Podcasting

Stop Winging Your Podcast: A Repeatable System for Scheduling, Recording, Repurposing, and Guest Follow-Up

July 30, 2026

One interview should create more than one episode. A podcast workflow starts breaking long before anyone presses Record. It breaks when scheduling takes six messages, the guest cannot find the meeting link, the video is too compressed for social clips, or the finished file disappears into a downloads folder. Recording a useful conversation may take twenty or thirty minutes. Managing everything around it can consume far more time when every step depends on memory.

I built my podcast workflow with Calendly and Riverside to remove those loose handoffs. A guest chooses an available time through Calendly, the appointment appears on both calendars, and the confirmation includes the permanent Riverside studio link. We enter the correct recording room without another round of emails. Riverside records each participant locally, giving me better source video than I would normally get from Zoom.

Once the conversation is finished, I can export the full interview, create a short vertical clip, produce a transcript, and turn the guest’s ideas into written promotional material. The tools matter, but the way they connect matters more. As I often say, “It’s all about workflow.”

Calendly handles the booking and reminders. Riverside handles the high-quality recording, separate participant tracks, transcript-based editing, and Magic Clips. Otter AI gives me a transcript I can export as text or an SRT caption file. ChatGPT helps reshape that source material into SEO titles, show notes, emails, quotes, and LinkedIn copy. Google Drive gives my team an organized place to retrieve the files and continue production.

None of this means pressing one button and publishing whatever artificial intelligence produces. A Magic Clip may choose the wrong moment, cut away too soon, center the wrong speaker, or place captions across someone’s face. A transcript may misspell the guest’s name. A Riverside recording may still need time to finish uploading after the conversation ends. The workflow removes repeated labor, but it does not remove judgment.

The goal is not simply to produce more files. One interview should become a polished podcast episode, a YouTube video, several social clips, searchable written content, and a reason to reconnect with the guest. I like to create a guest-focused clip immediately after recording, post it on LinkedIn, and tag the person while the conversation is still fresh. They see that I followed through, and they receive something useful to share before the full episode is even produced.

That is the practical difference between recording a podcast and running one. The interview ends, but the value of the conversation should keep moving.

For a complete walkthrough of how these pieces connect, watch my tutorial on using Calendly and Riverside to book and record podcast guests. I show how the guest moves from the scheduling page into the recording room, how I organize the finished files, and how the interview becomes promotional material afterward.

Put the Right Guest in the Right Room

The first part of my podcast system has nothing to do with microphones, cameras, or editing. It starts with making sure the right person can choose an appropriate time, answer the questions I need, receive the correct recording link, and arrive prepared.

Without a scheduler, booking a guest can turn into a long exchange. Are you free Tuesday? What about Wednesday afternoon? Which time zone are you in? Can we move it back an hour? That process may be manageable for one interview, but it falls apart when you are trying to publish consistently. You cannot wing it every time. You need a process and a routine.

I use Calendly to define the times when I am willing to record. It connects to my Google Calendar, checks for existing appointments, and removes unavailable times automatically. When someone books, the meeting appears on my calendar and theirs. I do not have to compare schedules manually or worry about placing a podcast interview on top of another commitment.

For my interviews, I typically block out 45 minutes even though the recorded show may run for about 20 minutes. That gives us room to speak beforehand, check the guest’s setup, record the episode, and talk briefly afterward. Calendly also lets me add minimum notice and buffers around appointments. Those details matter when a meeting is scheduled near school pickup, another call, or any obligation that requires travel or preparation.

The most important connection is the meeting location. Riverside gives me a permanent studio link, and I place that link inside the Calendly event as the custom location. After the guest books, the correct Riverside room appears in the calendar invitation and reminder messages. They do not need to search through an old email or ask me where to go five minutes before the interview.

I also use the booking form to collect information that improves the conversation. I ask for a bio so I can introduce the guest accurately. I invite them to suggest questions or topics. I ask what makes them unique, what quote has served them, how we met, and where they expect to promote the episode. I may also ask whether they are open to another conversation about my services.

These questions are not there to make the form difficult. They help qualify the guest and reduce surprises. When I asked fewer questions, I was more likely to encounter people who did not have a usable bio, did not have much to discuss, or repeatedly failed to show up. A modest amount of preparation filters for people who take the appearance seriously.

