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766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward

Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.

Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself.

Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles.

Quotes

“Your business should support your life, not consume it.”

“Self-care is key—if you’re exhausted, your brain and your business suffer.”

“A team is the backbone of success—you can’t do it all yourself.”

“Being an entrepreneur isn’t about labor; it’s about creation and impact.”

“Small steps like screen capturing your tasks allow you to delegate and scale efficiently.”

Resources

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765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.

Quotes

“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”

“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”

“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”

“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”

“Start slow, ease back into it, and remember why you started your podcast in the first place.”

Resources

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764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.

Quotes

“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”

“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”

“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”

“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”

Resources

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763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.

Quotes

“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”

“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”

“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”

“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”

Resources

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762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.

Quotes

“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”

“Everything that you learn, everything you’ve been through, you can now turn into content.”

“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”

“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”

Resources

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761: Clients and Community: Grow Your Facebook Group with Landon Stewart

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.

Quotes

“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”

“Likes don’t pay the bills—you’ve got to get customers.”

“We spend less time creating content than we do promoting the content that we create.”

“Just start. Facebook groups are a great way to build community and culture around your products and services.”

Resources

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760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.

Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.

In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.

Quotes

“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”

“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”

“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”

“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”

Resources

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759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance

Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.

Quotes

“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance

“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance

“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance

Takeaways

03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.

09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.

17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.

24:44 Consistency and commitment are essential when implementing a successful marketing strategy.

34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.

Resources

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758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

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757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.

Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.

Quotes

“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig

“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig

“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig

Takeaways

00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.

01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.

05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.

08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.

16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.

23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.

Resources

Podcast: Play in new window | Download (Duration: 25:11 — 23.2MB) | Embed

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