060: Graphic Dashboard Case Study: How to Make Money Selling Your Systems, Checklists, Notes, Templates and Tools

Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place.

WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line.

What-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in.

Why-this is why the customer wants to use it. For example, to make money.

How To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like.

What If-this is the challenger at the end.

When you're making your membership site, you want to lay it out in modules.

Four modules are ideal, at about an hour each. Each module is a milestone in the process.

You want to be 100% clear what the end goal is going to be in each module.

Now, let's put these into practice by doing a case study of Robert's Graphic Dashboard (www.graphicdashboard.com)

Graphic Dashboard Case Study

Graphic Dashboard is a course on how to use Pixlr, which is a free software program for graphics creation (www.pixlr.com).

For reference, we are going to point out that some time ago, Robert bought a course on how to create graphics in PhotoShop. It was full of useless and/or very advanced topics such as how to rearrange toolbars and a long explanation on how to do 3D graphics. This product was meant for people who didn't even know how to do 2D yet!

You don't want to do what "PhotoShop Guy" did so that's why Robert and Lance didn't spend oodles of time on how to make 1000 different shapes.

Instead, you want to show your customers something they can actually use today.

Think of it like this: You want to teach them the equivalent of making $1 million in 5 minutes. Okay, that sounds a little far-fetched but the point is, your goal is to tell your customers how they can use your product right now to make money.

That means not playing around (like "Photoshop Guy" and the toolbars), but doing something practical and useful like making a logo or a banner.

If you teach someone how to create a banner, you've given them the heads-up on creating affiliate banners. They can start getting affiliates to make money!

Creating Your Modules

Next, you take that goal (i.e. teaching them something practical that earns money) and use that to create your modules.

Each module is going to have the WWHW elements and each will have a measurable milestone the customer will reach by the end of the module. For Graphic Dashboard, the modules are:

  • Module 1 is how to create affiliate banners.
  • Module 2 is how to list your graphics-making services on Fiverr to make some money
  • Module 3 is how to make digital 3D product covers
  • Module 4 is how to make book covers and DVD graphics

The 4 Stages of Figuring out Your "Hook" for your modules are:

The Hobby Mindset

This is playing around and researching to see what will sell.

"Crack the code" to start making money from it

Once you've figured out what will sell, this is how it can be applied to start making money with it.

Systematize It

"Template-ize" your service and your delivery system.

Trim the fat the fat to make it fast, fun and profitable.

Get it down to a 1-2-3 system that can be duplicated time and again for quick, achievable results.

The Sales Letter

Now, you put together your sales letter outlining your 4 modules and how customers can quickly benefit from each thing you're teaching.

Important Point: Why is Robert not using PhotoShop instead of Pixlr?

PhotoShop is a paid product belonging to someone else. The customer would already have to have PhotoShop.

He doesn't want to have to convince someone to use PhotoShop in his sales letter because then they would have to leave his site to go buy it. It gives them time to hesitate.

Tip: If you don't have an alternative, like Pixlr in this case, your best bet would be to bundle that product into your course (and then price accordingly).

What just happened? We went from a boring PhotoShop course with a lot of blathering on about nothing useful to how to use Pixlr to make money with short, to-the-point, easy to follow steps!!

With this repeatable system, you could teach all kinds of stuff, everything from how to become an Uber driver to how to rent your home using AirBNB.

The "Now What" and Going "Evergreen"

"Evergreen" means that your product can be sold perpetually.

Now, with the Internet and how quickly software and sites change, this can be a little tricky.

But, that's okay! It just means you might have to go in now and then to update some of your slides or update some of your features to reflect changes and make new iterations (i.e. version 2.0)

Every time you make a new iteration, you also update your sales letter and pitch and this product can be sold again and again to your list.

When you have a system, like the WWHW, that you apply to producing your courses, it is an easy matter just to make some updates because your approach is reproducible each and every time.

Today's Takeaways and Tips

Have a system. Don't ramble. Don't go off-course. Make something that can be reproduced over and over.

Have a defined Point A and Point B. ‘Show' AND ‘tell your customers how you're going to get them there.

Do video-not just audio, especially if your course involves how to do anything online. Imagine if you were trying to learn MS Excel from a CD!! Your customer won't be able to use it effectively.

Additional Links

Master Resale Rights: www.master-resalerights.com

This is a great resource to pick up additional courses that you can include on your own membership site.

If you love this show, please go give us a review on iTunes at www.robertplankshow.com/itunes

If you have any questions or comments OR you would like to be interviewed on this show, please contact Robert via his email Robert@robertplank.com.

Filed in: Archive 1: 2012-2016Membership SitesPodcastProduct Creation

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