370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris

Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.

Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.

Quotes:                                                                                                                                   

“It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris

“Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris

“Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris

Takeaways:

04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.

15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.

21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.

22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.

26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.

Resources

Podcast: Play in new window | Download (Duration: 28:18 — 25.9MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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