Recent Updates
736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch
Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019.
Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication.
The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation.
Quotes
“If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.”
“Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.”
“Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.”
“Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.”
Resources
- Outsource School: Want Better Virtual Assistants?
- Connect with Nathan Hirsch on LinkedIn
- (Previous Appearances)
Podcast: Play in new window | Download (Duration: 32:03 — 29.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
735: The Money Nerve: Conquer Money Shame and Make Better Financial Decisions with Bob Wheeler
Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices.
In this episode of Marketer of the Day, Wheeler explores techniques to develop a healthy relationship with money, including small, actionable steps for managing finances and addressing emotional blocks. He shares insights from his book The Money Nerve and online resources at themoneynerve.com, highlighting workshops, courses, and practical tools to improve money management, investing, and business finances. Key takeaways include examining personal money history, leveraging fear as a motivator, making incremental progress toward financial goals, and approaching money with curiosity and joy rather than shame. Wheeler also draws parallels between his hobbies—like mountain climbing, kickboxing, and stand-up comedy—and financial growth, emphasizing discipline, risk-taking, and self-responsibility.
Quotes
“Start by understanding your money history—your childhood experiences shape your choices today, but you can break those patterns.”
“Fear is a great motivator. Use it to propel yourself toward conscious financial decisions rather than letting it hold you back.”
“Money isn’t just numbers—it’s opportunities to travel, to give, to grow. Your relationship with it can be joyful, if you allow it.”
“Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions—jump into the arena and have fun.”
Resources
- The Money Nerve: Be the one who changes the financial story for your family
- Connect with Bob Wheeler on LinkedIn
- Get a copy of The Money Nerve: Navigating the Emotions of Money by Bob Wheeler
Podcast: Play in new window | Download (Duration: 23:01 — 21.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese
John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.
In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com.
Quotes
“It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.”
“Your business is only as strong as the relationships you build and the problems you help solve for real people.”
“Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.”
“What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?”
Resources
- Platform University: Build an Engaged Online Audience From Scratch
- John Meese: Sell Your Smarts Without Sacrificing Your Soul
- Connect with John Meese through his email: hey@johnmeese.com
Podcast: Play in new window | Download (Duration: 29:15 — 27.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch
John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.
In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com.
Quotes
“Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.”
“Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.”
“Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.”
“Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?”
Resources
- Duct Tape Marketing: Increase Revenue and Profits with a Simple & Proven Marketing System.
- Connect with John Jantsch on LinkedIn
- Subscribe to The Duct Tape Marketing Podcast hosted by John Jantsch on Apple Podcasts
- Get a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch on Amazon
- Get a copy of Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch on Amazon
- Get a copy of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch on Amazon
- Get a copy of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch & Phil Singleton on Amazon
Podcast: Play in new window | Download (Duration: 28:01 — 25.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
732: B2B Lead Generation Through LinkedIn with JC Granger
JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn.
In this episode of Marketer of the Day, Granger discusses his current work in LinkedIn-based lead generation, where his team uses Sales Navigator, automated drip campaigns, and manual follow-ups to deliver sales-qualified leads. He emphasizes maintaining marketing budgets during economic downturns, creating pre-recorded software demo libraries for efficient prospect engagement, and prioritizing targeted personalization over broad, untargeted campaigns. Key takeaways include focusing on immediate results through LinkedIn, email marketing, and paid ads, while using thoughtful personalization and strategic targeting to maximize ROI. Granger also highlights a forthcoming guide on the top five mistakes in LinkedIn prospecting and ways to fix them, available via the Infinity Marketing Group website.
Quotes
“We will lead the horse to water, and we will put its head down to the water, and then all you have to do is apply suction.”
“You never cut your marketing budget if you can avoid it; cutting marketing is basically giving yourself a death sentence.”
“Most people are only looking to solve one to three problems, so slice your demo into clips for the features that really matter to them.”
“Personalize as much as possible, even if half of your process is automated, because people respond to authenticity and relevance.”
Resources
- Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale!
- Connect with JC Granger on LinkedIn
- Send your inquiries through his email: info@infinitymgroup.com
- You can call at phone: 303-834-7344
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
731: Thrive Under Fire: Turn Difficult Customers into Business Success And Conquer Your Inner Demons with John Faisandier
John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally.
