477: Alternative Investor Insights, Energy Managment, Staying Organized, and Goal Setting with Susan Lassiter-Lyons

Robert Plank 0:00 Marketer of the day, number 477, alternative investor, insights, energy management, staying organized and goal setting. With Susan Lasseter Lyons, Hey everyone, we're glad you're listening. We're talking right now with Susan Lassiter Lyons, and Susan is an American investor, an entrepreneur, an author and a coach, and Susan has closed 612 real estate investment transactions. She's raised over $30 million in private capital, and her insights are consumed by more than 52,000 subscribers in the US and Canada. She's a prolific real estate and angel investor, managing a portfolio that includes 740 real estate units, 14 tech startups and 15 cannabis companies, just a huge action taker. So how are things today? Susan,

Susan Lassiter 0:48 things are really good. We're here at the year end and all of our portfolios are popping, especially our cannabis portfolios on fire.

Robert Plank 0:56 Geez. So you got all kinds of crazy things going. I'm making the rest of us look bad. So I mean, how the heck do you even manage all this? How do you keep all this, all this stuff going at the same time? Oh, it's,

Susan Lassiter 1:08 it's definitely an exercise in productivity, that's for sure. I, you know, and I just went through this process. So at the end of the year, I, you know, plan out my content calendar, my promotions calendar, my investment calendar, basically for the year, and then I schedule everything. I'm also a believer in something that I call energy management, as opposed to time management. I think that time management is kind of a like a misnomer. I don't think that we can manage time. Everybody has the exact same amount of time. I think that the thing that we have control over is our energy. So I focus a lot on, like, managing my energy and focusing on, like, my when my hours of peak performance are and when I can really focus and kind of go with that. And since I went that route, I've been able to accomplish, you know, couple things, one or two,

Robert Plank 1:57 yeah, just a handful of things, here and there. Well, yeah, great. Great. Because, yeah, so that's an important distinction, so that we're not, we're not looking to fill up all the time, but to know when we're at our best, and to make to the do the right actions, and what little windows of time we can have for ourselves.

Susan Lassiter 2:13 Exactly, you got it? Well, cool. And so you kind of got

Robert Plank 2:17 my interest here. When you talked about, if I heard you right, like you have these multiple calendars for for content, for investment and for promotion. Did I hear you right? Yeah, absolutely. So what's that like? What's the setup on that? Yeah, so

Susan Lassiter 2:31 the setup really is, and here's the thing. So I started my kind of online business, like, back in the day, I owned a mortgage company, and I was investing in real estate, and I owned, I started this mortgage company where we served real estate investors exclusively. And then I raised, you know, millions of dollars in capital to become a private lender to our real estate clients and close a bunch of projects and what have you. And then in 2008 you know, the big crash happened. So I decided to go online, closed my brick and mortar mortgage company, went online, started teaching people how to raise private capital and invest in real estate. But all the while, you know, I was like, investing in all sorts of other things as well. You know, like you talked about in the intro, I've been an angel investor. So I invest in startups, and, you know, we're growing our portfolio now in cannabis stocks and going out on some other alternatives. And so this year, I really transitioned from just teaching and and coaching about real estate investing exclusively to becoming a financial publisher to focus on alternative investments. And so with that, I built out this really great content calendar in Google Sheets. So I have a couple of media properties, two websites that, you know, focus on different things with regard to alternative investments. And I have one writer for one website and one writer for another website. And so I go in and just assign the topics on a weekly basis, you know, assign them whatever reports I want them to create. And then I also have a promotional calendar for myself where I talk about, okay, this week, this is going to be our in house promotion of our own product to our list, or a segment of our list. And then I also schedule our affiliate promotions out. I do one major affiliate promotion a month, and so I will schedule those out in annual increments. So actually, you know, I'm just finishing putting the finishing touches on our 2018 content calendar. So it's content for each media property, for each writer. It's a schedule of reports that I want to go out. And we usually do those, those quarterly. And then it's affiliate promotions and our own internal in house promotions. Interesting.

