Marketer of the Day: Internet Marketing Podcast

Recent Updates

718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott

David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base.

In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights.

Quotes

“A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.”

“It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.”

“The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.”

“Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.”

Resources

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717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis

Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups.

In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically.

Quotes

“Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.”

“Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.”

“Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.”

“Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.”

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716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage

Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this.

In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively.

Quotes

“If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.”

“The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.”

“Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.”

“When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.”

Resources

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715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown

From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast.

Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process.

While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally.

In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness.

Quotes

“Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.”

“You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.”

“Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.”

“Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.”

Resources

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714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan

Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.

In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com.

Quotes

“The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.”

“Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.”

“Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.”

“If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.”

Resources

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713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com.

Quotes

“Experiment, document, outsource—those are the three most important words for building a content business today.”

“At the end of the day, as a marketer, your job is to understand your customers and keep them happy.”

“If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.”

“Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.”

Resources

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712: Get Attention From Viral Videos with Adam Lundquist

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.

In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com.

Quotes

“Having the right strategy makes just the world of difference; everything else is replaceable.”

“The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.”

“A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.”

“It should always be about them, not about you—focus your marketing on the customer, not yourself.”

Resources

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711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode:

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What is 7-Hour book?
How to decide if writing a book is the best tactic in your marketing strategy?
Factors considered when deciding that publishing a book is the best marketing channel
Determine one marketing strategy in creating a book
What does it mean when we are using our book for self defense?
How is the seven hour book different and what makes it the best solution among others
The 7-Hour book process includes structuring, guided interviews, and book creation

What is the 7-Hour book?

The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it.

It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides
entrepreneurs the recognition they deserve.

How to decide if writing a book is the best tactic in your marketing strategy?

Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have.

Factors considered when deciding that publishing a book is the best marketing channel

Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business.

Determine one marketing strategy in creating a book

Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out.

What does it mean when we are using our book for self defense?

It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them.

How is the seven hour book different and what makes it the best solution among others?

It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime.

It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business.

The 7-Hour book process includes structuring, guided interviews, and book creation

Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there.

If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business!

In this episode of Marketer of the Day, Nick discusses how the Seven Hour Book operates, using seven one-hour, interview-style sessions to structure, create, and publish content while his team handles production and marketing. He highlights strategies such as incorporating marketing partners, tailoring chapters as keynote speeches, and focusing on the physical book’s tangible impact, or “thud factor.” The method allows clients to reclaim their time while producing books that attract qualified leads, speaking engagements, and business growth. Key takeaways include the importance of identifying the “why” behind a book, aligning content with business objectives, and using a book as both a credibility-building and time-management tool. Entrepreneurs can learn more and start the process at contentcore.net.

Quotes

“Involving partners or experts in your book not only adds value to the content but gives them a vested interest in promoting it.”

“A book can safeguard your time, establish credibility, and serve as a marketing engine for your business—all without consuming years of your life.”

“Each chapter can essentially be a keynote speech, turning your book into a powerful tool for speaking engagements and business growth.”

“We’ve stripped out time as an excuse—just seven one-hour sessions are all it takes for a client to create a professional book with our system.”

Resources

Content Corps: Get Your Own Book To Promote Your Business In 7 Hours. With NO Work.

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710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic.

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Things you will learn in this episode:

What is Yoko Co?
Using the Joseph Campbell's Hero Journey Roadmap?
What is the first big step in the Hero Journey concept?
How does Yoko Co help organizations?
What are the common problems that the organizations are experiencing on their website?
How do you decide on what steps to take in helping a business improve their website and web presence?
How long does the process start to take effect?
Do you have a specific company that stands out in terms results after working with them?
Do you recommend for businesses to embody a purpose beyond profit?

> What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites?

- it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the journey of their clients as they work to leverage their web presence.

> What is the first big step in the Hero Journey concept?

- Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world.

> How does Yoko Co help organizations? What makes them stand out among others?

- Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world.

> What are the common problems that the organizations are experiencing on their website?

- not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website.

> How do you decide on what steps to take in helping a business improve their website and web presence?

