708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business.

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In this episode, you will learn the following:

1. What you need to know when you start creating a website?
2. Does the type of platform in hosting a course matters?
3. Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?
4. What is Learning Manage System (LMS) and what are the fun things you can do with it?
5. What are the considerations when you decide to build a course using WordPress?
6. What is Caching?

What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like:

1. Is the content I am creating in demand, useful, and purposeful?
2. Will this content solve a real-life problem?
3. Will I earn money from creating this content?

Does the type of platform in hosting a course matter?

If you intend to build a real business, it is best to build that on WordPress. WordPress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the WordPress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems.

Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?

There are two areas where WordPress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature.
Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc.

What is Learning Manage System (LMS) and what are the fun things you can do with it?

LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc.

What are the considerations when you decide to build a course using WordPress?

Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time.

What is Caching?

It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location.

To learn more about WordPress, go to WP-Tonic and listen to our podcast about WordPress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured.

In this episode of Marketer of the Day, Jonathan explains why WordPress is a superior long-term solution for course creators compared to many SaaS platforms. He highlights features such as page builders (Gutenberg, Elementor, Beaver Builder), learning management systems (LifterLMS and LearnDash), and the ability to add interactive elements like quizzes, gamification, certificates, and downloadable materials. He stresses the importance of reliable hosting to ensure smooth student experiences and offers WP Tonic services that include hosting, pre-installed software, development time, and support. Resources include WP-Tonic.com for podcasts, articles, tutorials, and hosting packages, all aimed at simplifying the WordPress experience for entrepreneurs building e-learning businesses.

Quotes

"Learning management systems like LearnDash and LifterLMS offer the features students expect, from quizzes to certificates, and the competition between them benefits course creators."

"If your foundations are rubbish, the rest of your course can be fantastic, but the house is probably going to fall down."

"WordPress is like owning your property; you control it, move hosts, or change developers without losing your business."

"Cheap hosting will ruin your students’ experience—invest in reliable hosting to give your course the performance it deserves."

Resources

• WP-Tonic: Build Your WordPress Membership Website The Easy Peasy Way!
• WP Engine: WordPress hosting for growing businesses. Build the future of the web today.
• Beaver Builder: Discover The Powerful Website Builder That Makes Struggling To Build WordPress Sites A Thing Of The Past.
• Learn Dash: The leading LMS for WordPress. Where great courses begin.
• LifterLMS: WP LMS for eLearning, Online Courses, & Quizzes
• Connect with Jonathan Denwood on LinkedIn

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707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools.

In this episode we are going to learn about:

• What is Omni Channel Marketing?
• What are the advantages of having different channels in one platform? 
• What are the relative results of companies using Omni Channel Marketing?
• What are your best practices in terms of customer segmentation?
• Fun ideas of marketing strategies or practices for Omni Channel Marketing? 
• What is the process of deciding what product to upsell to customers?
• What are the resources that can help customers when they sign up and begin using the platform?
• What are the additional features of the tool that we will watch out for?
• What are the secret to success tips that you can share to the listeners?

What is Omni Channel Marketing?

It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow.

What are the advantages of different channels in one platform?

First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers.

For example: we start communicating with through an email.

If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are  most comfortable using.

What are the results of relative results of companies using Omni Channel Marketing?

- With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%.

What are your best practices in terms of customer segmentation?

1. VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them.
2. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups.
3. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number.

Fun ideas of marketing strategies or practices?

1. Creating personal videos for customers
2. Postcards or personal replies
3. Loyalty Programs
4. Customer Support
5. Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart.

What is the process of deciding what product to upsell to customers?

• Products that fit the best with the item purchased by the customer
• Automated recommendations of what product sold the most

What are the resources that can help customers when they sign up and begin using the platform?

 Tutorial videos, webinars, 24/7 online customer support, Account managers who facilitate the on-boarding of new clients, help them set-up and navigate through the tool

What are the additional features of the tool that we will watch out for?

• time optimizations
• improvements in automation
• comprehensive business analytics

What are the secret to success tips that you can share to the listeners?

For beginners, start gradually. Instead of trying to set up properly, just gradually improve and start to utilize one feature after another. For those who have experiences with a lot of other tools, the best recommendation is to segment your customers and broaden the channel options. Don't stop improving and experiment on the new features that are always coming out. It helps you get ahead of the competition.

To check the Omnisend tool- visit www.omnisend.com. Start immediately with a 14 day trial by yourself or book a demo with the team to help you navigating the tool.

In this episode of Marketer of the Day, Rytis explains how omni-channel marketing increases customer retention, conversion, and overall engagement. He highlights best practices such as segmentation, VIP lists, new customer onboarding campaigns, and reactivation strategies for lapsed buyers. He also covers advanced tactics like automated upsells and personalized videos, as well as integrations with platforms like Zapier and loyalty programs. Rytis advises businesses to start gradually, testing multiple channels and continually improving campaigns to maximize results. Resources include omnisend.com, where listeners can sign up for a 14-day trial or book a personal demo to explore the platform’s capabilities.

