180: ClickFunnels: Done-For-You Product Launches, Lead Capture, and Conversion with Larry Becht
Larry Becht from The Expert Media Group has a lot to say about ClickFunnels, his preferred tool of choice for setting up landing pages and funnels, especially since it now includes "Backpack" for running an affiliate program and "Actionetics" for tracking your visitors. Larry specializes done-for-you website setup and you'll want to hear his thoughts about hiring a professional to setup your pages quickly.
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Download transcript (.txt)Robert plank Show episode 180 Click Funnels done for you product launches lead capture and conversion with Larry Becht. Hey, everyone, and welcome back to the Robert plank show. We're talking today with Larry vect. And he's a digital marketing expert helping businesses exponentially grow by providing innovative and leading edge direct response sales and marketing solutions. Larry is a Clickfunnels Certified Partner, one of only 30 in the world. And he's also certified through digital marketer. His company is the expert Media Group, which designs highly optimized sales and marketing funnel systems paired with engaging media to help businesses share their message with their ideal target audience. They provide solutions for lead generation sales, product launches, webinars, membership sites, and many more all kinds of good stuff. Welcome to the show, Mr. Larry.
Thank you, Robert. Great to be here.
I'm glad to have you. So you know, we talked a couple seconds ago about you know, funnels and webinars and membership sites. So it sounds like you create those for people. Is that right?
That's true. Any any business owner that is looking to expand their business and grow especially online? You know, they can do it a variety of ways, whether it's opt in funnels, sales pages, membership sites, webinars, product launches, you name it, so they they come to us, and they're looking for a solution and one or more of those areas, and we can deliver it for them.
Awesome. And why should someone if they want those things that you just listed? If they want, you know, a way to collect leads, or way to make sales or our membership site? Why should they go to you and have you do it as opposed to them trying to figure it out themselves?
Right, and, and that certainly that technology has changed over the years marketing concepts have changed over the years, you know, direct response, marketing is always still the most effective method. And that's what we utilize. You know, we don't go for billboards, and mass market advertising, things like that. But the direct response to really hone in on their ideal target markets and the right audience, that's important, as well as the right match for what they're trying to convey. You know, in some cases, that might be an opt in funnel, or some cases that might be a sales or product launch funnel, is just basically tailored to what they're looking to do to expand their business and grow it online.
Okay, and a little like, nugget of what you said in there, it kind of kind of struck for me is that is that you, you find the match for them. And that's some people, they might hear that they need to have, you know, a product launch or an opt in page, but they might not even know like, you know, what it is or why they need it. And so, so by going to you, and by having you take care of the the strategy part as well as the implementation, it's like, well, then they can come to you and say, here's what my goal is, here's what I need. And then you say, Well, you know, here's the tool, do it. And and it sounds to me, like, if someone will, if someone were to, you know, do their own research, I guess and try to, you know, do it themselves, then the problem might be that they might be setting up an opt in page or some kind of funnel, and they don't even know what they're trying to accomplish with is that, right?
That's exactly right. You know, they may either go after the wrong target market, or the wrong sequence of events, you know, to try to get leads or the wrong type of format. You know, some people think an opt in funnel is the way to go. But we talk to them and find out what their needs are. And sometimes we say, well, you know, really, you need more of a sales funnel, or you need more of a product launch funnel and things that they never even thought of until we discuss and dig deeper with them. And then we offer additional solutions. And sometimes those are even better than the original idea to begin with.
Right? Because you had that that back and forth and stuff. And so and so am I am I right in assuming that most if not all of what you do is with this Click Funnels platform.
It's it's a large portion of it, just because you know, Clickfunnels has been around a couple of years now. And we were one of the first folks that got involved with it over two years ago, and certainly joined the Certified Partner program and got the additional advanced training resources behind the scenes. And there's only 30 of us in the world now that are certified partners through Click Funnels. So between that and a lot of the Digital Marketer strategies, there's a lot of great technologies out there now that make websites quicker and easier to develop, but also much more powerful when you combine it with some of those other formats. Yes.