Applying the best practices we have to get things started and do the tracking across the whole business

- For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like:

What are social, search impressions, and views of the website look like?
Are they translated into traffic or do they visit the website?
Do these people (traffic) engage in the website? Does the traffic convert in any level?
How do these traffic convert into sales qualified leads?
How did they go through the sales process?
What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners?

>How long does the process start to take effect?

There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change.

> Do you have a specific company that stands out in terms of results after working with them?

- Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.

> Do you recommend for businesses to embody a purpose beyond profit?

Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and make some change in the world but it should something the organization should authentically believe, support, and embody through their mission and values. It helps that Yoko Co has worked with different types of organizations because in one way or another, we can repurpose and borrow information to help our clients see a bigger picture and help them get into that purpose and at the same time improve their web presence.

If you are interested in Chatting with Chris Yoko and the team, visit their website at Yokoco and make that change or redo things with your business on your website.

In this episode of Marketer of the Day, Chris explains how outdated or poorly designed websites can block word-of-mouth referrals and reduce engagement. He encourages organizations to measure performance across their marketing funnel, from impressions to conversions, and continuously optimize content, design, and user experience. He also highlights the value of authentic mission-driven initiatives—even small, thoughtful actions can differentiate a business and resonate with audiences. Chris advises organizations to embrace fresh perspectives, benchmark performance, and maintain an ongoing process of iteration, while ensuring that branding and messaging remain authentic and aligned with organizational values.

Listeners can explore his services, take assessments, and contact his team at yococo.com to evaluate fit and discuss how to enhance their website and brand impact.

Quotes

"Your web presence is the single biggest lever you have in terms of being able to communicate with the world."

"A website isn’t just a brochure; it’s a tool to amplify referrals, build trust, and extend your impact."

"Even small mission-driven initiatives can differentiate your organization and resonate deeply with your audience."

"Measure everything in your marketing funnel, and let data guide your decisions while keeping your brand authentic."

Resources

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709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh

Sasha Laghonh of SashaTalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey.

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1) Make sure that you plan your business and your project.

- You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker.

2) NEEDS Vs WANTS

You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses.

3) YOUR TIME IS PRECIOUS

- Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes"

4) GOOD RESULTS TAKE TIME

- Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long.

5) RESEARCH

- Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later.

6) BET ON YOURSELF

- Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people.

7) REMOVE THE NOISES

- Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there.

8) DON'T TAKE THINGS FOR GRANTED

- Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in the place you are right now. Give importance to people who share the same goal and took part of a greater mission. Lastly, do not take results for granted and be consistent with your goals and mission. And always remain Humble while you are achieving your dreams!

9) KEEP LEARNING

- Make sure your team is teachable. Each individual on your team has their own expertise but make sure that they are also open to learn from others and embrace working interdepently with every one else. This will allow your team to increase their skills and interests.

10) ADHERE TO YOUR PRINCIPLES

- Adhere to your principles throughout your business journey. Don't end up compromising your principles and beliefs just for a short term benefit. Do not make money as your only goal. Money is only a material thing.

"You want to be known as the entrepreneur that on a good day or bad day, whether it is your critic or your ally or your advocate, when they think of you, no matter how they feel, they will still speak well of you because they know that you don't compromise your principles"

"And when people look you in the eye, you want to be known for your character.And when people know you for your character, they can also assess how you do business."

In this episode of Marketer of the Day, Sasha discusses practical strategies for sustaining business growth and personal development. She advises limiting unnecessary input from others, saying no more than yes, conducting thorough research, and continuously learning from both successes and setbacks. She stresses betting on yourself, removing distractions, maintaining consistency, and adhering to personal principles in business decisions. Sasha also emphasizes valuing every contributor, nurturing relationships, and understanding that money is a tool rather than the ultimate goal. Listeners can explore her insights and connect with her via sashatalks.com for resources on mindset, entrepreneurship, and project execution.

Quotes

"Adhere to your principles; long-term respect and reputation matter more than short-term gains or convenience."

"Make sure that when you start off you have clarity on who is taking the decision—you don’t want too many people at the table with equal importance who aren’t investing their own resources."

"Say no more than yes; be selective about where you spend your time and energy, because trying to be everything to everyone will cost you."

"Bet on yourself—without belief, no amount of action or investment can sustain your business or identity."

Resources

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