In this episode of Marketer of the Day, Faisandier explains techniques for thriving under pressure, such as deep breathing, naming emotions, and using perspective to reduce catastrophizing. He illustrates these methods with personal stories, showing how taking a moment to recognize frustration can prevent escalation and improve communication. Faisandier also describes his work with veterinarians, offering training and resources to help them manage both client and staff emotions in high-stress clinics. Listeners can access a special report and further training at tuf.ac for veterinarians or tuf.co.nz for general emotional management resources.
Quotes
“Emotions are contagious. You don’t have to be a victim to them—you can learn to manage them better than you do.”
“Name your feelings without judging them. It activates the rational part of your brain and helps you respond instead of react.”
“Frustration in the moment rarely comes from the person in front of you—it’s often a cumulative response from past experiences. Acknowledge it, and it loses its power.”
“Giving yourself perspective and self-compassion is key. What seems overwhelming now will look small when you see it in the context of your whole life.”
Resources
- Join Thriving Under Fire - Managing Emotions at Work on Facebook Group
- TUF: TUF training provides the skills to handle difficult situations with confidence.
- Connect with John Faisandier on LinkedIn
Podcast: Play in new window | Download (Duration: 28:14 — 26.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin
Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself.
In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally.
Quotes
“Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.”
“Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.”
“Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.”
“Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your
Resources
- Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers
- Previous appearances:
Podcast: Play in new window | Download (Duration: 39:57 — 36.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
729: The Twist Life: Discover the Secrets of Life and Network Your Way to Success with Brian Orr
Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way.
In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife.
Quotes
“I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.”
“Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?”
“I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.”
“I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.”
Resources
Podcast: Play in new window | Download (Duration: 35:04 — 32.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
728: Software-As-a-Service (SaaS) and Agency Growth Secrets with Dave Schneider
Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency.
In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth.
Quotes
“It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.”
“One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.”
“Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.”
“Build the team first, get the agency running, and then the software products have a platform to thrive.”
Resources
- Shortlist: Your Inbound Marketing Team - Ready To Go
- Ninja Outreach: Find Instagram and YouTube influencers with the most powerful social engine on the web
- Connect with Dave Schneider on LinkedIn
Podcast: Play in new window | Download (Duration: 23:13 — 21.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
727: Rock the Recession: Reinvent Yourself, Start That Business or Pursue Gig Economy Side Hustles with Jonathan Slain
Jonathan Slain is a consultant who survived the last major recession by borrowing $250,000 from his mother-in-law. He is the co-author of the book "Rock the Recession" and the founder of the website recession.com. Today, Jonathan discusses strategies for preparing businesses and individuals for the upcoming economic downturn. He emphasizes the importance of benchmarking readiness, building relationships with banks, and seizing opportunities that may arise during a recession, such as acquiring assets or businesses at discounted prices.
Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours.
In this episode of Marketer of the Day, Slain shares actionable strategies for preparing for economic downturns and turning them into opportunities for growth. He emphasizes the importance of benchmarking business readiness through the Recession Readiness Assessment on recession.com, creating an emergency financial plan, and cultivating proactive relationships with bankers and business owners. Slain’s book, Rock the Recession, along with its companion workbook, offers practical guidance for solopreneurs and small businesses, helping them identify opportunities, manage risk, and position themselves for success. Key takeaways include improving weak areas of business readiness, monitoring cash reserves, and approaching opportunities actively to maximize potential gains during a recession.
Quotes
“Recessions are massive opportunities if you know where to look and prepare yourself.”
“Preserve your best options; otherwise, you might be choosing your least bad option.”
“Have 10 conversations with 10 potential opportunities, and maybe one or two will end up being great deals.”
“Benchmark your readiness, improve weak areas, and position yourself to rock the recovery.”
Resources
- Recession: Need proven strategies to help you Rock the Recession? Ready to thrive instead of survive?
- Get a copy of the book, Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns by Jonathan Slain & Paul Belair on Amazon
- Connect with Jonathan Slain on LinkedIn
Podcast: Play in new window | Download (Duration: 23:05 — 21.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