Okay, cool. And I like how how you like you said like, you kind of you got it on the Clickfunnels certified thing on sort of the ground floor you've been with it since the beginning, but then you also have added it to the the Ryan Deiss the Digital Marketer stuff and so, you know, as far as, as far as Click Funnels goes, like I don't have an account with them. And I've, I I've seen I keep seeing like Click Funnels sort of landing pages more and more and so so I guess my next question is, why do you use Click Funnels along with other things, but why do you use Click Funnels in particular as opposed to other other solutions or other platforms?
Right, and we certainly use a number of products over the years and Infusionsoft is one of the largest products out there. they've been out there for so long. But to a lot of folks, even business owners, especially it's too large and difficult and complicated to understand and set up. So Clickfunnels is probably the simplest solution that's come along in a long time. But yet, it's still powerful as Infusionsoft. It has the actionetics with all the contact management systems, and email follow ups and sequences and action funnels. And there's all sorts of great things you can do with it, not to mention the whole piece of the backpack integration, which you can set up for affiliates, you know, if you have a product or service, and you want to have affiliates promote it, it's built right into Click Funnels, too. So that's pretty powerful as well.
Cool. So just to make sure that we're all on the same page here. So if someone if some, you know, company comes to you, and and they want you to make a website for them, you can use this Click Funnels thing and make a simple landing page, you can make a a lead capture page or an opt in page, you can make a webinar registration page, you can make a sales letter. And then it sounds like what you can do as well is not only build lists, but also use that for email broadcasting for email marketing, and then the action ETICS piece of it. You can also look at your stats or like Google Analytics and see, look at your traffic. And then this also, this other thing you mentioned backpack is also where people can have an affiliate program. So all of that is built in.
Yes, yes, there's three major components and you get all of that with a click funnels advanced suite of products. Yes.
Awesome. And then so the one other thing about that, that, you know, I've heard a little bit about this part of it, but uh, you know, maybe you can send me share on this is that as far as the part of Clickfunnels, as far as taking payments, I've heard about something where, where that's not completely built in, but you can set people up with a Stripe account. So you take payments, and then hook it into that, is that right?
Right. There's certainly adding more and more integrations all the time. You know, there's multiple autoresponder integrations and payment integrations. Now now there's integrations with PayPal stripe, Ontraport. I mean, there's a whole variety of options now that you can integrate. The other thing that they've done too, is there's a whole lot of Zapier integrations now that you can pretty much integrate Clickfunnels to anything else just by using that, too. So the integrations just keep continuing to expand as well.
And that's awesome. Because, um, because I know that that for me, like, I know that when Click Funnels first came out, or ran, look at some of these other, you know, solutions, like, you know, Infusionsoft or lead pages or things like that, the thing that I look at is like, well, you know, it's great that there's this system, but geez, I have to, you know, give up these other pieces of the business that are that are working, and I have to do all this extra work to migrate over. And so you know, when I'm hearing you say that it ties into other systems and things it's like, well, if if someone out there already has, like a customer, like a CRM setup, like a customer relationship management system setup, or if they already have a way of taking payments that they like, or if they already use an email service that they like, they they can kind of pick and choose what to use, they don't have to throw away their email service right away if they don't want to, they don't have to throw away their payment service if they don't want to, is that right?
Right? That's correct. They can either continue to use those in conjunction with Click Funnels, or they can just merge everything into Click Funnels and start shutting them down. We've got clients all the time that are saying, Okay, well, I've been with AWeber, or MailChimp, or, or whatever. And once we migrate them to click funnels, they have the option of then shutting down those external integrations that they want.