Quotes

"Don’t stop improving—SaaS tools constantly evolve, and leveraging new features keeps your business ahead of the competition."

"When customers choose which channels they prefer, you avoid bombarding them and create a more personalized, effective experience."

"Start with at least three channels at once—this is where real impact kicks in and the omni-channel approach truly works."

"Segmentation is key; treating your VIPs differently and re-engaging lapsed customers can significantly boost retention and conversions."

Resources

• Omnisend: Email & SMS marketing so good, it’s boring
• Connect with Rytis Lauris on LinkedIn

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706: Money Ripples: Implement an Intentional Mindset to Become Financially Free with Cash Flow Expert Chris Miles

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. 

In this episode you will learn about:

• What works better, follow a to-do-list or or you just go with the flow everyday?
• What does Chris Miles focus on working?
• What is Money Ripples?
• What makes Money Ripples a success?
• How does Chris Miles stay mindful in making decisions?
• What are money mindset/handling strategies Chris Miles can share to the listeners?

Do you follow a to-do-list or or you just go with the flow everyday?

No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do

What does Chris Miles focus on working?

- Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life.

What is Money Ripples?

Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most.

What makes Money Ripples a success?

Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results.

How does Chris Miles stay mindful in making decisions?

Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. 

What are money mindset/handling strategies Chris Miles can share to the listeners?

It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows.

To learn more from the money expert, check out the following:

• Chris Miles Money Show- you can access on iTunes or any available podcast app.
• Visit the website http://moneyripples.com/
• Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today

Key Quotes:

"Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can"

"Stop trying to make money instead focus on serving people creating value"

"To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind"

In this episode of Marketer of the Day, Chris explores the mindset and strategies needed for financial abundance. He contrasts scarcity versus abundance thinking, emphasizing gratitude and intentionality in managing money. Chris advises focusing on value creation rather than forcing results, letting income streams develop organically, and trusting the process. He also shares practical tools for financial improvement, including his podcast Money Ripples, his website moneyripples.com, and his book Beyond Rice and Beans: Seven Secrets to Free Up Cash Today, which offers strategies to uncover extra income. His key message is that financial freedom is as much about state of mind as it is about numbers, and that consistent, intentional actions lead to sustainable wealth.

Quotes

"The key is to keep moving forward, even in small steps; momentum compounds over time, just like in a marathon."

"If you just trust and have faith, and move forward confidently, you'll realize that money is not a hard thing."

"Whatever you appreciate appreciates—focus on gratitude and abundance, not scarcity and fear."

"Life’s battles don’t always go to the stronger or faster person; sooner or later, the person who wins is the one who thinks they can."

Resources

• Connect with Chris Miles on LinkedIn
• Money Ripples: Become Work Optional. Work because you want to, not because you have to.

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705: Relax, Refresh, Re-Energize: Overcome Stress, Anxiety, and Fears with Personal Development Coach Peggy Sealfon

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges.

In this episode you will learn:

• What is Be Well in Paradise?
• When is the 2nd Annual Paradise Coast Wellness Experience?
• What is Paradise Coast Wellness Experience?
• How do your mind and thoughts affect your well-being?
• Experience helping and working with a person who almost lost in touch of his/her system?
• In what ways did you help your client?
• What is Yoga Nidra?
• How do you relax, refresh and re-energized yourself during the downtime?
• What happens to our body when we don't rest or take a break?
• How do you deal with your personal challenges and struggles in life?
• What is the first step into wellness especially for busy entrepreneurs?
• What is the book, Escape from Anxiety all about?

What is Be Well in Paradise?

- Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast.

When is the 2nd Annual Paradise Coast Wellness Experience?

- It takes place on 10-12th of January 2020

What is Paradise Coast Wellness Experience?

- It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!)

How do your mind and thoughts affect your well-being?

- Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being.

Experience helping and working with a person who almost lost in touch of his/her system?

- A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack.

In what ways did you help your client?

Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep.  Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well.

What is Yoga Nidra?

- It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation.

How do you relax, refresh, and re-energized yourself during the downtime?

- Listen to your body and know when to take a break.

- Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com

What happens to our body when we don't rest or take a break?

- We get stress and it weakens our immune system

- It undermines our ability to think clearly and remember things

How do you deal with your own personal challenges and struggles in life?

- Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throughout your experiences in life. Always be present in the moment.

What is the first step into wellness especially for busy entrepreneurs?

