1570: NLP Influence Secrets to Reprogram Your Mind with David Snyder

Thursday, April 30, 2026
David Snyder on NLP Influence Skills

David Snyder covers NLP Influence Skills in this Marketer of the Day episode. David Snyder explains how NLP and body-based influence can help people communicate better, learn faster, and change limiting patterns. He frames human behavior as a response to feelings people want more of or less of. His core shortcut is to change posture and breathing first, using a two-minute power pose to raise confidence and lower stress. He adds pleasure states and play, saying serious practice can take 10,000 to 12,000 repetitions while playful learning can work far faster. NLP is presented as the study of subjective experience, useful for modeling what experts do unconsciously. The method focuses on what happens first, second, and third, plus the beliefs driving each step.

From mastering body language to reprogramming your subconscious for confidence, influence, and rapid change, my guest, Dr. David Snyder, shares practical NLP tools to take control of your internal state and external results. We talk about why everything humans do is driven by feelings, how posture and breathing are the fastest ways to shift your emotional state, and how power posing and playfulness can dramatically speed up learning and habit change especially in a post-COVID, highly digital world where connection, validation, and trust are the real competitive edge.

David explains how NLP maps the “code” of your subjective experience so you can model top performers, uncover the hidden beliefs driving your behavior, and install more useful internal programs. You’ll learn how to communicate more effectively, make people feel deeply understood (without manipulation), and upgrade your confidence and productivity in minutes before a sales call, Zoom meeting, presentation, or tough conversation. If you’ve ever known what to do but struggled to do it, this episode gives you practical, fast-acting tools you can use right away.

Quotes:

“Everything you do is driven by a feeling—change the feeling, and you change the behavior.”

“The fastest way to change your mind is to first change your posture and your breathing.”

“People don’t just want information; they want to feel seen, understood, and validated.”

Resources:

Robert Plank 0:05 David Snyder is a leading expert in neuro linguistic programming, NLP persuasion and human influence. And he has platforms at David Snyder, nlp.com and NLP power.com and Mr. David helps entrepreneurs, coaches and high performers master the skills of communication, influence and personal transformation, and you always hear these really kind of scary statistics these days about how with social media and the social isolation and the Internet, we're all kind of like maybe sometimes lacking in the social skills, especially with those younger kids up and coming. So if we can master some of these art forms that we've been mentioning, persuasion and socializing and conversating, etc, then we can really stand out in many ways that others just aren't making the effort to do so. NLP, secrets, influence and so much more. Dr, David Snyder, how the heck are you?

David Snyder 1:03 I'm doing great, Robert, thank you so much for inviting me. I'm excited to actually talk to you face to face. We've I've been a fan of yours, believe it or not, for close to 20 years, if not longer than 20 years, and your products have dramatically influenced the course of my business and allowed me to really kind of grow up and dominate at least our brand within the NLP world and the products that we've created. And so I've been a big fan of your products. They've always been very solid. And like paper template, I talked to you a little bit before the before we logged on, paper template has been absolutely instrumental in helping me to build my business and to reach more people at scale. So I'm very grateful for your products, and I'm grateful for the opportunity to to work with you and talk to you

Robert Plank 1:44 today. Very good flattery will get you everywhere and and I have also learned a lot from you and other NLP teachers, just with the value of being personable. I know that I come from like a computer programming background. You mentioned paper template I used to create software. And I, you're giving me a flashback to 25 years ago. I had like, a remember, like, communications classes in college, and you thought, like, Man, this is like, so boring, and I didn't see the value in it. I remember, like, you know, communications, we had to, like, give presentations. I remember like someone was presenting, and some lady was like, like, nodding along, and I thought, Man, that's so corny. That's so cheesy. But that was, you know, the teenage years. And now that I'm an adult, I'm like, hey, you know anyone who's speaking presenting anything, they've probably got so much doubt, they're probably so nervous that Why shouldn't I purposefully express my body language and if someone is saying something interesting, even though maybe I thought it was corny when I was a teenager, like, you know, smiling and making eye contact and nodding along like they seem like simple gestures, but the last few years, especially, I've tried my best to make an effort to be more of a emotional human being and encouraging to others. And it's turns out, it's not as useless of a skill as I used to think it was. What a concept.

