730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself.

In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally.

Quotes

“Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.”

“Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.”

“Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.”

“Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your

Resources

• Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers
• Previous appearances:
  • 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin
  • 500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

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Filed in: Archive 3: 2018-2020 • Interview • Podcast