492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Quotes:                                                                                                                                   

“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood

“When you are an authority, you can't have everyone love you.” – Heather Havenwood

“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood

Takeaways:

02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.

16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.

22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.

27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.

30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.

36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.

Resources

• Ask Heather Ann (Ask Her Chatbot Anything)
• Call with Heather (Schedule an Appointment)
• Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
• Heather Havenwood (Official Site)

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Interview • Podcast • Podcasting • Social Marketing