David Snyder 3:09 No, the truth is that, regardless, you know, all technology aside, and we can't escape technology. The truth is, is that the the greatest degree of success cross contextually, has always gone to the person with the greatest ability to communicate effectively, to get people to do what they want them to do, and to be liked and to be personable and to and to be adaptable to the situation and covid took took something that was already an issue, and for a lot of us just turned up the heat. Because what every human being on the planet is looking for, Robert, whether they're conscious of it or not, is validation and connection. They're looking for someone to like, get them and to signal back to them that they're accepted and understood. Because when you give somebody that experience that's like the ultimate drug, and I mean a drug that's healthy for you, right? But when covid put us all into forced isolation, it took a basic human need that we all move through the world looking for whether we're conscious of it or not, and just starved us for it. So now more than ever, regardless of your level of technical ability or technical acumen, the ability to make somebody feel connected and understood and heard and to be liked is the most powerful human capital we have. Yes, our intelligence is important, but really success in most organizations goes to the person who's actually most liked and most effective at what they're doing, and that's getting people to do the thing, to do things for you or with you,

Robert Plank 4:46 very good. And you know, you mentioned the pandemic, and I know that the the cliche stereotype is that it isolated all of us, but people maybe forget that right before covid, internet speeds and cameras were. Not really what they are now, right? I know, like when I would do podcasting, things like that, it would be audio only, it would be over Skype. And if I had any any kind of video might have been a lower quality camera. And we really all had to accelerate in that little period of time. And I know, like before covid and all that, like zoom wasn't really much of a commonplace thing. And then during and after, we were all kind of expected to be on camera. And like so, much of what used to be done live is now hybrid, right, meetings, conferences, etc. It's like you can't escape that body language and that kind of quasi in person space that we're in, and I know like coming across neuro linguistic programming and Richard Bandler and all those guys, it seemed like it, it turned something that was scary into something that was fun, right when they talk about things like matching and mirroring someone's body language and the keywords that They use and and meeting people where they're at and they kind of turns into all these kind of marketing fundamentals, where you can be putting all this work and trying to trying to explain someone making your point get to a sale, but all you have to really do is, like, more listen and take them in, and like, have more of a two wayness, rather than just piling a lot on them and so, but that's just, you know me, and telling you what excited me. But what do you think we need to know about? NLP, and about like, reprogram ourselves and matching better with others, like, what's missing in today's world? As far as this, this, these incredible concepts.

David Snyder 6:39 Well, NLP, even though it wasn't using the technological metaphor. NLP was created back in the days when we were still using like lines of DOS code to open to load up our computer. So old school NLP, if you look at the note hand and the shortation is a lot like that, but what we've done with NLP nowadays is we've streamlined it tremendously. We understand now that human beings are moving through the world carrying an internal checklist of everything that's right and desirable in their world, and they're constantly pinging the universe. They're they're like a little radar system or sonar that's pinging the world around them, looking for people to reflect back to them what people most value and desire within themselves. And if you understand how to look for that and how to just give it back to them. We in NLP, the classic terms of what you mentioned, pacing or pacing or matching and mirroring, right? People are always looking for themselves, right? And so when you can reflect that back to them, effectively, they will open up to you in terms of reprogramming your subconscious mind. It's important to remember this is the first thing. In fact, I'm doing a webinar later today. I'm going to teach. This is the first thing that's going first thing that's going to come out of my mouth when I teach the webinar. Everything human beings do is in response to a feeling. It's either a feeling they want more of or a feeling they want a whole lot less of. And if you want to change your own if you want to change somebody's decisions or somebody's behaviors, all you really need to do is start changing their body feelings. Because when you change their body feelings, their entire neurology and biochemistry begins to shift so that their whole brain becomes in alignment and be and will either become more or less receptive to your message when it comes to changing yourself, that's where change work has to start if you try to do change work from a negative or unresourceful state, you're going to fail, because the amount of work that it takes to install that change work. And again, this is a very fundamental thing. The fastest way to change your state is to change your posture and change your breathing. Amy Cuddy's work on honest on Power Poses showed us that if you hold a winner's posture or a happy posture for as little as two minutes, your entire blood chemistry can change right? And if you do your change work, or you do your copywriting, or you do whatever activity you do, after a two minute power pose, you will be more successful because your confidence will go up and your stress levels will go down. If you're going to do manifestation work or change work of any kind, doing it from a positive I can state where your energy is up, your confidence is up, will allow you to navigate those things faster and easier. Now I could, I could talk forever about how this works. The fastest way to change your state or reprogram your subconscious mind is by starting with your body feelings. The fastest way to change your body feelings isn't through some archaic or very complicated neuro linguistic process. Those come after your state's in control. What it starts with is creating a posture. Remember a time in your life when you felt successful, when you felt happy, when you felt like you're, you know, like Leo DiCaprio, I'm the king of the world, right? Stand like that for a couple of minutes, and then go do whatever it is you're going to do. You're going to find that you're going to approach that work with a much more high. Higher level of enthusiasm, a much more level I can you're going to be more creative. You're going to be more spontaneous, more adaptable. Now, layer on top of that, have as much fun and pleasure as humanly possible. Now here's where NLP branches into neuroscience based on the studies, right? If you want to learn faster, be playful. If you're serious about learning a test skill, it takes approximately 10 to 12,000 repetitions to connect one nerve cell to another. There's a little space between the nerves called a synapse, and all of your cortical pathways and all of your learnings and memories are both of these interconnections of synapses. If you're serious about what you're doing, it takes 10 to 12,000 repetitions to connect those two cells together. However, if you're having fun, if you're being playful, it takes 10 to 12

