Recent Updates
786: Grow your Team, Foster Culture, and Stop Work Burnout with Stephen Christopher
Stephen Christopher is the co-founder of Wit Digital, a digital marketing agency. Today, Stephen discusses the importance of building a business that does not consume your entire life. He shares his personal journey of stepping back from the day-to-day operations of his company in order to find more fulfillment and balance. He further talks about the emotional challenges of redefining his role within the business and the value of developing self-awareness through practices like meditation and journaling.
In this episode of Marketer of the Day, Christopher discusses his current approach to leadership, emphasizing conscious decision-making, self-awareness, and maintaining boundaries to prevent business ownership from overtaking life. He now focuses on vision-setting, relationship building, and strategic coaching within the company while empowering other team members to take visible leadership roles. Christopher also highlights the importance of meditation and journaling in cultivating self-awareness, improving decision-making, and fostering personal growth. Listeners are encouraged to follow his insights on his Facebook page, where he shares guidance on conscious leadership, business strategy, and living a purpose-driven life.
Quotes
“There is no finish line in life. There are only milestones, and how many you hit depends on how willing you are to lean into the exciting unknown.”
“As an owner, you have to be conscious of your role, stay in your lane, and understand the impact of what you say around others.”
“Self-awareness is the most impactful skill—you need to think about what you’re thinking about, then use your feelings as a guide.”
“If you want to live a better life, make conscious choices, grow your awareness, and the impact will naturally extend to others.”
Resources
- Wit Digital: A FREE WEBSITE REPORT DOESN’T GROW YOUR BUSINESS. THIS CAN.
- Follow Wit Digital on Facebook
- Connect with Stephen Christopher on LinkedIn
Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed
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785: Write Your Book to Express Yourself and Your Business with Lin Eleoff
Lin Eleoff is the founder of the Mighty Tiny Book Academy, where she teaches coaches, consultants, and course creators how to write a book to market their business. As an expert in the field of non-fiction book writing, Lin helps her clients create "business cards on steroids" - books that are less than 100 pages and designed to turn readers into paying clients. Today, Lin talks about the benefits of writing a Mighty Tiny Book, including how it can overcome common writing obstacles and provide a clear roadmap for building a successful business.
In this episode of Marketer of the Day, Eleoff discusses her current work with the Mighty, Tiny Book Academy, where she teaches clients to craft short nonfiction books that act as business accelerators. She explains how these books serve as “business cards on steroids,” designed to convert readers into paying clients while providing material for emails, blogs, and other content. Eleoff emphasizes the importance of guiding clients through the book-writing process, from defining their unique angle to structuring content effectively, while helping them navigate self-doubt and maintain focus. She highlights that a well-crafted, short book can become a foundation for coaching programs, provide credibility, and help entrepreneurs attract their ideal audience. For those ready to take the next step, her program and resources are available at mightytinybookacademy.com.
Quotes
“If your goal is to generate income for your business, use a book to attract your ideal readers and turn them into paying clients.”
“A mighty, tiny book is a business card on steroids—it grabs attention, shares your expertise, and brings people to you.”
“Self-doubt is just code for fear creeping in, but with the right tools and guidance, you can put up the umbrella and keep moving forward.”
“Recognize the two voices in your head—the one telling you to stop, and the one connected to your heart saying, ‘I really want this.’ Listen to the one that helps you.”
Resources
- Lin Eleoff: YOU'RE ONLY A (TINY BOOK) AWAY FROM $100k
- Lin Eleoff: A Woman Who Owns a Business, Owns her Life
- Connect with Lin Eleoff, J.D. on LinkedIn
- Check out Lin Eleoff's Books on Amazon
Podcast: Play in new window | Download (Duration: 33:52 — 31.0MB) | Embed
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784: Smarter Than a Startup: Buy, Manage and Run a Business the Risk-Reduced Way with David Barnett
David Barnett is a business expert who has helped many people buy and sell businesses. He is the author of the book "Smarter Than a Startup", which provides a risk-reduced way for people to get the business of their dreams up and running. Today, David discusses the advantages of buying an existing business over starting a new one from scratch. He explains how buying a business with existing customers, sales, and profits can make it easier to secure financing and reduce the overall risk compared to launching a brand-new venture.
