425: Appify Your Book to Get the Perfect Branding and Attention on Your Business with Emergent Technology Specialist Seth Weinstein

Robert Plank 0:00 Marketer of the day, number 425, appify your book to get the perfect branding and attention on your business with emergent Technology Specialist Seth Weinstein. Hey everyone, and thanks for listening. We're talking right now with Seth Weinstein. And Seth is a young innovative thinker with a passion for creating digital solutions that demand success. A Natural Born tech geek, Seth uses his extensive skills to build design and maintain apps and growing up with a professional stand up comedian father and a teacher mother Seth Seth's thirst for joy and knowledge allow him to offer signature services to business owners. His rare abilities enable his clients to discover the best version of their company through strategy, design and development, and he revitalizes presence and positioning in any field and industry through the implementation of an unwavering brand strategy and superior online presence, an adventure at heart. Seth will unearth and leverage your opportunities and your profitability, sounds like great stuff. How are things? Mr. Seth,

Seth Weinstein 1:04 that was some pretty great stuff. Man. It's been a while since I've actually heard someone read the whole thing. Things are pretty good, though. Thanks for reading that. That was awesome. No

Robert Plank 1:12 sweat. I mean, I like to kind of start with all the information there and have lots of interesting things to pluck out. So having said that, that great bio. I mean, what's on your mind these days? What are you working on?

Seth Weinstein 1:22 So these days, I've been looking a lot at Internet of Things. Those are going to be your smart watches, your smart light bulbs. Even, I've seen a lot of interesting stuff coming out of that space that has kind of brought my eye with how often I work with business owners and people within very brick and mortar based locations. And I've seen a lot of application of this, and you've actually seen it getting a little bit more public, with a lot of groups trying to use things like beacon technology as a baseline product for them. And it's kind of showing this cool move in the tech space where now we're seeing a lot of the software and real life stuff melding together into really cool amalgams of Awesome.

Robert Plank 2:04 Well, great. Well, I'm all about those amalgams of awesome. And so just to catch us up on the on this Internet of Things stuff, I've seen a little bit of it. Like, I've seen like, where, you know, there'll be, like, a smart fridge, where you, if you're out at the grocery store, you can open an app, and there's a camera that shows you what's inside your fridge. I've seen smart locks so that you can remotely add an access code where someone can, like, punch in a pin number and get and you can let someone else into your house. Or you can revoke that with the smart light bulbs. I imagine you can, like, remotely turn stuff on and off, like, turn lights on and off from the internet, but I haven't looked into it too much. So can you sort of enlighten us a little bit and tell us, like, what are some of these cool things that people are doing with the internet of things?

Seth Weinstein 2:49 So one of my favorites is actually a friend of mine, and one of these days I'm gonna mess with him, because he told me this, but he told me that he go, his goal is turn his house into a smart house. So he's actually wired up a lighting system and a sound system in his house to his I believe he's using, I want to say he's using the Amazon, wow, Alexa. He's using the the Alexa towers. And he's also got these smart light bulbs. So whenever someone actually makes a purchase of one of his products, they have flash green and do a little bit of fanfare, and it's kind of like small, subtle things like that are really kind of the basis for the creativity that you can do with these things. It's kind of a modular world when you take it in consideration, because we've got things like smart watches, which can act as passports to locations like, like you said, with smart locks. Imagine if we took Airbnb and added the ability for the owner, rather than giving you a key to give you access to a smart lock system based on a certain period of time. It's this application of where the software meets hardware to allow for new processes to come through. And one of my one of the kind of more interesting applications of this, in my mind, really come down to just the internal like chips and functions that these little things have, like NFC, for example, has been long since considered an abandonment, abandoned payment structure. But NFC, a lot of people have only touched the just top level of what that does, which is the payment processing. But you can use this for like information storage. You can use these for verifying like an ID badge, almost, and kind of combining that with what businesses are using nowadays, we use things like that to speed up processes or maybe even help track customers like a beacon that'll give you a heat map of your store so you know where users are spending the most time.