Robert Plank 10:53 Whoa,

David Snyder 10:54 yeah, that's the neuroscience. So the more fun and play you bring to this work, the faster you're going to learn new stuff, assimilate new programs, overwrite old ones. So you combine the power pose with pleasure states, positive body feelings, and you're going to have the one two punch to learning anything faster and reprogramming your own subconscious

Robert Plank 11:18 mind. You've tapped into a few secrets to life here, right? There are times in school, like in high school, when learning, like, in history class, it was so boring. But then when we have like, we made fun of it, like, when it was like a quiz show or a Jeopardy game, and it was still the same information, but it was more of you get the same feeling as like, when you're like, playing a video game where there's like competition and like healthy stress, and it's like, it it really makes quite a bit of difference. And so you're saying that maybe the way I'm interpreting what you're saying is that, you know, we all have these kind of built in patterns and loops, don't we? And like, mindfulness is such a buzzword these days, and it's like, well, there's kind of the default state if you're not careful, if you're not aware, is to be kind of mediocre, be kind of like, tired, be kind of negative, because that's, there's so much of that in the world. And then what it ends up with is, if you're like, you know, hunched over and low energy, and I know you're standing instead of sitting, I'm sure that's not an accident.

Robert Plank 12:17 But

Robert Plank 12:17 like, there's all this, but it's like, there's all this kind of the like the automatic, just behaviors that have happened. You're saying, well, to get yourself back on the way up, back onto the optimism, excitement, fun, like you have control over the way that your your body is positioned, you do the power poser. So do the power poses. Now, even though it's kind of out of your comfort zone and awkward, just takes a few minutes and then go that, do that, that task that you know, that you need to do. So that way, you kind of write the ship in a way, instead of the ship driving you. Am I on the right track with this