In this episode of Marketer of the Day, Barnett shares his expertise on how aspiring entrepreneurs can strategically buy businesses and optimize them to suit their goals. He discusses the advantages of acquiring businesses with existing customers and cash flow, the importance of structuring deals with protective clauses, and creative ways to use business resources for additional ventures, such as testing new products. He highlights the distinction between investing and speculation, particularly in industries affected by external factors like the pandemic. Barnett’s current work includes consulting, his podcast Small Business and Deal Making, and his book Smarter Than a Startup, all designed to educate entrepreneurs on minimizing risk while maximizing opportunity. His guidance empowers buyers to approach business acquisitions strategically, balancing growth ambitions with financial prudence.
Quotes
“Buying a business may still be the path to create your new business while reducing risk in a tremendous way.”
“Even if you buy a business, you can pivot it or use its resources to pursue your dream.”
“Businesses are asymmetrical systems—a small decline in sales can mean a big decline in profits.”
“Buying a distressed business is speculation, not investing—you could be signing up for losses until things recover.”
Resources
- David Barnett: Small Business, Local Investing, Private Lending, Borrowing, Business Buy/Sell, Franchise Issues, Being Heroic
- Connect with David Barnett on LinkedIn
- Subscribe to David C Barnett Small Business & Deal Making Podcast hosted by David Barnett on Apple Podcasts
- Get a copy of Smarter Than a Startup: The risk-reduced way to get the business of your dreams up and running by David Barnett on Amazon
Podcast: Play in new window | Download (Duration: 23:33 — 21.8MB) | Embed
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783: Eliminate Mental Blocks: Achieve Greatness Using Neuro-Linguistic Programming (NLP), Self Hypnosis, Mindfulness, and the Emotional Freedom Technique (EFT) with Charles Crenshaw
Charles Crenshaw is a hypnotist, NLP practitioner, and EFT practitioner who helps people solve everyday problems using these tools. He is the author of two books - "EFT for Meditation" and "Pathless Path: God, Grace, Guru" - which detail his 40 years of meditation experience. Today, Charles talks about how techniques like NLP and EFT can be used to help people make positive changes in their lives, from overcoming phobias to breaking bad habits.
In this episode of Marketer of the Day, Charles explains how hypnosis, NLP, and EFT help people break long‑held patterns, resolve fears, and eliminate habits that no longer serve them. Through practical tools—such as tapping sequences, self‑hypnosis, and specific “mind hacks”—he teaches clients how to access their own inner resources, change ingrained responses, and improve their quality of life. His approach emphasizes personal empowerment: giving people the tools to regulate their emotions, shift their internal state, and take control of their outcomes. Charles offers sessions via Zoom, provides a free 15‑minute consultation, and continues to share his work through his books and his platform at eliminateyourblock.com.
Quotes
“You have the capacity to help yourself, and you are the architect of your own destiny.”
“We’re not dependent on something outside ourselves all the time—your own inner laboratory can verify what’s possible.”
“Hypnosis, NLP, and EFT are simply tools to access your imagination, your intelligence, and your ability to concentrate.”
“The average person has far more power to self‑regulate than they’ve ever been taught.”
Resources
- Eliminate Your Block: If you don‘t heal what hurt you, you’ll bleed on people who’ve done you no harm
- Connect with Charles B Crenshaw Jr on LinkedIn
- Get a copy of EFT for Meditation by Charles Crenshaw on Amazon
- Get a copy of Pathless Path: God, Grace, Guru by Charles Crenshaw on Amazon
- Check out Charles B. Crenshaw Books on Amazon
Podcast: Play in new window | Download (Duration: 27:17 — 25.2MB) | Embed
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782: Purpose, Passion, Reinventing, Rediscovering, and Realigning Yourself with Barbara McCollough and Lorna Lyons
Barbara McCollough and Lorna Lyons are experts in the field of human development and personal growth. Barbara is a former psychotherapist and coach, as well as a teacher and memoirist. Her book "Digger" explores the process of self-discovery and reinvention. Lorna has a background in women's studies and specializes in helping people identify their strengths and use them to achieve their goals. Today, Barbara and Lorna discussed their collaborative program "Achieve at Any Age," which focuses on empowering women in their 40s and 50s to unlock their full potential and create fulfilling new chapters in their lives.
