709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh

Robert Plank 0:00 Marketer of the day. Episode 709, time control, perspective, patience, mindset and belief. With Sasha Laghonh.

Sasha Laghonh 0:13 Good day, everyone. This is Sasha sashatalks.com dropping by at marketer of the day with Robert plank. I thought it would be a nicer structure as well new information for those who are embracing new projects, or they happen to be Susan business owners, to consider a few entrepreneurial tips when you're starting out and also when you are running your marathon of life, whether it's personal or in business, it's always good to keep a perspective of some things that we could capitalize upon and some things that we could avoid if we're fortunate so we're not all learning the lessons the hard way. First off, I would say, is that if you're starting out on a project or a new business, make sure there aren't too many cooks in the kitchen, whether you are getting advice from friends, family, professional contacts, whether you employ new talent, but it comes from the market or they happen to be acquaintances, make sure that you plan your business and your project. Well, of course, for planning, you're going to continue refining it as we go along the path and the timing of the journey, because sometimes you have to add more people on to bring your dream to provision, and other times, depending on the type of distance or project you're running, you might have to downsize. So make sure that when you start off you have clarity on who is taking the decision? Is it you? Is it one person or you're delegating that you don't want to have too many people at the table who have equal importance in making a decision, but they're not the ones investing their resources in your initiative. That happens to be your business, if you happen to be the biggest investor because it's your child that you're nurturing, make sure and make sure to speak up. How are decisions going to be made, and what are you going to do if there's a deadlock? But this one person things vary. If it's a small business, a large corporation or projects that have a timeline, they could be short term projects or long term so make sure not to keep too many cooks in the kitchen. You might mean well, you might think you have as many people possible to hold the tent up. But when the going gets tough, as in the world of business, there's always the ebb and the flow. You want to make sure that people aren't just getting a suit at the table. They're engaged and they've earned it. The next one, I would say number two would be, know your needs and wants. Not everyone could distinguish between their needs and wants into this age, because everything is so readily available in the name of convenience, people are willing to pay, which is fine, but when you're starting out your own initiative, you need to know what are the things that you need, what are your resources and what are your bonds as soon some very nice businesses go bust, because when they got the funding, whether it was self funded or there were investors who put in their resources, they wasted a lot of money trying to be fancy, trying to keep up with the Joneses. So know your needs and know your wants, you'll be able to take care of your wants over time. You don't get to control the timing of everything, but you will get there and don't feel the need because your friends or other people who are business owners are doing it that you need to do it too, because every business, regardless of the product or service that they're catering to the market, your mission will differ a bit. And remember, not every business is the same, because if it was the same, why would you go out there to make money? You're just saturating the market even more, you want to be distinct, and at times, that means you're going to be very distinguished with the choices that you make. You might be alone, but there's beauty in it. Three say no more than yes, there's going to be a lot of people coming to you with ideas that people may want to freelance for you, some people may want to engage in a partnership, but it might be for an event or some open ended partnership where you guys to grow together, you have to know yourself really well in order to say yes, you want to say yes, to be a people pleaser, because the only person who will end up paying the price will be you and your business. And as in the world where there's all these those that are very accountable and responsible, there are going to be those that may commit and they will bail on you. Be mindful at your time, who you spend it with. What are you doing? What resources are you investing your time in? You? What are some initiatives that are a priority for now? It could be for this week, this month, semiannual or your annual goals don't get lost into what other people are telling you you should do, unless they have anything vested materialistically and in terms of time in your initiatives, be careful of where you get your guidance from, because there's a lot of information out there. There's a lot of great information, but there's also a lot of that information. And then don't get caught up in the world and saying yes to everybody thinking that you're going to be everything to everyone you won't be. That's the sheer reality, you're a human, and your business has to have that sense of humanity in our heart. You don't want to be known as somebody who commits to everything and every one and you fall short. So be picky of your time and of your company. Say no more than Yes, four good