect with Craig Copeland on LinkedIn
- Get a copy of Disruptors: The Gateway to Genius Level Thinking by Craig Copeland on Amazon
Podcast: Play in new window | Download (Duration: 23:09 — 42.6MB) | Embed
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1257: The Burnout Business: Stop Burnout Before It Stops You with Founder Bianca Best
When life feels like an endless race, exhaustion starts to feel normal—like the price you have to pay for success. But constantly pushing forward without pause eventually takes its toll, leaving you drained, disconnected, and wondering if it’s all worth it. Real success isn’t about doing more; it’s about doing what matters in a way that doesn’t burn you out. When you start prioritizing balance and well-being, success stops feeling like a sacrifice and starts feeling sustainable.
Bianca Best is an award-winning business leader, certified coach, keynote speaker, and solo mother of four. She founded the Burnout Business and Energy Scape Method, working with major corporations like Amazon and Google. Her bestselling book, Big Impact without Burnout, offers strategies for sustainable success. Having built multiple businesses and navigated corporate leadership, she understands the realities of burnout firsthand. Today, she explores the multidimensional nature of burnout, discussing how physical, mental, and emotional factors contribute to exhaustion and sharing strategies to manage energy, emotions, and productivity effectively. Stay tuned!
Resources
- Bianca Best: Big Impact Without Burnout
- Connect with Bianca Best on LinkedIn
- Get a copy of Big Impact Without Burnout: 8 Energizing Strategies to Stop Struggling and Start Soaring by Bianca Best on Amazon
Podcast: Play in new window | Download (Duration: 29:12 — 53.6MB) | Embed
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1256: The Red Mutation: Inside a Geopolitical Virus Thriller with Dr. Barry Libin
Biological warfare has long been a chilling possibility, but with advancements in genetic engineering, the threat feels more real than ever. The idea that a single virus—crafted in a lab—could reshape global power dynamics is no longer confined to fiction. In a world where nations push the limits of science for both defense and dominance, the line between protection and destruction becomes dangerously thin. If such a scenario were to unfold, would governments contain the chaos, or would humanity be at the mercy of those who hold the cure?
Dr. Barry Libin is a scientist, former periodontist, biotech entrepreneur, and author known for blending science with storytelling. He has founded multiple research companies while writing novels, including The Mystery of the Milton Manuscript and his latest geopolitical thriller, The Red Mutation: The Plot to Destroy America. He has also written the play The Triangle and is developing a theatrical work about the St. Louis ship’s journey. Today, he talks about his book, The Red Mutation, a gripping story of a Chinese bio-terror plot, sharing insights on his writing process and the art of merging fact with compelling fiction. Stay tuned!
Resources
- Connect with Dr. Barry Libin on LinkedIn
- Follow Dr. Barry Libin on Facebook
- Get a copy of The Mystery of the Milton Manuscript by Dr. Barry Libin on Amazon
- Get a copy of The Red Mutation: The Plot to Destroy America by Dr. Barry Libin on Amazon
Podcast: Play in new window | Download (Duration: 30:48 — 56.6MB) | Embed
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1255: The Gravity of Gratitude: The Neuroscience of Happiness Explained and Find Your Inner Peace with Neuroscientist and Author Shekhar Mayanil
Chasing happiness can feel like running on a treadmill—always moving but never quite arriving. It’s easy to believe that the next achievement, purchase, or milestone will bring lasting fulfillment, only to find the feeling fades just as quickly. True contentment isn’t found in the chase but in learning to appreciate the present, align with what truly matters, and let go of the idea that happiness is something to be earned. When the focus shifts from seeking to simply being, fulfillment often follows naturally.
Shekhar Mayanil is a neuroscientist, educator, and author specializing in human consciousness and emotional well-being. As a researcher and lecturer at the National Institute of Mental Health and Neurosciences in Bangalore, he explores the connections between neuroscience, gratitude, and transformation. His best-selling book, The Gravity of Gratitude: Yogic Neuroscience Understanding of Gratitude, presents a unique approach to mental health and growth. Today, he shares insights on gratitude as a state of being, explaining how mindful breathing, grace, and perspective shifts can reshape both life experience and brain function. Stay tuned!
Resources
- Connect with Shekhar Mayanil on LinkedIn
- Get a copy of The Gravity of Gratitude: Yogic-Neuroscience Understanding of Gratitude by Shekhar Mayanil on Amazon
Podcast: Play in new window | Download (Duration: 38:06 — 70.0MB) | Embed
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1254: eXp Realty: The Underdog’s Guide to Find Your Genius in Real Estate Domination with Team Lead Randy Dyck
Real estate is a nonstop grind—constantly chasing leads, competing with countless agents, and struggling to differentiate yourself. When every listing feels like a battle for attention, it’s easy to get stuck in a cycle of frustration. The agents who break through don’t just sell homes—they build trust, create memorable client experiences, and position themselves as the go-to expert. Standing out isn’t about working harder; it’s about working smarter and making every interaction count.