The reminders matter too. Calendly can send the initial confirmation, calendar invitation, email reminders, and text notifications. I like using reminders at several intervals, including the day before, about an hour before, and shortly before the recording. The guest receives the time, Riverside link, and preparation details more than once without requiring me to send each message manually.

This may look like administration, but it shapes the quality of everything that follows. A well-matched guest arrives in the correct room with a bio, a clear topic, a working calendar invitation, and enough context to have a useful conversation. The recording becomes easier because the system did its work before the guest turned on a camera.

Record for the Content You Will Need Later

Zoom is easy to use because almost everyone understands it. A guest clicks a familiar link, joins the call, and starts talking. The tradeoff becomes obvious later, when that compressed recording is enlarged for YouTube, cropped into a vertical reel, captioned, and encoded again for social media. Video that looked acceptable inside a small meeting window can become soft, pixelated, and difficult to reuse.

I prefer Riverside because it records each participant locally on their own device. During the conversation, we still see a lower-quality live stream so we can speak naturally without waiting for large files to move across the internet. At the same time, Riverside records the higher-quality audio and video separately and uploads those files in the background. As I describe it, “Both ends of the conversation record on their own.”

That difference changes what I can create after the interview. Instead of relying on one compressed side-by-side meeting recording, I can access separate tracks for me and the guest. I can export a complete grid video, isolate one participant, pull audio-only files, or work with a 1080p recording that holds up much better when it is cropped for a vertical clip. Riverside can capture even higher resolution in some situations, depending on the camera and setup being used.

You can see the recording setup, guest lobby, separate tracks, exporting process, and Magic Clips in my detailed guide to recording high-quality podcasts with Riverside.

The recording room itself is straightforward. I enter the studio, choose my microphone, camera, and speakers, and indicate whether I am using headphones so the echo-cancellation settings behave correctly. When the guest arrives, they wait in a lobby until I admit them. That gives me a chance to see whether their camera is working, confirm that their microphone sounds reasonable, and handle obvious problems before the real conversation begins.

Internet quality still matters, but it does not have to ruin the source recording. Riverside includes a low-data option that can turn off the live cameras when a connection is unstable while continuing to capture the local recordings. I have used that approach when speaking with someone whose internet connection could not reliably support live video. The conversation could continue without forcing us to accept a poor final file simply because the live connection was struggling.

For a closer comparison of the two recording approaches, watch why I prefer Riverside over Zoom for podcast interviews. It shows why compressed meeting video becomes a problem when the recording is later enlarged, captioned, and converted into vertical social clips.

Local recording also creates one important responsibility. When the interview ends, the guest may need to leave the browser tab or Riverside app open while the last part of the file finishes uploading. I make sure not to rush through that step. If someone closes the room too soon, Riverside provides an upload-recovery page that can sometimes retrieve the remaining locally stored pieces of an incomplete recording. That recovery option is useful, but prevention is easier.

This is why I think about the final uses of the interview before I press Record. The source file may need to become a full podcast episode, a clean audio release, a YouTube interview, several close-up vertical videos, or a guest-only clip where the speaker fills the frame. Recording quality determines how many times the conversation can be reused without looking worse each time.

A familiar meeting tool may be enough when the recording will never leave an internal archive. Once the conversation needs to represent the host, the guest, and both of their businesses across several public platforms, I would rather capture the best raw material I can. The recording session lasts less than an hour, but the files it creates may continue working for months.

Make the Recording Easy to Hand Off

When the conversation ends, I do not want the finished recording to become a new project that only I know how to complete. My goal is to make a few consistent decisions, export the right files, place them where my team expects to find them, and move on to the next high-value task.

I start with the complete Riverside recording. For a straightforward episode, I usually choose the all-participants version and export a 1080p grid video. Riverside opens the recording inside its web-based editor, where I can review the beginning and end, remove a false start, trim an awkward pause, or cut a sentence I do not want included. Instead of hunting through a traditional video timeline, I can highlight the words in the transcript and delete the corresponding part of the recording. Editing spoken text is faster than guessing where a mistake appears on a waveform.