Robert Plank 4:39 So it sounds like a lot of it is, is planning things ahead of time and getting this done well in advance, so that way you're not just flying by the seat of your pants and always switching gears between all these different

Susan Lassiter 4:50 things totally. And that was the thing I think that I was really missing in like, years previous, you know, I'd come into my office, I'd have a home office, but I'd come in here and I sit down. And and it's like, all of a sudden I felt this weird feeling of overwhelm, like, oh God, you know, I know I should be doing something, I should be writing something, I should be promoting something, I should be whatever. But it's like, there's just so much that I could potentially do that. Then I go into overwhelm, and then I just don't do anything, right? So for me, the answer was, let's just schedule it, like, get this stuff on the calendar, and then I come in here to start my day, open up my calendar, and I see, oh, okay, so this is the promotion that's launching today. This is the report that's due from this writer. This is the article that gets published to this blog. And it just takes away all of you know, that extra kind of angst that comes along with running a company like this. And it helps, you know, make us a lot more prolific with regard to our content and consistent, which is one thing that I have found can definitely affect and impact sales in a very positive way, is when you're consistently putting great content out there and consistently promoting,

Robert Plank 5:58 yeah, I mean, I agree completely. And so to get this all figured out. I mean, did this take a lot of trial and error to get all the bugs worked out, or was it just a real quick and easy thing?

Susan Lassiter 6:08 Oh, God, no, no. This is kind of a system that has basically a process that's been evolving for me at least over probably the last four years. And you know, in 2013 I had, like, my biggest year from a revenue perspective ever. And when I thought about what it was going to take to better that, right? So, you know, you hit one goal and you think, Okay, well, what's the next thing? Well, now we need to, you know, instead of doing one and a half million, we'll go to two and a half million. It just felt really arbitrary, and it felt really difficult. And so for me, I kind of retreated a little bit and thought, all right, I am going to focus on what I want to focus on. I'm going to change direction a little bit, and I'm going to put together this system of hopefully being able to focus on the things that I really want to talk about and the things that really get us the biggest bang for our buck, so that I don't end up being this business owner or this marketer just that, just throws a whole bunch of stuff at the wall and then just, you know, sees what sticks. And I felt like that was what it was going to be if I was, you know, going to continue to grow and improve. I gotta tell you, in that year that we had our big revenue performance, I was actually doing a lot of things in my business that I don't enjoy doing. Like, we had big events, you know, we'd have 300 people in a three day event at a ballroom and hotel somewhere. You know, I was like, doing all this high level coaching and charging people a bazillion dollars for it, and I don't enjoy either of those things. So it was like, All right, if we're gonna grow this company and I'm gonna ditch the two things that are going to that have historically generated me the most revenue because I don't like doing them, then I need to figure out a plan pretty quickly to be able to consistently and effectively promote my stuff and other people's stuff so that I can make up for that lost revenue. So that's basically why it evolved. And the way that has evolved is just, you know, continuing to just kind of tweak the system and tweak the process so that it works for everybody involved me and my writers.

Robert Plank 8:07 Well, fantastic. Yeah, yeah. And I think we can definitely relate to some of those problems, in feeling like we have a lot of stuff going on, or there are some tasks that we don't want to do, and in in in needing to give up the task that makes the most money but gives us Lisa and a joy, kind of a scary place to be,

Susan Lassiter 8:26 exactly. You know, when you look at your business, you're like, Oh my God. You know, here are the two things that are creating the greatest amount of revenue, but these are the two things that I absolutely hate doing the most that's a really scary place to be.

Robert Plank 8:38 Yeah, I agree. So to continue doing the things that that you do love. I mean, it sounds, it sounds like you have to kind of keep your eye on the ball with all the things that you have going on. So how the heck do you stay motivated and focused? Do you have any really good secrets for that?