Robert Plank 4:46 That's some pretty cool stuff. And yeah, and it seems like the the real power in this is in combine. Like, in some of these examples, you said, is when you begin to combine, like, the the sensor, with something else, or like you make something true. Trigger something else, as opposed to maybe just taking an action or reading a result once, once these things work together, then it's, it seems pretty awesome, because, like when the Apple Watch came out, the big like, I guess, feature that kind of made me interested in it was that if someone had was like, would wear an Apple watch, and then they had a Google Home or a nest thermostat, then the watch would somehow tell if they were asleep, and then as soon as they woke up, then it would be, it would, like, turn on the heat, like, as soon as it detected that that they were conscious, or even you mentioned, like Airbnb, where, you know, some people have the smart locks and stuff like that, but that's sort of a manual process. So it would be super cool if that was automated somewhat, and if someone had that Smart Lock thing enabled, if just a booking came in, and then the API went and made a call and said, All right, well, here's the access code to punch and once you get there, so that that way, that would take an extra step out of the host to do those things. So is that kind of on the right track and like what you're talking about as far as things faster and easier 100% I

Seth Weinstein 6:04 mean, that's that's really been a big part of my goal. And we actually use a lot of the new levels of technology like we actually have, and I don't want to get into this too much, but we're using a lot of new blockchain technology to actually cross some of the barriers that previously actually had some trouble being crossed by limitations of technology, because now you have ways of overly verifying things you need to know, being able to track things a lot more transparently, and it's just going to allow for more and more possibilities with how these things are going to be implemented in the daily lives. I mean, with virtual reality and augmented reality, that just adds to the list of what can exist within that realm. Because, if you've got, for example, you took your phone out, and when you looked at something and you put your phone and scanned it, it actually physically did something, because it read from the augmented reality thing that it's that the camera has detected it, and then this object in real life then does something, all because of this interlaced network of being able to do it. And of course, you know a lot of people, when they think of that, they're like, Oh, that looks like Skynet, right? And like a little bit nobody in there. But it's the cool thing of when you understand how all these things work, there's a lot of ways to use that to help people. One of the things I've actually been thinking about ever since talking to one of my colleagues, was actually a way to help use virtual reality and augmented reality to actually help people who have early onset dementia and issues like that in the medical space, because of the fact that we can, we can almost program, we can almost reprogram someone's thought process by giving them certain reactions and sounds and things like that to really help them get the memories going. Or really, because it's that whole mind is a muscle type thing. And I think virtual reality and the Internet of Things is a way to very much still stimulate people. A lot of people take technology as a way to simplify and to remove us from the equation, but I truly believe it's actually a way for us to get smarter and to be able to access new ways of helping people and changing the world around us.

Robert Plank 8:13 And as you're explaining all these like great ideas, what? And this is great because this is like a subject where I know a little bit, but I'd love to know more. And it's great that you're here, because now you can kind of fill me in a little bit. My limited understanding of all this is that it's now easier than ever, that now there's all and now it's easy for there's all kinds of like, you know, like stuff with like Google and open AI that we can tap into, and that in the past, maybe even a few years ago, if you, if you said, well, I need to do like, you know, virtual reality or augmented reality or artificial intelligence, you'd have to have, like, a huge team of programmers. And now it seems like there's all these interfaces that we can hook into, sometimes for free or sometimes for fractions of a penny. So like I've seen, I saw someone create something like a chat bot in Facebook, where it was, like a natural language thing, so it was just kind of chit chat and like, kind of say, like, how's the weather? And almost, like, you can almost, like, program your own version of Apple Siri, just by hooking into the right things. Or, like, I saw an app the other day where it was an app for the blind, where you'd put in this app on and you you'd like, have the camera, and if you pointed it at like some stairs, or at like a road or a door or a couch, it would put the word like the word of what the thing was. And I was, like, amazed at how cool some of that stuff was. But am I right in that a lot of the time, like the the resources are there. We just have to connect them 100%