I keep this stage deliberately simple. Most podcast interviews do not need dramatic effects or dozens of camera cuts. I remove the empty space before the conversation begins, trim anything recorded after the real ending, and fix obvious interruptions. Riverside’s Smart Layouts can switch between the active speaker, a side-by-side view, and other arrangements so the finished video does not remain on one static shot for the entire interview.

Before exporting, I normally enable audio normalization and background-noise removal. Normalization helps when one participant recorded at a louder level than the other. Noise removal can reduce steady distractions such as a fan or room hum. These tools do not replace a good microphone or a quiet recording environment, but they can make the final conversation easier to listen to without sending the episode through a complicated repair process.

The export itself has an important status change that can confuse people the first time they use Riverside. Clicking Export does not mean the file is immediately ready to download. The project first appears as exporting. Once Riverside finishes processing it, the status changes to exported, and the download control becomes available. I learned to confirm that status instead of assuming the file had already been saved.

Separate participant tracks remain available when the episode needs more advanced editing. My team can cut between speakers, use a clean close-up of the guest, repair one side independently, or create a vertical clip without enlarging a small box from the grid recording. I may also export an audio-only version for the podcast feed. The important decision is not to download every possible file automatically. It is to give the next person the assets they will actually use.

Once the finished recording is downloaded, I place it in an organized Google Drive structure. I keep a main folder for Marketer of the Day Podcast, an Episodes folder inside it, and a clearly named location for each recording. The Google Drive desktop app synchronizes the local folder to the cloud, which means my team can retrieve the file without asking me to upload it again, search through my downloads, or identify a recording called something vague like “final-video-3.”

That naming and folder discipline may seem minor compared with recording an interview, but poor handoffs create expensive delays. A producer cannot edit a file they cannot find. A social media assistant cannot create clips if they do not know which export is final. A guest cannot receive promotional material if the assets are scattered across several platforms.

The handoff should answer three questions without another meeting: Which episode is this? Which files are approved? What happens next? When the folder structure, file names, exports, and responsibilities are consistent, the podcast no longer depends on me remembering every small detail. The end of the recording becomes the beginning of production, not the beginning of confusion.

Turn the Transcript Into a Content Engine

One interview can leave me with far more than one finished episode. From the same recording, I can create a YouTube video, several short clips, an audio release, show notes, an SEO-focused article, LinkedIn copy, promotional emails, quotes, and captions. The transcript becomes the raw material that keeps me from starting with a blank page every time.

Riverside gives me the first layer through Magic Clips. It reviews the conversation and identifies short moments that may work as reels or social videos. I usually look for clips close to one minute because that length gives me more flexibility across LinkedIn, Instagram, TikTok, and YouTube Shorts. The automatic selection is helpful, but I still review the surrounding transcript to make sure the clip begins with enough context and ends at a natural point.

The visual presentation also needs attention. I often prefer a guest-focused clip rather than a layout that keeps cutting back to me while I listen and nod. Inside the editor, I can choose a full-screen layout, hide the host track when necessary, reposition the guest inside the vertical frame, and move the captions away from the person’s face. I may enlarge the text or allow several caption lines so the clip remains readable on a phone.

Captions matter because many people encounter social video with the sound turned off. A strong moment can still communicate something useful when the spoken words appear clearly on screen. The default captions are not always ready to publish. Names, companies, technical terms, and unusual phrases may need correction before the clip accurately represents the guest.

For longer written assets, I export the conversation into Otter AI. Once the upload finishes, I can identify the speakers and download the transcript as a TXT file. I also like having an SRT file when captions are needed for YouTube or another video platform. Speaker labels are useful, but I do not let an imperfect label stop the larger process. The important part is having the complete language of the conversation in a format I can search and reuse.

I then bring the transcript into ChatGPT with specific instructions for the asset I want. I might ask for SEO title ideas, show notes, a promotional email, pull quotes, social posts, or a LinkedIn description built around a selected clip. The quality of the result depends heavily on the instructions. A vague request produces generic copy. A detailed prompt can specify length, structure, tone, guest tagging, website references, formatting, and what should be excluded.