Susan Lassiter 8:52 I think it starts with, you know, just kind of continuing along this theme that we seem to be talking about right now is just really focusing on doing what you love? One of the main reasons for my pivot away from teaching exclusively about real estate investing and raising capital is because I didn't love it anymore. Along with doing those two things that were real great revenue drivers, I just honestly had been focused on real estate investing for like, 23 years, and I was just sick of it. I was super bored. I wasn't motivated. And I could tell, you know, if I'm, if I'm, like, resisting something, that's usually a pretty good indication, you know, internally, that I'm just not really into it, and that maybe I should focus on something else. And so I just paid attention to that. And so it was like I had this public kind of business persona, where I was all about real estate, but then I in my kind of private, you know, personal persona, real estate was just a very small part of what I was doing from an investing perspective. You know, I was exploring all sorts of different things and having really great success with it, and those were the things that I was really excited about. So when I decided, you know, let's just kind of shut down this real estate investing piece of the business, and let's focus on it. Expanding it to alternative investment opportunities. That's when I got really excited about it again, because I get to talk about cool things that I'm actually doing and making money from, like, you know, investing in cannabis stocks, investing in startups via, you know, public crowdfunding portals. Now, you know, looking at ways that we can invest money in real estate opportunities that are more passive instead of active, like out there swinging a hammer or being a landlord, and those are things that really light me up. And that was when my motivation kind of came roaring back, and that's what continues to keep me motivated today.

Robert Plank 10:32 So were there any difficulties in that, that kind of reinventing yourself process in, you know, dropping the real estate and teaching all these new things? Was it, did it take a while to get that kind of picking up steam, rocking and rolling?

Susan Lassiter 10:45 You know, I can talk about this. I can answer this from a couple of perspectives. So, you know, I have a decent sized list, you know, we have, I think, about 60,000 people who have subscribed, you know, to my stuff over the years and are active, you know, openers of what we send out. And I kind of, you know, I was kind of dropping hints about this for about the last year and a half. And so finally, you know, about at the beginning of this year, 2017 I just reached out and I said, All right, everybody, here's how this business is changing. And, you know, so everybody was on board that, okay, this is a new direction for us. Susan's gonna, you know, start teaching different things now, and she's retiring most of her real estate offerings. And I basically put out this call to them that said, Look, this is the direction we're heading. If you want to stay on this train, I'm happy to have you. I can't wait to share this new stuff with you. But if you're still like, hardcore real estate only, then here's some alternatives for you, and I wish you all the best. So, you know, like, I mean, I think we had maybe less than 100 people leave the list, you know, from that series of like, leave us if you're not on board for the alternatives. Now, with that said, you know, that was good, and people are responding to it, because at the end of the day, people who want to invest in real estate really just want to make money, right? They're investors at heart. And so the feedback that I got from my list of my subscribers was, look, we don't care how we do it. We just want you to teach us how to make money. And so I was like, awesome. I got you covered. So that was the easy part. The difficult part was, you know, I have this established website and a pretty well trafficked blog, and it was, it really had a real estate investing focus. And so now we're trying, you know, to kind of turn the Titanic away from the iceberg of, you know, search engine optimized for real estate investing, and kind of re optimize it for alternative investing. And that's take proving to be a lot longer process than I had anticipated

Robert Plank 12:42 interesting and I can, I can kind of relate to your journey, not not 100% but in a couple of ways, like when, right before we started talking, you said that you knew me from from years back. And yeah, I kind of had a similar kind of problem where I got started teaching how to make web pages, how to add PHP and JavaScript code, how to add the geeky stuff to websites, and how to make products and do copywriting. But then it got to a point where a lot of web pages are point and click and templates and membership sites and just add the plugins and things like that. And so I kind of had a similar situation where it was painful to let some of those sites go, and there's still a ton of old websites like those, I still have to shut down, but then also having to kind of, kind of tell the list where I'm going, and then have that realization that, well, they don't really care so much what the tool is, just the thing they're trying to accomplish. People would buy things from me on how to make a web page convert better. Well, the modern day version of that, they still need to make the web page convert better. So I'll, I'll sell them, or I'll show them the tool and how to do it nowadays. But if I had been stuck in still teaching coding web pages, that just would have been, that just would have kind of slowly, maybe didn't, wouldn't have died right away, but would have slowly kind of withered away and died. And I imagine maybe similar situation with with you, with the real estate stuff, if more and more people hopped on teaching real estate would have become harder to differentiate and everything that goes with that, plus your heart wasn't in it, so it was definitely time to change. It sounds like

