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723: Achieve Your Financial Goals, Plan for the Future, and Develop Healthy Money Habits with CPA Larry Pon
Larry Pon is a Certified Public Accountant (CPA) with over 34 years of experience in tax and financial planning. He runs a tax and financial planning practice in Redwood Shores, California, where he has helped hundreds of clients reach their financial goals. Today, Larry talks about the importance of developing healthy money habits and taking a proactive approach to financial planning.
In this episode of Marketer of the Day, Pon shares insights on developing healthy financial habits, planning for the future, and navigating complex tax situations. He emphasizes the value of consulting a CPA early in the decision-making process, using research from credible sources, and understanding the broader financial picture rather than focusing solely on taxes. He also discusses strategies such as reviewing W-4s, maximizing employee benefits, and using new tax laws effectively. Pon highlights real-world client success stories, including saving $800,000 in taxes on a real estate transaction and improving cash flow, demonstrating the impact of proactive financial planning. Listeners can connect with Pon and schedule consultations at LarryPonCPA.com, where they can explore personalized tax and financial planning services.
Quotes
“I treat money like a garden—you have to manage it, tend to it, and focus on small habits that create the biggest impact.”
“The best clients are the ones who follow advice, plan ahead, and work proactively on their financial goals.”
“Consulting with a CPA before making big decisions prevents surprises and helps you take advantage of opportunities you might not see on your own.”
“I’m a fee-only advisor, which means my advice is unbiased and not tied to selling any products—what you see is what you get.”
Resources
- Pon & Associates: Committed to Helping You Achieve Your Financial Goals
- Connect with Larry Pon on LinkedIn
Podcast: Play in new window | Download (Duration: 30:48 — 28.4MB) | Embed
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722: Unlock Charisma: 5 Secrets from Sandra Dee Robinson
Sandra Dee Robinson is a renowned television actress, having starred in popular soap operas like "Another World," "Sunset Beach," and "General Hospital." In addition to her acting career, she is an author, international speaker, and the founder of Charisma On Camera performance coaching and the Equine Assisted coaching program Charismatic Cowgirl. Today, Sandra discusses the importance of being present and authentic in relationships, both personal and professional.
In this episode of Marketer of the Day, Robinson shares her current work through Charisma On Camera and her Equine Assisted Coaching program, Charismatic Cowgirl. She emphasizes the importance of presence, self-awareness, and authentic communication in building relationships and leadership skills. Her programs help clients, primarily women and corporate leaders, identify their unique strengths and improve interpersonal connections using experiential exercises with horses. Key takeaways include focusing on authenticity rather than acting “as if,” leveraging one’s natural charisma, and removing distractions to enhance communication. Resources and programs can be explored at SandraDRobinson.com, and she offers social media engagement through her Elevate Facebook group, providing opportunities to experience her coaching and expand personal and professional impact.
Quotes
“The quality of your life is directly related to the quality of your relationships, so it’s really worth learning how to do them.”
“Whatever platform you have, you can make the most of it—stand in your truth rather than act as someone else.”
“Everybody has a strength in communication that makes them charismatic to the exact person and the exact audience they should be attracting.”
“You are not who others say you are; you know who you are and stick with that.”
Resources
- Sandra Dee Robinson: I empower experts and entrepreneurs to impact the world for good by being powerful in their presence from stage, through a camera or leading their team.
- Connect with Sandra Dee Robinson on LinkedIn
Podcast: Play in new window | Download (Duration: 29:58 — 27.6MB) | Embed
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721: Inspiration, Success, Motivation, Mentorship: Break Destructive Patterns with Prosperity Coach Sheevaun Moran
Sheevaun Moran is a business advisor, mentor, and quantum energetics thought leader. She founded Energetic Solutions® to help entrepreneurs and individuals achieve amazing results using uncommon, ancient principles. Sheevaun is the author of several books and the host of the Energetic Solutions podcast. Today, Sheevaun discusses the importance of addressing energy deficiencies in business leaders. She explains her process of helping clients identify and focus on their greatest problems, rather than trying to solve everything at once.
In this episode of Marketer of the Day, Moran shares how she applies her expertise through Energetic Solutions to help leaders scale their businesses while maintaining balance and clarity. She walks clients through targeted processes that uncover the single most impactful issue affecting their energy, productivity, or profitability, helping them achieve measurable improvements in personal and professional life. Moran also highlights the importance of annual resets, journaling, and refining processes to maintain momentum. She provides a range of resources including over a dozen books, 28 audios, and the Epic Life Toolkit, all designed to offer actionable insights in digestible formats. Her work demonstrates that focusing on foundational principles, energy management, and clarity can transform both life and business performance.