I demonstrate this complete repurposing sequence in Podcast Production: Riverside, Otter AI, and LinkedIn, including how I create a transcript, generate LinkedIn copy, prepare a short clip, and tag the guest immediately after recording.

Human review remains essential. The transcript may spell a guest’s name incorrectly. An AI-generated post may overstate a claim, choose a weak quote, include awkward formatting, or add language the guest never used. I check the copy against the conversation, remove unnecessary phrases, correct names, and make sure any quote inside quotation marks is exact.

The transcript is valuable because it preserves the language, examples, questions, and decisions that made the conversation distinctive. I do not need artificial intelligence to invent a new topic. I need it to help me find and reshape the useful material already there.

Repurposing works best as a production step rather than an optional marketing task. When the transcript, clip, captions, and prompts are part of the standard workflow, each interview creates a library of material that can serve different audiences in different formats. The conversation happens once, but the ideas do not have to appear only once.

Promote While the Conversation Is Still Fresh

The best time to remind a podcast guest about the conversation is not three weeks later when the finished episode finally appears. It is the same day, while they still remember the discussion, the energy, and the specific points they wanted people to hear.

After I finish recording, I like to choose a short guest-focused clip in Riverside, add readable captions, and post it on LinkedIn. I tag the guest by name and include a concise description of what we discussed. The full episode may still need editing, show notes, artwork, and distribution, but the guest already sees that something useful came from the time they invested.

That immediate follow-through creates a better first impression. The guest does not have to wonder whether the recording disappeared into a production queue or whether I will remember to contact them later. They see themselves presented professionally in a polished clip, and they have something they can like, comment on, or share with their own audience.

The guest’s network is also the most natural starting audience for the content. I sometimes call this built-in traffic. The person featured in the video has a clear reason to engage with it. Their colleagues, clients, friends, and followers may recognize them in the feed and stop to watch. That does not guarantee a viral post, but it is more logical than publishing a clip without involving the person who helped create it.

Tagging must be handled carefully. Transcription software may spell the guest’s name incorrectly, and LinkedIn may display several people with similar names. I check that I have selected the correct profile and confirm any company or website reference before publishing. The goal is to strengthen the relationship, not create an awkward post that identifies the wrong person or misrepresents what they said.

The promotional process should continue when the full episode goes live. My team can create a shared folder containing short clips, quote graphics, suggested LinkedIn copy, episode links, and other ready-to-use materials. Instead of asking the guest to invent a post from scratch, we give them assets they can review and publish with minimal effort.

That folder makes follow-up more concrete. I can send a message saying that the episode is live, provide the exact link, and point to several clips or graphics they can use. I can also ask them to leave a comment beneath the YouTube video or share the episode through the platforms they mentioned on the original booking form. The easier I make the promotion, the more likely it is to happen.

One message is rarely the end of the relationship. A guest may share the episode when it launches, but the conversation can remain useful months later. A 90-day follow-up might bring the episode back to their attention, provide another relevant clip, or create an opening for a second conversation. It may lead to a referral, collaboration, service discussion, introduction, or simply a stronger professional connection.

Podcasting also helps me understand who I want to know better. A 20-minute interview reveals how someone communicates, what they care about, how they explain their work, and whether there is a natural reason to stay connected. Some guests may become clients. Others may become referral partners, affiliates, collaborators, or friends. The episode is valuable, but the relationship may be worth far more than the download count.

This is why podcasting is not just content creation, it’s also your networking tool. The clip, transcript, LinkedIn post, and shared folder are not merely promotional outputs. They are evidence that I listened, followed through, and created something that benefits the guest as well as my own audience.

The recording may end when I press Stop. The relationship should not.

Build the Workflow Before You Book the Next Guest

Before the next interview lands on your calendar, connect the pieces that should happen without another decision from you. Create one podcast event in Calendly. Set the recording window, buffers, reminders, and guest questions. Add your permanent Riverside studio link as the meeting location so the guest receives the correct room automatically.

Decide what the recording becomes after you press Stop. Export the full episode and save it in the folder your team already knows to check. Generate one guest-focused clip, correct the captions, and post it while the conversation is still fresh. That sequence prevents the recording from becoming another file you meant to use later.