Susan Lassiter 14:15 totally and you hit the nail on the head, Robert, and that is, I think it's such an important point to make, and it's what I kind of alluded to, but you really just nailed it, and that is that people really don't care what what we're doing. They really don't, you know, if I come out and say, hey, it's Susan, and today I'm doing this, they're like, delete, who cares, right? But if we reframe it and say, hey, it's Susan, here's what's happening now, and here's how it's going to benefit for benefit you. Well, now we've got their attention, right and and honestly, like everything, everything can that I do, and I've talked about for years and years can be boiled down to, how can we invest our money and get back more money, right, sending our little $1 bill soldiers out into the world and saying, Bring back like three or four or five. Ows, that's what we're all about. And so it doesn't matter. I don't think if I'm talking about real estate or if I'm talking about crowdfunding, or if I'm talking about private lending, or if I'm talking about cannabis stocks, or any of the other alternative things that we invest in, it's all the same concept, right? What's in it for them? Well, what's in it for you is, I'm going to show you how to take a little bit of money and turn it into a lot more money,

Robert Plank 15:21 and what's the the reasoning behind continuing the the content marketing and the publicity and hopping on shows like this, like if, if you have all this money and and all these investments, why not play with the investments? Why? Why do the the kind of promotional side of the business as well?

Susan Lassiter 15:39 Yeah, and isn't this the question that we always get? I think I've been answering this question for years and years, ever since I started this. Well, two answers. First, I'm on this call today because you invited me, and I have a great deal of respect for you. You know, like you mentioned, we were talking before the call, I've been a fan of yours, and, you know, a customer of yours for years and years, and you really were instrumental in helping me get my start. So I have a great deal of respect and admiration for you, and I wanted to kind of, you know, return the favor in any way that I could. So thank you for that. Oh, good. And secondarily, it's I love to teach. You know, I went through this thing where I was like, you know, what am I about? And kind of like, what are my values? And, you know, what, what I can tell, you know, when I'm kind of out of alignment. And when I got out of real estate investing training, it started to feel a little bit out of alignment. A lot of the guys were, you know, promoting in kind of spammy, scammy ways. And I was like, This just doesn't resonate well with me, you know, the whole kind of Guru thing that is not me. So I continue to teach and to share what I know and share what I do, because that's one of my core values, is knowledge, right? And teaching and generosity. So I just am excited about what I'm doing, and I love sharing it with people. Now, here's the thing in this financial publishing arena that I'm in now, you know, I'll like look at these people's investment newsletters, and I'll always read, not always, but typically, like 99% of time at the bottom in the fine print, I'll see them say, you know, we have no position in any of the companies that we are covering, or, you know, the holdings in our portfolio. And sometimes they'll even say, like, this is a mock portfolio, like they haven't invested a penny of their own money. And I'm like, What a rip like, why would I want to follow somebody who's just giving me information I could get online, right when the way that I share information about these financial opportunities is I have already invested a sizable chunk of my own personal money into these portfolios, and I'm not only sharing with you what has worked for me, I'm also sharing with you what hasn't worked for me. And so I'm doing it. I'm not just teaching it, but I absolutely love to share what I do and share what I know so that other people can get in on it too. It's just one of my core values.

Robert Plank 18:07 Well, that's great. And it sounds like, like, the way you described, it sounds like there's a lot of added benefits to teaching what you know as well, because you get kind of the clarity on what you're doing. You keep up to date. You're not like, you know, teaching or learning stuff that's five or 10 years at a date, because if people have to get your information now you're making sure that it's the most cutting edge stuff. And then there's probably something in there about, like, the whole like reciprocity factor. Like, it probably it feels good to put stuff out there and the world and get stuff back. And I imagine that you've gotten, I mean, in addition to, like, you know, building your list and and making money and all that stuff, imagine that you've gotten some some deals from this, right? Like, has the, oh man, content marketing, has it kind of led to other stuff in the in the other areas of your business, absolutely.