Seth Weinstein 9:43 I mean, for example, someone came out recently with a smart watch for the blind. And it's, it's exactly the same idea. It's, they can essentially take the say you receive a text message if you're a blind. Person. Normally, what you'd have to do is you'd have to activate text to speech and be able to actually hear it, either on your headphones or out loud, which takes time. You don't have the ability to just read through it like you would a normal text. And what this amazing little watch did is it just had the bumps across it like a normal Braille read off, and basically it would change and adjust to each of the words and everything like that as the user touched it. So it allowed for people. It's just another advent of technology to allow for people with issues or things that are normally harder for them to do or take more time for them to do, to make it more convenient in their lives as well.

Robert Plank 10:38 Okay, well, cool. So when we're talking about all these different, like, you know, crazy, but crazy in a good way, like, all these different like, examples and things that that are possible, but if you're working with a company or a startup or someone who has an app or retail store or whatever, what's your thought process as far as figuring out some kind of cool thing to build. Like, do you look at what, what takes the most time, or the bottlenecks? Or do you have a usual, like, go to or, like, what's your thought process when you're looking for, like, a solution for a business

Seth Weinstein 11:13 so it always starts with the problem first. It's not always a direct problem. Oftentimes, I see a lot of business owners who think that one thing is their problem, but when you look at it very objectively, there's a completely different aspect that's currently holding them back. Once I go through identifying that it's about figuring out what the quickest way to implement solutions that are going to be able to solve that problem. Fastest comes next. One example is a system that we actually are working on, that we released, which is our own internal one the problem that I found was authors and people who have books don't generally have the ability to send people down a specific track when they're going through their ebook or things like that. So what I created was a platform where those same authors could essentially go through and actually turn their book into their own application, rather than putting it through Kindle or things like that, and giving them the ability to control the environment, control the outcome, and have individuals actually get more interaction and more lead generation, or Whatever else that user is looking to do. So I always start with the problem and identify the best, not, not always the easiest, but the best solution for longevity is the, at least the simplified way I think of it.

Robert Plank 12:36 So, so that. So, that sounds great. So, so maybe, if people authors who have these books, maybe having it on Kindle is great, but it's it sort of falls flat, especially in this in this day and age, and it would be nice if there would be, like, tracking or some great interactive things that they could add to it. So, so when we're talking about an app for a book, what does that mean exactly? And what kind of cool stuff, what kind of cool features do you put in there? You put in

Seth Weinstein 13:03 there? So we actually have an awesome road map and plan for the overall platform. Currently we have tracking, user activities, forms, resources, videos, File Download, easy PDF to JSON uploader, which is just a quick way for us to Okay, here's my book, and then we put it in and it formats itself for a very Kindle like feel. Now one of my favorite things, and this is kind of one of my own personal things that I told my development team was like, we have to have this. It's such a random feature, but I don't think anyone else uses it. And we actually created three different ways to read the book. We have Kindle view, full page view, and my personal favorite, scroll view, so instead of swiping left and right, you're just scrolling down like a regular article. Now, in the long run, what we're also going to be adding in is we're going to add direct usability of the audiobook so users can actually put their audio books in it. We have text to speech already added in, adjusting the size of text is already added in. Trying to think here, I believe we're also actually going to be adding in internalized payment systems, say, for example, those who actually sell products as well, and is looking for a good way to get that across, because a lot of time, if you self, if you give someone a book, it's not always as easy as to tell them, hey, now go check out my other thing, because they don't always follow that path. So I think that's the biggest goal that I've looked to accomplish with this.

Robert Plank 14:37 That sounds super cool so and so. It sounds like a great way to kind of be different. And I love the idea that scroll view, because to be honest, like I sort of missed the Palm Pilot days. Remember those days? Did you ever have one?