The visible result is more content, but the operational result matters just as much. You spend less time arranging meetings, searching for links, renaming mystery files, and rebuilding promotion from scratch. The guest receives a smoother experience from the first booking confirmation through the first public clip. Your team can continue production without waiting for you to explain what happened.

The small object that holds the workflow together is the Riverside room link inside the calendar invitation. It connects the guest, the appointment, and the recording before the conversation begins. From there, the transcript, clips, episode files, and follow-up have a defined place to go.

The interview ends, but the value of the conversation should keep moving.

The system works when a guest can choose a time, enter the right room, have a valuable conversation, and see that conversation working for both of you before the day is over.

About Robert Plank

Robert Plank is a podcaster, entrepreneur, and host of the Marketer of the Day Podcast. He helps business owners, experts, and thought leaders use podcasting to create consistent content, develop professional relationships, and expand their online presence.

Through DFY Podcast, Robert and his team manage the production work that happens after a host finishes recording. Their services include editing, publishing, show notes, SEO content, social media assets, short video clips, and distribution across podcast and video platforms.

Robert has developed a repeatable workflow built around guest scheduling, high-quality video recording, transcript-driven content creation, and immediate follow-up. He uses Calendly, Riverside, Otter AI, ChatGPT, Google Drive, and LinkedIn to move each interview from booking to publication without relying on scattered manual tasks.

His approach treats podcasting as both a content system and a practical way to build trust with guests, referral partners, prospects, and collaborators.

Resources

How to Use Calendly: Build a Smarter System for Podcast Bookings, Sales Calls, and Paid Consultations

July 29, 2026

A Calendar Link Is Not a Business System

A Calendly link can eliminate ten scheduling emails and still create a meeting that should never have been booked. Removing the back-and-forth is useful, but speed alone does not make a conversation valuable. How to use Calendly well comes down to giving each meeting a specific job before anyone chooses a date or time.

I think of Calendly as the operating system for purposeful business conversations. It can help someone book a podcast interview, a discovery call, a networking conversation, or a paid consultation. Those meetings should not all use the same link, ask the same questions, or lead to the same outcome.

Watch How to Use Calendly for Podcast Bookings, Sales Calls, and Paid Consultations

A podcast guest needs to submit a bio and possible interview topics. A prospective client should explain why we are meeting and what result they want. Someone paying for a consultation should know the price, the length of the call, what is included, and what happens after payment.

That structure matters because “the money for you can be made in your appointments, whatever that means.” Your calendar might contain coaching calls, webinars, podcast recordings, sales conversations, or meetings with potential referral partners. When each appointment has a purpose, you stop treating the week like a collection of interruptions. You know where to show up, who you are meeting, what they expect, and what information they have already provided.

My podcast booking page is a good example. A guest selects a time, but the form also asks for a bio I can use in the introduction, questions they would like me to ask, how we met, and whether they plan to promote the finished episode. I can also ask whether they are open to discussing my services afterward.

Those answers appear with the calendar appointment, so I am not searching through old LinkedIn messages five minutes before the interview begins.

Calendly also checks my Google Calendar before offering a time. If I already have an appointment, a family commitment, or something else blocked off, that slot disappears from the booking page. When someone schedules, the meeting is added to my calendar and theirs. The system adjusts for time zones, sends reminders, and gives both of us the correct meeting location.

None of that happens by handing out one generic scheduling link to everyone who says, “Let’s chat.” The link needs an event type, controlled availability, useful intake questions, a Zoom or Riverside room, and a clear next step. Otherwise, you have automated only the easiest part of an unfocused meeting.

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1285: Growth Engine: Turn Random Ideas into Million-Dollar Concepts with Innovation Strategist Bryan Mattimore

April 17, 2025
Bryan W. Mattimore on Creative Breakthroughs

Bryan W. Mattimore covers Creative Breakthroughs in this Marketer of the Day episode. Bryan W. Mattimore explains how to use generative AI to spark better ideas and move from brainstorming to funded innovation. He treats AI as an "ideation partner" that adds fresh stimuli to questioning, metaphor, visual, and fantasy techniques. After a session that might yield 150 ideas, he uses billboarding to crystallize the best ones into a headline, visual, and reason to believe. To push novelty, he applies TRIZ, a method distilled from 250,000 patents into 40 invention principles, and has AI generate options like new Oreo concepts. He warns about the "muddled middle" and recommends rapid validation, starting with qualitative conversations and then AI-driven persona simulations. He also uses iterative, specific prompting to avoid vanilla output and to fact-check hallucinations when drafting assets like a book in a week.