Quotes
“If every human would address water, sleep, and breath, their whole world would start to open up and be brighter and lighter.”
“Most people try to solve everything at once, but there’s always one thing that will provide the greatest return in energy or results.”
“Magical thinking assumes someone else will fix the giant ball of yarn of your problems; clarity comes from focusing on the right one thing.”
“By taking one core problem and addressing it fully, you often unlock improvement across multiple areas of your life and business.”
Resources
- Epic Life Toolkit: if you still want to create a life you love, I have great news for you…
- Sheevaun Moran: Get unstuck and Prosper through energetic alignment.
- Connect with Sheevaun Moran on LinkedIn
Podcast: Play in new window | Download (Duration: 27:49 — 25.7MB) | Embed
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720: Build a Dirt Rich Passive Income: Frontier Property Real Estate Land Deals with The Land Geek Mark Podolsky
Mark Podolsky, also known as the "Land Geek," is an expert in the world of real estate investing. He has completed over 5,000 land deals, with an average return on investment of over 300% on cash flips and over 1,000% on deals sold with financing terms. Mark is the author of the book "Dirt Rich," which provides a comprehensive guide to building a passive income through real estate. Additionally, he hosts the "Art of Passive Income" podcast, where he shares his insights and strategies with listeners. Today, Mark shares his land business model, which involves acquiring undervalued properties, conducting due diligence, and then quickly reselling them for a profit.
Podolsky’s philosophy centers on creating systems that scale, freeing time for personal pursuits while maintaining profitable operations. His book Dirt Rich provides a step-by-step guide for building a passive income through land investments, while his upcoming second book will focus on scaling the land business further. He offers free courses through The Land Geek, including the Passive Income Launch Kit and Quick Deals course, teaching beginners how to get started and double their money with minimal investment.
Quotes
“If Monday is the same day as Saturday for you, that’s real wealth.”
“I can always make more money, but I can’t get more time.”
“If you’ll do for the next three to five years what others won’t do, you’ll be able to do for the rest of your life what others can’t do.”
“The basic concepts of marketing never change: good headlines, scarcity, urgency, anchors, and clear calls to action.”
Resources
- The Land Geek: Double Your Money in 30 Days or Less
- The Land Geek - Launch Kit: Discover The Best Passive Income Model Buying and Selling Raw Land
- Connect with Mark Podolsky on LinkedIn
- Get a copy of Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs by Mark Podolsky on Amazon
- Subscribe to The Art of Passive Income Podcast hosted by Mark Podolsky on Apple Podcasts
- Previous appearance:
Podcast: Play in new window | Download (Duration: 28:44 — 26.5MB) | Embed
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719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom
Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.
In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses.
Quotes
“The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.”
“If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.”
“There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.”
“Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.”
Resources
- Shay Rowbottom: Influencer Marketing - Branding - Spiritual Evolution
- Connect with Shay Rowbottom on LinkedIn
Podcast: Play in new window | Download (Duration: 33:26 — 30.8MB) | Embed
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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott
David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base.
In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights.
Quotes
“A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.”
“It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.”
“The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.”
“Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.”
Resources
- Fanocracy: Turning Fans into Customers and Customers into Fans
- Follow David Meerman Scott on Instagram
- Follow David Meerman Scott on X (Twitter)
- Get a copy of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman & Reiko Scott on Amazon
Podcast: Play in new window | Download (Duration: 33:07 — 30.5MB) | Embed
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717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis
Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups.
In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically.
Quotes
“Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.”
“Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.”
“Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.”
“Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.”
Resources
- Connect with Dennis Lewis on LinkedIn
- Get a copy of "Behold the Cryptopreneurs: How to thrive as a cryptopreneur in the new blockchain economy without feeling like a used car salesman" by Dennis Lewis on Amazon
Podcast: Play in new window | Download (Duration: 24:36 — 22.7MB) | Embed
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716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage
Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this.
In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively.
Quotes
“If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.”
“The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.”
“Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.”
“When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.”
Resources
- Vegan Visibility: Living on purpose… with purpose!
- Connect with Kathleen Gage on LinkedIn
- Get a copy of Power Up for Profits: The Smart Woman's Guide to Online Marketing by Kathleen Gage on Amazon
Podcast: Play in new window | Download (Duration: 11:08 — 10.4MB) | Embed
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715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown
From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast.
Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process.
While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally.
In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness.
Quotes
“Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.”
“You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.”
“Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.”
“Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.”
Resources
- Whats Your Happi?: Happiness. Success. Coaching. Speaking.
- Connect with Vernon Brown on LinkedIn
- Follow Vernon Brown on Facebook
- Previous Appearance:
Podcast: Play in new window | Download (Duration: 24:52 — 23.0MB) | Embed
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