results do take time. It's a process. It's like running a marathon. There's always going to be someone before you who came and did it, and maybe someone who's going to be waiting for their time to shine as well after you, depending on what your goal is, if you're focused on sales, then you're going to be working with different types of varying short term sales strategies to hit your numbers. If you're thinking about focusing on branding. Branding has a personality. It has a life. You have to nurture it over time, so your strategies are going to be more long term based, and you have to remain flexible in your mindset, in your decision making process to understand that your codes just fit in the world, and we don't get to control timing with everything. But throughout that entire business marathon, you have to remember if it's your business, you're accountable for it, so be mindful of the decisions that you make and the people that you bring in, the people that you engage, and even if it's a one person or two person business with the type of clients that you entertain, because when you go out, you want to be everything to everyone in the excitement of entrepreneurship. But as time goes on, you learn through watching even others in the field of what works, what doesn't work, and learn constantly. Be open to learning. It doesn't mean you have to embrace everything and accept it in your DNA, and that is how you got to run with your business, but be open to new ideas, because if you are not teachable, you're not going to last long. Whether you're running a business, running a project, or being employed by a third party five do your research. There is enormous amount of information available online, offline, through people, from people, I highly recommend people. It's great to read, it's great to converse, go to consultations, go to seminars, absorb all of the information, but the reality is that you'll probably only apply maybe 10% of good information that will not only help you and make your life easier, but also pass it on to the products and services that you create making the client's life easier. Do your research. Take your time. Do not feel rushed. Now, when I say take your time, be aware of time. Not everyone's going to be around for the next 500 years, but you want to take enough time to absorb the information, process the digest that everybody does at a different rate than different ways. But then you have to decide, are you going to apply it, or are you going to discard it? Or maybe it's not needed at the moment in time

Sasha Laghonh 8:57 six, bet on yourself. There are going to be many people who are going to wish you well, and then there's going to be those who are going to wish you well. But there's a part of them thinking, great, this is another competitor in the market, one more person that I need to tackle. Don't view the world in that way. View it as you have your time and space. There's plenty of abundance that could work with you, in congruence to manifest your business, but you have to be able to back it up with your mindset. And even more important than your mindset is your belief. And without the belief, no matter how many great actions you take and because you were told to do this, or to invest money in that, or to take that course and hire these types of people to help you grow. You're not able going to be able to sustain your own identity or your business make a bet on yourself, because the only person who's going to let yourself down is going to be you, everybody else the. Come secondary, because people come in our life, but the people also have their own lives to live, so we can completely rely on their cheerleading constantly to validate us. This is why self reliance is important. So bet on yourself, and if you lose, that's because you allowed yourself to lose seven remove the noises. By noise, I mean all of the people who are going to be volunteering their thoughts about what you should be doing. I saw this, I heard that. I read that they're going to be many people who want to just do ideas your way, and at least 80% of the time, it's just noise because of service distractions from getting you to focus on what you need to do to get through your day, and each day counts, especially when you're an entrepreneur, you are the one dictating your bread and butter, but you're also dictating the long term side effects of what you're investing in the moment, remove the people that are taking you away from your greater mission of actualizing your human potential. Be mindful of how you spend your time, where you spend your time, what are you doing? But while you grasp the world of entrepreneurship. Don't forget where you come from, and don't end up compromising too many of your great relationships, from family members to great friends who happen to be there. They're going to be there as a good foundation. But you also have to be able to strike a balance, especially when you're out there new I recall spending many, many hours, or at least doubling the number of hours I would work compared to working a job for a third party, until you see consistency. So remove the noises. It makes a lot of it makes a great difference. I can't stress that even more. And if you don't want to give up the noises, then don't complain for your progress being slow. You remain confused and you don't know what to do because you're digging your own grave. Number eight, don't take this out for granted, even on a great day when you get that big spill. Don't forget that you're not going to be coasting for the next two three