1049: Build Deep Connections for Business Success with Jacksonville Realtor Zelda Greenberg

Why is building deep relationships necessary for your business’ success? Authenticity and deep relationships are key to turning clients into advocates for your business.

In this episode, we have Zelda Greenberg, a seasoned real estate professional and a local business leader, talk about her experience turning a family business around after a disaster and becoming a well-known keynote speaker and real estate consultant. She gives helpful networking tips, such as embracing the role of the host or hostess at events to approach conversations confidently. Zelda also emphasizes the value of strategic networking and remaining visible to those in your area of influence. Listen and never miss out on this episode!

Quotes

“I'm out there a lot. You can apply this to the stuff I do for real estate, in any business, and especially in sales. It's all about who you know and getting to know them on a deeper level.” – Zelda Greenberg

“It doesn't have to be professional speaking; it's networking. The more people you can be in front of, the more opportunities you have, whether you're selling homes or widgets. It doesn't matter what your product is. You get in front of more people by going to a networking event.” – Zelda Greenberg

“It's lovely that we all have these computers, iPads, iPhones, and all these wonderful technology pieces. But what it really comes down to is the human connection.” – Zelda Greenberg

Takeaways

06:33 Approaching networking events with the mindset of being the host or hostess can help overcome awkwardness and facilitate meaningful connections with new people.

11:19 Speaking engagements, even those not directly related to one's primary business, can raise one's profile and lead to unexpected referrals and opportunities through increased visibility.

20:53 Maintaining a focus on human connection is crucial, even as technology continues to advance, as authentic relationships are the foundation for business and personal success.

Resources

Podcast: Play in new window | Download (Duration: 21:31 — 29.7MB) | Embed

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