339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.

What is a Podcast?

• "I'm an author and I make money... how can I use podcasting"
• Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
• What equipment do I need for podcasting?

Gotchas & Advice

• ContactMonkey (a networker's secret weapon)
• Looking professional is not that important (it shows off to your peers, production quality)
• What is the content muscle and how do you ramp up?
• How do you remain consistently marketing every day?

Big Picture

• Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
• Consistent daily actions: slow to lose weight but also slow to gain weight
• Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)

Quotes:                                                                                                                                   

“Consistent daily actions add up, but only over time. You don't have to be perfect. I'd rather be real and authentic and put myself out there than have every single thing edited out.” – Robert Plank

“Lots of people have websites, lots of people have blogs, but fewer people have podcasts. And podcasts are one of these growing things—they're only going to get more popular.” – Robert Plank

“I think what's more important is quantity instead of quality, because the quality will sort itself out. If you do enough of anything—blog posts, Facebook Lives, YouTube videos, podcasts—you'll eventually get better and better.” – Robert Plank

Takeaways:

01:30 Interviewing guests provides an effortless way to generate podcast content while expanding professional networks.

05:00 Podcasts offer a unique opportunity to maintain audience connection, even when they might disengage from other marketing channels.

25:36 Equipment quality matters less than actual content creation; start simple and improve gradually through practice.

30:34 Podcasting is far easier and faster than blogging, allowing content creators to quickly produce engaging audio material.

38:31 Consistent daily actions, even small ones, compound over time to create significant business growth and content development.

Join "Podcast Crusher" Now

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Filed in: Archive 2: 2017 • Podcast