David Snyder 12:54 percent correct? You know? I again? I could tell you, I could tell you a couple of stories about power posing and pleasure states. Now, power posing is separate from the pleasure thing. When you stack them, you get a hold that's greater than the sum of the parts. If you just did the power pose, you would already be ahead of the curve. If you stack pleasure states and gamifying what you do, making it playful fun. Pleasure oriented, it accelerates. It just gets stronger and stronger and stronger. I know we only have like 2020 minutes for this, but I'll give you a quick story. I used to get hired by groups of personal injury attorneys to go in and teach them how to influence juries, judges, stuff like that. And one of the one of the things I found out is personal injury attorneys need a lot of work. They need. They like, especially the really good ones, the ones who actually think of themselves as being the protector, the one standing up for the little guy, right? They take on a lot of their clients stuff, but that's a different class, a different discussion for a different day. So I showed them about power posing, and I taught him about pleasure states. And one of my guys went back and he had to depose he was doing a case, and one of the the witnesses he was calling was the coach of a football team, right high school football team, and they hadn't won a championship in like, 5678, years, like they were just on a consistent losing streak. And this coach was terrified of being deposed. He was terrified of the witness stand, so my client showed him the two minute Amy Cuddy power pose to get him ready to go take the stand. Well, little did my my client, know, the coach went back and taught the power posing to his entire football team. And every time during every halftime, every break, every every time out, they were in the locker room doing this, and they swept the championship that year, right? Because again, you're you get a bump to your testosterone, your cortisol drops, and you just bring your best self. You trigger it, the physiology, the way you stand, the way you breathe, is the fastest, most. Bulletproof, most reliable way to change your state. And I need to. I need to. I was going to say something I thought was really important. Oh, you mentioned mindfulness, and mindfulness is powerful, and it works. And compared to the pace of life, it's too slow. Think

Robert Plank 15:16 about you have

David Snyder 15:17 to sit and you have to hold you have to wrap your mind around it, and you have to be very present. A lot of us don't have 1520, 3040, minutes to do a mindfulness practice. Now I'm not saying you shouldn't do them, do them when you have the time, but if you need to be productive and you need to make things happen in five or six minutes, then the power pose pleasure process will get you in an optimal state so you can be productive. That makes any kind of sense.

Robert Plank 15:47 So, oh, yeah. So that's a tool in our toolbox that we can use, and that's what I find really fascinating about NLP, is that there's all these like tools available to us, right? There's like role modeling, and there's anchoring, and it's been so many years since I even jumped into any of this, because it's such a rabbit hole, right? It's like when I first found out about all the all the old, like, classic Tony Robbins stuff, and I would watch videos. And now, with YouTube, and especially your YouTube, right? There's so much that we can access. So in these final few minutes of our conversation, as we've been saying, we could talk for hours about it, and I know you've got, like, you know, 1000s of hours of your own material, but what do you think is maybe misunderstood? Or what should we really know about? NLP, because, like, you hear about, like, the stage hypnotist, and what's kind of, like, fun and entertaining, but also not really useful. So like, what should we know? As far as you know, people want to change their lives, feel better, be more productive, help others along the way. What is the, maybe the missing question about NLP and what you do that I should be asking you. I just don't know what to ask

David Snyder 16:53 you. Well, the truth is, let me, let me preface that with this idea what NLP is versus what it isn't. NLP is a is a way of studying. It's a way of studying how human beings create their experience of the world, and how they communicate that both within themselves and within other people. So that being said, what can NLP do? What do you want it to do? NLP is a way of exploring the funk, the fastest, most effective, most functional way to do anything. It's about a methodology. So when I see something, when I see somebody doing something that I want to be able to do, the tools of NLP can let us take what they got. It took them 3040, 50 years to learn, and maybe we learn it in a month or a week, right? It allows us to communicate more effectively within ourselves, to ourselves. And so when we understand that, when I say the study of the structure of subjective human experience, which is the technical definition of NLP, it's really the study of how we create our own reality in our heads. So the more you learn about how that works, and it's on paper, it sounds very complicated. In practice, it's actually quite easy, especially now that we're using graphic user interfaces as metaphors, right again. What do we want to know? What the question everything starts with a question, how does that happen? What happens next? Right? And when we start to look at that and we get we explore how somebody does we don't ask why they do what they do, right? We focus on what exactly, what do they do? First, what they do? Second, what do they do? Third, what are the beliefs that they have about what they're doing? Because a lot of times, people will tell you the steps that they take, but they take, but they don't give you the belief systems that are that are driving them to do it that way. Sometimes, if they're, if you're, if you're doing all the things, and I run across this all the time in the in with my students in marketing or whatever, if you're doing all the things that all the all the gurus are doing, right? What

Robert Plank 18:59 are you?