- There are a lot of ways. These are called processes or practice interrupters that will interrupt your pattern. It takes 21 to 90 days to create new patterns. My book called Escape from Anxiety has over 100 strategies that can interrupt those patterns. One simplest way but actually not found in the book is to do a 10 count breathing exercise. This exercise will allow you to change your focus, interrupt the feeling and the whole sensory reactions that you're having at the moment.

What is the book, Escape from Anxiety all about?

It has bite sized strategies that people can use and there's over 100 of them in the book that can supercharged your life. The second part of the book helps you develop your own kind of strategic protocol that is sustainable and works for you because we're all a little different in terms of what we respond to.

To get to know more about Peggy Sealfon and her work, see the following below

Escape from Anxiety- It's available on Amazon and Barnes and Noble. Also visit her website  for free material that will help into wellness! 

Life Coaching Program by Peggy Sealfon- can be found in https://www.peggysealfon.com/Integrated_Life_Training.php

Free coaching session- https://www.peggysealfon.com/Escape_From_Anxiety.php. You can also find 10 things that will help interrupt stress and anxiety which you can download for free.

Key Quotes:

"Happiness is an inside job. 

And I think too often we're looking for happiness outside of ourselves or looking for love from someone else instead of cultivating it within ourselves.

If you want love be more loving.

If you want respect be more respectful.

I believe that we can manifest whatever we want but it starts within us and it's cultivating that."

In this episode of Marketer of the Day, Peggy shares her strategies for reducing stress and boosting energy through simple, actionable practices like guided yoga nidra, breathing exercises, and mindfulness. She highlights the importance of balance, being present, and cultivating emotional awareness to prevent chronic stress from depleting one’s energy. Peggy also references her books Escape from Anxiety and Embodying the Power of the Zero Stress Zone, as well as her websites peggysealfon.com and integratedlifeplan.com for free resources and coaching programs. Her teachings emphasize that happiness and resilience are cultivated from within, and she provides practical tools for integrating these principles into daily life.

Quotes

"Interrupting negative patterns, even with something as simple as a 10-count breathing exercise, can restore energy and reset your nervous system."

"Happiness is an inside job; if you want love, be more loving. If you want respect, be more respectful."

"Anything that isn’t working in one’s life can be changed; it just takes awareness, vigilance, and the right tools."

"Balance is key—when you realize you’re tired, that’s the time to take a break, not pour more gasoline on the fire."

Resources

• Connect with Peggy Sealfon on LinkedIn
• Peggy Sealfon: Overcome Self-Limiting Beliefs and Your Authentic Self

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703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat.

In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued.

Quotes:

"We have an emotional reaction before we take action."
"Most people don’t want to know how you do what you do—they want to know why you do it."
"Your clients won’t say they need connection, but they’ll show it through their engagement."
"The heart is the keeper of our emotions, filtering every message we receive."
"True marketing starts when you speak to the emotions that move people to act."

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701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly.

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We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. 

It's all about being brave and courageous to live in our moment of truth but to speak it kindly.

• Its all about designing your mind to be kind through  our COMMUNIICATION HABITS.
• Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account.
• It features more on nature of birds which is related to the 3 habits of effective communicators.

The 3 habits of effective communicators

To follow the catch - first method

• Catching our selves are really difficult especially if our relationship and communication breaks down.
• We need to learn to catch our selves, our words, our phrase eetc
• The idea of this catch is it comes to AWARENESS and ACTIONS

AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time.

ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people

To fly above yourself - just like the birds wings

• touching your weaknesses humility and vulnerabilities 
• it happens when you are in the moment of stress, obstacles,  challenges of communication breakdown see how you react
• real time practical tip: fly above your self meaning think of your greatest mentor

Use your words wisely- like birds singing nicely

• tips to lessen our speaking, listening and taking care to our selves
• gaining real time engagement
• in a conversation, thinking how worthy are you in corporate or in entrepreneur

These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK.

In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning.

Quotes

“The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.”

“Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.”

“Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.”

“The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.”

Resources

• Get a copy of The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders by Elizabeth Barry on Amazon
• Elizabeth Barry Consulting Official
• Connect with Elizabeth Barry on LinkedIn

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700: Fresh Inspiration: Live Your Best Life and Learn to Trust Yourself Using The Three Pillars: Workout, Food, and Mindset with Rhonda Liebig

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes.

In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation.

Quotes

“If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.”

“Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.”

“Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.”

“When you invest in your health, you also unlock clarity and flow in your business and personal life.”

Resources

• Rhonda Liebig: Holistic Health Coach
• The Fresh Inspiration Show on Facebook
• Rhonda Liebig on YouTube
• Rhonda Liebig on LinkedIn

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699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions.

Quotes

“We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy

“For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy

“We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy

Takeaways

02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO.

04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency.

07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits.

16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses.

19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life.

Resources

• CandorPath: Our Guidance. Your Journey. An Ensemble Approach to Financial Planning
• Connect with John Kennedy on LinkedIn

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