Randy Dyck is the team lead of eXp Realty and a seasoned real estate coach with 33 years of experience and an impressive track record of selling 7,000 homes. Based near Vancouver, he specializes in helping real estate professionals grow their businesses through his unique "Scientific Scaling Systems" coaching program. Randy is currently writing a book titled "Underdog DNA" and hosts the "Return on Life" podcast. Today, Randy Dick discussed his approach to real estate success, emphasizing the importance of finding one's unique strengths, understanding ideal client avatars, and building strategic "commission rivers" to attract clients naturally. Stay tuned!
Resources
- Randy Dyck: Top Producing Real Estate Agent
- eXp Realty: With eXp, Possibility Becomes Reality
- Connect with Randy Dyck on LinkedIn
- Listen to the Return On Life Podcast hosted by Randy Dyck on Apple Podcasts
Podcast: Play in new window | Download (Duration: 30:10 — 55.4MB) | Embed
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1253: P3 Selling: The Real Science Behind Closing B2B High-Ticket Sales with Principal Consultant Greg Nutter
Traditional sales tactics often fall flat in today’s B2B landscape, especially when dealing with high-ticket deals. Buyers are more informed than ever, and outdated, pushy strategies only create resistance instead of trust. Success now comes from strategic positioning, deep relationship-building, and demonstrating real value at every touchpoint. When sales shifts from persuasion to partnership, closing big deals becomes a natural outcome instead of an uphill battle.
Greg Nutter is the Principal Consultant at Soloquent. He is a seasoned management consultant with over 30 years of experience in sales, spanning roles from sales representative to vice president of sales. He has worked with major technology companies like SAP, Hewlett Packard, and Microsoft, providing sales performance consulting and training. Greg is the author of the Amazon best-selling book "P3 Selling: The Essentials of B2B Sales Success," which offers a comprehensive approach to modern sales strategies. Today, Greg differentiates between B2B and B2C sales, emphasizing the importance of understanding a buyer's decision-making process and aligning sales strategies to meet specific client needs. Stay tuned!
Resources
- Soloquent: Elevating Sales Performance. Direct | Indirect | Multi-Channel
- Follow Greg Nutter on Facebook
- Connect with Greg Nutter on LinkedIn
- Get a copy of P3 Selling: The Essentials of B2B Sales Success by Greg Nutter on Amazon
Podcast: Play in new window | Download (Duration: 34:00 — 62.5MB) | Embed
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1252: Intellectual Strategies: Startup Legal Secrets Every Founder Must Know with Founder and CEO Jeff Holman
Running a startup comes with enough challenges without the added stress of legal risks lurking in the background. From contracts to compliance, it’s easy to feel overwhelmed, especially when every decision carries potential consequences. Ignoring legal issues might seem like the easier path at the moment, but small missteps can snowball into major setbacks. The difference between a thriving business and one that gets blindsided often comes down to facing these risks head-on before they become real problems.
Jeff Holman is a dynamic legal strategist and founder of Intellectual Strategies, a law firm specializing in supporting innovative startups and technology companies. With a deep passion for entrepreneurship, Jeff has built a unique practice that offers fractional legal services to emerging businesses across e-commerce, SaaS, and deep research sectors. Today, Jeff Holman discusses the critical legal challenges faced by startups, explaining how early-stage companies often accumulate legal risks and how his firm provides transparent, accessible legal support through a fractional legal team model. Stay tuned!
Resources
- Connect with Jeff Holman on LinkedIn
- Intellectual Strategies: The Fractional Legal Team for your Growing Business.
Podcast: Play in new window | Download (Duration: 24:05 — 44.3MB) | Embed
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1251: Xponential Life: Overcome and Transform Adversities Into Opportunities and Discover Your Passion with Founder Christian Ray Flores
Feeling stuck can be frustrating, especially when you know you're capable of more but can't seem to break through. It’s easy to get caught in routines, second-guessing yourself or waiting for the "right" moment to take action. The truth is, potential isn’t something you find—it’s something you build, step by step, through small but meaningful choices. The moment you stop waiting and start moving, even in uncertainty, is the moment real growth begins.
Christian Ray Flores is an entrepreneur, international recording artist, philanthropist, and high-performance coach. He hosts a popular newsletter and podcast called "Headspace by Christian Ray Flores." Today, Christian shares his extraordinary journey, from being a child refugee in Chile to becoming a successful pop star in Eastern Europe and leading philanthropic projects internationally. He talks about the importance of overcoming personal challenges, achieving greatness, and contributing to the greater good. Stay tuned!
Resources
- Ascend Academy: LIFTING CHILDREN OUT OF POVERTY
- Xponential Life: Performance Coaching for Purpose-Driven Leaders
- Headspace by Christian Ray Flores: Weekly Strategies for Success and Significance
- Follow Christian Ray Flores on Facebook
- Connect with Christian Ray Flores on LinkedIn
Podcast: Play in new window | Download (Duration: 30:11 — 41.7MB) | Embed
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