Susan Lassiter 18:53 And, you know, this is actually one of the main reasons why I do this. It's a thing that I kind of coined and kind of internally, I refer to it as the Cognizant a method, which, you know, cognoscente just means expert. So when I position myself as an expert, this is the way I would describe it. When I was teaching real estate investing, it's like, look, I'm looking to invest in, like, real estate syndicates, like big, multi million dollar syndicates. And who, if you have a deal, who are you going to bring it to? Right? Are you going to bring it to just Joe Schmo that you met at a dinner party? Or are you going to bring it to, you know, Susan Lassiter Lyons, who has positioned herself as the expert in raising millions of dollars of capital for real estate, I'm going to get the deal. And you know, that's when, you know, my real estate investment portfolio exploded to like 740 units as a result of, you know, leads coming to me and me never, ever having to go out in search of a deal.

Robert Plank 19:47 Awesome. So instead of, instead of you having to do cold calling or things like that, like the building up the other parts, like the internet side of things, that's your lead generation right there.

Susan Lassiter 19:58 Totally, absolutely. And so now that I'm kind of on the other side of it, right, not so much focused on real estate, and we're branching out into, like, you know, funding startups as an angel investor, and looking at cannabis companies and some of the more alternative things. You know, I have people again coming to me because I'm the person who's positioned as the expert in this. And, you know, I have the ability to invest my own money, and I have the ability to, you know, help them, you know, promote whatever it is that they want to promote, whether it's some good news about their company, or it's, you know, a private investment opportunity that ordinary investors wouldn't have access to.

Robert Plank 20:34 Well, cool and so, I mean, where, what direction are you headed in right now, like with all the stuff going on, are you are you gonna continue on the same course? Are things gonna get crazy? Are you gonna simplify? What are your plans going forward?

Susan Lassiter 20:46 Well, you've caught me at a time where it is like, as simple as it's gonna get right? So I basically retired and shed all of those, you know, kind of historical real estate investing courses and all those trainings. And right now, I just have two core programs that I'm focused on, which seems like the weight of the world has been lifted from my shoulders. And in 2018 The plan is to release just three more one each quarter, subscription investment newsletters under our publishing flag, and that's going to be it for the year. So it's easily managed. It's doing all of the same stuff that we love to do, covering cool opportunities, writing about it, sharing it with our subscribers. And, you know, at the end of the year, we're going to look back like we are looking at this year and saying, Hey, that was a fun year. We made a lot of

Robert Plank 21:34 money, super cool. And because you used the Google Sheets and the delegating and you got things done early and had all these deadlines set. You had the system in place so that way you didn't have to scramble. You just had the had it all in the pipeline. Yeah,

Susan Lassiter 21:48 absolutely. It's like, you sit down at the desk. It's like, alright, here are my tasks for the day, right? Let's execute. And you know, at the on that quiet week in 2018 between Christmas and New Year's. We'll build another plan to hit it hard again in 2019 same exact plan. Well, super

Robert Plank 22:06 awesome. Well, in order for you to get from, from you know, point A, point A, where you started, and point B, where you have things now, and you had all these ups and downs. But are there any kind of like, any like, huge mistakes, or number one mistake or failure that you look back on and either you wish you could have avoided or maybe just learned a really important lesson from anything like that.

Susan Lassiter 22:26 Yeah, and it can be summed up with quit. Well, for me, the topic is external validation, right? So it's under that umbrella, and as an explanation, it was, you know, quit thinking that other people know more and care more about my business than I do. I wasted a lot of time and a lot of money on very expensive coaches and business advisors who were trying to get me to build a business in the in the way that they wanted the business to be built, but it wasn't in alignment with what I wanted my business to be. And so, you know, when I look back over the course of all of these years, it's like, Man, if I could have that time back that I spent focusing on developing things that I knew were out of alignment with where I wanted to be and what I wanted to do. And certainly, if I could have all that money back that I wasted on, you know, people who didn't have the best interest of my company at heart, I would love to do that, but it, you know, at the end of the day, it's like quit seeking external validation, you know, do you, and let the chips fall where they may. Other people can have their opinions, but nobody, and I mean, nobody is going to care more about your business and know more about your business than you. Yeah,