Their work addresses the restlessness many adults feel after years of career and family responsibilities, guiding them to uncover latent creativity, purpose, and satisfaction in the next phase of life. The programs emphasize mindfulness, meditation, and conscious exploration of values and skills to create actionable pathways toward fulfilling goals.
Quotes
“Even the sharpest knife can’t carve its own handle—sometimes you need guidance to access what’s beneath the surface of your mind.”
“We have a 30-year bonus on life compared to previous generations, but we’re still constrained by unconscious programming.”
“You can achieve at any age by combining awareness of your strengths with your deeper values—then you’re truly aligned and effective.”
“It’s not instant; it takes effort, but the rewards are remarkable—doing something you care about with your natural abilities changes your world.”
Resources
- Achieve at Any Age: Unleash the Fullest Expression of Yourself
- Follow Barbara McCollough on Facebook
- Get a copy of Digger: A Memoir by Barbara McCollough on Amazon
Podcast: Play in new window | Download (Duration: 28:51 — 26.6MB) | Embed
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781: Alexa Skills, Voice Search, Smart Speakers, and Artificial Intelligence with Terri Jones
Terri Jones is the host of the "We Voice It" podcast, where she shares tips and insights on using Amazon Alexa devices to boost productivity and expand your brand. As a technology expert with over 34 years of experience, Terri is passionate about helping entrepreneurs and content creators take advantage of the power of voice technology. Today, Terri discusses the vast array of Alexa skills available, from Jeopardy and Family Feud to local business content and podcast integration.
In this episode of Marketer of the Day, Jones explains the growing opportunities in voice technology, the different ways content can be delivered via Alexa (flash briefings vs. full podcasts), and examples of monetization through skill development. She emphasizes that now is the time to act while the Alexa skill ecosystem is still relatively small, positioning early adopters ahead of the competition.
Quotes
“Three years ago, Amazon let everyday people develop Alexa skills. There are now over 100,000 skills, and most people don’t even know about them.”
“Your podcast, blog, or business content can live on Alexa, making it accessible in homes, cars, and anywhere people use smart speakers.”
“If you’re serious about getting your content on voice, now is the time—get in before the space gets crowded.”
“I provide a no-code, easy way to get your content on Alexa, even if you’re not tech-savvy.”
Resources
- We Voice It: Discover the Components of Publishing A Book To Learn and Earn Passive Income
- Connect with Terri B. Jones on LinkedIn
- Subscribe to We Voice It by Terri B. Jones on Apple Podcasts
Podcast: Play in new window | Download (Duration: 24:31 — 22.6MB) | Embed
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780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden
Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.
In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at carrie@greenstreamadvisors.com or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning.
Quotes
“Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.”
“The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.”
“You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.”
“From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.”
Resources
- American Mortgage Management: Online Platform for all of your Commercial Real Estate and Investment Property Financing Needs
- Connect with Kerry Worden on LinkedIn
Podcast: Play in new window | Download (Duration: 23:47 — 22.0MB) | Embed
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779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro
Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto.
In this episode of Marketer of the Day, Monteiro discusses how his podcast has grown into a powerful networking tool that connects him with local business circles while providing value to the community. He shares practical techniques such as using quick personalized video messages via BombBomb to maintain connections and stay top of mind with clients and collaborators. Monteiro also highlights the importance of authenticity over scripted interviews, creating a relaxed atmosphere that helps guests feel comfortable on camera. Listeners can access the podcast and explore local businesses through ilovecambridge.ca, or reach out to him directly at realestatewalter@gmail.com or 519-240-0360 for guest opportunities.