Having too many ideas is just as paralyzing as having none. The excitement of possibility quickly turns into frustration when those ideas stay trapped in notebooks and late-night brainstorming sessions. The challenge isn’t just generating new concepts—it’s organizing them, refining them, and turning them into something real. AI can’t replace creativity, but it can help cut through the noise, connect the dots, and bring structure to the chaos, making execution as dynamic as the vision itself.

Bryan Mattimore, co-founder of Growth Engine Company, is a leading innovation strategist who has helped generate $3 billion in new sales for Fortune 100 companies. Author of 21 Days to a Big Idea and Idea Stormers, he is known for his creative problem-solving techniques and TEDx talk on innovation. Today, he explores how AI can revolutionize brainstorming, sharing practical methods for using it as a creative partner. He discusses how innovators can leverage AI to generate, refine, and develop breakthrough business ideas. Stay tuned!

Resources

624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

January 9, 2019
Robert Plank on Podcast Marketing Strategy

Robert Plank covers Podcast Marketing Strategy in this Marketer of the Day episode. Robert Plank explains how to create, promote, and monetize a podcast by solving real audience problems and publishing useful content consistently. He recommends asking your audience what they are stuck on and studying competitors to uncover proven episode ideas. A simple five-minute introductory episode is enough to begin, while most regular episodes can aim for roughly 10 to 20 minutes. Mind maps can organize ideas, and guest interviews can create content while building mutually beneficial professional relationships. Podcasters can expand distribution through Apple Podcasts, Google Play, Stitcher, SoundCloud, and YouTube. Episodes can cover evergreen topics, current issues, beginner questions, interviews, and even subjects outside a narrow niche when they serve the audience.

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Quotes:                                                                                                                                   

“If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank

“When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank

“There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank

Takeaways:

00:14 Podcasting gives you total control over your business, letting you set your own rules and format.

06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche.

07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with.

53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise.

01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere.

Resources

This Week's Friends of the Show

588: Your Big Idea: Take Massive Action, Launch a Podcast, Become the Thought Leader in Your Industry, and Stay Focused with Entrepreneur on Fire John Lee Dumas

August 22, 2018
John Lee Dumas on Entrepreneurial Focus

John Lee Dumas covers Entrepreneurial Focus in this Marketer of the Day episode. John Lee Dumas explains how focused action, strategic podcasting, and one clear big idea can help entrepreneurs build authority and sustainable businesses. After producing 2,000 daily podcast episodes, he shifted Entrepreneurs on Fire to two higher-quality episodes per week rather than publishing simply for quantity. He also batches media appearances, dedicating one day per month to interviews and completing 22 interviews on the day of this conversation. His performance depends on fundamentals including eight hours of sleep, exercise, meditation, journaling, hydration, nutrition, and supplements. Dumas recommends preparing interview questions so guests can deliver stronger answers while still leaving room for spontaneous conversation. He also emphasizes partnerships that let entrepreneurs share expertise and grow through complementary audiences.

John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!

JLD tells us about his journey of publishing 2000 podcast interviews in 2000 days, the importance of focus and time management, PLUS why you need to build a following (influence) so that you can network (and collaborate) with others who have a huge following, and network your way to success.

Quotes:                                                                                                                                   

“We're always going to be better off combining our forces than trying to just be in a silo and grow alone.” – John Lee Dumas

“If you find yourself getting bored with those kind of questions, then you're just in the wrong field, and that's not a bad thing.” - John Lee Dumas

“I want my guests to give me their best, and by giving me their best, they're giving the listeners their best.” - John Lee Dumas

Takeaways:

02:23 Maintaining personal health and wellness is crucial for sustaining high-energy professional performance.

05:29 Quality trumps quantity when creating content, especially in a crowded digital landscape.