Nice. And yeah, so they can slowly transition piece by piece, but they don't have to just make this this huge drastic change. And so So you mentioned I'm, like, you know, like, you work with these clients who already have these situations already set up. So could you kind of walk us through some sort of a case study where you had some kind of client where they're, they came to you and they needed help? And you you set up a few things for them and just made their marketing really awesome.
Right, I think one of our largest clients is an alternative cancer therapy clinic in Ecuador, believe it or not, and so we started working with them, they came to us and said, Okay, well, we just want basically a signup page for a webinar. They were doing a webinar for, you know, cancer patients looking for alternative treatments out there. So they had a webinar through WebinarJam and said, Okay, how do we tie this to a Click Funnels opt in page, get people registered for the webinar? So we did that. But then we also started looking at what else we can do. And so a natural fit for them was they said, Okay, we want to educate the clients more than just this 60 Minute Webinar. So they created a series of videos, educational videos about all the different facets and aspects of the cancer treatments that they do. So we put together not only a product launch page, but more like a product library, a video library page for folks to get seven days worth of videos through email that they can click on watch those and then also get more information at the end, as well as sign up for a variety of other products. So we really expanded from just one, you know, webinar type of registration page to several other products as we went along.
Cool. So so they were able to try you out and, and put their toe in the water a little bit with, you know, one little piece of it. But then once, once that was done, then you kind of expanded on that. And and that's pretty cool as well. So am I hearing you right in that in that? So not only did you did you set up these web pages, but did you like did you tell them what, what types of videos to create? And things like that? Or how involved were you in that part of it?
Exactly. We've got a range of clients that sometimes they come to us and they say, Hey, I know exactly what I want, I've already got the videos, we just need the pages built, and others that say, you know, we're brand new to marketing, we have no idea, you know, what type of videos to use, whether it's, you know, animated, or, or explainer, or whatever, and whiteboard, whatever. And we need your expertise of how to create the videos, what format, how long should they be? What should the content, what should the scripts be, you know, we can help with all of those pieces as well. So it kind of runs the gamut from from where we do it all for some clients. And sometimes we do it with them, you know, if they have assets, they want to use that they've already done.
Awesome. And so, um, so so the next thing that that kind of springs to mind for me is, so let's say that, so let's say just to kind of keep the example simple. So let's say that some client came to you, and they said that all they want is just, you know, a signup page for a webinar, and be able to, you know, build a list with that. And so if they came to you and said, Okay, want like a signup page for a webinar? I mean, how much? How much of a price range? Are we talking as far as like, for for a landing page? Are we talking about is this, you know, hundreds of dollars 1000s of dollars? I mean, how much? How much should someone expect to pay for just like a simple web page?
Right? That's a great question. Because a lot of it depends upon, you know, for example, are they looking to do a lot of copywriting with this? Or do they already have some content, because we obviously, we offer copywriting services, as well as the, you know, marketing strategy that the identifying the target and where the traffic's gonna come from. So all the pieces can certainly add into that. Just the basic construction, though, can be anywhere from 500 to 1000. And again, that's that's a far cry from you know, just a few years ago, when it used to be 1000 to 2000, or more, just for a simple page like that. So the prices have come way down with a new technology.
Okay, cool. Cool. And then, so there's, there's the prices that come way down. And then like how fast the return around? Are we talking here as far as like, so if, like, do you? Do you meet with them? Do you? Is there a lot of, you know, communication, like both ways for a while, or like, you know, is this like coming back in a couple of days or a couple of weeks? Like how much of a turnaround time, could someone expect if they came to you, and they said, Alright, I want a landing page about this?
Yes, we have the initial review the initial discussions, sometimes that can be over the course of the first day or the first two days, once we get all the design requirements figured out, then typically, depending upon the size of the funnel, the size of the page, it could be just another day or two, or it could be up to a week, you know, as we've had some larger products that take up to two weeks. But in general, just a typical opt in page should only be a day or so. So it's a pretty quick turnaround. Again, it used to take, you know, we've heard of some folks saying well, you know, a year ago, I did this and took 90 days and you know, we're thinking a day or two for something simple like that these days.