David Snyder 18:59 What are they not telling you they're doing? What are they? What are they? What are they doing that you're not, that you don't know they're doing. And NLP allows you to figure out that, because even the best practitioners in the world, people who actually are the top performers, a lot of times, they don't even know what they're doing. That's making the difference. It's completely outside of their conscious awareness, NLP would say they're unconsciously competent. If you don't know something consciously, you can't teach it consciously. So NLP teaches us how to observe people on a different level, to extract patterns and processes and then use those processes to achieve similar or even better results or to change limiting patterns within ourselves. Everything human beings do is do is in response. To a feeling, but those feelings are connected to patterns. Think of it like subconscious programs running underneath the surface. NLP lets us discover them, understand them, and change them to be what we want intentionally, instead of living life by random and by default.

Robert Plank 19:58 Very nice and very fascinating. It's. Just so cool to take it all in and hear about what's possible. And it's reassuring, because sometimes you think about the people that have these accidental, natural skills, as we've been saying, and sometimes it can be encouraging. I think like, oh, well, this person, they were born with this athletic or this mental skill, or this really specific, narrow thing they can do, but it seems like many people have potential and they squander it. And then there's others who maybe have to work a little bit hard, but with the discipline and the studying and the proper strategy, they can maybe achieve or surpass someone with that natural skill that they might have squandered. And again, you're giving me all these flashbacks to, like, decades ago, where all this NLP, led me to guys like Tim Ferriss, who was just so cool, right? He's got books on, like, Hey, here's how to swim with this proper technique, or here's how to run him. Yeah. And then he even had, like, the TV show where he he had like, a like, like, three weeks to learn how to, like, ride a horse down a hill and shoot a bow and arrow into a target from the side. And he did all these crazy things. Like, he would, like, sleep in little shifts and then, like, run a like, cold water on the back of his head, and do all these studying methods and muscle memory and the proper mentors. And it's just so cool to make learning fun again, right? And in school, we were, we were taught to like, maybe hate it or dread it, but it's like, hey, knowledge is what the world's all about these days. And if you can enjoy what you do and get some results from it, then it seems like that that's one of the secrets to life, especially with someone like you, who can unlock this for us. And so if someone says, Man, I know that we've only been able to barely scratch the surface about what can be done. What are you all about? And if someone is fascinated, and they say, I want to find out more about Dr David and his YouTube channel and his websites, where should someone go?

David Snyder 21:56 Yep, you can start with our YouTube channel. We always recommend you binge watch our channel as much as humanly possible. It's David standard NLP on YouTube, when you're ready, you can go to our website, www, dot NLP, power.com we have at least 50 some different products, as well as tons of videos and articles and blog posts and things like that. You can binge all that content to your heart's content. We give. I pride myself, and I've always believed, I've always believed in giving better stuff away for free than most people charge for right everything about what we do at NLP power is about real world solutions to real world problems in the shortest amount of time possible. Part of our mission is to eliminate as much suffering as human as we can, and to show people what they're truly capable of. And so whether you want to learn about how to read people body language, influence skills, how to heal yourself, rapidly manifest things. The full spectrum of human influence is kind of our playground, so to speak, right? Because everything is influenced. Whether you're doing digital marketing, whether you're selling information products, whether you're trying to find your soulmate, right, whether you're trying to heal somebody, it's all influence. It's all communication, right? They just used it. People just use different words to describe the same thing. We all want power and control over our life. We just don't. They're just, we just, a lot of us have a problem with that word power. So sometimes, instead of the word power, we use the word healing. Sometimes we use making money, sometimes we use relationship, right? There's different words for it, but it's all influence in it, and it starts with you. The more control and understanding you have of yourself, the more powerful you become. Internal power precedes external power.