07:46 Building strategic partnerships allows entrepreneurs to grow together by sharing audiences and expertise.

11:29 Preparing interview questions in advance helps guests provide more thoughtful and valuable responses. 13:01 Genuine curiosity and passion are key to avoiding burnout in repetitive professional tasks.

Visit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours

586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton

August 17, 2018

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.

In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.

Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.

Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

Quotes:                                                                                                                                   

“I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton

“If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton

“I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton

Takeaways:

01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management.

17:32 Podcast appearances can help push down negative online content and improve personal branding.

20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential.

30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling.

34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem.

Resources

545: Become the Best Podcast Host You Can Be: Get Out of Your Rut, Deliver Ah-Ha Moments, and Create Better Story-Driven Content with Podcast Talent Coach David Farough

May 21, 2018
David Farough on Podcast Hosting Skills

David Farough covers Podcast Hosting Skills in this Marketer of the Day episode. David Farough explains how podcast hosts can create stronger, more engaging episodes by getting to the point quickly, asking better questions, and understanding their audience. He says listeners have short attention spans, so hosts should avoid long setups and reach the most valuable content faster. Farough recommends using a clear roadmap while still allowing enough flexibility for a natural conversation. Open ended questions, especially "why" questions, encourage guests to tell stories instead of giving short confirmations. He also stresses knowing the target listener, including their fears, concerns, and what keeps them awake at three in the morning. Strong podcast openings should quickly communicate a useful takeaway before moving into longer introductions or background information.

David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting.

Quotes:                                                                                                                                   

“People in your audience have a very short attention span. They can listen for 10-15, maybe 20 seconds. But if you're not getting to the point very quickly, their minds start to wander.” – David Farough

“If you're doing a podcast because you want to make a ton of money, I think you're starting in the wrong space. We all want to make money, but if your end goal is to make a lot of money, I'm not sure that's the right incentive.” - David Farough

“If you can figure out what keeps your target audience awake at three o'clock in the morning, then it becomes easy to build content that they're going to be highly interested in.” - David Farough

Takeaways:

05:56 Keep interview questions short, open-ended, and focused on getting quick, meaningful responses.

06:50 Start your podcast with a strong hook that immediately grabs the audience's attention.

17:18 Know your target audience by understanding their deepest fears and challenges.

18:44 Podcast hosts should create content because they love storytelling, not just to make money.

21:02 Ask "why" questions to encourage guests to tell compelling stories.

Resources

Visit: Be a Better Podcaster

492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

February 6, 2018
Heather Ann Havenwood on Podcast Guest Marketing

Heather Ann Havenwood covers Podcast Guest Marketing in this Marketer of the Day episode. Heather Ann Havenwood explains how consistent podcast guesting can build authority, generate free traffic, and create valuable business connections. After appearing on more than 300 podcasts, she treats guest appearances like media buys that deserve a regular place on her marketing calendar. Her approach requires directly asking hosts for opportunities instead of waiting for invitations or letting fear of rejection control the process. She recommends appearing on smaller shows as well as larger ones because valuable listeners and unexpected publicity can come from any audience size. Havenwood also adapts to hosts' schedules, even recording at unusual hours when international time zones require it. She pairs podcast exposure with Facebook Messenger chatbots, which can capture engaged prospects and support highly targeted lookalike audiences.

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Quotes:                                                                                                                                   

“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood

“When you are an authority, you can't have everyone love you.” – Heather Havenwood

“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood

Takeaways:

02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.

16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.

22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.

27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.

30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.

36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.

Resources

483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph

January 24, 2018
David Ralph on Podcast Growth Strategy

David Ralph covers Podcast Growth Strategy in this Marketer of the Day episode. David Ralph explains how bold decisions, focused work, and lessons from past experiences can help entrepreneurs build successful businesses without sacrificing their lives. After experiencing burnout twice, he deliberately reduced distractions, eliminated mobile notifications, and structured his podcasting work into only three days each month. Instead of obsessing over downloads, he tracks three practical metrics: list growth, meaningful connections, and monthly revenue. His "connect the dots" philosophy emphasizes that skills gained from earlier jobs and difficult experiences often become valuable only when viewed in hindsight. Ralph also recommends stripping away unnecessary work so entrepreneurs can produce better results while protecting their energy and free time. One memorable example involves a photographer who boldly approached Richard Branson about becoming a space photographer, dramatically narrowing his competition simply by taking action others would avoid.