Seth Weinstein 14:52 I can't say that I have darn

Robert Plank 14:54 maybe I'm too old, but when I was in college, they just come out with, like. There was, there's Palm Pilot, and then there was handspring. And handspring had just come out with the first, like, color Palm Pilot kind of thing. It was, it was like, early 2000 just to, kind of, just to kind of give you a glimpse of the Dark Ages. But what was great about it was that, and there was, like, you know, I put books on there and stuff like that. What was great about it was there was a way where you could do that scrolling, but you could kind of set your scroll speed. And this was before, you know, people figured out swiping and Kindle and stuff like that. So you could kind of set your scroll speed and you can be reading and get it adjusted just about right where you can just be kind of reading, and then it would kind of scroll through from bottom to top without you having to really like page through, or keep clicking the button and and that was like, I really enjoyed that way of doing it. And that's just kind of what came to mind when you were saying that you have these different views of reading the book

Seth Weinstein 15:51 Exactly. And the goal is to just keep innovating that specific aspects of it, unlike Kindle, who most of theirs is on the overall having the library and all of these things ours is to add additional functionality that can really be presented through and pushed through this platform that adds just new and innovative functions that the authors are looking for. For example, one thing, Oh, I'm sorry, please go ahead.

Robert Plank 16:16 Oh, I was just gonna say, like, I love the idea of the having, like, the payments built in, and maybe, and having like, those up sales, and maybe even something where, like, is it? Would it be possible, or possible in the future, of maybe, like, there's a book, and then you can, like, unlock additional content right there in the app, things like that.

Seth Weinstein 16:35 Actually, we have something similar, uh, the chapters. It locks the different activities until you've actually gone to the chapters themselves, unless previously, unless stated otherwise by the person having us draft their app. We do each and every one 100% custom. So each one, the functionality is completely optional and modular and replaceable. But we actually have chapter lock, which allows for you to lock activities, which can also be used to lock resources and bonus material,

Robert Plank 17:04 fantastic and and as you're explaining this whole concept, I mean different things come to mind, like maybe if, if there was the ability to, like, put in like quizzes, or something in between chapters, so that someone could test their assessment and see how They scored, or maybe even badges, if they unlock certain achievements, any thing like that, or any plans for anything like that. Yeah, 100%

Seth Weinstein 17:27 I mean, one of the biggest things is we want to make this 100 all about the interaction and engagement for the user to the author basis, so that the author knows how to best engage back with the users who actively have their book, because if you like a book on Kindle, you'll read it and it'll be on your Kindle. But if you really want to be a part of someone's community, or book and or all this information everything, you'll get this map of theirs, and you'll always have it sitting there so that you can go back and see the other activities that they can add. And not only that, but we're also going to be adding the ability for users, and this one's a bit further down the line, but we're actually going to add the ability for the authors to actually live stream to the users who have their book to do, essentially live streams geared towards their perfect audience. Oh, wow, that's

Robert Plank 18:16 pretty cool, right? Yeah, and, and so, kind of speaking along those lines, like one, one thing that I like with that, like the apps on my phone, is that sometimes, if I haven't played a game in a while, like, if I haven't logged in, or if I haven't done a certain activity, it pops up a reminder and gets me to go ahead and do it. So is there anything like that? Like, if people, if authors have have been worried about maybe if someone gets the book and starts reading it, but they don't get very far, is there anything in your system to kind of encourage readers to jump back in and continue with the book?

