760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

With 20+ years of marketing experience, Ray is busy empowering account teams and clients to define their web and digital marketing strategies and overseeing project execution to ensure success for both the client's business and their overall goals. He is also an active volunteer in the association technology sector and a sought after speaker about technology, web marketing, and website development and management. Ray's mission is to establish and advance the web presence of organizations that help build a better world.

"Content strategy breaks down into three levels: the content your users need and are asking for, there's the content you want to promote, and your technology you'll to use to deliver that content."