552: Personalized SMS Text Messaging for Small Gyms Personal Fitness Trainers with Off Day Trainer David Pitts

David Pitts is the co-founder of Off Day Trainer, a text messaging platform built specifically to help fitness professionals better connect with their network and ultimately, grow their business.

As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.

David's expertise with text messaging has evolved beyond the health and fitness space as he has helped hundreds of merchants across the country learn how to better connect with their network.

Quotes:                                                                                                                                   

“Everything we do is designed with the intention to keep the experience completely personalized. I don't want to feel so much like it's an automated system. I want to feel like I'm engaging a human.” – David Pitts

“The question isn't really should I be texting versus email, it becomes a no brainer that we should be texting, the question becomes what do you text when and why.” - David Pitts

“Everyone does what they're supposed to when they're with their trainer. But not everyone is incredibly successful.” - David Pitts

Takeaways:

05:19 Personalized text messaging can transform client engagement by tailoring communication to individual goals and preferences.

08:25 Rapid response to potential leads is critical, with a narrow 15–45-minute window to maintain their initial interest.

19:33 Automated follow-up systems are essential for converting prospects, as over 90% of sales come through the follow-up process.

21:24 Personalized text reminders with specific details like address make communication more human and effective.

25:03 Focusing on a specific industry first allows for creating precise, high-quality solutions before expanding to other markets.

Resources

Podcast: Play in new window | Download (Duration: 29:05 — 26.7MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast • Software

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