Cool. So, okay, so you had this this client here who had the alternative cancer therapy clinic over in Ecuador. And so you made the landing page for them after the signup page and the video series and the product launch page and all that. And then so like with that client, was that just pretty much over with or do you have any like sort of ongoing like services going on with that client?
Right, that's another great thing about our businesses so far we have no clients that have ever just said you know, create one funnel and then we're done every client is still with us and expanding into other areas. So that client has gone on to expand and now we're creating an affiliate program for him to promote some of his programs as well as he's going down an entirely new path with another company that he started so right every every customer every client that we have is in you know, multiple, multiple areas, multiple products and multiple funnels now
awesome. So um, alright, so there is that client and and you have so people can just try you out and then they can kind of go on from there and I'm looking at at your site, the expert Media Group and that's at the expert Media Group comm Is that correct? Yes. So um, so I'm what's cool about this, so it's like you have a lot of, you know, information and things like that loaded up here and at the bottom, you have this 30 minute business or 30 minute expert business explosion strategy session. So can you tell us about what that is and why you had why you made this a part of your Business here
are that's been a great, great asset for us to have. Because obviously, that's people see the site, they love the site, they see everything that we're doing on there, but they certainly want to have more questions and how it can apply to them, and how we can help them, you know, the best. So, we've had, every single folks that we've worked with have signed up through that through that session, and we have a 30 minute strategy session where we go into, okay, what's your business? What is your product or service? You know, what are you looking to do with that, and then we see where we can make some recommendations and give advice and see where we can fit in. You know, we've only had a couple of folks that do that and say, Okay, well, great. That's, that's enough of what I need to do. I just needed to get over this hurdle. And now I can implement this on my own. But the majority of the folks have said, Okay, great. Well, we definitely want to work with you, and how do we get started, and you just gave me five more ideas that I didn't even think about. So that's a great way to get, you know, to communicate with folks and to find out more about their business, right. And
I can totally understand your mindset there in that, and that where you're coming from, you're just like, Okay, well, this is this is your bread and butter, you enjoy talking about people's businesses, and they tell you this, and you tell them that, and for some people, that's all they need to hear. And for some people, you know, like, they want to figure out like, if you're a good fit or not, and, and so it's like, if you if they come to you, and they think their problem was this, and then after, you know, as someone who, who knows who's seen all these different, you know, niches and case studies, you kind of can look at their business from the outside and say, Well, you came to me with this idea. But what like a better thing to do is that, and here are these handful of things for in the background for later on. And so, I mean, so can you kind of walk us through, like what someone could sort of expect if they if they go to the extra Media Group, and they fill in, there's like, they put in their name, they put in their phone number, they put an email address, I mean, can they expect like a, like an email or a phone call? Or like, what's the next step that happens after they fill in this form?
Right? Well, the great thing that would happens immediately is it takes them to the next page where they can schedule a consultation. So right there, if they know for sure that they want to talk with us, it brings up a calendar scheduling window, and they can pick a 30 minute slot in the next two weeks, and get on our calendar right away. And then it sends them a confirmation and says, okay, great, you're scheduled for such and such dates at so and so time. And then we call them as well to follow up and and say, hey, great, great to and it also has some as I think it's two or three questions about their business, and what type of business and what are they looking to accomplish with this session. So we try to be as focused as we can during that 30 minutes.
Cool. And I like that too. Because I mean, like, I know that I'm way, I'm that way, sometimes with like the filling out forms like that, where you don't ask for a phone number. I'm just like, Oh, they're gonna like, call me right away. I'm kind of scared. But I like that how after they fill that in, then they can choose when to meet with you when it's you know, when it's convenient for them? Yes, yes. And so when we're talking about a win win, so they figure out a schedule on the calendar. And then when that date arrives, is this a Skype call? Which is a phone call? I mean, how do you meeting with these people?