Robert Plank 23:39 I can relate to that a lot, especially when I would maybe eight or nine years ago, where actually I maybe, like, a little over a decade ago, when I had a day job, and I only had one job my whole life. But it took me three, I say it take me, took me three years to quit it. I was in it for three years. But during those years there were, there was always someone, like, if I go to a conference or have someone in a mastermind, there was always someone who was during those three years, kind of making fun of me for having that job. And then I found out years later that, like, one of the people was retired, so what kind of skin did he have in the game? Someone else was kind of a stay at home dad, but like all these people had like these opinions at the time from very little information, they didn't know all the facts about what I had going on. And then I would consider that, that the source of that message to be like, almost as important as if a close friend said it when it was just someone in the rafters, just with an opinion. So, amen, yeah, yes. So I definitely can relate to that too, in and maybe being, being a little insecure, and then letting someone else's just lack of knowledge just totally either delay me or or doubt myself and think and things like that. And I think we can, we can all relate to that, to kind of being, being led off in the wrong direction, and sometimes needing to just, just to just say, say no. And. My My plan doesn't agree with your plan. So, so yeah, that makes a lot of sense there. Cool,

Susan Lassiter 25:04 yeah. And it's interesting that we had that same experience. And I think that, I think it happens a lot, and I think that I think a lot of entrepreneurs are either not aware of it, right? Because we always, you know, we're kind of trained to think, Oh, well, if somebody else is giving me this information, they have to know some secret that I don't know, right? And that's kind of like the whole basis for this whole internet marketing thing. It's always like, ooh, this person has the secret to this and the secret to that, and we all want to know what the secret is. Well, here's the secret. And Robert, I bet you'll agree with this. There is no damn secret. Everybody's just winging it, and we're all trying to figure it out the best that we can. And the best advice is just, do you right? Nobody else's opinion should be valued more than yours. But

Robert Plank 25:45 how do you how do you know if you are in a bad relationship with with a coach? How do you know if the advice you're getting is is not good for you, if, if that's all you have? Yeah,

Susan Lassiter 25:57 and that's the hard one. Um, it's and I'll tell you my answer, and you know, other people are probably going to have a different answer. It took me a long time to realize it, and it took me a long time to figure it out, but at the end of the day, it was just about figuring out and getting super duper clear on what I wanted my company to be and what I was comfortable doing and what I wasn't comfortable doing, and even more than that, what my vision and what my values are. And so when I, you know, talk about that, I go back to that a lot because I use that as a touchstone. It's like, you know, if I'm out of alignment, I'm going to lose motivation, and I'm going to lose my drive, and it's going to be reflected in my results. When I am in alignment, then it's completely different, right? That's when we're off to the races. And so I can tell now, like when somebody is giving me advice, or if you know they're sharing something with me, or if I'm getting pitched by some high price business coach to join their whatever I can, I just feel it. It's like, you know, that's they want me to go in a direction that's completely different than the direction that I'm headed. And so, you know, they can have their opinion, and they're entitled to that, and I'm sure that they have great success on what they're doing, but that's not for me, because it doesn't fit with my vision and it doesn't fit with my values. So I really kind of trust my gut, and I just stay the course. And I think that's one of the best reasons right to set this whole kind of, you know, what I refer to as my content calendar up for the year, so that I know what exactly what path I'm on. I know exactly what courses and programs and newsletters I'm going to be releasing. And so when something comes up like this, you know, bright, shiny object or, you know, something out of left field to try to get me to change course. It's like, I'm not feeling that. I This is where I'm set up to go, and this is what I'm doing. And unless it's going to explode tomorrow, I have absolutely no reason to change because it'll be out of alignment with my vision.