Quotes
“Some of the biggest mistakes people make in real estate is losing touch with the people they originally did business with; a simple video message can keep you top of mind and miles ahead of the competition.”
“The conversation is more authentic when it’s unscripted; you get the real story instead of checking boxes on questions.”
“Meaningful connections aren’t just about exposure—they’re about building genuine relationships that benefit both parties.”
“The podcast is a platform to introduce people in our community to each other, and that circle of connections keeps growing organically.”
Resources
- I Love Cambridge: Hi, my name is Walter Monteiro!
- Walter Monteiro: Click below & receive alerts when Walter has recorded a new podcast, mortgage rate alerts, hot new listings & other information vital to anyone looking for great real estate & mortgage information
- Follow Walter Monteiro on Facebook
- Connect with Walter Monteiro, Realtor, Mortgage Agent, Investor on LinkedIn
- Get a copy of The RRSP Mortgage Investor by Walter Monteiro on Amazon
- Subscribe to The Real Estate & Mortgage Show Podcast
Podcast: Play in new window | Download (Duration: 23:42 — 21.9MB) | Embed
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778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades
Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her.
In this episode of Marketer of the Day, Ades highlights her innovative approach to coaching through the Frame of Mind Coaching Podcast, which provides on-the-spot solutions for real challenges while demonstrating the human side of leadership and growth. She emphasizes that work-life balance is often a misguided goal, advocating instead for embracing the ride of life with ease, joy, and intentional reflection. Ades also encourages meaningful social interaction, curiosity, and openness in networking. Her coaching and podcast content serve as both inspiration and a practical model for listeners, with further resources available at frameofmindcoaching.com.
Quotes
“Google doesn’t understand frustration or help you with the human side of challenges; sometimes you need someone to ask the right questions to get to the core of the issue.”
“Work-life balance is not the real goal; life’s ride has ups and downs, and my job is to help people enjoy it with ease, peace, and joy.”
“Pivoting isn’t about avoiding problems—it’s about turning your attention toward what serves you and what you want, rather than focusing on what isn’t working.”
“Meaningful conversations come from genuine curiosity and openness; it’s not about the quantity of connections, it’s the quality.”
Resources
- Frame of Mind Coaching: Executive Coaching …for Leaders with Human Challenges
- Follow Kim Ades on Facebook
- Connect with Kim Ades on LinkedIn
- Get a copy of What You Focus On Grows: Stories for your Frame of Mind by Kim Ades on Amazon
- Subscribe to The Frame of Mind Coaching™ Podcast hosted by Kim & Ferne on Apple Podcasts
Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed
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777: Differentiate and Win the Pricing Game with Marketing Expert Ajit Ghuman
Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively.
In this episode of Marketer of the Day, Ghuman shares insights on creating effective pricing models tailored to different market types—blue ocean, competitive, or renaissance markets—and the importance of segmenting customers and designing value-based packages. He illustrates the impact of thoughtful pricing with examples, such as shifting from per-agent to MAU-based pricing for mobile gaming customer service software, which significantly increased revenue. Ghuman also highlights product-led growth, free trials, and virality as strategic tools for scaling. His upcoming book on pricing offers a framework for CEOs and product managers to independently optimize pricing strategy, with updates and resources available at ajitghuman.com and via LinkedIn.
Quotes
“You can have the best product, great positioning, but if you don't really have the pricing structure down right, you could be leaving a lot of money on the table.”
“It’s not about the price point, but about the structure that you put in place and how you communicate it to the customers.”
“My agenda is to train product managers and CEOs to do pricing on their own—it’s not really hard, it’s just a mental block.”
“Depending on the type of market, your pricing approach will be very different—blue ocean, competitive, or renaissance markets each require a unique strategy.”
Resources
- Narvar: Intelligent Personalization “Beyond Buy”
- Ajit Ghuman: About Me
- Connect with Ajit Ghuman on LinkedIn
Podcast: Play in new window | Download (Duration: 22:08 — 20.5MB) | Embed
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