Yeah, it depends on their location. And the interesting thing is we've most of our clients are in other countries, believe it or not, we've only have a few in the United States. And I always thought it would be more just local, but it's it's really around the world. We've got clients in Australia and London and Canada and Ecuador. And there's a few you know, in Florida, Chicago, etc. So the ones that are in the United States, we typically do a phone call or a Skype call, and then the ones around the world, we primarily do it through Skype as well.
Cool. And then so then you guys, you guys chit chat. And I mean, would you say that the people that are are booking these free calls? Do they? Do they more or less? Like, do they know what they want? Or are they just kind of at a loss and looking for ideas? I mean, what would you say is the typical person on these
calls, the majority, we've had a few folks that are just total newbies, you know, we're working with the best selling author in California as well, who's a great author and has a lot of best selling books, but doesn't know anything about marketing. So we've had to kind of start from the ground up with him and, and kind of recommend everything that he should be doing and where we can help the best. And then we have others that are very specific, you know, some folks are pretty advanced with their marketing experience. And they say, Okay, I want just a lead page, I know, I've already got the Facebook ads, all I need you to do is just create this page. So I would say the majority of folks are somewhere in between where they have an idea. They obviously know their business and they know which product they want to promote. They just don't know the best way to do that. So that's that's where we help them.
Awesome. So there's a few dimensions to what it is that that you provide. Like you can provide, you know, one one little piece of the business or you can do the whole thing and then there's also the aspect of you can help someone if they're, if they already know some stuff, but they want you know, they know that they need help in one area or if they're a newbie and they're completely kind of starting from scratch. So, you know, as we got this call going, we mentioned that you're a Clickfunnels certified partner, and there's only 30 of you guys in the world. So if someone is, let I mean, let's say someone is even looking specifically for like, if they've heard of, like, say heard of Click Funnels, and they're like, they're saying, Okay, well, there's this, there's this platform, it's really powerful. And you can get a lot done with it. But instead of me trying to figure it out, I just want to go in and hire someone to do it. And maybe they're looking around at who can provide this click funnel service, and they see that you know, you Larry Becht, are a Click Funnels Certified Partner, so you can eat Can you tell us about what that is? Exactly. And if someone is looking to hire a Click Funnels person, why should they hire a Certified Partner, as opposed to just someone who says they know Click Funnels?
Yes, that's a great question. I forgot to mention that earlier, too, is the majority of folks that call us already have bought Click Funnels. And it seems time after time, we hear the comment of Yeah, I just bought Click Funnels, I'm in my two week free trial. And I just realized that it's a little bit more involved. And I than I thought it was and, you know, I need to focus on my business instead of creating these pages. So that's where we need your help. So most of the folks come to us with that aspect where they they realize that it's, it is easy, but not as easy as they thought it was. So the Clickfunnels certified partners, now you can see, they've got a marketplace, Click Funnels comm where it shows a little bit more of the marketplace where we can create funnel templates for folks that they just want to buy a template and implement it, they can do that there, they can also browse some of the certified partners, but the Certified Partner Program was created in 2015, really, to take folks to the advanced level of Click Funnels. So they offer the advanced training and all of the all the newest features that are coming out and click funnels that some of the folks may not know about. So we do have advanced technologies that we can use, sometimes even advance buttons and formats and layouts and scripts and all sorts of things that we can provide to our clients. So it really does give them a boost when they're working with a certified partner, rather than just with someone that has Clickfunnels.
Okay, so people can know that, that the certified people have been more through the wringer. And actually, they they've proven that they have the credential as opposed to someone who, you know, maybe some one else who is not certified, maybe they they might say they've used it, maybe they've used it once or twice, but this is like, this is like your business like you your this is your business to the extent that you have tons of templates that you can just plug right in that, you know, there are tried and true and tested is that right?