Seth Weinstein 18:50 Yes, actually, we have. You can set push notifications for the individual users. So essentially, if or sorry, not for the individual users, but for specific say, for example, if this person doesn't get past chapter two after having the app for five days or something like that, send notification to them with and we're trying to add a personalization so it actually says their name when the notification comes. So it'll kind of be like, Hey, Robert, you haven't read Chapter Three yet. Here's some great information of why you should read it, or just a direct link in, or an image, or anything else supported through the push notification system, which on Android has a few options. Apple, of course, we can do I believe we have link and I believe, actually no, they added some new push notification functions with X 11. So I'm not 100% sure what additional stuff we have there, but we've got a bunch of little, little goodies in the in the back end dashboard, as we roll this thing out. And we actually have a we actually have a lot of early people jumping on this because the fact that we're currently offering a deal just to get new authors in, because as soon as we launch this platform, it's going to be 100% automated, 100% like you have a feature that you. Want to add you can actually communicate directly with us, and we jet and we're actually going to do it by community vote. So say, for example, after we have 100 authors, and we're about three months in, and about 55% or more, say, hey, we want the ability for our users to send us a voice memo or something like that. So then we would add that into the next rollout, and it would go into every single one of the authors existing books, and it would all link back to the dashboard that we have for them. And these are all 100% native code applications. So we don't, you know, we don't use any of those pre template systems or anything like that. We actually go through, develop and release these for each individual book, to make sure we're maintaining the posterity and integrity of each of them, the updates we actually go through and manually do as well. And that's kind of our way of showing like this is our product, and we really want to make sure that it is always going to be the best, that it can be

Robert Plank 20:58 super cool and so So you mentioned that you have some authors using already. So do you have any interesting stories about kind of how that went, start to finish? Because I'm really curious about maybe, like, what what your process was, and what the wait time was, and what you ended up building in the end. Anything interesting like that,

Seth Weinstein 21:15 of course. So since the platform's still a bit new, we don't have too much case studies, as far as actual statistics yet, but through the initial process, we actually got a few different influencers. I'm not going to name their names yet, because they're going to be coming out on our release, which if, if we can link to our page, we can, they'll be able to see that there. But I can say that we have 10 amazing influencers that we're using as our staple heads, where we've already gotten through the first three of them with designing and wireframing and getting ready for their book. We actually have an active beta for a very, very small group from another mastermind that I'm actually in, and the one of the first authors that we had, I actually presented it to him at their event. I didn't, I didn't really necessarily give them an option. I just kind of walked in. I was like, so hey, we're took your book. Here's how it looks. Pick which one you want. We're going to do it. And that's a big part of how we got it started. Then we got introduced. They introduced us to some people. It became very organic, which was good, because that's what I was looking for. I was looking for the organic connection from author to author to author to author who are trying to use it to be something more. Most of our ideal authors have either courses or they're a public speaker or they're trying to get books for there's a lot of different aspects that people use it for, but mainly it's all been around the customer engagement, and just from the initial release, people are loving the ability to access these activities, these quizzes, these things like that that we've got built in. So they're actually able to hold themselves accountable to what the book is, trying to get them end goal wise to do, which is great, because what happens is then, instead of just reading the book and putting it down, you're actually taking the training and practice and really, really implementing it.

Robert Plank 23:05 I love it. It's super cool. And I'm excited just hearing this idea. And I can tell you're excited, and you know that you're onto something great when you demo something, and then all the other authors want to know how to get in on that. So, so, really great stuff. And so this sounds like just an amazing thing that every author needs to have, and what kind of price range are we talking here. So

Seth Weinstein 23:24 normally, to build an application, and this is just to kind of prep everyone, because everyone looks at this and they're like, well, so normally, to build an application like this, you'd be looking at something like 15 grand or more. We've actually gotten it down currently to $4,500 and that includes your design, your publishing, development and updates.

Robert Plank 23:44 Great. And so if someone, if another, comes to you and they say, you know, here's my book, what do you need from them? Exactly like anything other than the book, or is there kind of back and forth like, what kind of like raw materials, I guess, do you ask of these authors to build what you need to build?