Robert Plank 23:33 Very nice, well, very exciting. And I imagine it can save some of this frustration getting to these ahas, right, where, as I've been saying, I come from this, like software technical background, and it's like, well, there's, there's no shortage of people that have these great ideas and have done all this hard work. But then what's lacking is the attention the other people, the influence the building they're following, building, their tribe, or the that internal lack of self control. And so if you've been suffering, if you've been frustrated, then you need to look into some of these tools where other people have spent decades, centuries, lifetimes, right? That's, that's what's fun about the kind of old school copywriting we were talking about earlier. Dr David is like, the idea of, like, hey, there's, there's this secret formula that's like, from, you know, millennia past, and this, like secret elixir that was locked in a box until now and then you discover it. But it's like, hey, there are some, there are some technologies like that, right? Like the glass in our phones. It's from the 1960s they wanted to make, like, bulletproof grass glass for cars, and they didn't have a use for it. And so, hey, phones came out, so this stuff like NLP and psychology, there have been influencers in the old fashioned sense, historically, right? People who have, like, led armies and and become famous. And it's like, well, maybe they did that accidentally, but now that we have the benefit. Of looking back through all this entirety of human knowledge, there are, there are many strategies that work, and so you need to get this help from Dr David Snyder to tap into some of those strategies for yourself. That way you don't have to do it by accident or spend your whole lifetime figuring it out. You can take the shortcut by going to NLP power.com and you can learn from David Snyder, who has spent 30 plus years developing the most battle tested system for reprogramming your subconscious mind, eliminating limiting beliefs and installing the states of confidence, influence and personal power that transform every area of your life. So NLP power.com where you can find out about rewriting that code. It's real world proven immediately usable as far as personal transformation and influence and persuasion and even the more advanced energy and healing. That's NLP power.com and then to check him out on YouTube. As you mentioned, that's youtube.com/david Snyder NLP, there's 810 videos there talking about mind control skills and so much more. He's a very entertaining guy. You can learn a lot from him. So David Snyder NLP, on YouTube and NLP, power.com is the very next place to go find out about his workshops and training and so much more. But before I let you go. Dr David Snyder, it's time for the scary part of the podcast where I try to stump you. I try to put you on the spot by asking about a fun or interesting quote or lesson that has served you. So what comes to mind, as far as a fun or interesting quote or lesson,

David Snyder 26:42 I have two for you, and they're things that that they're kind of inside jokes in our world. The first one is, if you can point to where you feel it, you can change it. Literally. That's your nervous system is literally a point and click mechanism, once you understand how it actually functions, so you can change anything you want just by pointing to it, turning it into a color, turning it and figure and asking your body the right kind of questions. The second thing is, you have to learn how to interpret what one division of your neurology is communicating to the other. If you try to interpret what your autonomic nervous system tells you through the lens of your conscious mind, you're going to go, you're going to chase your tail. But if you understand that there's a language that your nervous system speaks that has nothing to do with spoken words, and you learn how to work with that, then you can change anything you want into anything you want, because everything about our reality is written in that programming language.

Robert Plank 27:38 And

David Snyder 27:40 when you get to that level, here's the second quote, it's all the same,

Robert Plank 27:46 very good.

David Snyder 27:47 Really, all the same,

Robert Plank 27:49 very good. Well, you're definitely blowing our minds and open us up to some new possibilities. And so if you're ready to gain more control over your life, creating the kind of life that you deserve and desire. If you've been fascinated, turned on, intrigued by what Dr David has to say for us today, well, then go to NLP power.com and you can find out about so many things. Influence, secrets for success, how to make more money in business, have amazing relationships and gain powerful influence by just interpreting properly what your mind and your subconscious is trying to tell you, and also what others are trying to tell you. That way you can become a better communicator, both inside and out, your mind is either your greatest weapon or your worst enemy. And the good news is that you get to choose, and it begins by educating yourself. So check out those resources you mentioned. That's David Snyder NLP on YouTube. We'll have a link under the podcast, as well as NLP power.com and we've been speaking with David Snyder, one of the world's leading experts on specialized human influence technologies. He's personally trained members of the legal profession, law enforcement, medical entertainment, martial artists and hypnotists and hypnosis communities. He teaches advanced Mind Body technologies for peak performance and persuasion, rapid healing, so much more. NLP power.com. Go ahead. Do it right now. And thank you very much. Dr David Snyder for showing up and helping us out with this. Thank you very much,

David Snyder 29:23 Robert, thank you so much for all your years of amazing help in my business, for being who you are and doing what you do. This has been an honor for me to be here, and I thank you for the opportunity. It was great

Robert Plank 29:35 being here. You humble me, sir. Thank you for thanking me. You're

David Snyder 29:37 welcome.

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