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753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen
Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.
In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.
Quotes
“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”
“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”
“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”
“People need our help—let’s get people coached.”
Resources
- Get Clients Today: Free book with "done-for-you templates" and Christian's entire framework for getting clients
- Christian Mickelsen: MAKE THE INCOME AND IMPACT YOU WANT
- Connect with Christian Mickelsen on LinkedIn
- Subscribe to Christian Mickelsen on YouTube
- Follow Christian Mickelsen on Facebook
- Get a copy of Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen on Amazon
Podcast: Play in new window | Download (Duration: 7:02 — 6.6MB) | Embed
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752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck
Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.
In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.
Quotes:
“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”
“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”
“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”
“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”
Resources:
Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed
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751: GroupX: Facebook Group Growth Secrets with David Calafiore
David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.
In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.
Quotes
“The key is, before you approve somebody, capture that data and send it somewhere safe.”
“Build the list—the money’s in the list.”
“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”
“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”
Resources
- GroupX.io: Easily Capture & Automate The Data People Give When They Ask To Join Your Group Create powerful marketing & sales automations with our native integrations.
- Agency: Delicious Marketing
- Connect with David Calafiore on LinkedIn
Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed
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750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro
Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.
In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.
Quotes:
“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”
“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”
“Believe in yourself enough to know that this could literally change your life.”
Resources
Podcast: Play in new window | Download (Duration: 59:59 — 55.1MB) | Embed
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749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank
Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.
Quotes:
“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank
“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank
“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank
Takeaways:
00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.
04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.
06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.
16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.
28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.
36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.
Podcast: Play in new window | Download (Duration: 37:57 — 34.9MB) | Embed
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748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope
Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in.
In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being.
Quotes:
“What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.”
“If we correct our abuse of the body now, we can spare so much pain and cost later in life.”
“Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.”
“Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.”
Resources:
- Subscribe to Desk Potato: Be Well with HOPE on YouTube
- Tana Hope: Elevate Your Wellness IQ: Practical Solutions for a Healthier You!
- Connect with Tana Hope on LinkedIn
Podcast: Play in new window | Download (Duration: 29:35 — 27.3MB) | Embed
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747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High-Performance Organization with Peter Montoya
Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.
In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes.
Quotes:
“The number one goal of a business leader is leadership development.”
“Mission, ownership, and competence—instill these, and you turn people into leaders.”
“Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.”
“Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.”
Resources:
- The High Performance Organization: We help businesses attract, retain and motivate their workforce
- Connect with Peter Montoya on LinkedIn
- Peter Montoya: Maximum Impact At a fraction of the cost
Podcast: Play in new window | Download (Duration: 26:13 — 24.2MB) | Embed
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746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi
Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.
In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.
Quotes:
“Your emails are all your little jabs, and the sales letters are the right hook.”
“Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.”
“Remove as much fear as possible from the buying process—tell people what happens next.
“Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.”
Resources:
Podcast: Play in new window | Download (Duration: 37:58 — 35.0MB) | Embed
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745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger
Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.
In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.
Quotes:
“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”
“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”
“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”
“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”
Resources:
Podcast: Play in new window | Download (Duration: 37:20 — 34.4MB) | Embed
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744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger
Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.
In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.
Quotes
“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”
“Persistence is always the winner…you have to get through those first six touches before people engage.”
“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”
“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”
Resources
- OnCourse: Intuitive software to simplify sales, marketing and HR, because less is more.
- Connect with Gessie Schechinger on LinkedIn
Podcast: Play in new window | Download (Duration: 21:58 — 20.3MB) | Embed
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