weeks, and then you're going to be hitting the ground hard again to secure the next bulk of income that will be coming your way in some professions, and depending on the type of business, it can be fixed or famine. But you want to maintain a consistency. Don't take the results for granted that just once you hit your big client or your target, you're going to rely on them till the end of time to sustain your business. Relationships are very important, but you're going to learn that just as an individual who might be a consumer buying a $5 item, they're just as important as the one who's going to be purchasing something for $5,000 don't take people for granted, and make sure that on a good day you get to celebrate, but make sure to pay it forward. And this is something that I've learned from my very early days when I used to do fundraising for a private institution, that often my colleagues would rely on the big donors, and what I ended up doing was I made sure that every donor on my list that I ended up calling was treated equally as well. And believe it or not, sometimes it's not the people that have the money that gives, it's the people who are day to day, working hard, but they want to be part of a greater mission that don't take results for granted, and also the results you want to maintain consistency. So if you hit a big one day, you never know, three months down the road, you might fall flat on your face. So remain humble in the process, if you can. And I know you're human, but don't take it for granted. Number nine, keep learning. I touched upon that, and I said, do your research and know your needs and want you want to be teachable, but also when you bring people into your business, or those that you recruit to help you fulfill a project, you want to make sure they're teachable as well. Because when you bring in the greatest and the greatest talent, and this is something that I could relate to, but also have experience. Each of us represent a certain subject matter, expert expertise, and we have to learn how to work well with one another. And sometimes people are so great at their game that they feel that they're immune to the laws of nature that they already know and have all the knowledge that they need. They don't need to take on more. And then it creates an imbalance in the work environment, but also in the initiative that you're trying to execute, because everybody has to make it to the finish line as a team, not just you, and that's something that is very. Important keep learning. But I'm not talking only about business books. Even though I come from the field of business, I'm not too crazy about reading business books unless it's once in the blue moon. Learn about life, and in the process, the more you spend time working as an entrepreneur, you learn a lot about yourself, and it's going to force you to dig deep to and you're going to amaze yourself, but great things that you didn't even know of your character. In the negative is where you going to realize I could have done this a little better, but it's good, as long as you get up and you fall and you greet the next day with positivity and number 10, adhere to your principles. It's unfortunate that at times, across paths with people who are entrepreneurs, or they want to become entrepreneurs, or they want to come out with some new, great gadget, product, service, this great idea, they want to actualize in the universe, and they just want the immediate benefits of it. They want they're doing it for the money. Or doing it for the money is not exactly the wrong reason, but you have to keep in mind, money is a tool that is all it is. It's not your lover, it's not your friend, it's not going to be there when you're on your last breath. It's just a tool. Adhere to your principles throughout your business journey. Don't end up compromising yourself just for a short term benefit. I'm not talking about when we're in the name of survival, where you have to put food on the table. I'm talking about when you're working and you're you come across a consistency in the reliability of the people that you have cultivated within that culture adhere to your principles. There going to be times where you might end up always having to take the higher road, but there's always a long term report for that. You want people to know you not perceive you, because perceiving has to do with just putting up smokes and mirrors and marketing yourself. There were too many manufactured executives and manufactured people that I meet day to day. They're just a byproduct of whatever of whatever they put out. You want to be known as an entrepreneur that on a good day or bad day, whether it is your critic or your ally or your advocate, when they think of you, no matter how they feel, they will still speak well of you, because they know that you don't compromise your principles. You don't want to be a doormat, because once you become a doormat, you're already compromising your longevity in the market, and when people look you in the eye. You want to be known for your character, and when people know you for your character, they could also assess how you do business it goes. It's a two way street. So those were my thoughts to share on marketer of the day with Robert plank, and if you guys have any questions, you could just drop a hello@sashatches.com I wish you all well and have a blessed business journey.

Robert Plank 18:14 Need more guests for your podcast. How about a podcast that's set up in the first place? Schedule a call with us right now by visiting done for you, podcasting.com.