Seth Weinstein 24:00 So the best part about my team is, even if, whether it's a little information or a lot of information, we always have enough to work off of. And I know that's an odd way to put it, but we pride ourselves on if you don't have time to sit down and give us all the information, we have a team that will figure it out. Generally, all we need is the is your book cover. If you don't have a book cover, we can talk about that. Even if you don't have a book finished, we can talk about that. We've got writers on staff who their entire job is to actually help you write and finish your book. We then, after we have the book, after we have the book, book cover, we go through and we plan out what activities do you want in this, what features do you want in this? We give you a list. You pick what you want, if you need, if there's any videos that you want to put in it, we just ask for the video file same go with any files that you want them to download in the resource section, any links to any pre existing stuff that you have after that. What we do is we go through the process of wireframing that takes us about three or four days per person out. Now, obviously, as we get more people, that time frame gets a bit extended. But you know, first come first serve, of course, after that, once the wire frame is completely approved, we go into the high fidelity mock ups. High Fidelity mock ups is where our amazing graphics team comes in and custom designs your entire applications and start to finish. So it has a beautiful and unique feel that is 100% your book. Then after that, after the high fidelity mock ups are completed, we take the high fidelity mock ups, start developing your structural framework, put the high fidelity mock ups into place. Get a demo application out, send it to you, get it get it approved. Once you're good to go on that we get it approved for the Play Store. Get it live, and you're good to go. And that entire process only takes one and a half to two months, including, wow,

Robert Plank 25:47 amazing, amazing, especially if you consider that, if someone were to go about this the hard way, and and and hire a coder, well, first of all, they hire a coder, they wouldn't get this whole team, and then it might take, I mean, three to six months to get an app creative that's not as good as what you and your team would create. So this sounds like an amazing thing and amazing idea. I love it, and I think that everyone who has a book needs to have this. This an app for the book that kind of does all this interactive, interesting stuff. And so what's the name of this? And how can people get in on some of this action? So

Seth Weinstein 26:23 it's actually called apify your book. A, p, p, i, f, Y, Y, o, u, r, B, O, ok.com. Appify your book.com. Is our main product page. You can go there. You can schedule a call with our team. One of our amazing emergent technology, specialists will sit down with you, go over your book, figure out your needs and make sure that you're a good fit for our platform. One of the biggest things we provide, we pride ourselves on, is if we don't see you making an ROI with our platform, we will not admit you as a customer, because our first and foremost goal is to make sure that every customer gets every single thing they can out of our platform.

Robert Plank 27:03 Super great. So aplify your book.com. That's a, p, p, i, f, Y, Y, o, u, r, B, O, ok.com. Aplify your book.com. Like Seth said, if you have a book and you have a book cover, or even if you have a book and no cover, or the books almost finished, but not quite finished. They still have writers on staff. So if you want to stand out from the crowd and not get lost in all the noise of all these authors having the books you always hear about how, like, you know, 1000s and 1000s of books are coming out every single day. A lot of them fail. A lot of them only sell a handful of copies, why not go the extra mile and be the author that really stands out, that does all kinds of cool stuff, and that cares about your the buyers of your book enough to create these customers for life and have that feedback, and be able to do all these crazy things like live stream into your book and how people buy your courses and all these amazing things. I mean, I love this idea. I think it's super great. And just to kind of play devil's advocate here, Mr. Seth, we began our talk talking about the Internet of Things, and then kind of moved into talking about this idea of amplifying your book. So do you have any just like, crazy ideas from the future and at the end of the future of how to just make a book app, just connect to the internet of things, like, maybe, if they finish a book, Make, make the lights, you know, do the congratulations kind of glow, or anything crazy like that. As far as making a book app connect to some of this crazy internet, I think stuff. So

Seth Weinstein 28:32 actually, yes, I've got a product in the works. And I said, and again, this is one of those. Can't necessarily talk about it. What I can say is it uses augmented reality and the book apps themselves to create a whole different level of potential experience, along with the addition of a lot of these newer ways of using augmented reality, like, For example, the Microsoft lens and things like that, we are actually looking at the potential of taking what we're already doing and then innovating it 10 times further past that. Because I like to refer to what we're doing right now as the present, what what I think is going to happen next is going to be that augmented reality, virtual reality, all these different platforms, are going to absorb the current structure of technology and innovate it and renovate it, all these new pieces. And I think augmented reality is a big interest of ours,

