606: Become a Powerful Speaker: Structure a Compelling Offer, Craft the Ideal Story, Meet Your Audience Where They’re At and Use Neuro-Linguistic Programming to Make Sales with Gary McKinsey

Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business.

For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies.

Quotes:                                                                                                                                   

“Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey

“Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey

“Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey

Takeaways:

07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience.

10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features.

20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events.

25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles.

31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods.

Resources

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Filed in: Archive 3: 2018-2020 • Interview • Podcast • Speaking

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