David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.

From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained.

David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout.

Quotes:                                                                                                                                   

“I'm in competition with myself. I'm in a category of myself. I'm trying to make as much money as possible, have as much fun as possible, and have as much free time as possible.” – David Ralph

“The problem is not the driving; the problem is the stopping. I'm always looking at something else, so I've had to make a conscious decision.” – David Ralph

“If you're feeling a way you can't really pinpoint, more often than not, it's because your body's saying you've had enough.” – David Ralph

Takeaways:

02:14 Stripping away unnecessary work and distractions can lead to better productivity and personal satisfaction.

11:39 Burnout often stems from pushing too hard and not recognizing personal limits.

16:40 Skills from previous life experiences can unexpectedly prepare you for future ventures.

21:41 Making bold, creative decisions can open unexpected opportunities with less competition.

23:48 Focusing on personal metrics like list growth and income is more meaningful than external comparisons.

Resources

472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

January 4, 2018
Erica Glessing on Bestseller Book Launches

Erica Glessing covers Bestseller Book Launches in this Marketer of the Day episode. Erica Glessing explains how authors and podcasters can build an engaged promotional network that turns consistent content into bestseller momentum and greater visibility. Her daily podcast reached 353 episodes in 353 days by using themed days, guest interviews, and occasional reruns to prevent burnout. She recommends designing a podcast around the outcome you want, then asking guests to share their episodes with their own audiences. For book launches, Glessing coordinates authors, joint venture partners, email subscribers, social media, and direct requests to "buy the book." She also uses Amazon "toggling," repeatedly moving between a new title and relevant bestsellers to help create connections between books. When a launch reaches the top 10, she recommends increasing promotion instead of relaxing because momentum matters most near number one. The key takeaway is to keep asking, promoting, and mobilizing your network until the desired result is achieved.

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.

Quotes:                                                                                                                                   

“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing

“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing

“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing

Takeaways:

05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.

08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.

18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.

36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.

42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.

Resources

452: Find Your Passion, Grow a Podcast, and Monetize It Using the Speaker Platform with Podcaster Rob Greenlee

December 1, 2017
Rob Greenlee on Podcast Growth Strategy

Rob Greenlee covers Podcast Growth Strategy in this Marketer of the Day episode. Rob Greenlee explains how to build a sustainable podcast by choosing the right topic, growing an audience, and preparing early for monetization. He recommends starting with a subject you have enough passion and knowledge to discuss every week. Because podcasting is a marathon rather than a sprint, creators should plan their format, recording location, schedule, and long-term goals before publishing. Audience growth depends heavily on searchable websites, relevant keywords, word of mouth, guest appearances, and consistent promotion. Greenlee notes that many advertisers look for audiences around 5,000 to 10,000 listeners, but smaller shows can begin practicing host-read ads through affiliate programs. This prepares creators for larger CPM campaigns while establishing a natural advertising segment inside the show.

Rob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com.

He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST.

We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools).

Quotes:                                                                                                                                   

“Podcasting is a marathon, not a sprint. You need to think long term. If you want to be successful in podcasting, you need to think long term.” – Rob Greenlee

“Sometimes the audience of your show is more knowledgeable than the host. Getting feedback, questions, and contributions from the audience fuels the show and makes it better.” – Rob Greenlee

“Podcasting is, at its core, a technology-related medium. It's built on the same principles the World Wide Web was built on—it's about sharing.” – Rob Greenlee

Takeaways:

08:41 Building audience connection matters more than chasing quick listener numbers or perfect production.

13:26 Podcasting success comes from consistent passion and long-term commitment to your chosen topic.

16:37 Choose a podcast format and recording approach that genuinely fits your lifestyle and schedule.

28:20 Start monetizing early by using affiliate programs, even if earnings are small, to practice ad integration.

35:12 Podcasting grows through word-of-mouth sharing and authentic storytelling, not just marketing tactics.

Resources

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