Robert Plank 29:40 yeah, and the stuff that they're doing these days is super crazy, like at the last, the last Google event I saw, that they have, like, the Google version of the of the air pods, where you can put these headphones in your ear and then it translates anything into like, 40 languages, kind of like a universal translator. So how cool would that be if it was like. Uh, an app that maybe taught someone Spanish, and then once they kind of pick up Spanish, maybe at first the app completely translates every single thing that they say, and then as they get further in the book, as their skill level increases, maybe it dials back the translation a little bit and maybe translates less and less until the point where you kind of can take the training rules off it and learn the language. And learn the language, and that's just, like, kind of like, just a random pie in the sky off the top of my head of an idea. But like, it sounds like a super cool way of bridging the gap for a lot of people who maybe they have a book and they're just worried that people won't finish it or won't get a lot out of it. So just amazing things happening. And I mean, I'm sure that there are things that you and I haven't even thought of that will reveal themselves once people use the technology and they combine it. I mean, really exciting time to be alive in general,

Seth Weinstein 30:49 100% 100% and I'm excited for for all we know, two years from now, there's gonna be a brand new thing. And you know what I'm gonna do first thing, I'm gonna jump on it, and I'm gonna find enough people can help me make it

Robert Plank 31:01 awesome and so. So if you guys listening, if you want to jump on this new thing that's about to happen, which is app books, you need to go right now to appify your book.com, and schedule a call before something else distracts you, and before you look back two years later and say, Oh no, like this. There was all these innovations. I missed the wave. So get on the wave now, while you still can. And Mr. Seth, if anyone, you know, if everyone, anyone's listening here, and they say, you know, I like this idea. I want to become one of your clients. I want to go to this website. But maybe they're having some kind of hesitation. Maybe they just like, you know, for whatever reason, they're not getting their button gear and taking action. Do you have any words of advice with those kind of people who they need to amplify their book, but they're they're just kind of not getting around to it yet. So

Seth Weinstein 31:45 the biggest thing I can say is innovation doesn't wait for anyone, not you, not me, not even the people making it. Innovation will truck forward and will never stop. So the question is, are you getting on the train, or are you getting left behind?

Robert Plank 32:02 Perfect so the trains leaving the station. It's a simple yes or no question. Do you want to keep doing the same thing as you've been doing and get the same results? Or do you want to do something cool, do something amazing and person kind of open up this new possibilities of yours and check out new new stuff. And I think you do. So make sure you go right now to appify your book.com to get your book turned into an app. That way you become just this, this influential marketer in whatever space that you're in and you get will lead to bigger and bigger success for your business. So aplify your book.com and thanks for stopping by Seth and sharing some of your really amazing ideas and kind of getting your, I guess, like infectious enthusiasm rubbing off on some of us and to hear about the amazing things that you've built, that you have planned. I think this is a fantastic idea. Everyone needs to jump on this before it becomes a thing. And even if it already is a thing, by the time you listen to it, still jump up on it, because this is just a really cool idea. I love everything about it. So thanks so much.

Seth Weinstein 33:02 Oh, of course, man, I My pleasure. Seriously, this was a great interview. I had so much fun, and I definitely would love to come back sometime in the future. This was absolutely amazing. Let's

Robert Plank 33:12 do it, do a return trip, and let's see where augmented reality, the Internet of Things and everything else, see what the all the state of that's at 100%

Seth Weinstein 33:19 Thank you very much, Robert,

Robert Plank 33:21 please subscribe, rate and review our show at marketer of the day.com/itunes and like us on Facebook at marketer of the day.com/facebook you.