Right. And that's the other thing that they've done too, is you know, there are some certification programs out there where you, you might watch a video or two and then take a test or quiz and then they give you a certificate you passed it. But this one is a pretty rigorous it's a it's about a 14 week program. And they they kind of stretch it out over over a little bit more than that. But it's it's really in depth. I mean, you get into all the details about how to create sales pages and, and one time offers and upsells and down cells and all sorts of things that, you know, just folks without that training may not know about so it's really in depth training. And and they want to make sure that you know your stuff, how to create videos and how to write compelling copy. And and all sorts of those things. Yes. So it's really in depth training.
Cool. So you can you know how to set up the pages. But also, you know, what to write on the pages that you set up, and then I'm scrolling through, like the marketplace that you mentioned. And also, you know, you mentioned that there, you know, you're one out of 30 people. So why are you different? And why do you stand out compared to those other 30?
Well, like I said, Before, there was there was only a couple of us that were in the first group in 2015. They've they've introduced another version of the course for 2016. So there's a lot of the folks in there as well. But in terms of the ones with the most experience, I was in the first group and and you know, again, the early experience and the initial experience and now have over two years of experience, whereas some folks may only have a couple of months or a year of experience.
Okay. And that makes a lot of sense. I mean, I mean, why go to the person who just heard about Click Funnels last month or 14 weeks ago when you can go to the person who has all this, all this experience. And so, so the so your your agency is called the expert Media Group. And so can you tell people where to find that and also if you have any, any other websites that you want to mention?
Sure. And again, the best place to start is just the expert Media Group calm and on there, you'll find out more about what we do the funnels, the types of funnels, even videos that we've done before, and how it all ties together. That's really the best entry point we certainly have our phone number listed on there as well on the contact page and email and so on but the website the expert Media Group comm is the best place to start.
Perfect so and I mean, I don't want to list that phone number just in case people are you know, people who are listening if they're pressed for time or something is the phone number 719-239-3000 Yes, that's it. Uh huh. Cool. So that phone number and Then the expert Media Group COMM And you know what, Larry, like the the big takeaway I'm getting from our conversation today is that, you know, there are all these tools out there, and they're all these tools that are, you know, coming out seems like every couple of months, and it's really easy to get lost, confused and all the possibilities and, and, and leads from what I've heard, or what little I've seen from Clickfunnels is that it has all the the powerful stuff like you know, some people might have come to expect from things like Ontraport, or Infusionsoft. But there's really a push to make it powerful, but also simple. But there's only so simple that you can only make something so simple, but also powerful. And so if someone is, you know, in their Click Funnels two week trial, or maybe if they've heard about Click Funnels, and there, they want to try it out, or, you know, even if they just know that there needs to be a better way, as far as their their web presence. I mean, everything that I'm hearing is that even though it can't be powerful and simple, it's best if they go to someone like you to do it for them. That way you can hear about what it is that they need, hear about their needs, and stuff like that. And then they can focus on what they do best. What's fun for them, they can focus on their business while you build those web pages for them. Is that right?
That's right, it's really a trade off between, you know, the time and money, you know, certainly we can save them a great deal of time, because if they were to implement something, it might take them months where we can do it in a day or a week. And certainly the money you know, they might think they're saving money by not hiring experts. But in reality, if if it does take them two or three months to get something to the market, then they've lost a lot of potential sales and obviously taken away focus from their business. So we really do save them time and money by by just you know, hiring the experts. Let us do what we know how to do.
Awesome. They'll be an expert in their area, and you'll be an expert in your area. Cool. So So that's Larry Beck, and the site is the expert Media Group. com. So thanks so much, Larry, for coming on the show and talking about Click Funnels and landing pages and your thought process. I really appreciate it and I really appreciate you as well. Great. Well,
we thank you so much. I've enjoyed it. Be sure
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Filed in: Archive 1: 2012-2016 • Copywriting • Interview • Podcast
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