Robert Plank 27:56 That makes perfect sense, and that's pretty powerful. So get clear on what your vision and your values are. So that way, if that opportunity comes, you can measure with the gut and then say, how does that that match up? And maybe a lot of people out there, maybe they just the problem is they don't they don't have they don't know what those values are. They don't have the vision, they don't have the goals. So when they see an opportunity come in front of them, they treat everything equally, and so it's basically they're playing the lottery. They don't know which thing to jump on, whereas, if they had a goal, had a path, they could say, is this thing in front of me? Is this helping me along on the path, or is this getting me distracted from the path

Susan Lassiter 28:35 absolutely and to illustrate that point, to tell you exactly how hardcore I am about this real quick. I was at a like, an event that I paid to attend in I live in Denver, and this was in Scottsdale, Arizona. We went to Scottsdale. I went to this event with a friend of mine, and on like in the first hour, the leaders of it said, we only want to work with people who want to build $100 million companies that are going to change the world. If all you're interested is building a dinky little $800,000 a year lifestyle business. This is not the place for you. And I packed up my stuff and I walked out because I knew exactly that that was not the path I was on. I don't want to build $100 million business. I'm 52 years old. For Christ's sakes. I want to be able to have a life, right? I don't want to build a giant company at this phase in my life. Maybe if I was 20, sure, you know, then I could have that big pie in the sky, ideal. But I know the kind of company that I want, and I want to build a business that supports my lifestyle, not a lifestyle that I have to cram in around some change the world business. So once you can get super duper, like crystal clear on that, then it makes those kinds of decisions and actions really easy.

Robert Plank 29:52 I love it. So that way the rest of the world doesn't dictate your life trajectory. You go out and you decide. Where you want to go. So, I mean, we talked about all kinds of fun stuff got super deep, and I want to make sure that everyone listening knows where to go, to find out all the things you got going on, and knows, like, who they should be. I mean, what kind of person do you want checking out your websites today? Yeah.

Susan Lassiter 30:16 So anybody who's interested in learning how to invest in alternative opportunities, right? So over at my main website, my Hub website, it's called the investor insights.com so it's the T H, E, investor insights.com we rely really and focus on four categories of alternative investing. It's crowdfunding, private lending, some passive real estate stuff, and also alternative stocks. And so if you're if any of those topics interest you, if you're looking for a way to, you know, kind of develop what we refer to as push button profits by just investing your dollars with a computer and then sending those dollars out to bring you back, three, four or five more, then that's the place for you. We'd love to have you.

Robert Plank 31:00 Awesome. Well, that sounds like a great thing to do and a great place to be. So the investor insights.com if you want to check out those four areas of investing and I mean, I hope that you guys listening and gals, listen to this interview again and again, because there were a lot of great insights and things that we can all relate to, whether it comes to building a business or coming across those failures, or having doubt or whatever, or even just dealing with the the mess and the chaos and trying to have a little bit of order from that. So that way we can be basically not spewing out, but we can be putting out those things out onto the Internet, whether that's, you know, ads or content, or whatever we're doing to get leads coming in. There's all kinds of different tasks that we need to be doing, but there's never enough time in the day to do it all. So we need to pick our battles. We need to have some kind of organization, have some kind of a system. So I hope that getting tuned into Susan's thinking here made a lot of sense to you, and so make sure that you listen to this episode if you ever have again and again. If you've ever had any difficulties with the the mindset or the motivation or the productivity, there are lots of great little nuggets here. And most importantly, make sure to check out the investor insights.com to check out those four buckets, and you'll be really glad to you did. And I want to thank you, Susan for stopping by and sharing some really personal, emotional, raw stuff, but also sharing some of the a lot of the things that you did great that a lot of people can pick up and learn from. So I appreciate that a lot, and appreciate you as well,

Susan Lassiter 32:29 you bet, and right back at you. Robert, thanks so much for having me. And hey, cheers to continued success. Attention.

Robert Plank 32:35 It's time to make your computer work for you. If you struggled getting the most out of every day, getting your computer, your website and your business to make you money while you sleep. Please take a quick look at our book, the checklist mindset, www, dot checklist mindset.com, you.